--- title: "CoAd Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is CoAd the right Payroll solution for you? Explore 381 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/156904/PrimePay/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- CoAd 4 (386) [View alternatives](https://www.capterra.com/p/156904/PrimePay/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of CoAd Ease of use 3.9 Customer Service 3.8 ## Pros and Cons in Reviews ND Nikki D AccountantAccounting, 2 - 10 employeesUsed the software for: More than 2 years. “The automation of these tasks helps reduce manual errors and ensures compliance without having to constantly monitor deadlines.“ May 23, 2025 CH Christina H HR DirectorConstruction, 51 - 200 employeesUsed the software for: More than 2 years. “It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person.“ November 24, 2025 ND Nikki D AccountantAccounting, 2 - 10 employeesUsed the software for: More than 2 years. “One of the biggest advantages of using PrimePay is how seamlessly it handles all tax filings and quarterly reports.“ May 23, 2025 AB Alicia B Accountant and Payroll AdministratorAccounting, 11 - 50 employeesUsed the software for: 1-2 years. “Our company has had some communication issues with taxes being paid in correctly or overpaid from switching over mid-year.“ May 23, 2025 LQ Leslie Q Director, HRAviation & Aerospace, 201 - 500 employeesUsed the software for: 6-12 months. “I recently completed the implementation of a newly structured benefits program for Open Enrollment using PrimePay as our HRIS, and the experience was excellent.“ August 27, 2025 ED Erin D Accountant AssistantUtilities, 11 - 50 employeesUsed the software for: More than 2 years. “Also, some times the Invoices we get from PrimePay are over charged and wrong.“ December 28, 2024 AL Amy L Accounting ManagerLegal Services, 2 - 10 employeesUsed the software for: More than 2 years. “Our IRS went live in early 2022, but there are items, big and small, being solved over the 4 years we have with PrimePay.“ December 11, 2024 CB Chloe B Staff AccountantAccounting, 11 - 50 employeesUsed the software for: 1-2 years. “It is also hard to contact our direct team and get updates, due to delayed responses.“ May 14, 2025 ## Showing most helpful reviews Showing 1-25 of 386 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Macy M. ### "Easy Payroll Management with Helpful Support, Though Live Chat Is Missed" November 5, 2026 5.0 I use CoAd Pay to add new employees, run one-off payrolls, and fix payroll when I do it incorrectly. Pros I like that CoAd Pay is simple and easy to navigate, and that customer service is prompt and helpful. It has helped me add employees, run one-off payrolls, and fix payroll when I’ve done it incorrectly. I can easily look through reports and get into each employee’s profile to find what I need to run my company. When I need help, the employees are prompt and gracious about helping me by email. CoAd Pay was also cheaper than Paycom. Cons I wish I could chat with someone live, especially when I do payroll incorrectly and have to submit within a certain time frame. It would be easier to talk with someone directly, though email works because CoAd Pay employees are prompt and have always helped me fix the issue. Review Source HR Director Used the software for: 3-5 years ### "Great basic software" November 26, 2025 3.0 The software was great and easy to use. It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person. Pros The simplicity of the product made it easy enough for almost anyone to use. The payroll process and tax management filing was helpful. Cons Because of the simplicity of the product, it lacked the abilities and the support we needed as a growing business. Review Source V.P. of Finance Used the software for: 3-5 years ### "That the way I see them" November 25, 2025 4.0 Excellent. Pros Real knowledgeable and helpful personal. Cons Main headquarter no longer in VA. lol Review Source Operations Manager Used the software for: 3-5 years 5.0 November 11, 2026 AI summary based on a full review CoAd offers a comprehensive and easy-to-navigate platform that simplifies payroll tasks, which can lead to cost savings on staffing. Users have noted that they sometimes experience unexpected price hikes without prior notification. Log in to unlock the full review, detailed ratings, and pros & cons President Used the software for: 5+ years 5.0 November 5, 2026 AI summary based on a full review This software provides a straightforward user experience and excellent customer support, which is a major reason for continued use over 15 years. A limitation noted is the difficulty in getting custom dates to function correctly in reports. Log in to unlock the full review, detailed ratings, and pros & cons Office Manager Used the software for: Less than 1 year 