# Taboola Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Taboola the right PPC solution for you? Explore 68 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/156009/Taboola/reviews

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Taboola

4.5 (68)

[View alternatives](https://www.capterra.com/p/156009/Taboola/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 26th, 2026

# Reviews of Taboola

Ease of use

4.4

Customer Service

4.4

## Pros and Cons in Reviews

ML

Matt L

Co-FounderMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years.

“Taboola's launch of their Realize platform has provided a fantastic opportunity for our clients and helped change the narrative from a "native" only company to one that has identified and grown to many different media placements outside of Google and Meta.“

March 9, 2026

Carlos P

Sr. Digital Media ManagerConsumer Services, 10,001+ employeesUsed the software for: 6-12 months.

“Creative is somewhat limiting for brands with products that are hard to visualize.“

March 2, 2026

FS

Fabien S

CEOPublic Relations and Communications, 2 - 10 employeesUsed the software for: More than 2 years.

“Taboola’s AI-driven optimization and S2S tracking allowed us to significantly enhance campaign performance, doubling our ROAS while reducing CPA by 43%.“

March 10, 2025

SB

Scott B

OwnerRetail, 2 - 10 employeesUsed the software for: 1-2 years.

“I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time.“

June 9, 2025

HL

Harsha L

Performance DirectorMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years.

“A consistently positive experience with scalable results, strong account support and clear optimisation opportunities to drive sustained performance growth.“

March 3, 2026

AI

Alexander I

Digital ad specialistMedical Practice, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“The platform lacks a google ads editor style bulk uploader“

March 11, 2025

ÀR

Àlex R

Head of programmatic and AdOpsNewspapers, 51 - 200 employeesUsed the software for: More than 2 years.

“Our collaboration with Taboola has been highly positive. Since the beginning of our partnership, we’ve been able to test and roll out new solutions that improved both user engagement and business performance.“

June 18, 2025

SB

Scott B

OwnerRetail, 2 - 10 employeesUsed the software for: 1-2 years.

“This leads to huge financial loss.“

June 9, 2025

## Showing most helpful reviews

Showing 1-25 of 68 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Corina L.  
Geschäftsführerin  
Media Production  
Used the software for: 2+ years

### "Traffic + Revenue = happy publisher"

March 6, 2026

5.0

Pros

Taboola has become our third-largest traffic source and generates half of news.de's display revenue. What makes the partnership work is their ability to deliver results across multiple products like Feed, Push, and Taboola News without disrupting the reader experience. It's the combination of reach and monetization that matters.

Cons

There is nothing that I could be writing here. We are completely satisfied with the cooperation for years now.

Review Source

VR

Verified Reviewer  
Sr. Digital Media Manager  
Consumer Services  
Used the software for: 6-12 months

### "Great First Native Experience"

March 2, 2026

5.0

So far great results! We have been able to expand beyond Prospecting while maintaining great CPA numbers.

Pros

Platform UI is very intuitive and easy to use. Targeting offers tons of options for all verticals. Options to either be hyper targeted or reach broad audiences.

Cons

Creative is somewhat limiting for brands with products that are hard to visualize. AI can make the creative look a bit fake but only an issue if you do not have your own creative

Alternatives considered

[Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)

Reason for choosing Taboola

Better targeting options and more creative testing

Review Source

SB

Scott B.  
Owner  
Retail  
Used the software for: 1-2 years

### "They will scam you out to a lot of money. "

June 9, 2025

1.0

Taboola is a scammy platform. They have a known issue with unauthorized countries being added to ad campaigns, yet they continue to blame customers instead of taking responsibility. I set up my campaign and, after a few months, noticed a major spike in views from countries I never targeted—specifically Albania and Afghanistan. I hadn't made any edits to my campaign, and I have no reason to target those regions. When I contacted support, they accused me of adding them myself. After digging into reviews, I found this has happened to many others. Taboola refuses to acknowledge the flaw and always shifts the blame. I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time.

Pros

The platform is user friendly and customer service is relatively easy to reach. But This does not make up for the issues.

