# Braze Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Braze the right Email Marketing solution for you? Explore 168 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/155423/Appboy/reviews --- Braze 4.7 (168) [View alternatives](https://www.capterra.com/p/155423/Appboy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Braze Ease of use 4.5 Customer Service 4.5 ## Pros and Cons in Reviews Chaitanya L Marketing Automation SpecialistResearch, 5,001 - 10,000 employeesUsed the software for: 6-12 months. “The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger.“ June 2, 2025 RM Raghava M Business AnalystInformation Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “The 2kb limit for the Content Card UI element is restrictive, especially when trying to include rich media or detailed messaging, which can hinder campaign flexibility and user experience.“ July 22, 2025 CN Courtney N Customer Service RepresentativeRetail, 51 - 200 employeesUsed the software for: 1-2 years. “The ability to visualize customer journeys and orchestrate campaigns (Canvas etc.), which helps with planning, debugging, and optimizing over time.“ September 12, 2025 CN Courtney N Customer Service RepresentativeRetail, 51 - 200 employeesUsed the software for: 1-2 years. “Some limitations or friction with custom event handling, identity management, or naming conventions. If your data isn’t clean or you don’t have strict internal standards, things can get messy.“ September 12, 2025 AB Alex B Digital Marketing Automation SpecialistAirlines/Aviation, 10,001+ employeesUsed the software for: Less than 6 months. “The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at effectively working through different canvases at a time.“ May 21, 2025 AB Alex B Digital Marketing Automation SpecialistAirlines/Aviation, 10,001+ employeesUsed the software for: Less than 6 months. “I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save' it does not in fact save and you lose your work“ May 21, 2025 Noga M VP, MarketingFinancial Services, 11 - 50 employeesUsed the software for: 6-12 months. “Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people.“ August 8, 2025 EC Elizabeth C CRM LeadTransportation/Trucking/Railroad, 51 - 200 employeesUsed the software for: More than 2 years. “some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic in the content block also a bit messed up“ February 25, 2025 ## Showing most helpful reviews Showing 1-25 of 168 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Noga M. VP, Marketing Financial Services Used the software for: 6-12 months ### "Great marketing automation tool " August 8, 2025 5.0 Very happy with it. Pretty easy to use and to integrate. A complete solution for all marketing automation needs. Pros Holistic marketing automation. Is a great solution for brands that have both a website and an app and want smart flows that send push notifications, in-apps, and emails to the applicable people. Very easy to use. Cons Overall the initial package price is reasonable and you only pay for MAUs and not for all users in the account, but adding more emails is pricey. Switched from [Customer.io](https://www.capterra.com/p/174023/Customer-io/) The pricing structure made more since for us as a growing company Review Source KL Katelyn L. CRM Lead Information Technology and Services Used the software for: 2+ years ### "Flexible CRM Platform that Scales with Growth" September 5, 2025 5.0 Overall, Braze has been a strong partner in helping us scale user communication globally. It enables us to optimize customer journeys, run reliable A/B tests, and closely track engagement and revenue impact. While there are occasional challenges with usability and the overhead of maintaining clean templates, the platform’s flexibility and performance outweigh these downsides. It has enabled our CRM team to shift its focus from manual execution to more strategic, value-driven work. Pros Braze provides excellent value for money given its depth of features. It centralizes multi-channel orchestration across email, push, in-app messaging, and more, making it easy to build sophisticated journeys. The learning curve is manageable thanks to clear documentation, and once workflows are set up, campaign specialists can execute quickly. Its security and data privacy compliance also give confidence when managing tens of millions of users. Cons The platform can be overwhelming at first, especially for newer team members who face a steep learning curve when navigating the product with various features. Email management and template handling are powerful but sometimes clunky, requiring extra QA to ensure translations or localized versions work correctly. Bugs are rare, but when they occur, they can slow down analysis and require support tickets. Alternatives considered [CleverTap](https://www.capterra.com/p/155737/CleverTap/)[Iterable](https://www.capterra.com/p/143902/Iterable/) Reason for choosing Braze We chose Braze because it offered the best balance between scalability, flexibility, and ease of integration. Compared to other solutions, Braze’s cross-channel orchestration and real-time segmentation allowed us to deliver personalized campaigns at scale without relying heavily on engineering support. Review Source AR Angela R. Lifecycle Marketing Food & Beverages Used the software for: 1-2 years ### "Works for Complex Subscription Programs" September 15, 2025 3.0 Its overall fine, I think it suits the business needs well. However, the SMS product needs improving and strategic guidance from internal staff. Pros Canvas journeys are able to support our complex subscription flows, creating and augmenting the SMS campaigns is also simple. Cons I wish segmentation was more intuitive - I find competitor products much simpler to use and/or statements when creating audiences Switched from [Iterable](https://www.capterra.com/p/143902/Iterable/) Cost and service with the custom integration for our ecom platform was needed Review Source VR Verified Reviewer Sr. Product Delivery Food & Beverages Used the software for: 6-12 months ### "A great messaging platform for maturing companies!" August 25, 2025 5.0 8/10 - It's such a big step up in messaging platforms and innovative in automated technology. It really does minimize the time needed for your run of the mill journey or drip campaigns and when you are ready to level up your messaging it also has everything you need. Pros I love how much automated functionality and personalization is available through out the different messaging capabilities. There is a significant time commitment when setting up new automation but in the long run it saves time. They also have very flexible in platform permission settings which avoids any accidental messaging from testers and dev. Cons Due to all the functionality there is a bit of a learning curve that can feel overwhelming if you have a lean team. The other double edge sword is the support process. You can enter a ticket like most systems but the level of detail they require from the team can feel like overkill when you are trying to solve an issue quickly. I call this a double edge sword because they are incredibly helpful it can just take a lot time to duplicate the issue to send all the info required. Alternatives considered [Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)[SAP Concur](https://www.capterra.com/p/380/Concur-Expense/) Reason for choosing Braze Braze had better and clearer pricing structure and did not require our marketing team to learn SQL. Switched from [PAR Punchh](https://www.capterra.com/p/195594/Punchh/) Out grew their messaging capabilities and didn't allow for as much personalization. Review Source AH Arman H. Senior Marketing Automation Executive Retail Used the software for: 2+ years ### "Keep it up Braze! Excited to see what the future holds" June 20, 2025 5.0 I’ve used Braze daily across a wide range of campaign and lifecycle use cases, and having achieved 12 certifications, I’d say I know the platform inside out. Overall, it’s a powerful and flexible tool for cross-channel engagement, especially when it comes to real-time triggers, personalised messaging, and orchestrating complex user journeys.” “I really value how intuitive the UI is, particularly the Canvas builder and segmentation logic. It empowers non-technical teams to move quickly while still giving room for advanced use cases through Liquid, Connected Content, and Currents integrations. That said, I’ve also seen where Braze hits limitations—reporting depth, testing capabilities, and scaling complex logic across campaigns can be areas of friction. You often have to lean on external tooling to go beyond tactical execution and into strategic insight. Still, for teams with strong lifecycle and CRM maturity, and especially if your data setup is clean, Braze is one of the best platforms out there to drive meaningful, data-driven customer engagement. Pros I love how intuitive and user-friendly Braze is—it makes it easy to build and launch campaigns quickly without needing heavy dev input. Braze’s real-time event triggering is super valuable. Being able to act instantly on user behavior (like cart abandonment or a milestone hit) is key for performance Cons You often need to supplement Braze analytics with Looker, Tableau, or something else if you want real strategic insight. Switched from [Oracle Responsys](https://www.capterra.com/p/227045/Oracle-Responsys/) Contract ended so we decided to switch and join braze Review Source RA Robert A. Digital Marketing And Loyalty Specialist Food & Beverages Used the software for: 1-2 years ### "Braze - The CRM Booster You Need" May 30, 2025 5.0 Pros There are a few things that come to mind. Braze is extremely flexible, we can create very simple customer journeys or very complex ones. The number of partner integrations they have. This gives us the freedom to choose the right partner for our business instead of only having 1-2 choices if we want to keep our systems talking. Lastly, how committed Braze is to developing new tools for us to use. Some are small quality of life upgrades, but others are much more meaningful and enable us to really increase our marketing efforts. Cons There aren't any big cons with Braze in my experience. If I had to say something I would pick some small things such as not being able to include a seed list on pushes and not being able to call in nested properties for custom events when creating basic segments. Switched from [Iterable](https://www.capterra.com/p/143902/Iterable/) Lacked integrations with other tech partners. Review Source JL Johnna L. Marketing Automation Manager Media Production Used the software for: 1-2 years ### "A robust platform with room for development" May 23, 2025 4.0 Braze is a fantastic platform with a user-friendly interface that doesn't lack the more complex features an advanced marketer needs in their toolbox. The team at Braze is responsive and knowledgeable. There is something left to be desired regarding the speed at which feature requests are reviewed and implemented, but overall I love using Braze. Pros The ability to personalize journeys and messaging using Liquid and other tools is a great benefit. The retargeting options range from the simple basics to very granular, which is great when you need to automate a highly-personalized experience. Cons Feature requests and "on-the-roadmap" items take a long time to be developed. Some of these items are just nice to have but some can become actual road blocks to drafting the intended user experience. Switched from [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/) I'm not sure why the decision makers made the switch, but I can speak from experience that Adobe Campaign felt outdated and limited compared to what Braze can do across all channels. Review Source AD Akshada D. email marketing Ranching Used the software for: Less than 6 months ### "A Powerful and User-Friendly Tool for Campaign Management" June 6, 2025 5.0 My overall experience with Braze was good. It’s easy to use, helps create personalized campaigns, and works well with other tools. Just a few features need some technical support. Pros I liked Braze because it’s easy to use and helps create personalized campaigns quickly. The Canvas feature is great for planning user journeys, and