5.0 November 5, 2026 AI summary based on a full review Users appreciate the software's simplicity and the helpfulness of customer service, which contributes to a positive experience. Nonetheless, the year-end work comp audit reports do not meet expectations. Log in to unlock the full review, detailed ratings, and pros & cons Operations Manager Used the software for: 5+ years 5.0 November 5, 2026 AI summary based on a full review The exceptional client support provided has been a significant benefit, with knowledgeable staff always ready to assist. The reviewer found no downsides during the merger, as the platform's quality remained intact. Log in to unlock the full review, detailed ratings, and pros & cons President CEO Used the software for: 1-3 years ### "PrimePay is a great option for small businesses." October 17, 2023 4.0 Overall, I like Primepay. They worked professionally and helped me resolve any issue that came up. Pros I like the onboarding process. From getting all of your documents together to communication, it was really good. The price is average for what you can pay. I like when you get one deticated person to deal with from onboarding to runing payrolls. I like that she was really hands on with making sure you know all the ins and outs of getting started. She was very meticulous and task driven. She did not run it untill we confirmed everything. Cons I didn't like the switiching to a new person to handle my account. Like other payroll services, you get one person for on boarding and another for the rest of your term. That was the case here. The second person wan't bad at her job she just wasn't as experienced or meticulous. We had a few times that weren't entered correctly or something was missed in email. We eventually got it. It just took time. Switched from [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) ADP is great and has a great platform for users to input their information and even intergrates with other software. However there sales/sales incentives can be very disruptive. I may have delt with several sales agents calling to onboard me or up sell me etc. every couple of months while I was a client and when I was not. I can appreciate the sales people trying to get commisions but it was very disruptive talking to regional reps and local reps and setting up meetings to discuss things. It made me feel that they were incentivised on quantity and not quality. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reasons for choosing CoAd I did not want to deal with the sale agents again at ADP. Review Source GENERAL MANAGER Used the software for: 3-5 years ### "I LOVE PRIORITY SUPPORT" February 5, 2025 5.0 Pros I love having priority support now because before 1 yr ago it was a nightmare calling, holding over 1 hr and getting disconnected. It wasn't until \[sensitive content hidden\] called me and saved my life with priority support because we were ready to leave primepay. Everytime I call i get the assistance I need. Today I spoke to \[sensitive content hidden\] and he was very helpful. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reasons for choosing CoAd I ALWAYS HAD PRIMEPAY BUT LAST 2 YEARS SERVICE WAS SUPER HORRIBLE NOT UNTIL SALVADOR MARTINEZ CALLED ME AND SAVED US PUTTING US ON PRIORITY SUPPORT OTHERWISE WE ALREADY WOULDVE LEFT PRIMEPAY AFTER SO MANY YEARS Review Source Owner Used the software for: 3-5 years ### "Don't trust your contract with them." May 6, 2025 2.0 Not a good experience. They'll make everything on their terms to be beneficial. Pros I was comfortable using the system and it was easy to configure the software. My franchise forces me to use Profitkeeper on the same site, so that made it easy to come to one place. Cons The people are shysters. They put in a clause that says we can update the contract at any time and they do that without being upfront. Review Source LR Liz R. President Used the software for: 3-5 years ### "Customer support is great! " January 20, 2025 5.0 The fast response from the specialists at Primepay is great! We just submitted our 3rd party sick pay and received our amendments the very next morning. Pros We always receive a quick response to any question we have. Cons I prefer to have a payroll specialist assigned to my account so that if I have questions I always speak to the same specialist. Therefore, it is a more personalized experience. Alternatives considered [Paychex](https://www.capterra.com/p/119841/Paychex-Flex/) Reasons for choosing CoAd We decided not to go back to paychex because they missed a bonus payroll for our company one year. Review Source SR Sam R. Controller Used the software for: 3-5 years ### "Good Software, Good Tech Experts" January 23, 2025 5.0 Excellent. Got very good support from the Tech staff Pros Highly Professional. Were able to solve the problems quickly