# CleverTap Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is CleverTap the right Campaign Management solution for you? Explore 59 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/155737/CleverTap/reviews --- CleverTap 4.4 (59) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of CleverTap Ease of use 4.3 Customer Service 4.4 ## Pros and Cons in Reviews AT Alex T User Acquisition AnalystComputer Games, 11 - 50 employeesUsed the software for: 1-2 years. “CleverTap has so much functionality, I especially like the ease of use of journeys where you can set up automated systems for engaging with your customers.“ January 5, 2026 KO Kim O OwnerApparel & Fashion, 2 - 10 employeesUsed the software for: Less than 6 months. “I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back.“ May 5, 2024 Amar k Tech LeadComputer Software, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I used for mobile applications, integration with BE. & mobile is too easy“ March 12, 2026 Anirban S Senior Manager - MarketingEducation Management, 501 - 1,000 employeesUsed the software for: 6-12 months. “This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.“ January 8, 2024 SA Sara A Social Media ManagerFood & Beverages, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently.“ July 26, 2024 KO Kim O OwnerApparel & Fashion, 2 - 10 employeesUsed the software for: Less than 6 months. “DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return.“ May 5, 2024 Amar k Tech LeadComputer Software, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I loved segmentation section in clevertap“ March 12, 2026 Ankur G Campaign AssociateHealth, Wellness and Fitness, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “To dislike is that the few features are missing like editing of text in bold aur different scripts and styles“ August 5, 2022 ## Showing most helpful reviews Showing 1-25 of 59 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Anirban S. Senior Manager - Marketing Education Management Used the software for: 6-12 months ### "The perfect communications platform for all our marketing needs" January 8, 2024 5.0 With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns. Pros The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports. Cons The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp. Review Source AB Akshata B. Mobile application developer Information Technology and Services Used the software for: 2+ years ### "Great tool for tracking user activity and real-time user database" August 26, 2022 5.0 Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great. Pros User tracking, campaign management, notifications,user activity tracking, Cons 1.Fcm token of some user are missing. 2. Not supported for web applications. Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/) Reason for choosing CleverTap It's provide greater features as compared to firebase Review Source VR Verified Reviewer Tech Lead Computer Software Used the software for: 2+ years ### "Best Customer Engagement Platform" March 12, 2026 5.0 Best Customer Engagement platfrom for product. handling notification, marketing campaign handling , Native Display handling Pros \- I loved segmentation section in clevertap - I used for mobile applications, integration with BE. & mobile is too easy - Promoting using inapp notification & push notification is quite easy - Text Messaging chat - Marketing campaign handling - User Behaviour Analysis Cons \- I loved everything in clevertap, i am the user from last 5 years , clevertap helps me alot in custom behaviour analysis Review Source KO Kim O. Owner Apparel & Fashion Used the software for: Less than 6 months ### "THIS COMPANY SCAMED ME" May 5, 2024 1.0 This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people. Pros I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this. Cons I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer \[sensitive content hidden\] should be held responsible as well as the customer service girl \[sensitive content hidden\]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap. Review Source AT Alex T. User Acquisition Analyst Computer Games Used the software for: 1-2 years ### "Very happy switching over to CleverTap" January 5, 2026 5.0 I use CleverTap for data analysis, engaging with our customers, and improving our product experience. Pros CleverTap has so much functionality, I especially like the ease of use of journeys where you can set up automated systems for engaging with your customers. Cons I don't have anything negative to say about CleverTap, they have been much better than the previous solution we were using. Switched from [Swrve](https://www.capterra.com/p/149080/Swrve/) After a demo of CleverTap it was clear that it had way more functionality and ease of use. Review Source VR Verified Reviewer Email Marketing Specialist Market Research Used the software for: 6-12 months ### "CleverTap Highly Advance and Analytics Engagement platform" June 19, 2021 4.0 With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads. Pros CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app. Cons WhatsApp integration is not available. It take more time to segment data when you work on large database. Switched from [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/)[MoEngage](https://www.capterra.com/p/164687/Sherpa/) CleverTap give us more