# Lofty Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Lofty Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/157457/Lofty --- # Lofty Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Lofty ## What is Lofty? Lofty is an award-winning, all-in-one marketing, lead generation, and CRM platform built for real estate professionals — from solo agents to large brokerages. Designed to automate marketing, boost productivity, and streamline workflows, Lofty helps users capture, nurture, and convert leads more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers automation, predictive insights, and virtual assistant capabilities. With 33+ lead generation methods, 360° cross-platform marketing, and hyper-local tools like Lofty Bloom, users can scale their client base and maximize ROI. Lofty’s IDX-integrated, SEO-optimized websites sync seamlessly with the CRM, ensuring lead data flows directly into your pipeline for personalized follow-ups and real-time engagement. Combined with AI Copilot, social media automation, Dynamic CMA, a power dialer, and full transaction management, Lofty simplifies the entire sales cycle to help agents grow and close more deals. ## What is Lofty used for? [Real Estate CRM](https://www.capterra.com/real-estate-crm-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)[Real Estate Agency](https://www.capterra.com/real-estate-agency-software/) Overall rating Based on 125 user reviews Reviews sentiment Positive 71% Neutral 9% Negative 20% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Lofty?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://chime.me&name=Lofty) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Lofty 3.9 (125) VS. [4.4 (562)](https://www.capterra.com/p/176447/BoldTrail/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (125) Ease Of Use 4.1 (248) Value For Money 3.9 (112) Value For Money 4.3 (226) Customer Service 3.5 (118) Customer Service 4.2 (233) ## Lofty alternatives Highest Rated [4.5 (4,451)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.4 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.2 (40)](https://www.capterra.com/p/205125/iHomefinder/reviews/) Starting price $160.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/157457/Lofty/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Alerts/Notifications 3.9 (46) 69.57% of 46 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Lead Management 3.8 (45) 64.44% of 45 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Contact Management 4.0 (36) 83.33% of 36 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Lead Generation 4.2 (26) 84.62% of 26 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads For Real Estate 3.9 (23) 73.91% of 23 reviewers that rated this feature as important or highly important For realtors, real estate investors, property managers, and other real estate professionals. Data Import/Export 3.7 (21) 57.14% of 21 reviewers that rated this feature as important or highly important Import and export data to and from software applications Lofty 71 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Continuous profile-based stream of news and activity Create and manage agent profiles and activities, such as on-boarding, license details, sales, documents, etc. A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage various aspects of appointments including booking, rescheduling, canceling Schedule appointments via a calendar Track and manage schedules and meetings via an integrated calendar Collects essential call data such as call origin, call destination, call length, and other transaction details Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage contact details and communication with clients Match clients or tenants with suitable properties based on their specific requirements, preferences and budget Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Store, manage, and track all electronic documents in a centralized location Digitally sign online documents Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Predefined actions automatically performed on the occurance of specific events For realtors, real estate investors, property managers, and other real estate professionals. For businesses/agents that manage selling, renting, or management of homes, land, and buildings for the owners. Establish measurable goals and objectives and track their progress over a specific period of time Track interaction history by documenting conversations for contacts Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Boards that use custom metrics to show how leading performers compare to other individuals/teams Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites) Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions Access the system via a mobile application A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Streamlining repetitive tasks and activities through automated and predefined workflows Centralized database to track details of properties (including lease, tenant, and owner information) Add, view, and edit details of all properties managed by an agency that are available for sale or rent Tools designed to streamline the process of lead generation and management for sales teams Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Pipeline view and tracking lead status Reports specific to sales analysis for trends and strategies Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Create, manage and track all task activities and progression Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Manage, record and track all business exchanges in form of money and its related interactions in the system Built-in website builder or integration with third-party site Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 3.9 (125) 3.9 Based on 125 reviews ## Pricing Value for money 3.9 (112) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.9 (112) 3.9 Based on 112 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Docusign](https://www.capterra.com/p/121506/Docusign/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ PandaDoc](https://www.capterra.com/p/131735/PandaDoc/)[ BoldTrail Back Office](https://www.capterra.com/p/171321/BoldTrail-Back-Office/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.5 (118) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.5 (118) 3.5 Based on 118 reviews ## User reviews Overall rating 3.9 Based on 125 reviews Filter by rating 5(65) 4(24) 3(11) 2(7) 1(18) Mentioned topic Sorted by most recent JE Jenn E. realtor Real Estate ### "Not super excited about services" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 February 5, 2026 Not good. Most of the time customer service, help desk, doesn't have the info and gives wrong info. Pros What I like is that my broker recommended this at a lower rate. There isn't anything else I can think of. Cons Limitations. So many limitations with features. Texting, group texting, my accounts don't sync well from computer to phone, which causes me to miss messages all the time, not being able to block spam and so on and so on. Switched from [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Changes teams and needed my own independent. Alternatives considered [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Reasons for choosing Lofty Because our broker recommended it and was offering a promotion. Which doesn't help bc I don't get everything I need. