# Page 7 | Braze Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Braze the right Email Marketing solution for you? Explore 168 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/155423/Appboy/reviews --- Braze 4.7 (168) [View alternatives](https://www.capterra.com/p/155423/Appboy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 7 - Reviews of Braze ## Showing most helpful reviews Showing 151-168 of 168 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use GR Githinji R. Marketing Manager. Farming Used the software for: 1-2 years ### "Marketing automation at another higher level with Braze" November 20, 2023 5.0 Pros It automates our marketing automation tasks which in turn reduces time and eases the tasks. Deployment is easy even for first time users. A very friendly and easy to use product. Cons It requires some skills to use because without you can not use on one self. Review Source FM Faith M. Office Administrator Renewables & Environment Used the software for: 1-2 years ### "Not Only Affordable But Perfect For Marketing " November 21, 2023 5.0 Pros I like that it makes marketing a breeze by offering all important features Makes engagement easy, comes with push notifications and makes email marketing effortless. Cons It has diligently served us right as a marketing solution. Review Source WN Wallace N. Marketing Manager Retail Used the software for: 1-2 years ### "The product matched needs for a solution in email marketing compaign" November 16, 2023 5.0 Pros I like the product features, which has reduced our time to market Cons My experience so far is great, I would recommend Braze to other Businesses Review Source HK Hiram K. Administrator Hospital & Health Care Used the software for: 1-2 years ### "A Great Marketing Solution " November 13, 2023 5.0 Pros I like that Braze makes managing marketing campaigns easy Comes with best email marketing and marketing automation features. Cons It has all features we need and has been good enough. No issues. Review Source SM Samuel M. Accountant Hospital & Health Care Used the software for: 1-2 years ### "Better and Effective Markeitng With Braze" November 14, 2023 5.0 Pros I like that it supports mobile marketing It comes with both email marketing and marketing automation which are key to a successful marketing strategy Cons It has more than met our needs and I have no complaints. Review Source RC Rokas C. Marketing Coordinator Health, Wellness and Fitness Used the software for: 1-2 years ### "Braze review " April 11, 2023 5.0 Pros The canvas flow is excellent! Love the oversight and automation it provides. Cons Analysis requires exporting CSV and customer service is either slow or inept. Review Source BM Beatrice M. Senior Accountant Information Technology and Services Used the software for: 6-12 months ### "The Eminent Email Marketing and Analytics tool." November 8, 2023 5.0 The interface is so much easy to navigate through, It offers us with great features and of high usability making our marketing efforts more easier and efficient. Pros We can easily build more personalized marketing emails. Easy to follow up on our marketing emails sent to our customers. Very good to use interface. Cons We can be lying if we point out any dislikes because we have none. Review Source VR Verified Reviewer Subscription Marketing Information Technology and Services Used the software for: 1-2 years ### "User engagement is easier with Braze" November 28, 2019 5.0 The experience is great, support team works perfectly, always quick to react and solve any issue! Braze is really user friendly, I just wish they will make the UI a bit more simple. Pros The ease of setting up cross channel campaigns for user engagement. Cons Probably the UI, I wish it's more simple Review Source VR Verified Reviewer Quality Assurance Engineer Financial Services Used the software for: 6-12 months ### "Great platform for communication automation" December 5, 2018 5.0 Pros Braze is a simple yet very powerful tool for marketing automation. It allows profile segmentation to better target your users in various different features, and through several channels like email, push notifications, or news feeds. Cons I haven't run into any significant issues with this tool. Review Source FC Fabio C. Software Engineer Leisure, Travel & Tourism Used the software for: 6-12 months ### "Great tool for reaching the right segments" May 30, 2023 4.0 Pros The segmentation functionally has allowed us to target exactly the customers that we need to reach. In particular by doing dynamic segmentations through their API Cons The initial learning curve can be quite steep, especially for those who are new to marketing automation. The pricing model can also be a bit opaque and could potentially turn off small businesses or startups operating on a tight budget Review Source AR Adrian R. Operations Manager Sports Used the software for: 6-12 months ### "Easy to use software to send push notifications" December 27, 2022 5.0 Pros We used Braze to send push email notifications to our users and it's great. Before using Braze I didn't even know how the push notifications were sent, and in just a couple of weeks I really get used to it. Cons I really like it's overall simplicity and UX Review Source RB Rached B. Chef de projet Design Used the software for: 6-12 months ### "Je valide Braze" January 9, 2024 4.0 Pros Braze est très puissant pour orchestrer les messages de marketing et de service sur différents canaux tels que les messages intégrés à l'application Cons Le modèle de données Braze s'intéresse au niveau de l'utilisateur et non au niveau du compte Review Source VR Verified Reviewer Social Media Content Producer Media Production Used the software for: Less than 6 months ### "Very Useful for marketing campaigns " December 15, 2019 5.0 Pros Pros: I've been using Braze for quite a while and have found it really useful for the marketing campaigns and communication with users. We use it for push notifications, email, in-app and web marketing messaging and so far it has provided all the tools that we need to set up, schedule, track and analyze our campaigns. The interface is really simple and intuitive, and with the help of LAB (Learning at Braze courses) you can get deeper into campaign types and setup options. Cons Cons: So far I haven't had any issues with this product. Review Source CS Casey S. Architect Financial Services Used the software for: Less than 6 months ### "Integrating with the API is simple" October 23, 2023 5.0 Pros It is very simple calling the API's and adding events to be used in the application. Cons There is an easy way to trigger events that can be used in the Braze workflow but anything that we want to store adds to the cost. Review Source BM Bruno M. Android Developer Financial Services Used the software for: 1-2 years ### "Braze SDK not very easy" March 12, 2019 3.0 Nothing special Pros It has a bunch of features and does what it promises, it can relate users id, it manages the notification correctly and they are easy to implement. Cons The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems. Review Source RJ Rached J. Cadre Computer Hardware Used the software for: Less than 6 months ### "Braze optimise la relation client" February 1, 2024 5.0 Pros J’aime les fonctionnalités de synchronisation intelligente et de ciblage intelligent des canaux Cons Bien que le soutien nous ait vraiment aidé, il leur a fallu un peu de temps pour répondre Review Source MH Meri H. Social Media Associate Photography Used the software for: Less than 6 months ### "Everything that a marketing specialist needs " December 15, 2019 4.0 Pros It's not that log that I started to use Braze but I find it really useful for the marketing campaigns and communication with our users. It has all the necessary features for a marketing specialist. We use it for push notifications, email, in-app and web marketing messaging and it has all the tools that we need to set up, schedule, track and analyze our campaigns. The interface is clear and intuitive, which makes our work much easier. Cons I think it would be good to have an onboarding flow that first-time users can go through to get themselves familiarized with the platform. Review Source JP Jessica P. Used the software for: ### "Very robust product" February 9, 2017 5.0 They have a lot of features and the ability to really target audiences. There also aren't that many different solutions that can compete in terms of features. You can do some pretty complex targeting once you get a good understanding of how to use AppBoy. They also do provide a good way to track key metrics in your app. Review Source Similar Products Featured ## Related categories [Push Notifications](https://www.capterra.com/push-notifications-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)