# Klaviyo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Klaviyo the right Email Marketing solution for you? Explore 529 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/156699/Klaviyo/reviews --- Klaviyo 4.6 (529) [View alternatives](https://www.capterra.com/p/156699/Klaviyo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of Klaviyo Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews Comprehensive email marketing suite 94% positive reviews out of 118 Most reviewers describe email marketing as robust, offering advanced segmentation, analytics, and seamless campaign management. Kennedy K freelancer, 1 employee. "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and WordPress to allow for personalized marketing." High and complex pricing 54% negative reviews out of 100 Some reviewers feel pricing is expensive, with confusing structures and costs rising quickly as contact lists grow. Maral P Marketing, 51 - 200 employees. "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract." Intuitive and accessible platform 95% positive reviews out of 43 Most reviewers find ease of use a major benefit, highlighting its straightforward navigation and quick learning curve. Frequent technical glitches 71% negative reviews out of 49 Most reviewers report bugs and issues, including slow performance, editor glitches, and occasional integration problems. Jonah F Manager of Product Development and Business Operations, 2 - 10 employees. "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form." Flexible marketing automation tools 93% positive reviews out of 42 Most reviewers indicate automation streamlines workflows, reduces manual tasks, and enables effective personalized marketing. Aleksej S CEO, 2 - 10 employees. "My favorite is the automation builder, I think it's the most advanced and customizable out there." ## Showing most helpful reviews Showing 1-25 of 529 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Linda S. CEO Founder Consumer Services Used the software for: 2+ years ### "Powerful Ecommerce Email Platform With a Learning Curve" April 20, 2026 5.0 Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. Pros What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. Cons The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) wanted a richer analytics platform for my clients Review Source Cody A. President Marketing and Advertising Used the software for: 2+ years ### "Amazing platform but comes at a cost $$$" May 1, 2026 4.0 Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it Pros Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. Cons Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Klaviyo had better functionality and I could customize my flows the exact way I wanted to Review Source LC Lataysha C. Owner Retail Used the software for: Less than 6 months ### "AI helped me" April 6, 2025 3.0 My overall experience has been difficult to where I’ve used it and gave up on understanding it. I’ve had to use AI to understand how to use it. Pros I like the access aspect, meaning the fact that this is available for anyone to use. Cons I don’t like how hard it can be to understand how to use it. Review Source VR Verified Reviewer Digital and Marketing senior specialist Marketing and Advertising Used the software for: 2+ years ### "CRM Email automation driven data platform for small business and E-shop " March 18, 2026 4.0 My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients Pros What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. Cons The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. Alternatives considered [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Klaviyo for the Sales HUB, for aligning and tracking the SQLs in the sales pipeline Review Source Joseph E. Ecommerce and IT Manager Health, Wellness and Fitness Used the software for: 2+ years ### "They are the top for a good reason" November 3, 2025 4.0 I have been using Klaviyo for many years now and throughout the whole time it has been a great partner we can rely on to work. It is the name brand in the email/sms marketing space for a reason. Pros I love how robust the tool is. Its segmentation, A/B testing, email sending, and integrations seem very in-depth, and it all works very well. Cons I don't like the pricing structure for a lot of it. Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do. Alternatives considered [Sendlane](https://www.capterra.com/p/172687/Sendlane/) Reason for choosing Klaviyo Because we were already using Klaviyo and we didn't want to lose all of the time to set up. Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Because Klaviyo promised us that we could get a better deal and a lot more features when we tie in our SMS with our email marketing. Review Source Bill L. Vice President of Sales and Operations Information Technology and Services Used the software for: Less than 6 months ### "Email solutions for marketing " February 2, 2026 4.0 It does a great job tracking and providing data on open clicks delivering etc. Highly recomd the campaign email option. Pros Allows for tracking on emails and website trafffic. We like how the data graphs. Easy flows and campaigning. Cons No phone support...live chat support is very confusing and they refer to self help a lot. You have to have a lot of patience. Alternatives considered [Wishpond](https://www.capterra.com/p/145745/Wishpond/) Reason for choosing Klaviyo Cost was a lot less per month. You also habe no long term commitments. Review Source Allie H. Founder Apparel & Fashion Used the software for: Less than 6 months ### "Klaviyo is a must have for Shopify brands" January 27, 2026 5.0 Pros Klaviyo is just such a stellar product, even as a small business owner. It was incredibly easy to set up and get campaigns going. Cons Pricing is a bit expensive but it's totally worth it in the end as there's just so much capability to use it & grow my business through the Shopify integration. Alternatives considered [Kustomer](https://www.capterra.com/p/158128/Kustomer/) Reason for choosing Klaviyo LinkedIn presence was far above the rest in terms of employer branding. Review Source Jade M. Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Klayvio is the new guy on campus " September 8, 2025 5.0 Overall Klaviyo is built for businesses who want to scale and utilize data to make better decisions. There are a lot of analytics at your finger tips. Pros Best for segmentation. Targeting customers becomes really easy with the options available. Powerful atuomations for abandoned carts and etc. SMS and Email together is magical. Cons Not as beginner friendly as mailchimp and other competitors. Template customization is good but needs some work here. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Klayvio is better for businesses wanting to scale. Review Source SG Sauve G. Sales Representative Insurance Used the software for: 2+ years ### "Love Klaviyo" June 16, 2026 5.0 Overalll Klaviyo boost our email response and open rates .I appreciate the ability to reach and engage ideal prospect effectively who becomes our clients. Pros I always recommend Klaviyo ,the entire platform is highly customizable ,easy to use and I'm able to reach and engage ideal prospects across multiple channels . Great automation tools for creating automated campaigns and emails. Also many pre bulit tempates that helps to make emails very quick. Cons Other than Klaviyo price been abit high ,no any other complain I can mention about .Features and support are top notch. Review Source DN Dmytro N. CEO Retail Used the software for: 2+ years ### "The ultimate email marketing platform for scaling e-commerce" May 16, 2026 5.0 Klaviyo is the most powerful email marketing automation tool we've used for our store. It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it. Pros The segmentation capabilities and automated flows are unmatched in the e-commerce space. Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue. Cons The pricing structure scales up quite aggressively as your subscriber list grows, which can be tough for growing brands. Also, the advanced design tools and custom HTML template builders have a bit of a steep learning curve for beginners. Review Source AG Ade G. E-Commerce Manager Automotive Used the software for: 6-12 months ### "Great connectivity and flows" January 28, 2025 5.0 Easy to migrate our existing data and create new marketing flows, easy to use design and integrations features with our website to created automated content. Pros Flows, extensive marketing features over other providers, and eas of use. Cons Have been using for around 6 months and there isn't a feature that isnt beaten with other providers we have used for our marketing. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Customer segmentation we wished to have a more advanced feature set and Klaviyo provided that. Review Source OB Orion B. Founder Consumer Goods Used the software for: 2+ years ### "Robust features that grow with you" January 30, 2025 5.0 I've had a great experience with klaviyo Pros Its really robust at every price point so you dont have to pick and choose or overpay for functionality you don't use. Cons I think it can get so big in terms of flows that finding and managing changes (like broken links) can sometimes be a pain. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) It was far too basic at the time. I needed robust segmentation. Review Source GD Grant D. Production and Product Line Manager formerly Marketing and Web Manager Retail Used the software for: 2+ years ### "Wonderful to work with" November 8, 2024 5.0 Wonderful! Their support is awesome and helped grow our email marketing into a revenue driver Pros Easy to use, PHENOMENAL customer support, key features, zero worry about reliability. Cons A bit pricy and tiers and auto upgrades take a while to get used to Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Unsure, change happened prior to my time at the company Review Source Doga I. Director Marketing and Advertising Used the software for: 2+ years ### "Great for eCommerce brands" February 16, 2026 5.0 Pros Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. Cons Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. Review Source CX Caitlin X. Retention Manager Apparel & Fashion Used the software for: 2+ years ### "Head of Retention " December 3, 2025 5.0 A very positive experience. The tools are intuitive, performance is reliable, and support is always prompt and genuinely helpful. Pros Easy to use, intuitive platform. Makes sending SMS + Emails a breeze, and flows are easy to build, and it feels like the world is your oyster really. Cons The reporting across linked accounts could be better. There's a global portfolio but it only gives very high level results, would be great if you could link abandon carts and