Cons None. Missed the Direct Deposits once but quickly turned around and solved the problem Switched from [ADP TotalSource](https://www.capterra.com/p/113109/ADP-TotalSource/) PRIMEPAY IS MUCH CHEAPER AND EFFECTIVE, EASY TO USE Review Source Accounting Manager Used the software for: 3-5 years ### "Can't be happier!!" December 13, 2024 5.0 We have been with PrimePay since 2020 when LLP was first established. We went through IRA account setup, bank account switch, pay frequency change and other small issues with PrimePay. I was a bit concerned for all major setup/change, but things have gone smoothly every time. Thank you, PrimePay! Pros Their knowledgeable staff are service oriented (professional, polite and helpful) and always with prompt response. The people there are very easy to work with. I especially appreciate \[sensitive content hidden\], who walked through the SIMPLE IRA EE contribution and ER matching with IRS catching up rules' setup with me, step by step over several emails and a couple phone calls. Our IRS went live in early 2022, but there are items, big and small, being solved over the 4 years we have with PrimePay. Thank you! Cons Nothing much... if I need to say something, it would be that I have waited for quarterly reports a little longer for a couple times. It really doesn't hurt anything, and that's the only thing I can think of. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reasons for choosing CoAd PrimePay seemed to fit our need better with more personal service. Review Source Human Capital System Administrator Used the software for: Less than 1 year ### "Overall Experience" November 26, 2024 1.0 My overall experience with PrimePay implemetation team was great exeprience, my overall experience with the system is NOT LIKEY to recommend. The system is has a lot of glitches and is limited to what is capabilities are. Pros I loved that the implementation team was very knowledgable and responsive. I learned a lot from \[sensitive content hidden\] about how their system worked. I alos LOVED the Cons System limitations. The system is unable to handle our intricut payrolls and could not give basic reports that were needed. The discovery documents was very detailed on what is needed for data migration. It made the import of information and data verification easier. Switched from [UKG Pro](https://www.capterra.com/p/480/UKG-Pro/) Upper Management made the decision on behalf of the entire company Alternatives considered [UKG Ready](https://www.capterra.com/p/198579/UKG-Ready/)[Dayforce](https://www.capterra.com/p/205376/Dayforce-HCM/) Reasons for choosing CoAd Upper Management made the decision on behalf of the entire company Review Source Director, HR Used the software for: Less than 1 year ### "PrimePay Made Our Benefits Rollout a Success" August 28, 2025 5.0 My experience with PrimePay has been excellent. The platform made our Open Enrollment and new benefits program implementation smooth and efficient. Our consultant was knowledgeable, professional, and easy to work with—always meeting deadlines and communicating clearly. Overall, PrimePay provided the right tools and support to ensure a successful rollout, and I would highly recommend them. Pros I recently completed the implementation of a newly structured benefits program for Open Enrollment using PrimePay as our HRIS, and the experience was excellent. Our benefits consultant, \[sensitive content hidden\], was outstanding throughout the entire process. He was extremely knowledgeable about the system and benefit plan structures, which gave me confidence at every step. He consistently delivered his work on time, communicated clearly, and always made himself available for questions or guidance. Beyond his professionalism, he was friendly, approachable, and truly a pleasure to collaborate with. I would highly recommend him to anyone implementing a benefits program, and I would absolutely welcome the opportunity to work with him again in the future. Cons One area of improvement is around branding clarity. There can be some ambiguity in how PrimePay and SyncHR are marketed and presented, which at times makes it difficult to distinguish the two platforms and understand their positioning. Clearer, more consistent branding would help avoid confusion. Review Source Assistant to Controller Used the software for: 3-5 years ### "Solid Foundation" June 9, 2025 4.0 My overall experience with Primepay has been very positive. Some of my issues were unique, but once I had a representative where as I could show my particular limitation, they were always able to resolve or show me better ways of handling the issues. Pros In most cases, there is written information on how to resolve an issue you are having and potentially a video as well. Cons Times where I had to call support, those issues where not always resolved