# Page 2 | Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Klaviyo the right Email Marketing solution for you? Explore 529 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (529) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 2 - Reviews of Klaviyo ## Showing most helpful reviews Showing 26-50 of 529 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AW Angela W. Graphic Designer Consumer Goods Used the software for: 1-2 years ### "One of the Best Marketing Tools We Use" January 7, 2026 5.0 Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. Pros Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. Cons The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp is an email tool; Klaviyo is an e-commerce growth platform. We made the switch for the seamless Shopify integration, the automation templates, and the fact that it was built specifically for online stores. Review Source KK Kevin K. Marketing Manager Leisure, Travel & Tourism Used the software for: 1-2 years ### "Excellent Personalization, With a Pricing Model That Could Be Fairer" November 14, 2025 5.0 My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. Pros Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. Cons The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Klaviyo Brevo was an option, but it didn’t offer the same level of personalization, automation depth, or data-driven segmentation that Klaviyo provides. Klaviyo stood out because of its powerful flow builder, real-time data sync, and the ability to create highly targeted messages for each agent or customer profile. For our organization, it delivered the flexibility and scalability we needed. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I switched from Mailchimp because it was too limited for our use case. As a travel organization working with multiple agents, we needed deeper personalization, more flexible segmentation, and the ability to send agent-specific communications without workarounds. Mailchimp’s feature set became restrictive, and the pricing escalated quickly as our needs grew. Klaviyo offered far more advanced automation, dynamic content options, and better data management. Review Source LE Lindsey E. Owner - Head Designer Arts and Crafts Used the software for: 2+ years ### "Easy Marketing with Tons of Features " February 5, 2026 5.0 Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match. Pros I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps. Cons I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was looking for a platform that had more features and automations. Review Source KC Kyle C. CMO Health, Wellness and Fitness Used the software for: 1-2 years ### "Klaviyo is the Best" February 16, 2026 5.0 Overall, my experience with Klaviyo has been great. I plan on continuing my relationship with them for many years. Pros Klaviyo has been a great program in our marketing stack. I love the ease of use and how simple it was to integrate with my Shopify website and other tech I'm using to manage my shop. I also really like how the widgets look on the site. Cons The only thing I wish Klaviyo would improve on is their reviews integration with TikTok Shop. I would love to be able to pass reviews from TikTok Shop to my website, or from my website to TikTok Shop. I see that this is functionality that others reviews platforms have with TikTok Shop. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Yotpo began sunsetting email/SMS, and I was forced to find a new solution. Overall, very happy this happened because I like Klaviyo much better. UI is improved, and the reporting is also much better. Review Source VR Verified Reviewer Sr Manager, Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Powerful platform, rough edges at scale" April 10, 2026 4.0 It's the industry standard for a reason, but it's not frictionless. We use it daily for email and SMS across segmented lists, triggered sends, and campaign reporting. The core functionality works. The UX and support don't match what you're paying at scale. Worth it, but there's room to improve on the operator experience side. Pros Segmentation is genuinely powerful once you learn it. Having email and SMS in one platform makes targeting and list management way cleaner than splitting tools. Shopify integration is solid, flows trigger reliably, and the data is there if you know where to look. Cons Reporting is clunky and the UI buries things that should be front and center. Building anything beyond a basic flow takes way too many clicks. Review Source Sam Z. Director Of Marketing And DTC Printing Used the software for: 2+ years ### "The Industry Standard Marketing Automation Tool For Everyone" December 8, 2025 5.0 Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations. It is an industry standard that plays nicely with other marketing software, and is an essential to any Shopify user. Integrations outside of the Shopify world can however be much more implementation intensive. Pros Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences. Cons I don't like how you have to pay more for the advanced analytics module. These are features that should be baked into the core product. Review Source SL Suzanne L. Head of CRM Retail Used the software for: 2+ years ### "Great well-rounded CRM tool" June 22, 2025 4.0 Probably my favourite ESP, which offers a well-rounded set of CRM functionality. Often a platform like this excels in one area with others feeling like afterthoughts, but Klaviyo is well-balanced and suitable for a wide range of businesses. It plays particularly well for e-commerce with an easy integration into Shopify, and the whole platform is intuitive and user-friendly. Pros Great functionality for building automations Great drag and drop email builder Good segmentation capabilities Good reporting functionality Frequent platform updates bringing new and improved capabilities Good customer service Integrates with a huge array of other platforms Cons More frequent price increases than other platforms Sometimes the updates are just reskins of existing functionality pretending to be new functionality Tries to be a CDP but isn't quite there yet Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Ometria](https://www.capterra.com/p/156810/Ometria/) Reason for choosing Klaviyo Competitive on price, more user-friendly, better all-round functionality Review Source Dan J. Lead Strategist, Designer Marketing and Advertising Used the software for: 2+ years ### "Expensive but Effective Email Marketing Solution" March 19, 2026 5.0 Pros While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with. Cons Expensive! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense. Review Source HM Hannah M. Marketing Coordinator Publishing Used the software for: 1-2 years ### "Great email platform" September 15, 2025 5.0 Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow. Pros I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics. Cons Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) For better automation and more in depth analytics Review Source BY Brian Y. Visa Consulting Specialist Legal Services Used the software for: 2+ years ### "Gorgeous designs that increase trust in immigration clients." January 13, 2026 5.0 Appearance is everything in the visa world. I use this service to distribute monthly immigration newsletters. It makes us look and feel established and credible it helps us differentiate ourselves from smaller agencies but I essentially pay for shopping features that I never use. Pros The drag and drop editor lets me create very professional looking official policy updates without a graphic designer. Cons The reporting dashboard is no other than e-commerce sales revenue, which is not applicable for consulting business. Help desk usually provide generic advice which is best for Retailers. Review Source PG Patricia G. Customer Service Lead Hospitality Used the software for: 1-2 years ### "Gorgeous newsletters to our returning customers." January 21, 2026 5.0 When it comes to hospitality, the importance of relationship with former guests is instrumental towards direct bookings. I have been using this tool to send monthly newsletters and holiday gifts. It renders our brand as high-end and refined in spite of the fact that I frequently believe we are spending money on the high-tech retail functions which we simply do not use. Pros The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder. Cons The reporting dashboard is highly oriented towards e-commerce revenue and therefore it is hard to follow the engagement-based metrics that are of greater interest to hospitality such as open rates on informational emails. Review Source VR Verified Reviewer Marketing Information Technology and Services Used the software for: 1-2 years ### "A user friendly tool for email marketing " July 16, 2025 5.0 They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices. Pros We switched to Klaviyo from a different product (Hubspot) because the increase in prices and features we didn't need to use. Klaviyo's email building function is perfect for what we need. It's easy to use, and the ability to build lists and segments is useful and also user friendly. Cons The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract. The support can be quite slow to reply. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Hubspot pricing became too expensive for what we required. Review Source AP April P. Senior Manager Apparel & Fashion Used the software for: 2+ years ### "Really great platform" April 24, 2025 5.0 Overall we've had great success. They provide great analytics and is user friendly when building a campaign Pros We love using Klayvio. It's one of the best in the business for email marketing. Great analytics. A little clunky when you're first learning how to use it but easy once you are trained. Cons It's quite an expensive platform. We wanted to expand to sms marketing and find it quite pricey. Switched from [Shopify](https://www.capterra.com/p/83891/Shopify/) We wanted more functionality and customization options in our emails Review Source VR Verified Reviewer Chief of Staff Retail Used the software for: 1-2 years ### "Powerful Email Tool with Smart Automations That Actually Deliver" May 30, 2025 4.0 It’s handled everything I’ve needed on the email and SMS side, from launches to evergreen flows. I’ve used it to drive campaigns, recover lost sales, and keep segments warm—and I trust the data coming out of it. Once it’s set up right, it saves time and pays off. Pros The automations are where it really shines. I’ve set up flows based on user behavior, abandoned carts, post-purchase sequences—all without needing to jump through hoops. The segmentation tools are sharp, and I like being able to test variations without second-guessing the data. It’s built for people who actually want to understand what’s working. Cons The interface can feel dense at first. It takes a little time to figure out where everything lives, especially if you’re juggling multiple lists or trying to integrate with a third-party platform. Once you’re past the learning curve it’s fine, but it’s not something I’d hand to a first-timer without a walkthrough. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) Klaviyo had more options for our ecommerce to schedule/send/segment to the specific A/B testing we wanted at the times we wanted. Review Source Raphael F. Head of Ecommerce Cosmetics Used the software for: 1-2 years ### "Great value, a bit expensive" July 21, 2025 5.0 Pros I love the fact that there are integrations with every other solution, easy of use, performance, CS team Cons We didn't appreciate the drastic price increase last year in 2024. It's a bit abusive even though the service is great. Switched from [Listrak](https://www.capterra.com/p/64230/Listrak/) Listrak backend was very outdated and not user friendly at all + expensive Review Source SS Shontel S. Customer service associate Retail Used the software for: 1-2 years ### "Fun/ inclusive tool " July 5, 2025 5.0 Pretty challenging at first but definitely a great product to get use to. Once learned, its quick and fun. Pros Once ibwaas fmilor with the product it made itbeasyvfor the marketing team to shaare ideas and pitchs to every department. Also it was a quick way to interact through social media. Cons It can be busy as a new user. The first time i used this product i was a bit overwhelemed . Great color schemes, just busy. Review Source NM Natasha M. Controller Retail Used the software for: 2+ years ### "Great Email and SMS program " June 1, 2025 4.0 Great- it’s a bit costly but for the size of our email list, it can keep up with 95% of what we’d like to do with email and the SMS Pros It’s very easy to use, all the extra help documentation and free courses it offers. Syncs to Shopify and has good reporting. Cons That it’s a bit behind in how customer email is changing now. There are some things we’d like to be able to do but it’s limitations prevent us- especially in the AI sector Review Source IL Isaac L. Director of Sales and Business Development Food & Beverages Used the software for: 1-2 years ### "Email marketing powerhouse" July 19, 2025 5.0 Working with Klaviyo has been great. There hasn't been any major bugs or issues, and when I did find out, I showed them and they fixed it quickly. It's nice to have a company that responds fast to issues. Pros Their company continually develops new products that help merchants achieve greater success. They also have a suite of tools, so it's a whole lot more than just email. Cons They recently updated their billing which makes it so you have to really stay on top of your list. It's not the worst thing in the world, we were able to get the billing back down after a lot of cleaning. Review Source CL Carissa L. Marketing and Sales Manager Retail Used the software for: 2+ years ### "The best tool for email marketing " June 3, 2025 5.0 I think Klaviyo has been great for our eCommerce business, they stay ahead of the game with trends and features. The flows and email campaigns are an essential part of our business now Pros I really like the ease of use with Klaviyo and how they are constantly updating and releasing new features like Ai components Cons I really enjoy Klaviyo and don’t have any dislikes, they’ve made improvements in the couple years I’ve been using it Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Felt like Klaviyo had more to offer and was better suited for our growing company as far as flows, segmenting etc Review Source LM Laura M. Strategy Director Marketing and Advertising Used the software for: 2+ years ### "Expensive but worth it" March 17, 2025 5.0 We recommend Klaviyo to our clients because we have become super familiar and fast in it. Pros The interface to build emails is super easy to use - it has the best email builder of all platforms we have researched and used. It has the best data/analytics of all platforms we have researched and used. The support team is very active on white glove accounts. Cons Now that they have gotten big, the platform is expensive. The support team is very into pushing segment strategies. Alternatives considered [Attentive](https://www.capterra.com/p/179576/Attentive/) Reason for choosing Klaviyo Bigger company, offers best practices by many who use the platform. Switched from [SendGrid](https://www.capterra.com/p/204113/SendGrid/) SendGrid's email builder is very archaic. The data is questionable. Review Source VR Verified Reviewer Founder Information Technology and Services Used the software for: 6-12 months ### "Klaviyo Review " February 16, 2025 4.0 I've enjoyed my experience and it has been monumental for my online business Pros It has helped me launch my products and online course in the most efficient way possible Cons The pricing tiers can be on the higher end Review Source SO Sophie O. Head of ecommerce Furniture Used the software for: 1-2 years ### "Great CRM Solution" March 10, 2025 5.0 We went through several well-known software packages. When we changed our website from Magento to Shopify, we looked for the best CRM solution compatible with Shopify, and Klavyio proved to be the ideal tool. More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've managed to centralize all our tools around this solution. Pros After using several CRM solutions, Klaviyo proved to be the easiest to get to grips with. If you're on Shopify, it's the ideal solution, as it's perfectly suited to your needs. The real plus is the competence of the customer success managers. Cons Initially, Klaviyo was not translated into French, but this has since changed. Otherwise, very few weaknesses. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) not enough shopify compatible and no enough support Review Source VR Verified Reviewer Copywriter Marketing and Advertising Used the software for: 1-2 years ### "You'll never go wrong with Klaviyo" February 1, 2025 5.0 Pros Klaviyo's features are comprehensive and more advanced compared to other platforms. I also like how helpful their customer support is every time I have problems with our account. Cons The pricing tier is a bit confusing regarding the number of active profiles and emails sent. Not having an Undo button for the flows is still what I'm looking for Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) MailerLite is too limited and and not capable of giving detailed analytics. Review Source KC Katie C. Email Team LEad Marketing and Advertising Used the software for: 2+ years ### "Best ESP by far" May 19, 2025 5.0 Great. Klaviyo support team can't be beat, their live chat support members are so so helpful. Overall, the testing, AI tools, ease of the platform, deliverability, and results are just top tier. Pros Klaviyo is THEE most robust ESP. The AI tools, deep personalization, and ease of the platform can't be replicated. Cons Cost and pricing structure are not my favorite. I think their pricing has, and continues to go up each year and is only cost-effective if you're a huge brand. Review Source FO Feraud O. Owner Marketing and Advertising Used the software for: 6-12 months ### "A must have for any business that has a growing customer base" July 17, 2025 5.0 We use them for our clients that have e-commerce business and want to utilize their customer contact info by doing email and sms blast / campaigns. Pros The amount of email and sms marketing features. Also the easy to use flow build to make sure you make making the most of your customer base and contacts. Cons The email and sms builder could be a bit more intuitive. But it's till better than most of it's competitor such as mailchimp. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The mailchimp email builder was not the best and we wanted sometime a bit more intuitive. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.