--- title: "Taboola Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Taboola the right Display Advertising solution for you? Explore 68 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/156009/Taboola/reviews/" page_type: "reviews" language: "en" publication_date: "2026-11-09" --- Taboola 4.3 (107) [View alternatives](https://www.capterra.com/p/156009/Taboola/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated November 9th, 2026 # Reviews of Taboola Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews ML Matt L Co-FounderMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Taboola's launch of their Realize platform has provided a fantastic opportunity for our clients and helped change the narrative from a "native" only company to one that has identified and grown to many different media placements outside of Google and Meta.“ March 9, 2026 Carlos P Sr. Digital Media ManagerConsumer Services, 10,001+ employeesUsed the software for: 6-12 months. “Creative is somewhat limiting for brands with products that are hard to visualize.“ March 2, 2026 FS Fabien S CEOPublic Relations and Communications, 2 - 10 employeesUsed the software for: More than 2 years. “Taboola’s AI-driven optimization and S2S tracking allowed us to significantly enhance campaign performance, doubling our ROAS while reducing CPA by 43%.“ March 10, 2025 AI Alexander I Digital ad specialistMedical Practice, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “The platform lacks a google ads editor style bulk uploader“ March 11, 2025 HL Harsha L Performance DirectorMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “A consistently positive experience with scalable results, strong account support and clear optimisation opportunities to drive sustained performance growth.“ March 3, 2026 SB Scott B OwnerRetail, 2 - 10 employeesUsed the software for: 1-2 years. “I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time.“ June 9, 2025 ÀR Àlex R Head of programmatic and AdOpsNewspapers, 51 - 200 employeesUsed the software for: More than 2 years. “Our collaboration with Taboola has been highly positive. Since the beginning of our partnership, we’ve been able to test and roll out new solutions that improved both user engagement and business performance.“ June 18, 2025 SB Scott B OwnerRetail, 2 - 10 employeesUsed the software for: 1-2 years. “This leads to huge financial loss.“ June 9, 2025 ## Showing most helpful reviews Showing 1-25 of 107 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kelvin C. Performance Marketing Manager Used the software for: Less than 1 year ### "Easy-to-use Programmatic Advertising Platform for Brand Awareness" November 11, 2026 4.0 By using Realize, we get to expand our online reach in our target market via Taboola's premium inventory. They have good inventory coverage, as well as various targeting options, from both 1st and 3rd party data source. Pros Their interface is very straightforward and easy to navigate. The loading speed is generally very fast and bugs are rarely seen. The reporting covers differnet metrics and dimensions for in-depth analysis. Also, it's easy to set up campaign like bidding, daily cap, exclusion, etc. Cons The creatives upload process, in my point of view, is not very friendly. The bulk upload feautre is kind of difficult to use. Review Source Agata W. media planner Used the software for: Less than 1 year ### "Really Easy, Intuitive UX That Improved My Work" November 10, 2026 5.0 Integration is really easy Pros ux, it's reaaly easy and intuitive. It improoved my work Cons nothing comes in my mind. If I hev to choose pricing Review Source CMO Used the software for: 5+ years ### "Great Native ads platform with traffic oportunity" November 10, 2026 4.0 I can generate more leads Pros great worldwide audience for traffic and volume Cons The policies can be restrictive depending your vertical Alternatives considered [Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[Outbrain Direct Response (ODR) by Teads](https://www.capterra.com/p/140446/Outbrain-Amplify/) Reasons for choosing Taboola Good Native traffic Review Source noam S. freelance online marketer Used the software for: 3-5 years ### "Simple to Use, but Targeting Options Feel Limited" November 9, 2026 2.5 You can reach a fairly wide audience on a small budget. Pros Compared to other advertising systems, it is simple to operate. Cons Targeting options are limited, and ultimately, the system relies on other websites rather than having an ecosystem of its own. Review Source Balázs O. Head of Programmatic Used the software for: Less than 1 year ### "Great for CPA Optimization, Tracking Setup, and Measurement Testing" November 6, 2026 4.0 Conversion-based optimization Pros CPA optimization, tracking setup, measurement testing. Cons Creative upload process is too manual, formats should be updated one by one Review Source Stanley D. ### "Lower CPMs and Sharper Targeting for Affiliate Ads" November 6, 2026 4.5 I use Realize to target my ideal customers cheaply. Pros I use Realize to target my ideal customers cheaply. It’s different from other ad platforms I’ve used, with lower CPMs and great targeting. I also value Predictive Audiences. Cons None at the moment Review Source Nils F. Google & Facebook Ads Professional Used the software for: Less than 1 year ### "High-Quality Traffic from Premium News Sites" November 6, 2026 5.0 Realize puts your ad and product in front of real buyers and people looking to purchase your products. So it's real. Pros Realize offers high quality traffic from its ad network from news sites like MSN.com and others. It is truly great. Cons There is some bot traffic from certain publishers, so gotta be careful. Review Source Raquel H. Operations & Engagement Manager Used the software for: 3-5 years ### "Easy to Use with Strong Cost-Per-Visit and Cost-Per-Lead Results" November 6, 2026 4.0 it helps us reduce CPV and CPL costs in performance campaigns Pros simple, easy to use and I get good results at cost-per-visit and cost-per-lead Cons the hierarchy with campaign group, I have half of the campaigns with group and others not, it complicates budget allocation Review Source FT Felicia T. Senior Manager Used the software for: Less than 1 year ### "User-Friendly and Easy to Use with a Clear Campaign Hierarchy" November 6, 2026 4.5 Clean setup process and UI that