or no one returned my calls Review Source Controller Used the software for: Less than 1 year ### "PrimePay review" December 13, 2024 4.0 The software is efficient and easy to pick up. Pros The customer service is professional, friendly and most of all world class. Cons On occasion the the final step will get slowed down by an address issue even if the employee is no employed Switched from [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) company was sold causing the p/r service change Review Source Human Resources Used the software for: 3-5 years ### "Great Company" November 7, 2024 5.0 It has been a pleasure and I would definitely pick them again. Pros Portal is very user friendly and great customer service!!! Cons When I first started with PrimePay the portal was a little out of date but since then they have made so may upgrades and enhancements. Alternatives considered [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) Reasons for choosing CoAd Great customer service and easy to use system. Review Source Human Resources Used the software for: 3-5 years ### "Awesome Online Navigation" November 11, 2024 5.0 Excellent. When I need a report specific to my audits, customer service has always been able to deliver it. Pros Customer Service and the ease of navigating the online services. Cons Finding Reports I need to complete audits. If I can't find what I want, I call customer service They have always been able to deliver. Switched from [Paychex](https://www.capterra.com/p/119841/Paychex-Flex/) Prime Pay offered Time Clock. Prime Pay integrates that component with ease. Review Source office manager Used the software for: 3-5 years ### "great customer service, website easy to use" February 6, 2025 5.0 \[sensitive content hidden\] called me to see if we were satisfied with the service from Primepay. When I said I was happy she then offered to show me how to submit payroll on line. It was so easy to use the website. So glad she called! Pros The company has great people working for them who are always ready to assist. Great customer service. Thank you \[sensitive content hidden\]! Cons There is nothing I don't like. Great customer service with no complaints from me. Review Source VP Used the software for: 3-5 years ### "Responsive CSR" February 27, 2025 4.0 Pros Customer service experience is currently Cons Requests for reviews every time a ticket is closed is too frequent Review Source Admin Specialist Used the software for: 3-5 years ### "Review" January 29, 2025 5.0 \[sensitive content hidden\] put time in to make sure it's correct. Pros \[sensitive content hidden\] is great. She gave me time to go over accruals for PTO/Sick/Holiday time. She explained things to me as well. Cons Other CSR's have claimed to have it updated and never did. Review Source Dentist Used the software for: 1-3 years ### "John Pacia DDS reviews Prime Pay service and responses to inquiries and needs" February 4, 2025 5.0 Overall the experience is a good one. The agents are knowledgeable and courteous Pros Quick response to my needs is certainly an asset for me. Prime Pay responds quickly and efficiently to me inquirea and needs. Cons Waiting times when I need to call is many times too long.The music played while waiting for an agent is like doing pennance. Review Source vp Used the software for: 3-5 years ### "Used to good, NOW THEY ARE AWFUL. DON'T USE THEM" January 7, 2025 1.0 awful. used to be good until it was acquired. poor management, qc, constant errors, no continuity of personnel doing the work, no continuity of managers supervising Pros nothing. in old days could reach on phone. now difficult. In old days, same 1 or 2 people did the work. now a different person every time does it, and screws up regularly. many mistakes. creates more work. awful Cons everything. in old days could reach on phone. now difficult. In old days, same 1 or 2 people did the work. now a different person every time does it, and screws up regularly. many mistakes. creates more work. awful No quality control, Review Source Owner Used the software for: Less than 1 year ### "My account rep, \[sensitive content hidden\] is fantastic. " January 15, 2025 4.0 Making payroll has generally been a good experience but overall it has not been an A+ experience. More like 85%, a B+. It could be better. Pros Customer support with \[sensitive content hidden\] is great. He is the best. Cons I received a report from the IRS that I owe $2,700 extra for my quarterly payroll. I believe it is being taken care of but I have received no word on it in the new year. This is very concerning. A minor issue is that Software has been glitchy. Things like printing invoice receipts has been difficult. There are times when my employee data reports address errors when there are none. 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