# Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Klaviyo the right Email Marketing solution for you? Explore 524 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/156699/Klaviyo/reviews

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Klaviyo

4.6 (524)

[View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated February 17th, 2026

# Reviews of Klaviyo

Ease of use

4.5

Customer Service

4.3

## Pros and Cons in Reviews

LW

Lee W

OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months.

“Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for following an email, and subscribers“

January 12, 2026

Dan J

Lead Strategist, DesignerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business.“

March 19, 2026

IS

Ilayda S

Marketing DirectorApparel & Fashion, 11 - 50 employeesUsed the software for: 1-2 years.

“It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new styles.“

April 20, 2025

Doga I

DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Some features are not available for every account/business.“

February 16, 2026

Marc G

Digital and Marketing senior specialistMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years.

“During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences.“

March 18, 2026

Maral P

MarketingInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years.

“The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract.“

July 16, 2025

Elena D

Marketing ManagerConsumer Electronics, 11 - 50 employeesUsed the software for: More than 2 years.

“It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to facilitate the EDM process.“

February 11, 2025

JF

Jonah F

Manager of Product Development and Business OperationsE-Learning, 2 - 10 employeesUsed the software for: 6-12 months.

“We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form.“

April 1, 2024

## Showing most helpful reviews

Showing 1-25 of 524 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Bill L.  
Vice President of Sales and Operations  
Information Technology and Services  
Used the software for: Less than 6 months

### "Email solutions for marketing "

February 2, 2026

4.0

It does a great job tracking and providing data on open clicks delivering etc. Highly recomd the campaign email option.

Pros

Allows for tracking on emails and website trafffic. We like how the data graphs. Easy flows and campaigning.

Cons

No phone support...live chat support is very confusing and they refer to self help a lot. You have to have a lot of patience.

Alternatives considered

[Wishpond](https://www.capterra.com/p/145745/Wishpond/)

Reason for choosing Klaviyo

Cost was a lot less per month. You also habe no long term commitments.

Review Source

VR

Verified Reviewer  
Digital and Marketing senior specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "CRM Email automation driven data platform for small business and E-shop "

March 18, 2026

4.0

My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients

Pros

What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective.

Cons

The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds.

Alternatives considered

[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

Reason for choosing Klaviyo

for the Sales HUB, for aligning and tracking the SQLs in the sales pipeline

Review Source

LC

Lataysha C.  
Owner  
Retail  
Used the software for: Less than 6 months

### "AI helped me"

April 6, 2025

3.0

My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it.

Pros

I like the access aspect, meaning the fact that this is available for anyone to use.

Cons

I don’t like how hard it can be to understand how to use it.

Review Source

AW

Angela W.  
Graphic Designer  
Consumer Goods  
Used the software for: 1-2 years

### "One of the Best Marketing Tools We Use"

January 7, 2026

5.0

Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend.

Pros

Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage.

Cons

The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp is an email tool; Klaviyo is an e-commerce growth platform. We made the switch for the seamless Shopify integration, the automation templates, and the fact that it was built specifically for online stores.

Review Source

Joseph E.  
Ecommerce and IT Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "They are the top for a good reason"

November 3, 2025

4.0

I have been using Klaviyo for many years now and throughout the whole time it has been a great partner we can rely on to work. It is the name brand in the email/sms marketing space for a reason.

Pros

I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth, and it all works very well.

Cons

I don't like the pricing structure for a lot of it. Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do.

Alternatives considered

[Sendlane](https://www.capterra.com/p/172687/Sendlane/)

Reason for choosing Klaviyo

Because we were already using Klaviyo and we didn't want to lose all of the time to set up.

Switched from

[Postscript](https://www.capterra.com/p/199013/Postscript/)

Because Klaviyo promised us that we could get a better deal and a lot more features when we tie in our SMS with our email marketing.

Review Source

LE

Lindsey E.  
Owner - Head Designer  
Arts and Crafts  
Used the software for: 2+ years

### "Easy Marketing with Tons of Features "

February 5, 2026

5.0

Overall I’ve been very happy with Klaviyo which is why I’ve continued to use them for many years now. As an online retailer, it’s a perfect match.

Pros

I love the ease of managing my email and sms marketing with Klaviyo. I’ve used their software for over 6 years and I love that they are always adding new features and making flows even more powerful. I love the ease of connecting Klaviyo to my Shopify store and other apps.

Cons

I wish that email marketing was cheaper, but I feel Klaviyo is pretty competitive. I also wish that sms was included for the price of email instead of an add-on.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I was looking for a platform that had more features and automations.

Review Source

KC

Kyle C.  
CMO  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Klaviyo is the Best"

February 16, 2026

5.0

Overall, my experience with Klaviyo has been great. I plan on continuing my relationship with them for many years.

