# AppsFlyer Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about AppsFlyer Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more. Source: https://www.capterra.com/p/156811/AppsFlyer --- # AppsFlyer Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) AppsFlyer ## What is AppsFlyer? AppsFlyer's attribution platform enables marketers to attribute every app install to the marketing campaign and media source that drove it. Granular dashboards report which network or channel, ad type, ad group, and ad creative drove each user. Deep integrations with nearly every media source and marketing platform including Facebook, Google, and Twitter make it easy to attribute every install to its source. ## What is AppsFlyer used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 138 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Starting price $0.07 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for AppsFlyer?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.appsflyer.com&name=AppsFlyer) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### AppsFlyer 4.5 (138) VS. [4.6 (150)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting Price $0.07 per user, per month Starting Price $79 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (138) Ease Of Use 4.4 (150) Value For Money 4.3 (112) Value For Money 4.5 (135) Customer Service 4.3 (121) Customer Service 4.6 (139) ## AppsFlyer alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (15,309)](https://www.capterra.com/p/19319/JIRA/reviews/) Starting price $7.91 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars Highest Rated [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/156811/AppsFlyer/alternatives/) ## Who uses AppsFlyer? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Conversion Tracking 4.5 (71) 84.51% of 71 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Performance Metrics 4.6 (61) 90.16% of 61 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Import/Export 4.3 (44) 81.82% of 44 reviewers that rated this feature as important or highly important Import and export data to and from software applications ROI Tracking 4.4 (44) 81.82% of 44 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Campaign Analytics 4.7 (40) 85.00% of 40 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Reporting/Analytics 4.4 (37) 81.08% of 37 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data AppsFlyer 39 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Informs of any account changes and notifications Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and report on everything that happens within the system or network Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track and interpret campaign performance metrics Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Analytics that breaks the data in a data set into related groups/categories. Track and manage adherence to policies for any service, product, process, or supplier Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Visualize and analyze customer experience across all touchpoints and channels Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Create and send email blasts/campaigns Identify and prevent suspicious activity Track user activities and events within an application. Monitor the IP addresses of the incoming traffic Restricting or denying access to a network, server, or website based on specific IP addresses Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Evaluate the impact of each touch point that drives a conversion A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Send messages via SMS Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Track the amount of time users spend on websites Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.4 (138) 4.4 Based on 138 reviews ## Pricing Value for money 4.3 (112) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/156811/AppsFlyer/pricing/) Zero $0.00 It includes: - Deep linking & custom redirects - Deferred deep linking - iOS Universal Links & Android App Links - Custom short links & branded links - Referrals & user invites - Social media landing pages - QR codes - Open DSR API - Self-service support Growth $0.07 It includes: - Everything in Zero, plus: - Mobile attribution - Mobile & Multi-touch attribution - SKAN & iOS 14.5+ measurement/GBRAID - Advanced web-to-app attribution - Cohort & retention reports - Custom dashboards - Basic LTV analytics - Basic fraud protection - Marketing analytics tools - Data report export - Aggregated data API - AppsFlyer mobile app - Tech & media partner integrations - Email support Value for money 4.3 (112) 4.3 Based on 112 reviews ## Integrations [ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ TikTok](https://www.capterra.com/p/237591/TikTok/)[ Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[ Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[ Criteo](https://www.capterra.com/p/162594/Criteo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (121) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (121) 4.3 Based on 121 reviews ## User reviews Overall rating 4.5 Based on 138 reviews Filter by rating 5(77) 4(58) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent AT Alex T. User Acquisition Analyst Computer Games ### "Very trustworthy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2026 I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers. It is our source of truth for marketing mobile games. Pros It is our single source of truth for marketing mobile games, we trust the numbers and it has all the features that we require to make real time marketing decisions. Cons AppsFlyer is a great tool, but it is a bit more expensive than some of the competitors. But it is consider the gold standard. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Keri M. Delivery driver Consumer Services ### "AppsFlyer review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 September 14, 2024 Pros What I like most about apps flyer is that they connect all the school related events that are in my locale so I can see them all in one place Cons There is literally nothing I don't like about this app Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KM Kunal M. Manager Retail ### "Appsflyer review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 19, 2024 Overall experience with appsflyer is satisfactory. Pros UI, reporting ease and the publisher base Cons report download time period and data load time is little slow Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CG Caio G. Manager Marketing and Advertising ### "Manager BI" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 12, 2024 Pros Great reports and integration with a lot of media partners. Cons A long time to get specialist on platform and methodology Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/) Reasons for choosing AppsFlyer Because the support is great and have more features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PL Prateek L. Manager, Performance Marketing Retail ### "Using Appsflyer for eCommerce Tracking" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 7, 2024 Pros \- Very detailed tracking. Helps us to track the complete sales funnel and drop offs. - Helps us in understanding what campaigns work best as attribution is associated till the campaign level. Cons \- No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one. - Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BF Benny F. Marketing Manager Consumer Electronics ### "My preferred mobile measurement partner" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 6, 2024 Pros Very good reporting, support, and breakdowns to help understand key metrics. Cons Difficult to understand differences between platform attribution and third-party attribution Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RH Rehmath H. Client Solutions Lead - Apps Marketing and Advertising ### "My AF Experience" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 6, 2024 AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets. Pros Data Visualization is the best on AppsFlyer Cons Raw data exports are only available for 90 days Switched from [Adjust](https://www.capterra.com/p/156559/Adjust/) Data visualization & reading was a challenge on Adjsut. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Milorad G. User Acqusition Lead Publishing ### "Appsflyer - our GPS on the UA rocky road :)" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 6, 2024 I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since. An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded. Pros It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential. Cons You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PS Prathmesh S. Delivery Head Marketing and Advertising ### "Improvement" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 6, 2024 It's easy to understand data and easy to use Pros Fraud detection tool and Reporting criteria Cons reporting view for Adnetworks so see every in-app events on dashboard. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VS Varun S. Manager- Adops and delivery Marketing and Advertising ### "Appsflyer- Best MMP" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 6, 2024 Overall Experience for this MMP is good. The best UI among all other MMPs & Its easy to work with the reports & find the fraud traffic Pros User Interface Ease in operation Complete Tutorials to understand the basic functioning of the platform. Cons Sometimes P360 took like half day to get updated. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Popular comparisons [CTM vs AppsFlyer](https://www.capterra.com/compare/152004-156811/Call-tracking-software-vs-AppsFlyer)[Dreamdata vs AppsFlyer](https://www.capterra.com/compare/156811-197705/AppsFlyer-vs-Dreamdata-io)[Looker vs AppsFlyer](https://www.capterra.com/compare/156811-169053/AppsFlyer-vs-Looker)[Adobe Analytics vs AppsFlyer](https://www.capterra.com/compare/156811-202871/AppsFlyer-vs-Adobe-Analytics)[Marketo Engage vs AppsFlyer](https://www.capterra.com/compare/75130-156811/Marketo-Lead-Management-vs-AppsFlyer)[Jira vs AppsFlyer](https://www.capterra.com/compare/19319-156811/JIRA-vs-AppsFlyer) [Adjust vs AppsFlyer](https://www.capterra.com/compare/156559-156811/Adjust-vs-AppsFlyer)[Wrike vs AppsFlyer](https://www.capterra.com/compare/76113-156811/Wrike-vs-AppsFlyer)[monday.com vs AppsFlyer](https://www.capterra.com/compare/147657-156811/monday-com-vs-AppsFlyer)[Kochava vs AppsFlyer](https://www.capterra.com/compare/156811-171691/AppsFlyer-vs-Unified-Audience-Platform)[Liine vs AppsFlyer](https://www.capterra.com/compare/156811-184326/AppsFlyer-vs-Liine)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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