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 9, 2026 Hello Jenn, thank you for your review. We are sorry to hear that your experience has not been ideal. Please let me know if there is a specific issue that we can help bring to the attention of Support Leadership. KL Katy L. Realtor Real Estate ### "More than just a pretty interface" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 4, 2026 Lofty is a great tool for a real estate agent. The website is such a huge lead magnet and the automated features are amazing. The support is easy to contact and help troubleshoot issues. Pros I loved the aesthetic, features and learning curve. This CRM has so many features and the automation is amazing. It's nice having a system that works for you in the background so I can focus on other aspects on my business. Cons I wish I didn't have to purchase a lot of the add-ons. I am still new and the features would be amazing but I don't have the budget. Switched from [Realvolve](https://www.capterra.com/p/151889/Realvolve/) Felt Realvolve was antiquated and basic. I loved the interface and all the tools that Lofty provided. Alternatives considered [Follow Up Boss](https://www.capterra.com/p/130020/Follow-Up-Boss/) Reasons for choosing Lofty The price was better especially since my brokerage offered a deal with using Lofty. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 6, 2026 Hello Katy, thank you for your review. We appreciate your time and business and are very happy to hear that you're enjoying Lofty. TM Tavarus M. REALTOR® Real Estate ### "Strong Platform, but Support and Advertising Need Improvement" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 7/10 January 30, 2026 I would still recommend Lofty overall, but with realistic expectations. It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest time into setup and customization. However, it is not plug-and-play, and some features do not currently live up to how they are marketed. If Lofty improves customer support responsiveness, follows through more consistently on issue resolution and refunds, and refines its advertising, SEO, and AI tools, it could easily become a top-tier platform. As it stands, it’s a solid system with strengths, but also some meaningful gaps that prospective users should be aware of. Pros Lofty offers a powerful all-in-one platform that combines CRM, IDX website, marketing tools, and automation under one system. The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process. I also appreciate the control over branding, landing pages, and long-term nurture campaigns. The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they still have room to mature. Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth. Cons There have been several frustrating issues that have impacted my experience. The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a clear solution or path forward. I was also promised refunds for some of those products and never received them, which was disappointing and eroded trust. Customer service responsiveness has declined noticeably. What once took minutes to resolve now often takes days. The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring far more manual effort than expected. Additionally, while the AI tools are promising, they are still early-stage and need significant improvement to deliver consistent, reliable results. Switched from [BoldTrail](https://www.capterra.com/p/176447/BoldTrail/) eXp Realty started offering Lofty and it seemed to align with my business needs at the time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 5, 2026 Hello Tavarus, thank you for your review. We appreciate your time & business. We are sorry to hear about your experience thus far and we have made sure to pass your feedback along to Leadership for review. SL Shawn L. Realtor Real Estate ### "Great service from Lofty" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 29, 2026 Lofty has been great, if i do have a problem it is handled very quickly. Would highly recomend there service Pros Ease of use, it does everything i need and more. I can keep track of potential clients and existing clients and potential new ones that come from my website Cons Paying for every little add on. There are some things i would like to do but have to pay extra for every time. Switched from [Market Leader Professional](https://www.capterra.com/p/213723/Market-Leader-Professional/) Switched brokerage and went with what was provided Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 9, 2026 Hello Shawn, thank you for your review. We appreciate your time and business. BT Billy T. owner Real Estate ### "Pros and Cons of Lofty" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 6/10 January 29, 2026 I like Lofty and it has a ton of potential; however, there are somethings that are missing that could really set it apart form other CRM/marketing software. I think what is missing is having programmers working with an agent and watch what they use and what they do not use and why. Having a customer service advocate would be a great add. This would allow your clients to know who to go to, because your current support is not very responsive and when they are it is surprising to get someone that can fix what is needed. Pros I can see the potential, but there is a missing link and that is programming spending time with actual users. Cons I have had a horrible experience with getting support. I would have to say this is Lofty's biggest weakness. Switched from [FollowUp CRM](https://www.capterra.com/p/137381/FollowUp-Power/) [Ylopo](https://www.capterra.com/p/10034075/Ylopo/) [MaverickRE](https://www.capterra.com/p/10034103/MaverickRE/) Zillows terms and conditions for Follow up boss Alternatives considered [CINC](https://www.capterra.com/p/143799/CINC-Systems/) Reasons for choosing Lofty I was thinking that Lofty was more like FUB and Ylopo. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 5, 2026 Hello Billy, thank you for your review. We appreciate your time & business. We are sorry to hear about your experience thus far and I have passed all your feedback along to our Leadership to review. CH Casey H. Realtor Real Estate ### "Learning Lofty is Lovely! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 28, 2026 Great, I am excited to continue to grow this CRM and see the results only lofty could provide. This is a great tool Pros Interface. Easy to use and learn The AI assistant makes follow up easy and really focuses my efforts. Cons Nothing! Any issues I've had so far has been corrected with Lofty's support team. They really do care. Switched from [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Boomtown was way too expensive. Lofty is a great alternative without sacrifice Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 5, 2026 Hello Casey, thank you for your review. We appreciate your time & business. We also love to hear great things about our Support Team, so I will be happy to pass that along to them. JA Janet A. Real Estate Broker Real Estate ### "Save Time & Money with Lofty!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 28, 2026 I've already recommended Lofty to other Realtors multiple times. It will save you time and money. It takes a bit to get it set up, but you will get the hang of it! Pros I love the AI option in Lofty! Saves me time and money! Being able to set up multiple social media posts and use AI is a win! Cons I'd like to be able to use a Planner more effectively with posting AI social media posts. I'd love to say Option 1 on Monday or Option 2 on Wednesday, etc. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 5, 2026 Hello Janet, thank you for your review. We appreciate your time & business and are very happy to hear that you're enjoying Lofty. SK Susan K. Realtor Real Estate ### "Best CRM brand " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 28, 2026 Overall, I am thrilled with Lofty & so happy I signed up with them. They make everything easy for me Pros They provide great service for the money & are always on point with reaching out to clients & leads. Cons At the moment, i have no complaints. Love the program. They make everything easier to keep clients organized. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 5, 2026 Hello Susan, thank you for your review. We appreciate your time & business and are happy to hear that you're enjoying Lofty. AW Allie W. Agent Success Manager Real Estate ### "A Platform That Truly Supports Growth" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 28, 2026 My experience with Lofty has been extremely positive. It’s intuitive, well-organized, and brings everything I need into one place, which makes staying consistent and responsive much easier. What really stands out is how it supports both daily agent activity and long-term growth without feeling overwhelming. It’s a platform that actually works with you, not against you. Pros All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos. Lead follow-up that actually works: Smart plans + texting/email that keep agents from dropping the ball. Cons So many features can make it overwhelming at times, but breaking it down to smaller pieces makes it more manageable. Switched from [Market Leader Professional](https://www.capterra.com/p/213723/Market-Leader-Professional/) We wanted more functionality within our CRM database. Alternatives considered [BoomTown](https://www.capterra.com/p/151892/BoomTown/) Reasons for choosing Lofty I chose Lofty because it offers a more streamlined, all-in-one experience that’s intuitive and easy to manage day to day. The platform makes lead follow-up, automation, and organization feel simple rather than overwhelming, while still offering the flexibility to scale. Overall, it felt more agent-friendly and aligned with how I actually work. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 5, 2026 Hello Allie, thank you for your review. We appreciate your time & business. We are very happy to hear that you're enjoying Lofty. If you would be interested in participating in a Customer Success Story interview, please let us know. RR Rolanda R. Agent Real Estate ### "Love Lofty" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 28, 2026 Overall, I love Lofty. It’s a powerful CRM that helps me stay organized, manage leads efficiently, and keep my real estate business running smoothly. The tools and automation provide real value, and despite a few areas that could be improved, Lofty has become an essential part of my daily workflow. Pros What I like most about Lofty is how well it centralizes my real estate business in one place. The lead capture and automation tools make it easy to respond quickly and consistently, which is critical for converting online and social media leads. Cons What I like least about Lofty is the setup process for SmartPlans. While they are powerful once running, the initial setup feels time-consuming and not very intuitive. Creating, customizing, and adjusting SmartPlans can be confusing, especially when trying to tailor them to different lead sources or client types. A more streamlined setup process, clearer guidance, and easier customization would make SmartPlans much more user-friendly and efficient. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 5, 2026 Hello Rolanda, thank you for your review. We appreciate your time & business. We also thank you for your feedback and would be happy to pass that along to our product team for review. [View all Reviews](https://www.capterra.com/p/157457/Lofty/reviews/) Popular comparisons [CINC vs Lofty](https://www.capterra.com/compare/152829-157457/CINC-vs-Lofty)[BoldTrail vs Lofty](https://www.capterra.com/compare/157457-176447/Lofty-vs-BoldTrail)[TOP PRODUCER vs Lofty](https://www.capterra.com/compare/152143-157457/Top-Producer-CRM-vs-Lofty)[Sell.Do vs Lofty](https://www.capterra.com/compare/151826-157457/Sell-Do-vs-Lofty)[RealOffice360 vs Lofty](https://www.capterra.com/compare/157457-176934/Lofty-vs-RealOffice360) [BoomTown vs Lofty](https://www.capterra.com/compare/151892-157457/BoomTown-vs-Lofty)[HubSpot CRM vs Lofty](https://www.capterra.com/compare/152373-157457/HubSpot-CRM-vs-Lofty)[Zoho CRM vs Lofty](https://www.capterra.com/compare/155928-157457/Zoho-CRM-vs-Lofty)[Salesforce Sales Cloud vs Lofty](https://www.capterra.com/compare/61368-157457/Salesforce-vs-Lofty)[Follow Up Boss vs Lofty](https://www.capterra.com/compare/130020-157457/Follow-Up-Boss-vs-Lofty)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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