is easy to understand and for beginner practitioners. Pros User friendly, easy to use. Campaign hierarchy is also easy to understand. Cons Use of audiences can be a bit more granular. Review Source Pat + Kev G. ### "Easy to Set Up, but Spam Clicks Wasted Ad Spend" November 5, 2026 0.5 was supposed to drive ad traffic Pros I find Realize easy to set up. Cons I spent $500 on ads and got zero conversions, with rampant spam traffic. I’d like credits for spam clicks. Review Source Marketing and Communication Officer 3.5 November 11, 2026 AI summary based on a full review Realize offers ease of operation, which is beneficial for website promotion. On the downside, the reviewer found the setup process complicated and expressed dissatisfaction with the quality of customer service. Log in to unlock the full review, detailed ratings, and pros & cons Account Manager Used the software for: I used a free trial 3.5 November 10, 2026 AI summary based on a full review Realize+ provides valuable AI optimization that helps in achieving better conversion rates while minimizing manual work. On the downside, the ad approval process is slow and the support team is difficult to contact. Log in to unlock the full review, detailed ratings, and pros & cons Groupe Seb Global Social Media and Programmatic Lead Used the software for: 1-3 years 2.5 November 10, 2026 AI summary based on a full review Users benefit from a wide range of ad inventory and effective performance at a low cost, particularly for lower funnel campaigns. Nonetheless, the quality of ads and their placements can sometimes be a drawback. Log in to unlock the full review, detailed ratings, and pros & cons Media Implementation Manager Used the software for: 1-3 years 4.5 November 10, 2026 AI summary based on a full review Users are experiencing a good return on investment, reportedly achieving 2x ROI while enhancing customer purchasing journeys across various platforms. The lack of integration with Looker Studio is a current limitation. Log in to unlock the full review, detailed ratings, and pros & cons Ceo 3.0 November 9, 2026 AI summary based on a full review The user appreciates how Realize solves multiple problems they face, highlighting its practical advantages. Currently, there are no known drawbacks to the software. Log in to unlock the full review, detailed ratings, and pros & cons Campaign manager Used the software for: Less than 1 year 4.0 November 8, 2026 AI summary based on a full review The centralized resources and auto-graded assessments greatly enhance lesson planning and tracking student progress. Yet, the navigation may be cumbersome, especially for those unfamiliar with the system. Log in to unlock the full review, detailed ratings, and pros & cons Head of Marketing Used the software for: Less than 1 year 1.0 November 7, 2026 AI summary based on a full review While the user appreciated the easy-to-use interface, they found the platform unsuitable for B2B performance marketing. Their attempts to generate qualified leads were unsuccessful across different companies and campaigns. Log in to unlock the full review, detailed ratings, and pros & cons Brand content project manager Used the software for: 1-3 years 3.0 November 6, 2026 AI summary based on a full review Realize enhances campaign efficiency by enabling users to replicate existing setups, saving time and maintaining consistency. On the downside, it lacks proactive alerts and troubleshooting support, making it difficult to identify and resolve issues promptly. Log in to unlock the full review, detailed ratings, and pros & cons Digital Executive Used the software for: 3-5 years 5.0 November 6, 2026 AI summary based on a full review Realize simplifies the process of collecting customer feedback, allowing for better decision-making based on organized insights. However, the reporting options may not fully meet the diverse needs of all businesses. Log in to unlock the full review, detailed ratings, and pros & cons Programmatic account manager Used the software for: Less than 1 year 4.5 November 6, 2026 AI summary based on a full review This platform excels in providing a user-friendly experience with effective targeting and clear reporting, which aids in optimizing campaign performance. Some users may find the campaign groups unnecessary, indicating a possible area for refinement. Log in to unlock the full review, detailed ratings, and pros & cons Digital Marketing manager Used the software for: 3-5 years 4.5 November 6, 2026 AI summary based on a full review The user-friendly design of the platform allows for straightforward campaign and ad creation, along with easy insight retrieval. Despite these advantages, there are concerns about performance consistency and the need to control CPA effectively. Log in to unlock the full review, detailed ratings, and pros & cons Media Implementation Group Director 4.0 November 6, 2026 AI summary based on a full review Realize is beneficial for driving traffic and generating leads, particularly for brands like Mazda. Despite its advantages, the reporting features could be improved to provide more actionable insights. Log in to unlock the full review, detailed ratings, and pros & cons Performance Marketing Manager Native Used the software for: 3-5 years 3.5 November 6, 2026 AI summary based on a full review The software helps users reach a broader audience, which is a significant advantage. On the downside, the strict CRT can hinder performance improvements when needed. Log in to unlock the full review, detailed ratings, and pros & cons Paid Media Associate Used the software for: Less than 1 year 5.0 November 6, 2026 AI summary based on a full review The reviewer experienced outstanding results from their campaigns, which exceeded expectations and improved click performance. There were no drawbacks mentioned in their current use of the software. Log in to unlock the full review, detailed ratings, and pros & cons analyst Used the software for: Less than 1 year 5.0 November 6, 2026 AI summary based on a full review The reviewer experienced outstanding results from their campaigns, surpassing expectations with a focus on clicks. They reported no drawbacks or concerns with the software at this time. Log in to unlock the full review, detailed ratings, and pros & cons Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.