Pros

Klaviyo has been a great program in our marketing stack. I love the ease of use and how simple it was to integrate with my Shopify website and other tech I'm using to manage my shop. I also really like how the widgets look on the site.

Cons

The only thing I wish Klaviyo would improve on is their reviews integration with TikTok Shop. I would love to be able to pass reviews from TikTok Shop to my website, or from my website to TikTok Shop. I see that this is functionality that others reviews platforms have with TikTok Shop.

Switched from

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)

Yotpo began sunsetting email/SMS, and I was forced to find a new solution. Overall, very happy this happened because I like Klaviyo much better. UI is improved, and the reporting is also much better.

Review Source

Allie H.  
Founder  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Klaviyo is a must have for Shopify brands"

January 27, 2026

5.0

Pros

Klaviyo is just such a stellar product, even as a small business owner. It was incredibly easy to set up and get campaigns going.

Cons

Pricing is a bit expensive but it's totally worth it in the end as there's just so much capability to use it & grow my business through the Shopify integration.

Alternatives considered

[Kustomer](https://www.capterra.com/p/158128/Kustomer/)

Reason for choosing Klaviyo

LinkedIn presence was far above the rest in terms of employer branding.

Review Source

Doga I.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Great for eCommerce brands"

February 16, 2026

5.0

Pros

Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients.

Cons

Overall, Klaviyo is great. Some features are not available for every account/business. This might be one.

Review Source

Dan J.  
Lead Strategist, Designer  
Marketing and Advertising  
Used the software for: 2+ years

### "Expensive but Effective Email Marketing Solution"

March 19, 2026

5.0

Pros

While expensive, there's really no other email marketing software like it. The built-in segmentation and integration with Shopify make it hard to compete with.

Cons

Expensive! And it seems like it just keeps going up. They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business. You need to be making significant revenue from email in order to outweigh the expense.

Review Source

SM

Sofie M.  
CEO  
Cosmetics  
Used the software for: 2+ years

### "My favorite email workflow tool"

March 3, 2025

5.0

I use their automated flows, which are very helpful. I do campaings every month and I always get sales. Klaviyo also shows you your statistics regularly and if the numbers are good or bad and what you can do to improve them. It takes me 30 minutes to get campaign ready, including the design in Canva.

Pros

Very easy and beginner friendly e-mail marketing tool. You can choose between different templates for any topic. I love the connection to Canva for an even easier campaign set up!

Cons

I haven't had any troubles or issues, so the least I like would be the pricing

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

The native shopify mail workflow works as well but didn't offer the options and analytics I needed to scale

Review Source

AG

Ade G.  
E-Commerce Manager  
Automotive  
Used the software for: 6-12 months

### "Great connectivity and flows"

January 28, 2025

5.0

Easy to migrate our existing data and create new marketing flows, easy to use design and integrations features with our website to created automated content.

Pros

Flows, extensive marketing features over other providers, and eas of use.

Cons

Have been using for around 6 months and there isn't a feature that isnt beaten with other providers we have used for our marketing.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Customer segmentation we wished to have a more advanced feature set and Klaviyo provided that.

Review Source

MB

Miriam B.  
Administrator  
Retail  
Used the software for: Less than 6 months

### "Professional Email Automation "

March 23, 2025

5.0

The designing of the emails were great. The live tracking of the email clicks and all other recipients' behaviors make it so functional and clear to see. Automating and scheduling emails has been so easy yet so powerful!

Pros

Professional tool for creating and managing email marketing campaigns. Its versatile platform and feature options really helps my business.

Cons

It was pretty complicated to manage the email domain switch. I was doing it myself since my collaborator is not allowed to manage the domain settings.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Klaviyo

It has much more professional features. More options and custom settings.

Review Source

BJ

Brittany J.  
Operations Manager  
Retail  
Used the software for: Less than 6 months

### "Great Growth Tools"

April 15, 2025

5.0

I recently made the switch from Mailchimp, so I’m still working to get all the features, flows and dashboards set up but so far, I think it’ll be a great help to the business.

Pros

I like that it has so many features that are one or two clicks to implement, like the follow up email feature.

Cons

I don’t like how every contact is charged for..this has made our charges increase quickly over a short period of time.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

We were ready to grow beyond what Mailchimp could offer and have heard great things from others about Klaviyo and its features.

Review Source

PG

Patricia G.  
Customer Service Lead  
Hospitality  
Used the software for: 1-2 years

### "Gorgeous newsletters to our returning customers."

January 21, 2026

5.0

When it comes to hospitality, the importance of relationship with former guests is instrumental towards direct bookings. I have been using this tool to send monthly newsletters and holiday gifts. It renders our brand as high-end and refined in spite of the fact that I frequently believe we are spending money on the high-tech retail functions which we simply do not use.

Pros

The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder.

Cons

The reporting dashboard is highly oriented towards e-commerce revenue and therefore it is hard to follow the engagement-based metrics that are of greater interest to hospitality such as open rates on informational emails.

