# Page 4 | Braze Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Braze the right Email Marketing solution for you? Explore 168 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/155423/Appboy/reviews --- Braze 4.7 (168) [View alternatives](https://www.capterra.com/p/155423/Appboy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Braze ## Showing most helpful reviews Showing 76-100 of 168 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Teresa Aminta C. Vice President Marketing Construction Used the software for: 1-2 years ### "Braze makes mass mailing very easy" September 11, 2023 4.0 We brought Braze for the purpose of sending email communications, push notifications and in-app messaging. In order to communicate with its members in a more effective and particular way, we can incorporated new ways to communicate with its members. We are now able to increase our overall engagement and can also expand our speeches in order to refine them. We also use the website to conduct questionnaires to learn more about our members. As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way. Pros The customer service is truly admirable. They are responsive and respond to everything that is thrown at them in a timely and accessible manner. You have missed what you have not been able to fix, either in the form of experimenting on the platform or through your study tools. The customer service staff is wonderful. I can only praise the totality of the people we have dealt with since we started using Braze. They ask good questions and help guide us in the use of the product as we talk to them. They also answer any number of questions when we launch a new/complex campaign. Cons There were certain tricky parts during the application, however, the Braze group was of great assistance in supporting us. Review Source Kristijan A. Lifecycle Marketing Manager Health, Wellness and Fitness Used the software for: 2+ years ### "The Best Customer Engagement Platform for Mobile-First Businesses" March 21, 2023 5.0 User-friendly interface, lots of capabilities, always innovating and following the latest trends, amazing customer support, great educational materials and certifications programs, thriving user community, and much more! Pros Braze has all you need to run engage, retain, and convert your mobile app users - from detailed segmentation to running workflows and multivariate testing with multiple messages across Email, Push Notifications, In-App Messages, News Feed Cards, SMS, and more. It also has an amazing customer support team and a thriving user community on Slack which is active daily with helping each other with various use cases! Cons The only drawback is the lack of detailed reporting in some areas like general Email statistics for which you would need to export your data to an external BI / Analytics solution in order to get in-depth reporting. Review Source Ruth T. Budget Analyst Automotive Used the software for: 1-2 years ### "Braze Is a Super Reliable Email Marketing Software" November 20, 2023 5.0 The experience I have with Braze has been sensational. Pros I like the amazing reliability of Braze. It is a friendly email marketing solution that helps us reach our target market. Moreover, Braze is highly affordable. Cons I am impressed by all the features of Braze. Braze never disappoint. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) The capabilities of Braze are incredible. It is a more powerful tool. Review Source Rose T. IT Network Manager Logistics and Supply Chain Used the software for: 1-2 years ### "An Email Marketing Service that Is Highly Reliable" November 26, 2023 5.0 Braze is super amazing. The features are effective. The experience is incredible. Pros The capabilities of Braze are brilliant. It is an effective email marketing service. Cons I have not disliked any features of Braze since I started using it. Braze is effective. Review Source VC Virginie C. CRM Specialist Entertainment Used the software for: 1-2 years ### "Good Tool but might not be the most marketeer friendly " May 31, 2023 4.0 Good for the needs, nice designs, relatively complete tool for messaging, although miss more complex data ingestion and usage might be very technical for more complicated usecaes Pros Support given by our account is pretty good and the deliverability expert service is very good. Cons Not the most marketeer friendly to use when trying to achieve more complex automations. I also don't like very much the reporting on canvas. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Price Review Source AY Andrii Y. Email Marketing Specialist Gambling & Casinos Used the software for: 1-2 years ### "Empowering Engagement" December 5, 2023 5.0 My overall experience with Braze (more than 2 years) has been exceptionally positive. Pros Braze impresses with its seamless multi-channel communication capabilities, allowing us to effortlessly orchestrate and automate our messaging strategies. Cons I don't like some reporting and allowing creating it. Reason for choosing Braze They have everything what we need for our work Review Source TV Thomas V. Product Owner Consumer Services Used the software for: 6-12 months ### "The shortcomings of Braze" June 24, 2023 3.0 It is quite bad and we are considering building this ourselves and canceling our subscription. Pros The discount we received when signing Braze. Cons The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. Reason for choosing Braze Price Switched from [Brevo](https://www.capterra.com/p/132996/brevo/)[MoEngage](https://www.capterra.com/p/164687/Sherpa/) Pricing and having both email marketing and push notification CRM on one platform Review Source Michael O. Human Resources Manager Oil & Energy Used the software for: 1-2 years ### "Top-notch multichannel campaign tool that boost customer engagement." November 30, 2023 5.0 My user experience has been great. Braze has elevated our customers engagement and increases our productivity. Pros Braze is a powerful and reliable tool in orchestrating marketing and services messages across different channels like in-app message, push notifications, SMS, email and web messages. I love it's easy to create a campaign with an audience to inform our customers about our products and services. I also love this tool is constantly updated and adding new features which are great for our business processes