# AppsFlyer Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is AppsFlyer the right Marketing Attribution solution for you? Explore 138 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/156811/AppsFlyer/reviews

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AppsFlyer

4.5 (138)

[View alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Reviews of AppsFlyer

Ease of use

4.5

Customer Service

4.3

## Pros and Cons in Reviews

AT

Alex T

User Acquisition AnalystComputer Games, 11 - 50 employeesUsed the software for: More than 2 years.

“It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions.“

January 5, 2026

PL

Prateek L

Manager, Performance MarketingRetail, 501 - 1,000 employeesUsed the software for: 1-2 years.

“Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.“

August 7, 2024

AB

Asli B

Growth SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years.

“The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have significantly enhanced our campaign performance. While the learning curve was initially steep, the depth and accuracy of the data provided are well worth the effort.“

August 5, 2024

Rishabh C

Business Development ManagerInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years.

“The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!“

July 28, 2024

CL

Chi L

User Acquisition SpecialistComputer Games, 11 - 50 employeesUsed the software for: 1-2 years.

“Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't want to work with difficult data setup, appsflyer helps me a lot in data pull setup as I only need some simple steps (which already have guide on appsflyer website).“

July 25, 2024

ST

Sandro T

ReportingOutsourcing/Offshoring, 51 - 200 employeesUsed the software for: 1-2 years.

“Occasional delays in data processing and syncing can also hinder real-time analysis.“

July 25, 2024

Rafael G

Data Insights AdTech ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years.

“Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.“

August 3, 2024

Stefinda L

Director of Account ManagementPublishing, 11 - 50 employeesUsed the software for: More than 2 years.

“There were also instances where the customer support response time was slower than expected, which impacted the resolution of critical issues.“

July 25, 2024

## Showing most helpful reviews

Showing 1-25 of 138 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Milorad G.  
User Acqusition Lead  
Publishing  
Used the software for: 2+ years

### "Appsflyer - our GPS on the UA rocky road :)"

August 6, 2024

5.0

I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded.

Pros

It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.

Cons

You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API.

Review Source

RH

Rehmath H.  
Client Solutions Lead - Apps  
Marketing and Advertising  
Used the software for: 2+ years

### "My AF Experience"

August 6, 2024

4.0

AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets.

Pros

Data Visualization is the best on AppsFlyer

Cons

Raw data exports are only available for 90 days

Switched from

[Adjust](https://www.capterra.com/p/156559/Adjust/)

Data visualization & reading was a challenge on Adjsut.

Review Source

AL

Angélica L.  
Paid Media Analyst  
Financial Services  
Used the software for: 2+ years

### "comfort platform"

August 5, 2024

3.0

is very easy. to used and it have the data in one uniform platform is very good for me because i need a only SDK in my app

Pros

i like the platform beacause for me is very easy follow the events.

Cons

sometines the package of conversions is very limit and expensive

Review Source

AT

Alex T.  
User Acquisition Analyst  
Computer Games  
Used the software for: 2+ years

### "Very trustworthy"

January 5, 2026

5.0

I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games.

Pros

It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions.

Cons

AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard.

Review Source

SM

Sachit M.  
Senior Manager  
Financial Services  
Used the software for: 2+ years

### "AppsFlyer as an Attribution Tool"

July 30, 2024

4.0

We are very satisfied with the features that AppsFlyer provides and feel that the tool adds real value to our marketing stack.

Pros

AppsFlyer has strong functionalities when it comes to attribution and analytics. It also provides rich feature such as fraud detection and data locker.

Cons

AppsFlyer is costly and demands a premium over it's rivals.

Alternatives considered

[Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Branch](https://www.capterra.com/p/162029/Branch/)

Reason for choosing AppsFlyer

We chose AppsFlyer for its ease of implementation and use.

Review Source

Response from AppsFlyer

August 6, 2024

Thank you for the candid review, Sachit! We hear you on the price issue and appreciate you still choosing to work with us.

VR

Verified Reviewer  
Digital Marketing Specialist  
Information Technology and Services  
Used the software for: 6-12 months

### "Volkan Yurtoz - Appsflyer Review"

August 5, 2024

4.0

I've been using Appsflyer for over 6 months and my initial impression is its complexity and difficulty of use. It might feel this way because I haven't used it extensively but I struggle with its dark theme and the extensive use of tabs. Compared to other MMP tools its additional features set it apart. However I believe the reporting section needs improvement. I can't always retrieve the data I want dynamically and simply.

