# CleverTap Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about CleverTap Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more. Source: https://www.capterra.com/p/155737/CleverTap --- # CleverTap Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) CleverTap ## What is CleverTap? CleverTap is the modern, integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights & automation. Powered by TesseractDB (TM), the world’s first purpose-built database for user engagement & retention, CleverTap delivers incredible performance, and lightning-fast processing. ## What is CleverTap used for? [Push Notifications](https://www.capterra.com/push-notifications-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 59 user reviews Reviews sentiment Positive 92% Neutral 7% Negative 2% Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## CleverTap alternatives Highest Rated [4.5 (1,131)](https://www.capterra.com/p/134347/Intercom/reviews/) Starting price $39.00 Per User, Per Month [4.4 (245)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) Starting price $25.00 Per User, Per Month [4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month [4.5 (54)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Starting price $250.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/155737/CleverTap/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Mobile Alerts 4.6 (18) 50.00% of 18 reviewers that rated this feature as important or highly important Notifications via mobile devices Reporting & Statistics 4.1 (16) 62.50% of 16 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Alerts/Notifications 3.9 (15) 40.00% of 15 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Engagement Tracking 4.0 (12) 75.00% of 12 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Marketing Automation 4.5 (11) 63.64% of 11 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Customer Database 3.6 (10) 70.00% of 10 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. CleverTap 79 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Set-up notifications and alerts for mobile apps. Automatically create schedules based on business needs or employee availability and qualifications Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Identify customers at risk of migration and activate strategies to retain them Analytics that breaks the data in a data set into related groups/categories. Manage and track all internal and external communication conducted via calls, email, text, or chat Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Method of analysis that visualizes the series of events that lead towards a defined goal. Geographic location of visitors determines behavior of the software Track user activities and events within an application. Create landing pages or online forms designed to capture new leads and prospects Engage with a lead throughout the sales process by actively providing information Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices Notifications via mobile devices Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allows users to manage data from a number of sources Create many versions of emails, forms, or actions and gauge which is most effective Schedule when notifications are sent A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Group leads or contacts based on their specific characteristics Send messages via SMS Set-up SMS-based notifications and alerts for mobile devices. Manage campaigns and track engagement for marketing efforts across social media channels Track activity on sites such as Facebook, Twitter, Instagram, etc. Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Set-up notifications and alerts for web browsers and apps. Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.5 (59) 4.5 Based on 59 reviews ## Pricing Value for money 4.1 (49) ### Starting price Free trial available Value for money 4.1 (49) 4.1 Based on 49 reviews ## Integrations [ Gmail](https://www.capterra.com/p/202338/Gmail/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ SendGrid](https://www.capterra.com/p/204113/SendGrid/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (54) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (54) 4.4 Based on 54 reviews ## User reviews Overall rating 4.4 Based on 59 reviews Filter by rating 5(33) 4(21) 3(4) 2(0) 1(1) Mentioned topic Sorted by most recent AU Anonymous User Tech Lead Computer Software ### "Best Customer Engagement Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 12, 2026 Best Customer Engagement platfrom for product. handling notification, marketing campaign handling , Native Display handling Pros \- I loved segmentation section in clevertap - I used for mobile applications, integration with BE. & mobile is too easy - Promoting using inapp notification & push notification is quite easy - Text Messaging chat - Marketing campaign handling - User Behaviour Analysis Cons \- I loved everything in clevertap, i am the user from last 5 years , clevertap helps me alot in custom behaviour analysis Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Alex T. User Acquisition Analyst Computer Games ### "Very happy switching over to CleverTap" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 5, 2026 I use CleverTap for data analysis, engaging with our customers, and improving our product experience. Pros CleverTap has so much functionality, I especially like the ease of use of journeys where you can set up automated systems for engaging with your customers. Cons I don't have anything negative to say about CleverTap, they have been much better than the previous solution we were using. Switched from [Swrve](https://www.capterra.com/p/149080/Swrve/) After a demo of CleverTap it was clear that it had way more functionality and ease of use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MG Moran G. Mobile Marketing Lead Consumer Services ### "A perfect guarantee to enhance engagement and customer loyalty" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 11, 2024 CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously. Pros CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. I love CleverTap's ready-made templates that always make starting campaigns smoother. I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting. Cons CleverTap's simplicity of the interface and the smoothness of all the setup steps makes the small negatives disappear. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SA Sara A. Social Media Manager Food & Beverages ### "It enables us to find the right path to deliver campaigns to customers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 26, 2024 With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers. Pros CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need. Cons No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KO Kim O. Owner Apparel & Fashion ### "THIS COMPANY SCAMED ME" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 5, 2024 This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people. Pros I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this. Cons I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer \[sensitive content hidden\] should be held responsible as well as the customer service girl \[sensitive content hidden\]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Anirban S. Senior Manager - Marketing Education Management ### "The perfect communications platform for all our marketing needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 8, 2024 With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns. Pros The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports. Cons The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SP Shreyas P. Manager Analytics Internet ### "Clevertap is a Good Omni Channel Marketing Tool ! " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 16, 2023 Pros The response from the Clevertap team is excellent. The tool itself is extremely intuitive with loads of above par features and options. The interface is very easy to use and helps in setting up a campaigns Cons The campaign reports are marked in CSV format via email. They should have a mobile app as well we more interactive Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User QA Manager Financial Services ### "One stop solution for all marketing needs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 15, 2022 Pros Good software helps in sending SMS Push Email and customer based messages to customers based on the set campaigns Cons The UI is bit complex and it is hard to located the required reports sometime Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB Akshata B. Mobile application developer Information Technology and Services ### "Great tool for tracking user activity and real-time user database" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 August 26, 2022 Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great. Pros User tracking, campaign management, notifications,user activity tracking, Cons 1.Fcm token of some user are missing. 2. Not supported for web applications. Alternatives considered [Firebase](https://www.capterra.com/p/160941/Firebase/) Reasons for choosing CleverTap It's provide greater features as compared to firebase Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Team Lead Marketing and Advertising ### "Good All In One Marketing Automation Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 10, 2022 Pros CleverTap is really good Engaging and Retaining Users with Smart Marketing Automation. A very good alternative to the big ones in the sector. Cons Its analytical part is good, but I think it should be broader. Switched from [Blueshift](https://www.capterra.com/p/180176/BlueShift/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/155737/CleverTap/reviews/) Popular comparisons [Braze vs CleverTap](https://www.capterra.com/compare/155423-155737/Appboy-vs-CleverTap)[Salesforce Marketing Cloud vs CleverTap](https://www.capterra.com/compare/155737-248536/CleverTap-vs-Salesforce-Marketing-Cloud) [OneSignal vs CleverTap](https://www.capterra.com/compare/155737-163452/CleverTap-vs-OneSignal)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. 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