and marketing. Cons Our customers are very happy and satisfied with our business services and products all our thanks to Braze. Review Source IR Itai R. CRM Manager Gambling & Casinos Used the software for: 2+ years ### "Great Customer engagement platform" January 3, 2024 5.0 I am working hands on with Braze for over two years. the platform is very easy to use, cloud based so it is very agile and fast. no downtime, details documentation and great support, fast and highly professional Pros 1\. Ease of use 2. Detailed documentation 3. Support 4. Email deliverability Cons 1\. Price - a bit expensive but you get what you pay for... 2. Reports Switched from [Acoustic Marketing Cloud](https://www.capterra.com/p/235072/Acoustic-Marketing-Cloud/) I used acoustic when it was called Silverpop / IBM Marketing Cloud. it was a good platform but expensive and back then was not giving enough features especially of email templates building and testing. Review Source KEP Karime Emmanuelle P. Consulting Marketing and Advertising Used the software for: 1-2 years ### "Braze for better LTV" November 21, 2023 5.0 Really good, I get messages (or lack of messages) from brands and feel like telling them you really should switch to Braze. Pros Focusing on the over all business result and avoid being "spammy" Cons the reports, still has a way to go - still better than the competition though. Review Source DR Daniel R. Email marketeer Financial Services Used the software for: 1-2 years ### "Braze review - Amazing experience, with more features to come hopefully" March 28, 2023 4.0 Pros I love the cohesion between different marketing channels, the way that you can create an entire customer journey within the program and follow their actions throughout it all. Cons Some features, like a dedicated preference center lack customizability thus making them useless in its current form. Additionally there are some functionality missing from the creation tools (drag & drop editor), which also does not enable the full potential of the channels that you are working with. Review Source BM Ben M. Chief Sound Engineer Writing and Editing Used the software for: 1-2 years ### "Braze is Brave for Email Marketing " November 28, 2023 5.0 Pros Prior to Braze, we were using traditional marketing strategies. How Braze automate workflow by eradicating manual tasks when creating, customizing and sending outbound emails is among the best aspects. Cons I can’t complain since it has improved our SEO rankings on search engines through keyword research and content management. Review Source KD Krishna D. Senior Executive E-Learning Used the software for: 1-2 years ### "Best marketing automation tool" November 9, 2023 4.0 In the less than a year we've been using it, they've listened to our feedback and made the platform better. This shows how well they pay attention to users, making the experience great. It's easy to use, gives us all the tools we need, and has really improved our work quality. Pros The best thing about Braze is how easy it is to use. We have a team with different levels of experience, and some are new to email marketing platforms. It was important to have a platform that's easy to learn, and Braze gives us that. It's intuitive and user-friendly, so we got comfortable with it quickly. Cons One thing I don't like about Braze is that it doesn't have an auto-save feature. An auto-save feature would be helpful to prevent losing our work in case of unexpected issues like browser failures. It could save us a lot of time if there's any accidental loss of work. Review Source NL Nathan L. Lead Developer Computer Software Used the software for: 1-2 years ### "Braze: Optimal Tool for Email Marketing " November 21, 2023 5.0 Pros Braze has an extensive range of features in one place from email marketing, push notifications to landing pages and website builder. Cons Far along that I have come across with Braze, I haven’t had any flaw. Review Source Jordan S. CRM Manager Market Research Used the software for: 1-2 years ### "Canvas Flow is the Real Deal!" March 27, 2023 4.0 Braze not only helped boost our user engagement and retention, but really allowed our app to develop at a quicker velocity by supporting experiments, engineering efforts, and user support. Pros The Canvas Flow aspect of Braze really helps me create personalized user journeys inside and outside of our app. Building a flow is super easy and intuitive. The testing features ensure that you can always be optimizing in an automated way! Cons I think the Reports aspect could be more robust and integrated with Analytics better. Review Source MB Matei B. Marketing Financial Services Used the software for: 1-2 years ### "A comprehensive tool for our mobile marketing stack" March 24, 2023 4.0 Our overall experience with the product is good, was also nice seeing that they are continuously developing the solution. Of course, it can also be better. Pros Braze helps us deploy multi-channel campaigns with ease. and we are therefore orchestrating push notifications, in-app modals and emails from one tool Cons Some blockers are to getting up and running with particular product areas, which is sometimes quite demotivating.Also, the customer success team has little willingness to provide training. Most of the heavy lifting needs to be done via documentation articles. Alternatives considered [CleverTap](https://www.capterra.com/p/155737/CleverTap/)[Leanplum](https://www.capterra.com/p/155165/Leanplum/)[Iterable](https://www.capterra.com/p/143902/Iterable/) Reason for choosing Braze one of the main players in the space with quite some track record Review Source Jeniffer C. Site Engineer Construction Used the software for: 1-2 years ### "Most Helpful Tool on Various Projects Employees Engagement." December 1, 2023 5.0 Great landing page and nice templates provided y the product and content creation options are impressive and the dashboard looks amazing. Pros Notification options and the marketing ability on this software is very productive and i also like the project management functions and the web forms capability. Creating clean and profitable marketing data analytics and easy campaigns management i recommend this package which is very simple on manipulation. Cons Marketing tool and all the features allows easy adjustment and i had nothing against this effective platforms. Review Source