Pros

I like most about Appsflyer’s OneLink. It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance. I

Cons

Appsflyer’s complexity and lack of a dark theme make it less user-friendly, posing challenges in navigation and causing eye strain during extended use.

Switched from

[Adjust](https://www.capterra.com/p/156559/Adjust/)

At my previous job, we used Adjust, but after moving to Getir, we use Appsflyer for digital marketing measurement and integration. Therefore, I had to switch the product I was using.

Review Source

CDC

Carla Daniela C.  
UA  
Marketing and Advertising  
Used the software for: 2+ years

### "Excellent attribution partner to boost your marketing campaigns."

July 31, 2024

4.0

I use AppsFlyer every day to optimize campaigns in paid channels, as well as to report weekly and monthly reports, retention analysis, among other things.

Pros

The ease with which the platform can be used, the integration with partners, detailed information, customization of dashboards, and customer support.

Cons

Be able to view more data from the dashboard without having to download a raw data report. For example, in the case of Apple Search ads, it would be convenient to see the attribution of events to keywords directly from the overview.

Alternatives considered

[Adjust](https://www.capterra.com/p/156559/Adjust/)

Switched from

[Adjust](https://www.capterra.com/p/156559/Adjust/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/)

Some customers asked for it, eventually because of the price.

Review Source

II

Ilko I.  
CEO  
Entertainment  
Used the software for: 1-2 years

### "RoastingTechnologies Ltd Review Appsflyer"

August 4, 2024

5.0

I would say good, but it can be better if the pricing is lowered

Pros

The Dashboard is easy, it's quite simple to implement and run CPE Campaigns

Cons

The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement. These days clicks/installs are insufficient, which is a report based on 5 Years of experience. I though I'll be charged when someone make conversion, I don't consider installing the app proper conversion, but when the user completes my action

Alternatives considered

[Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Adjust](https://www.capterra.com/p/156559/Adjust/)[Branch](https://www.capterra.com/p/162029/Branch/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/)

Reason for choosing AppsFlyer

It was better marketed, such as when I was searching for attribution, Appsflyer was first one visible and since I've never used such service before, I did not knew the pros & cons of all. Right now I do know Appsflyer is more expensive than the rest

Review Source

oS

om S.  
Operations Executive  
Marketing and Advertising  
Used the software for: 1-2 years

### "Best in class MMP"

July 29, 2024

4.0

Overall it's a good platform for tracking conversions and optimization.

Pros

Easy to use, Good to understand, fast Working. etc.

Cons

Currently, facing issues like the page not working. But I'm sure the Appsflyer team working on it ASAP.

Switched from

[Singular](https://www.capterra.com/p/153688/Unified-Marketing-Platform/)[Adjust](https://www.capterra.com/p/156559/Adjust/)[Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/)

The simple shooting smooth interface and fastest.

Review Source

Response from AppsFlyer

August 7, 2024

Thank you for your support!

BM

Bharat M.  
Business Head  
Marketing and Advertising  
Used the software for: 2+ years

### "The market leader of MMP"

July 31, 2024

5.0

Good. Very satisfied with the overall product.

Pros

User friendly, Simple UI, Easy to use. Gives all the info for the mobile campaigns

Cons

Unavailability of Activity dashboard for Agency accounts

Alternatives considered

[Adjust](https://www.capterra.com/p/156559/Adjust/)

Reason for choosing AppsFlyer

Ease of setup and simple UI to understand and work

Review Source

Response from AppsFlyer

August 6, 2024

Thanks for the positive review, Bharat! Glad you find so much value in the platform.

HH

Hikaru H.  
Performance Marketing Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Appsflyer review - HH "

June 10, 2024

4.0

Pros

Highly developed overall and horizontal features to help mobile advertisers track the deeper level of conversions and measure the result from different angles

Cons

Creative Optimisation Tool could be further developed. It is not the best in the market. For example, Luna (previous analytic tool) was better in certain aspects. They had much more insights and ideas to combine data to realize diverse performance result.