Cons

Its a scam site. They have a know issue where they add, intentionally or unintentionally, locations to your campaign. This leads to huge financial loss. They state the customer added it but after reading so many reviews this is clearly a known issue on their end.

Review Source

ÀR

Àlex R.  
Head of programmatic and AdOps  
Newspapers  
Used the software for: 2+ years

### "A strategic partner for efficient audience & montetisation growth"

June 18, 2025

5.0

Our collaboration with Taboola has been highly positive. Since the beginning of our partnership, we’ve been able to test and roll out new solutions that improved both user engagement and business performance. Taboola plays a key role in helping us deliver relevant and valuable content experiences, and their team consistently brings strategic insights that make a difference.

Pros

Taboola has been a strategic partner in helping us boost both user engagement and monetization. Their tools and products are easy to implement, and the platform allows us to deliver highly relevant recommendations that enrich our users' content discovery experience.

Cons

To date, we have not identified any major drawbacks. The platform has consistently aligned with our performance and editorial goals, and the support team has always been responsive and efficient.

Switched from

[Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)

The decision to switch from Taboola to Outbrain was a strategic move aimed at exploring new monetization opportunities and diversifying our technology partners.

Review Source

EE

Eleni E.  
Client relationship director  
Accounting  
Used the software for: 6-12 months

### "Taboola is a game changer compared to other display products!"

September 10, 2024

5.0

Excellent! Loving our new team & \[sensitive content hidden\] always steps in when we need it.

Pros

Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement & also the guaranteed CPC’s or CPCV’s are GAME CHANGING! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola!

Cons

Whilst the platform is amazing & the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent!

Switched from

[StackAdapt](https://www.capterra.com/p/173754/StackAdapt/)[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

The guaranteed CPC or CPC rather that CPM plus premium environments. Both above can offer one of those but not both.

Review Source

ML

Matt L.  
Co-Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Impressed with Realize!"

March 9, 2026

5.0

We've really enjoyed having a chance to work with their different internal teams and learning their new platform. It was easy for our team to get up to speed with their relaunch and has made campaign and ad management easy to use.

Pros

Taboola's launch of their Realize platform has provided a fantastic opportunity for our clients and helped change the narrative from a "native" only company to one that has identified and grown to many different media placements outside of Google and Meta. Their team has been terrific to work with for our enterprise and growth clients alike.

Cons

Not every placement works for our clients and we haven't had a ton of need for their content creation support.

Review Source

OS

Ortal S.  
PPC  
Information Technology and Services  
Used the software for: 2+ years

### "Taboola experience is mainly positive from a technological perspective"

March 2, 2026

5.0

Pros

The advanced technology, clear display, in-depth data analysis capability, The ability to receive a quick human response is also important.

Cons

Sometimes technology and reliance on AI solutions create technical problems, There are cases where ads are automatically rejected even though it doesn't make sense.

Review Source

FS

Fabien S.  
CEO  
Public Relations and Communications  
Used the software for: 2+ years

### "Blancheporte & Schwartz Consulting"

March 10, 2025

5.0

Our experience with Taboola has been excellent. The combination of AI-powered bidding, audience targeting, and robust analytics helped us turn native advertising into a key revenue driver. We look forward to exploring even more features to continue scaling

Pros

Taboola’s AI-driven optimization and S2S tracking allowed us to significantly enhance campaign performance, doubling our ROAS while reducing CPA by 43%. The platform’s reach and seamless integration into premium publisher sites make it a powerful acquisition channel.

Cons

While the platform delivers strong performance, initial campaign setup and optimization require close monitoring to maximize efficiency. However, once fine-tuned, results are highly scalable

Alternatives considered

[Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)

Reason for choosing Taboola

n/an/an/an/an/an/an/an/an/an/an/an/an/an/a

Review Source

HL

Harsha L.  
Performance Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Native Channel for Scalable Growth"

March 3, 2026

5.0

A consistently positive experience with scalable results, strong account support and clear optimisation opportunities to drive sustained performance growth.