BO Beatrice O. Digital Marketing Consultant Cosmetics Used the software for: 6-12 months ### "What I Encounter with Braze" November 27, 2023 5.0 Pros Braze eradicated manual marketing procedures via email marketing. Dynamic audiences has improved rapidly through creation of cross-channel campaigns. Cons Seldom do I encounter daunting features to customize and use on Braze. Review Source VR Verified Reviewer Digital Marketing Associate Computer Software Used the software for: 6-12 months ### "Very powerful but confusing" July 23, 2018 4.0 Pros I have been using braze for about a year now, and have become quite a skilled user. We use this CRM tool for all of our digital B2C marketing and it's become a daily tool. - Our Account manager is the best part of this software. We sometimes struggle with setting up campaigns directly and our account manager is always a quick email away. - The canvas tool is also a great tool. It's made automation of our onboarding, and long term marketing campaign seamless. - The ability to create A/B tests. Still haven't used this to the best of it's ability but very important in understanding what's working and what isn't working - Currents implementation. The access to campaign data with our Amplitude account has given us a lot for freedom in manipulating data to understand what our user paths are. Cons \- The analytics of braze in the canvas section is very confusing. It doesn't break down the information at each canvas step and makes understanding whether our lifecycles are effective or not very confusing. - Editing templates can be glitchy. Spacing and font sizes become distorted if you dont work directly within the template guidelines. - Connected content is difficult to edit if you don't have engineering support Review Source KM Kally M. Operations Manager Hospital & Health Care Used the software for: 1-2 years ### "Has facilitated a successful implementation of a successful customer relationship strategy" November 15, 2023 5.0 Its beyond what I can refer as a success Pros We are able to send personalized messages to our customers based on their type of business, and preferences Cons I am a happy user, Blaze keeps on adding powerful features to the product to support the business in its marketing efforts Review Source BR Brian R. Director Staffing and Recruiting Used the software for: 2+ years ### "A futuristic, formidable and leading Customer Engagement Platform." November 28, 2023 5.0 Pros Braze makes it possible to interact with our customers more thus building and maintaining long-standing customer relationships.It is possible to capture and retain leads with this tool.It streamlines marketing operations thus saving time and increasing productivity.It enables ease to create and run marketing campaigns across multiple channels. Cons Braze comes with more goodies or rather benefits hence I lack absolutely nothing to dislike. Review Source MN Maryam N. Marketing Coordinator Education Management Used the software for: 1-2 years ### "Provides a comprehensive message center that covers all digital marketing channels" April 23, 2023 5.0 Our experience with Braze has been very positive. The platform's robust tools have allowed us to efficiently organize and manage email campaigns and marketing messages, resulting in increased customer engagement. We also appreciate how Braze's advanced data categorization capabilities have helped us develop custom business strategies that align with our unique needs. Pros Braze is an outstanding messaging platform that produces impressive results. Its ease of use and customization capabilities make it easy to create and manage campaigns in just a few steps, while also enabling seamless customization of user journeys and data collection. The intuitive tools offered by Braze include features such as smart timing and smart channels, which ensure optimal campaign performance. One of the most remarkable features of Braze is its powerful customer list segmentation capabilities. This feature enables us to segment and target our audience based on their behaviors and attributes, allowing us to create targeted campaigns and personalized messages that effectively engage customers. Cons Braze is a reliable platform, but there are a few areas that need improvement. It would be beneficial to provide more integration options to simplify the workflow. In addition, improving the organization of UI elements would provide a smoother way to navigate. Review Source ZK Zane K. Marketing Project Manager Financial Services Used the software for: 6-12 months ### "Overall good product" April 24, 2023 4.0 Pros Customer Support has been wonderful and integration has been easy so far. Cons Limited reporting and analyses built in the platform. Switched from [Customer.io](https://www.capterra.com/p/174023/Customer-io/) We wanted to expand out channel mix which was better covered by Braze. Review Source VR Verified Reviewer CRM Lead Food & Beverages Used the software for: Less than 6 months ### "Best CRM Tool" October 2, 2023 5.0 It's the best CRM / MA tool I've ever used. It's easy to use if you know what you're doing, but is a bit complex for an entry level CRM Manager. Pros It offers a great flexibility in terms of segmentation, personalization and analytics. Cons Documentation is not enough at times, not up-to-date or hard to navigate. Alternatives considered [Iterable](https://www.capterra.com/p/143902/Iterable/) Reason for choosing Braze I personally used Iterable before and wasn't amazed by the product. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp wasn't fulfilling our growing business's needs. Review Source AD Ankan D. GM Brand Computer Software Used the software for: 1-2 years ### "One of the most comprehensive lifecycle marketing tools out there" September 15, 2023 5.0 Overall good, managed to drive monetization and retention goals with 10% improvement over baseline. Pros Drag and drop email builder is really easy for a non-coder like me. Cons You cannot move templates or campaigns from test to prod environment. Alternatives considered [MoEngage](https://www.capterra.com/p/164687/Sherpa/) Reason for choosing Braze More reliable and better functionality Review Source Similar Products Featured ## Related categories [Push Notifications](https://www.capterra.com/push-notifications-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)