Review Source

SS

Shontel S.  
Customer service associate  
Retail  
Used the software for: 1-2 years

### "Fun/ inclusive tool "

July 5, 2025

5.0

Pretty challenging at first but definitely a great product to get use to. Once learned, its quick and fun.

Pros

Once ibwaas fmilor with the product it made itbeasyvfor the marketing team to shaare ideas and pitchs to every department. Also it was a quick way to interact through social media.

Cons

It can be busy as a new user. The first time i used this product i was a bit overwhelemed . Great color schemes, just busy.

Review Source

FG

Fabrizio G.  
Design Lead  
Architecture & Planning  
Used the software for: 1-2 years

### "Powerful Marketing Campaign Management Solution."

November 4, 2025

5.0

Excellent marketing campaign monitoring tool with effective dynamic content easy management and creating data analytics is simple.

Pros

Klaviyo is the greatest Email marketing and the engagement tracking options are excellent. Easy to provides effective predictive data analytics and the list management through Klaviyo functions is impressive and easy to manage project contacts.

Cons

Klaviyo is very easy platform to implement and the features are very easy to access and manipulate and much learning.

Review Source

NM

Noga M.  
VP of Marketing  
Financial Services  
Used the software for: 1-2 years

### "Good tool for companies with no apps"

November 6, 2025

5.0

was a good product when our company didn't have an app but when we did and wanted smarter campaigns that send push notifications to people that have the app and emails that didn't - they don't have that solution

Pros

Good email marketing platform. The tool is easy to use, straight forward and the customer service is good.

Cons

Not a good fit for brands that have an app as their campaigns can't combine push and emails together

Review Source

ZM

Zach M.  
Head of Ecommerce  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Long term happy customer"

March 13, 2025

5.0

Pros

Best ecommerce email provider out there. Segments, shopify integration, etc. all great.

Cons

The latest pricing changes have added pressure to cleaning lists more regularly.

Review Source

IA

Isaac A.  
Marketing Coordinator  
Logistics and Supply Chain  
Used the software for: 6-12 months

### "Give this one a shot!"

June 4, 2025

4.0

I had a great experience with Klaviyo. I would highly recommend anyone to use this. It is fantastic for marketing automation.

Pros

I really liked the functionality of this program. The email and SMS features really stepped up our marketing strategy.

Cons

Initially, getting started on this system took me a minute. I was not the biggest fan of its functionality at first, but it has grown on me!

Review Source

AR

Abishek R.  
Email Marketing Manager  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Best ESP out there for any Ecommerce business "

November 15, 2024

5.0

All aspects, including user-friendly design, segment creation, list management, prebuilt email templates, a drag-and-drop editor, custom reporting, and customer support, are excellent..

Pros

I have been using Klaviyo for the last 4, 5 years for different clients from across the globe, it is very easy to use, and easy to integrate with any tool, and the functionality and the features are fantastic

Cons

There is nothing that I don't like about this tool.

Review Source

LW

Lee W.  
Owner  
Apparel & Fashion  
Used the software for: 6-12 months

### "Klaviyo review"

January 12, 2026

4.0

Pros

Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for following an email, and subscribers

Cons

I found the email design element fairly tricky to use, things didn't always line up and didn't feel there was a lot of editing tools inside Klaviyo itself, so it was easier to create in something like Canva and transfer over.

Review Source

CA

Christina A.  
Director Ecom  
Consumer Goods  
Used the software for: 2+ years

### "Long-time user "

December 27, 2024

5.0

Pros

Easy to use, always releasing new features and product enhancements

Cons

Support can be hit or miss, especially when it comes to more technical questions

Review Source

MV

Mariana V.  
Social media lead  
Marketing and Advertising  
Used the software for: 1-2 years

### "Easy to customize your emails and optimize your campaigns"

May 14, 2025

5.0

Overall great experience. Will continue using as it's essential for some of our online stores.

Pros

The email templates make this tool really easy to use. It also has advanced automation and analytics.

Cons

It would be great if they had more templates and more advanced design options. It is a little more expensive than other similar tools.

Review Source

KM

Kilmer M.  
Senior Director of Advertising and eCommerce  
Financial Services  
Used the software for: 6-12 months

### "Excellent tool for advertising"

October 24, 2024

5.0

With Klaviyo for advertising, we can segment our customers precisely based on their purchase history, allowing us to deliver highly personalized ad messages. Automation streamlines the entire campaign process, from creation to follow-up, while detailed analytics provide valuable insights into campaign performance.

Pros

Klaviyo offers a suite of features that enable highly personalized and optimized advertising. With precise segmentation, automation, and integrations, Klaviyo helps businesses deliver targeted messages and improve campaign performance.

Cons

With no negative aspects to point out about this tool.

Review Source

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