Pros

Excellent platform for scaling native campaigns with strong reach, intuitive setup and responsive account support.

Cons

Requires ongoing optimisation and regular creative refreshes to fully unlock performance potential and maintain efficiency across placements.

Review Source

LT

Leela T.  
Programmatic Manager  
Package/Freight Delivery  
Used the software for: 2+ years

### "All Star Team"

March 11, 2025

5.0

Collaborating with the team, learning about new products and working together has been such a pleasure

Pros

The team makes optimizing my campaigns very easy and they provide great results.

Cons

Nothing bad to say about the team or products

Review Source

KR

Kevin R.  
PAID MEDIA MANAGER  
Gambling & Casinos  
Used the software for: 6-12 months

### "Taboola, el mejor medio programatico para atacar awareness y performance en un solo lugar."

March 4, 2026

5.0

me encuentro muy contento con el equipo, siempre nos ayudan a dar nuevas ideas, innovar y optimizar campañas

Pros

el catalogo de productos para anunciar a tu marca. el hecho de poder medir conversiones de performance y awareness desde un solo medio programatico.

Cons

la manera en la que se configuran conversiones es un poco manual, la integracion con GTM suele fallar.

Review Source

CG

Caroline G.  
Media Manager  
Media Production  
Used the software for: 2+ years

### "Parceiro estratégico com excelentes oportunidades "

March 12, 2026

5.0

Pros

Formatos estratégicos para mídia nos auxiliam na construção de planejamentos eficientes para os nossos anunciantes

Cons

Possibilidades de inovacao com formatos interativos de mídia com rentabilização de custos. O equilibro é um ponto de fricção ao executar as estrategias

Review Source

LC

Lucas C.  
Especialista em Marketing  
Information Technology and Services  
Used the software for: 1-2 years

### "Atendimento excelente, e baixo custo de atração."

October 1, 2024

5.0

muito bom otimo atendimento, e traz bastante pessoas para dentro do site a um custo baixo

Pros

Atendimento, e o baixo custo par atração de publico

Cons

acho que a assertividade dos resultados.

Review Source

AR

Arya R.  
Group Head  
Online Media  
Used the software for: 1-2 years

### "Taboola Appreciation "

September 12, 2024

5.0

Pros

The servicing team is just beyond proactive! they take ownership and have good knowledge about the platforms making it very easier to sell and execute campaigns.

Cons

Taboola is the perfect SSP platform working like a huge clock that never loses time, it is performance focused and cost effective and till date we have not received any complaints on the same.

Review Source

ES

ELias S.  
Founder  
Internet  
Used the software for: 2+ years

### "Great source with scale"

June 4, 2024

5.0

Pros

scale, measurability, variety. Taboola and partners are doing a good job at increasing the reach

Cons

Would love to have a bit more control on the placements. Taboola should give their own UI/API priority over the exchange when bidding for a placement to avoid mixing traffic with our sources and devaluing the offering

Review Source

RS

Rishi S.  
Owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Easy to use and effective"

June 11, 2024

5.0

It’s been a good experience with measurable insights.

Pros

The account manager relationship is valuable and we always have someone to address issues.

Cons

Like most content marketing, there’s a learning curve. This is not a comment specific to Taboola.

Alternatives considered

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

Review Source

KK

Koren K.  
Campaign manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Taboola helped me improve my performace"

August 1, 2023

5.0

Great experience the platform is easy to use and provide great results.

Pros

I enjoy the websites and the partners of taboola because I receive great results recently from the platform

Cons

I didn't like the fact that we can't choose specific website to target. I know it's difficult but I wouldn't mind to have less impressions and less money spent for less results ( spend limitation )Also in case of a more complex conversion goal other than ty page the platform have a problem to track.

Review Source

LN

Lior N.  
Wachstum-Projektmanager  
Internet  
Used the software for: 6-12 months

### "Schneller und hilfreicher Support"

August 12, 2023

5.0

Pros

Der Support war da, als ich ein technisches Problem mit meiner Pixel-Installation hatte. Sie konnten sofort eine Lösung vorschlagen, um meine E-Commerce-Kampagne wieder ordnungsgemäß zum Laufen zu bringen.