Review Source

jZ

jialin Z.  
Ads Operations  
Entertainment  
Used the software for: 2+ years

### "Dashboard Customization & Market Analysis Features"

July 25, 2024

4.0

Pros

One of the features I appreciate is the ability to customize the dashboard.

Cons

Yet, I feel there's room for improvement here. Currently, the customization options are somewhat limited. I’d love to see more flexibility in how data is displayed, such as more widget types and the ability to create custom reports. For instance, being able to tailor my dashboard to highlight key performance indicators specific to my campaigns would save me a lot of time and make monitoring progress much more efficient. Another area where Appsflyer could level up is by incorporating market analysis features. As a marketer, having access to market trends, competitor performance, and industry benchmarks within the same platform would be incredibly valuable. It would provide a more holistic view of our campaigns’ performance in the context of the broader market, helping to inform better strategic decisions. Right now, I have to use multiple tools to get this kind of insight, which is less efficient and can lead to data discrepancies.

Review Source

Response from AppsFlyer

August 14, 2024

Thank you for the honesty and suggestions, Jialin! We're always happy to hear from our customers and appreciate you sharing your thoughts. Our goal is to always improve and provide more value to our users, so to hear about your actual needs is invaluable.

LZ

Lena Z.  
Growth Marketing Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Reliable for Attribution, Quick Support"

July 5, 2024

5.0

Pros

As an app marketer, I've found AppsFlyer to be an invaluable tool for our mobile marketing efforts. The platform's reliable attribution capabilities have been integral in managing our app campaigns. We can accurately track app downloads and lead activations by channel, which has improved our ability to measure and optimize our marketing performance. It has easy API integration with our dashboards. The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies.

Cons

The proactive team at AppsFlyer has been exceptional in alerting us to potential fraudulent activities, allowing us to safeguard our marketing spend and maintain the integrity of our campaigns. However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions. It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter. Other MMPs may have more affordable premium fraud protection.

Review Source

NH

Nina H.  
Head of Performance Marketing  
Financial Services  
Used the software for: 1-2 years

### "AppsFlyer is a powerful tool for mobile measurement"

July 26, 2024

4.0

Pros

Relatively simple user interface with customizable dashboards.

Cons

Challenges with exporting data so it is filtered and automated.

Review Source

MK

Mikail K.  
Media Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Conversion Tracking, Attribution and Reporting (Appsflyer) "

July 30, 2024

4.0

Appsflyer has been a pivotal tool for our day to day tracking of our KPIs and ensuring our partners deliverers the committed results, AF is one of the best MMP platform out there if you're dev team is familiar with the deployments, the initial setup is critical and would highly recommend to be done with an account manager from AF. Our account manager \[sensitive content hidden\] has been very helpful to us.

Pros

Ease of setting up partners and integrations.

Cons

Attribution of conversions to channels, there has been discrepancies in the report.

Reason for choosing AppsFlyer

Ease of integrations and detail tracking of metrics.

Review Source

Response from AppsFlyer

August 6, 2024

Wonderful to hear AF was so helpful to your business! Advise you to reach your AF CSM about to report discrepancies, or support@appsflyer.com. Thanks again!

VHKV

Venkata Harish Kumar V.  
CRM Manager  
Automotive  
Used the software for: 2+ years

### "Appsflyer review"

July 25, 2024

5.0

Easy to use and Excellent product overall.

Pros

Comprehensive Attribution Robust Analytics Fraud Prevention Integration with Ad Networks Customizable Dashboards User-Friendly Interface Real-Time Data Support for Deep Linking

Cons

Support and Documentation could be better.

Alternatives considered

[Branch](https://www.capterra.com/p/162029/Branch/)

Reason for choosing AppsFlyer

AppsFlyer is cheaper when compared to Branch

Review Source

Response from AppsFlyer

August 14, 2024

Thank you so much for the perfect rating!

GC

Gabriel C.  
Assistant Marketing Manager  
Banking  
Used the software for: 2+ years

### "My experience with AppsFlyer"

August 5, 2024

5.0

Pros

AppsFlyer provides a lot of information to make good choices.

Cons

It has a very high cost. Although it adds value to muy business

Review Source

ASR

Arjun Singh R.  
Sr Manager  
Media Production  
Used the software for: 2+ years

### "Ease of Tracking"

July 31, 2024

4.0

Pros

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

Cons

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

Review Source

Response from AppsFlyer

August 6, 2024

Thank you Arjun! We're happy our platform provides so much value to you.