compare them easily. I also wish I could access more strategic advice. Review Source FG Fabrizio G. Design Lead Architecture & Planning Used the software for: 1-2 years ### "Powerful Marketing Campaign Management Solution." November 4, 2025 5.0 Excellent marketing campaign monitoring tool with effective dynamic content easy management and creating data analytics is simple. Pros Klaviyo is the greatest Email marketing and the engagement tracking options are excellent. Easy to provides effective predictive data analytics and the list management through Klaviyo functions is impressive and easy to manage project contacts. Cons Klaviyo is very easy platform to implement and the features are very easy to access and manipulate and much learning. Review Source NM Noga M. VP of Marketing Financial Services Used the software for: 1-2 years ### "Good tool for companies with no apps" November 6, 2025 5.0 was a good product when our company didn't have an app but when we did and wanted smarter campaigns that send push notifications to people that have the app and emails that didn't - they don't have that solution Pros Good email marketing platform. The tool is easy to use, straight forward and the customer service is good. Cons Not a good fit for brands that have an app as their campaigns can't combine push and emails together Review Source BM Brian M. Data Analyst and IT Furniture Used the software for: 2+ years ### "Lists make it easy" June 9, 2025 5.0 My overall experience has been good. I have been the administrator which creates the list in Klavyo and so far everything has been smooth. Pros I like the different customizable lists you can make with this product. We use different lists to personalize our marketing efforts. Cons I have nothing to say I liked least about Klaviyo. Everything is easy to use and the import and export options are nice. It would be nice to be able to integrate Google Business with Klaviyo to keep employee lists automatically updated. Review Source VR Verified Reviewer Customer Experience Supervisor Hospitality Used the software for: 2+ years ### "Mass emails made easy" September 18, 2025 5.0 Pros Klaviyo makes it easy to send mass emails, from marketing to urgent order updates or alerts, they make it easy Cons I think in an ideal world your CRM would have some sort of built-in functionality for this sort of thing but it doesn't seem like the industry is there yet Review Source IS Ilayda S. Marketing Director Apparel & Fashion Used the software for: 1-2 years ### "Targeted email campaign solution which was good." April 20, 2025 5.0 It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new styles. Pros I appreciate how well Klaviyo’s segmentation tools allow me to create targeted email campaigns for Behice Fashion’s collections, whether that be loyal shoppers or seasonal buyers. Cons There is a learning curve for advanced automation flows, making it take a little longer to set up complex drip campaigns for new product launches. Review Source Zachary W. Enterprise Account Manager Marketing and Advertising Used the software for: 2+ years ### "Best DTC ESP out there" January 13, 2025 5.0 Been working in Klaviyo since 2019 and sincerely believe it is the premier ESP for DTC brands. I recommend it to everyone I work with and believe any brand of any size should be using it to engage their customer base. Pros Easy, intuitive tool that provides immense value out of the box. Can set up flows in minutes and send your first campaign quickly. Every DTC brand needs to be using it. Cons Sometimes their support queue can take a while to work through. You always hear back, but can be longer than you expect at times. Review Source SW Simona W. Head of marketing Building Materials Used the software for: 6-12 months ### "Professional Email Automation " July 24, 2025 5.0 Pros For the structure our emails, Klaviyo has been an effective tool. It allows to create custom scenarios. The interface is clear, automations are easy to set up. Cons Learning it can be tricky for new ones discovered it. The price can also quickly rise if you work on certain complex databases. Review Source MV Mariana V. Social media lead Marketing and Advertising Used the software for: 1-2 years ### "Easy to customize your emails and optimize your campaigns" May 14, 2025 5.0 Overall great experience. Will continue using as it's essential for some of our online stores. Pros The email templates make this tool really easy to use. It also has advanced automation and analytics. Cons It would be great if they had more templates and more advanced design options. It is a little more expensive than other similar tools. Review Source CA Christina A. Director Ecom Consumer Goods Used the software for: 2+ years ### "Long-time user " December 27, 2024 5.0 Pros Easy to use, always releasing new features and product enhancements Cons Support can be hit or miss, especially when it comes to more technical questions Review Source MRS Mara Rose S. Founder Food & Beverages Used the software for: 1-2 years ### "A must for ecommerce businesses looking to scale" March 13, 2025 5.0 Pros Easy to use and incredibly powerful. Comprehensive tool to scale ecommerce. Cons Pricing increases based on number of email users or necessary features. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Klaviyo Best for ecommerce, according to most users Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.