digital channels to communicate with our audience. Review Source MG Moran G. Mobile Marketing Lead Consumer Services Used the software for: 2+ years ### "A perfect guarantee to enhance engagement and customer loyalty" December 11, 2024 5.0 CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously. Pros CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. I love CleverTap's ready-made templates that always make starting campaigns smoother. I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting. Cons CleverTap's simplicity of the interface and the smoothness of all the setup steps makes the small negatives disappear. Review Source Ernesto C. Co-CEO & Co-Founder Computer Software Used the software for: 2+ years ### "An amazing and powerful Mobile marketing swish-knife. " August 2, 2022 5.0 We are more than happy with current product and future roadmap. Pros To have real-time analytics and create push and in-app campaigns based on real user data. Cons Price is a bit on the upper side and not so clear as startups. Alternatives considered [MoEngage](https://www.capterra.com/p/164687/Sherpa/) Reason for choosing CleverTap Robust and with better performance. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Flurry](https://www.capterra.com/p/198449/Flurry/) More features Review Source Alanna H. Chief Marketing Officer Computer Software Used the software for: 2+ years ### "Good value for money for marketing automation & user engagement" August 2, 2022 4.0 I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement. It's worked well for me for those features, and I also have seen the product improve in a short amount of time. I also have appreciated the customer support team offering timely assistance whenever I need it. Pros Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation. Cons There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later. Alternatives considered [Leanplum](https://www.capterra.com/p/155165/Leanplum/)[Braze](https://www.capterra.com/p/155423/Appboy/) Review Source Keyur S. Business Development Lead Accounting Used the software for: 2+ years ### "Perfect for Analytics & Engagement" October 29, 2017 5.0 Pros We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails. Cons The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests. Review Source PC Pankaj C. Sr Android Developer Information Technology and Services Used the software for: 6-12 months ### "A proper user engagement and marketing management tool..." July 24, 2022 5.0 Finally i am very happy with the clavertap. Pros User segmentation and journey tracking is a very best feature of this platform. Cons Implementation with an app which is already using other platforms like firebase, branch, aws pinpoint is little bit difficult and confusing. Review Source SP Shreyas P. Manager Analytics Internet Used the software for: 1-2 years ### "Clevertap is a Good Omni Channel Marketing Tool ! " October 16, 2023 5.0 Pros The response from the Clevertap team is excellent. The tool itself is extremely intuitive with loads of above par features and options. The interface is very easy to use and helps in setting up a campaigns Cons The campaign reports are marked in CSV format via email. They should have a mobile app as well we more interactive Review Source JB Jaya B. Manager Marketing Consumer Services Used the software for: 2+ years ### "Manager Marketing" August 6, 2022 4.0 I really like to work on CT as i don't have bad experience. Pros Push Notifications reachable to consumers is good Cons It's little slow while scheduling the push notifications so it takes more time in scheduling Communication. Reason for choosing CleverTap As i already mentioned the reachability and shows correct customers count Review Source AD Akash D. Product Marketing Manager Consumer Goods Used the software for: 2+ years ### "My Experiences" February 12, 2020 3.0 Pros The UI is very good. The time taken to train my team about the usage of this tool was not much due to the good design functionality. The process of doing analysis and then creating a segment out of it and then setting up a campaign is very smooth and fast one a user gets used to it. Cons In case your use case doe not fall in the standard/templates available, it becomes almost impossible to achieve that use case. Review Source SB Sudhama B. CEO Used the software for: 1-2 years ### "It's a great product, pretty easy to integrate and start tracking user behaviour." September 5, 2017 5.0 Pros It's quite easy to get up and running with and you can start tracking user events up front. It was easy to set up tracking uninstalls as well We also really like how you can create these campaigns to show in app custom popups without pushing any code. Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX. Even though this is about the software, we have to add that they have a very helpful team. There's a wonderful person by the name of Sumitra, who gave us the support we needed. All in all, very useful ! Cons Some dashboard sections could have been a bit better defined. For example, we'd like to have seen uninstalls easily and then quickly identify who uninstalled. Similarly, i wish you could have the ability to create a view of the most important metrics and the dashboard would default to those settings when you logged in. Review Source KS Krish S. Operations Sports Used the software for: 6-12 months ### "Cool but please fix the bugs" August 2, 2022 4.0 Pros UI is great, it is simple to onboard new users. Cons Very buggy, and load times need to improve to have a better experience Review Source MS Monica S. Head of Product Banking Used the software for: Less than 6 months ### "Clevertap helps startups grow" August 5, 2022 5.0 Amazing Pros Is a software that can grow with your business Cons Was hard to implement when using hybrid languages Alternatives considered [Adjust](https://www.capterra.com/p/156559/Adjust/)[Braze](https://www.capterra.com/p/155423/Appboy/) Reason for choosing CleverTap price and possibilities to grow Review Source SJ Saurabh J. Founder Used the software for: Less than 6 months ### "Excellent product to combine all your marketing efforts " February 28, 2018 5.0 Pros The CleverTap integration is simple and their documentation is thorough. Easy to use software which helps us schedule and run campaigns without running to the developer. The support team has been quick in resolving our queries within a matter of a few hours. With CleverTap, we have been able to send users the right content in the right context and have seen improvements across the entire marketing funnel. Cons Though they have an awesome in-app message builder, it would be great to have a few templates that we can directly use. Review Source SA Sara A. Social Media Manager Food & Beverages Used the software for: 1-2 years ### "It enables us to find the right path to deliver campaigns to customers" July 26, 2024 5.0 With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers. Pros CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need. Cons No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data. Review Source MJ Minal J. Marketing Manager Banking Used the software for: 1-2 years ### "CleverTap- The Future of Growth Engineering, Reviewed" July 29, 2022 5.0 Pros The spontaneity and capability of sending lacs of notifications in one go! Also, the power to communicate with users with personalized content helps audience connect with the brand in a better way. Cons We are ye to explore a lot many features on the UI hence can't say of any cons. Review Source RÁ Rodrigo Á. Data anaytics Financial Services Used the software for: 2+ years ### "using Clevertap, easier everything" August 2, 2022 5.0 customer awareness, increased conversion from download to full log, journey tracking, etc. Pros it is easy to use when you already have the practice and knowledge, and also of all the insights it gives you to know your customers better Cons in general everything is good, only when you have to delete events should be done by the tech team and not yourself Review Source AM Alok M. Senior Backend Engineer Financial Services Used the software for: 6-12 months ### "Alok's Clevertap Review- What and why?" July 28, 2022 3.0 As we are using this product since the beginning, our CRM team has ease of using this and they are familar of the feature. Tracking the engagement of the user is one of the best suited for us. Pros The scheduled campaign feature and integration with service provider. Also you can customize you apis for sending notifications Cons The new UI still have flaws and I also reported the same with the team. Not able to add webhook in the UI Once you add a webhook you can not modify or delete the webhook. Webhook name does not visible in the U, no search optionI Alternatives considered [MoEngage](https://www.capterra.com/p/164687/Sherpa/) Reason for choosing CleverTap Cost factor. Ease of use Good support Switched from [Amplitude](https://www.capterra.com/p/158741/Amplitude/)[MoEngage](https://www.capterra.com/p/164687/Sherpa/) Cost factor. Ease of use Good support Review Source VR Verified Reviewer Senior Analyst E-Learning Used the software for: 6-12 months ### "Clevertap helps make organisation target based on user behaviour pattern" August 5, 2022 5.0 Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers. Pros Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available. Cons Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds Alternatives considered [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Reason for choosing CleverTap Efficient User targeting Review Source AS Anshuman S. Director product Hospitality Used the software for: 2+ years ### "What I liked most and least about Celevertap" August 2, 2022 4.0 Pros Interface is easy to use .Best thing I like about CT is it's simple interface to create funnels Cons 1.customer support is too slow and lacks technical understanding of product which often leads to lengthy conversations with no conclusion. 2. Your product documentation is not always updated "we recently wanted to implement web push feature of yours but due to stale documentation and poorly informed custom service team it took us a quarter . Review Source Deepa K. Campaign Specialist Information Technology and Services Used the software for: 1-2 years ### "Definitely a valuable tool for any marketer to use in real time" August 7, 2022 4.0 Pros Engaging user is easier with CleverTap. Through its multichannel targeting, it plays a significant role in user engagement. It is super easy and quick to create custom segments and manage large volume campaigns. As a result we are able to increase our user retention. Cons CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.