DIO

Dwight Irvin O.  
Business Development Manager  
Computer Games  
Used the software for: 2+ years

### "Appsflyer as my go to MMP Platform"

July 26, 2024

5.0

I just love it. Frustrating because I know for myself that I am not that expert yet but same time exciting to learn from Elevate and Knowledgebase

Pros

I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have experience with 3rd party S2S. What I appreciate about this platform is that setting up events on our platform is far easier compared to others. Additionally, generating reports for daily, weekly, and monthly activity is convenient. Lastly, the support from AF is extremely helpful. Despite being a newbie, I've learned a lot thanks to their support. I also love their Knowledgebase and the free courses that help users get familiar with the platform.

Cons

I just got frustrated because I couldn't figure out some insights that I wanted to look at. It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now. I'm pretty sure the information I need is covered in the knowledge base and tutorials anyway.

Review Source

Response from AppsFlyer

August 14, 2024

We appreciate your positive review and honesty! Positive you'll find answers to your questions in our KB, but if something's missing, feel free to reach out to support@appslfyer.com. Thanks again!

AA

Arman A.  
SR Growth marketing  
Marketing and Advertising  
Used the software for: 1-2 years

### "Positive review to solve few issues "

August 5, 2024

4.0

Overall it's positive. there are a few issues bit it's not crucial

Pros

1\. Partner integration process 2. Simple data overview

Cons

1\. Its complicated to get daily bases data when you download it 2. Ad group level data is invaluable 3. Creative level data is unvaluable for Meta

Review Source

JMC

Juan Manuel C.  
Head of Growth  
Marketing and Advertising  
Used the software for: 2+ years

### "Essential platform for mobile marketing attribution"

July 25, 2024

5.0

In general terms, it is the most complete platform on the market. It offers all marketing solutions for mobile measurement of apps and games.

Pros

interface, usability, ease of analyzing data and exporting it.

Cons

SKAN metrics cannot be added to the custom dashboard. You cannot measure the performance of custom product pages in Apple Search Ads.

Review Source

SP

Sathwik P.  
Senior Busienss Analyst  
Marketing and Advertising  
Used the software for: 1-2 years

### "Review on AppsFlyer"

July 29, 2024

5.0

Pros

The ease of use and an extensive breakdown and most importantly the feature to check the User journey made me stick to AppsFlyer

Cons

The Customer care is sometimes slow in responsive

Review Source

Response from AppsFlyer

August 14, 2024

Thanks for the candid review, Sathwik! We're working on improving our customer care.

JG

Jay G.  
Head, Sales and Revenue  
Marketing and Advertising  
Used the software for: 2+ years

### "Appsflyer makes the App marketing activity easy, faster and accurate"

July 30, 2024

5.0

Pros

Appsflyer UI is easy to use for our team members. The comprehensive reporting on dashboard helps track various in-app events very easily. The attribution mechanism is simple to understand. The partner support is best in the industry.

Cons

Honestly nothing much comes to top of the list. Possibility of importing data from CRM to Appsflyer dashboard could be of real help.

Review Source

Response from AppsFlyer

August 7, 2024

That's amazing, Jay! Glad to see how positive the experience has been for you!

KL

Kate L.  
Senior Marketing Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Efficient platform to enable mobile attribution"

July 31, 2024

4.0

Positive - I've used it for many years now and it's a reliable platform for me to get the app data I need.

Pros

It's a user-friendly platform, where different teams can easily filter and find data they need, e.g. campaign performance, month totals. The onelink builder is great, and has allowed us to have much more visibility over marketing channels.

Cons

The dashboard creation and reporting capabilities aren't particularly complex - I'd like to be able to manipulate data in a more advanced way. You also can't share it with users who don't have AppsFlyer accounts, to be able to export it as a PDF would be helpful.

Review Source

Response from AppsFlyer

August 6, 2024

Thank you, Kate! Passed on the feedback about exporting data.

RV

Rahul V.  
MIS Executive  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great Platform"

August 5, 2024

5.0

So far a very good experience and great help for work

Pros

The Simple interface and friendly UI which helps beginners to cope up quickly

Cons

Sometimes it takes time to download a report

Review Source

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