Cons

Wir haben mit Taboola großartige Ergebnisse erzielt, allerdings würde ich mir einige Verbesserungen in der Benutzeroberfläche wünschen.

Review Source

SD

Sungjun D.  
Performance Marketing Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Taboola User Comments"

March 10, 2024

4.0

Pros

Disclosing the exposed advertising page transparently, The function of targeting and detargeting the exposed advertisement is the best.

Cons

There was a lack of some expected features. 1) I was hoping to check several events, but I can check only one conversion event 2) I can't check the data on the ads or campaigns by day

Review Source

NB

Nikhil B.  
Media Buyer  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Best Experience"

October 19, 2023

5.0

Pros

I like the interface where we run the campaigns and ads, I also like the easy way to create campaign n get started with your ads. I like the support team, if I get any queries they solve it perfectly. Overall I like everything about Taboola, but I'm a user with less experience here. As by more experience I'll share more details about other feathers here.

Cons

I want Taboola to increase thr speed of adding funds, for me it takes whole 24hours to add in balance. I hope that will improve soon.

Review Source

GN

Gerson N.  
Cantor  
Music  
Used the software for: I used a free trial

### "Maravilhoso "

December 27, 2023

5.0

Pros

Plataforma de anuncio diferente das outras

Cons

Essa pergunta não se encaixa em meu ponto de vista

Review Source

AT

Andrea T.  
Marketing  
Furniture  
Used the software for: 1-2 years

### "Affordable and gets the job done"

April 12, 2023

5.0

I used Taboola to generate website traffic on new articles I wrote and generate a second source of traffic. I liked the very advanced targeting, as well as the retargeting.

Pros

Taboola is for everyone's pocket, based on the goals you want to achieve. The traffic that leads to the website is a second interesting traffic item. Targeting options are multiple. The support is efficient and fast, they answered my emails in half a day.

Cons

The UI is not pretty to look at, navigating can be difficult. A big con is that you cannot appear on a specific website but it depends on the user's experience.

Review Source

JA

James A.  
CEO  
Arts and Crafts  
Used the software for: Less than 6 months

### "Pure Bot Traffic"

August 7, 2019

1.0

Disappointing!

Pros

Nothing. Only thing is it may boost SEO by registering visits to your site but that's it!

Cons

I received about 1 real human visitor for every 100 sent according to my recordings. Most bot visitors just sit idle and then after about fifteen seconds the cursor abruptly moves down triggering the pop up and then it's over. You wouldn't think they would send this type of bot traffic according to their professional website and so-called legitimate reviews but they do. I have forwarded the recordings from my heatmap software to my attorney for possible fraud.

Review Source

AR

Alex R.  
Ejecutivo digital  
Marketing and Advertising  
Used the software for: 1-2 years

### "Excelencia en medios "

March 3, 2026

5.0

La comunicación col el equipo, el apoyo que nos han brindado y los resultados ha sido lo que más destaca

Pros

Sus formatos Nativos siempre entregan buenos resultados, esto sumado a las campañas display y la novedad con sus audiencias predictivas

Cons

Puntos a mejorar, implementación de formatos awareness, posible ctv para mayor alcance, o formatos de video.

Review Source

JM

Jonathan M.  
Jefe de Contenidos  
Warehousing  
Used the software for: 2+ years

### "Taboola, indispensable para tus estrategias de Middle Funnel "

March 3, 2026

5.0

Buena, es una plataforma que ha ayudado a nuestro tráfico web y sesiones de calidad en campaña de Middle Funnel

Pros

Los resultados a nivel consideración y tráfico web, permitiendo obtener sesiones de calidad en cada campaña.

Cons

Sitios diversificados y a veces sin interes para la segmentación, haciendo audiencias bastante amplias y generando baja calidad para tráfico web.

Review Source

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