it works well with other tools. Cons Sometimes Braze can be slow with large campaigns, and a few features are a bit complex to set up without technical help Switched from [SAP BusinessObjects Business Intelligence](https://www.capterra.com/p/92075/SAP-BusinessObjects/) We switched to Braze to get better personalization, easier multi-channel campaign management, and more detailed analytics to improve our marketing results. Review Source KK Kevin K. Sales Manager Marketing and Advertising Used the software for: 1-2 years ### "Braze Email User" June 10, 2025 4.0 We use it daily to manage our email contacts and send many types of emails for our local business and ourselves. Pros The system is easy to login and even a beginner can get thru the processes and come out with a good product. Cons The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats. Review Source VR Verified Reviewer Marketing Automation Specialist Research Used the software for: 6-12 months ### "A powerful tool with few trade-offs" June 2, 2025 4.0 Pros the interface is user friendly. Setting up campaigns and analyzing performance after deployment is easy. The advance segmentation capabilities has significantly helped in our targeting efforts. The new-age capabilities offered by braze such as intelligent timing, AI assistant for liquid, AI Copywriting assistant are the gamechanger. The multichannel support and real time data which helps in better customer retention. Cons I wish Braze had a separate, dedicated section for email creation and management. Currently, the email needs to be created and managed in the campaign or canvas directly where sometimes it becomes difficult to manage incase of complex journeys where multiple peoples are working on the same canvas. There should have been SQL segmentation option, where the segmentation is complex and isn't possible through the drag and drop/ standard segmentation. Switched from [SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/) the product was going to sunset and didn't had modern functionalities Review Source NP Nachiket P. Senior Marketing Manager Publishing Used the software for: Less than 6 months ### "Streamlining Customer Engagement with Braze" July 18, 2025 4.0 Overall, Braze has been a powerful tool for improving our customer engagement. Once we got the hang of it, it became a core part of our marketing strategy. Pros Braze makes it super easy to create personalized, multi-channel campaigns. The Canvas Flow feature is a standout, it’s visual, intuitive, and saves tons of time. Cons The learning curve was a bit steep at first, especially with advanced features. Some integrations also required more setup than expected. Switched from [SAP Marketing Cloud](https://www.capterra.com/p/227339/SAP-Marketing-Cloud/) We switched from SAP Marketing Cloud to Braze because we needed a more agile and user-friendly platform. Braze offered better real-time engagement capabilities, easier campaign setup, and more flexibility for our marketing team to experiment and iterate quickly without heavy reliance on IT. Review Source LH Lucien H. VP of GTM Information Technology and Services Used the software for: 2+ years ### "Braze is best in class mobile marketing automation" May 15, 2024 5.0 Braze was an absolutely crucial tool for our business as we scaled from 100 k users up to well over 1 million. We know have every single website/app connected to Braze and are utilising automation at every step. Pros Braze marketing automation capability is quite literally best in class. Previously, we used Leanplum and we found it hard to use and not intuitive. Braze marketing automation building for lifecycle is incredibly easy to build, duplicate, split test and deploy. We've used Braze for over 5 years and couldn't imagine using anything else. Braze lifecycle has powered our consumer app and the company has continued to innovate releasing new products. Cons Braze analytics/reporting is surprisingly basic given how good the rest of the tool is. Switched from [Leanplum](https://www.capterra.com/p/155165/Leanplum/) Leanplum seems to do almost too much without specialising. Braze was best in class in automation and canvas building. Review Source MF Miguel F. Email Marketing Specialist Retail Used the software for: 6-12 months ### "Braze for Email Marketing" October 12, 2023 5.0 My overall experience with Braze has been great. In less than a year that we have been using the platform, we have witnessed our feedback be implemented and have seen constant improvements to the platform. This speaks to how well Braze listens to user feedback, and in turn results in a great user experience. The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely. Pros Braze's ease of use is by far the best feature of the platform. Having a team of multiple users, some of which have never used an email marketing platform before, it was vital to introduce a platform that was easy to pick up. Braze provides us with a very intuitive, user-friendly platform that we quickly found ourselves to be comfortable with. Cons What I like least about Braze is the lack of an auto-save feature. Our team builds out over 20 emails a week, and errors are expected. This can be minimized with an auto-save feature that allows our work to be saved in case of any unexpected browser failures, for example. It would save users plenty of time in case of any loss of work. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Switched from [Marigold Grow](https://www.capterra.com/p/267732/Cheetah-Experiences/) We were looking for a platform that allowed our team increased customization, easier access to analytics, and not having to rely on coding experts to deploy our emails. The drag-and-drop system has been a dream come true for our team. Review Source CS Carlo S. Head of Digital Transformation Telecommunications Used the software for: 2+ years ### "Braze: A tool with great potential to leverage the value of yor data" February 21, 2025 5.0 Good but not easy if we want to do things worldclass Pros I like Braze´s great potential to integrate multiple data sources to leverage the power of our data streams and data models, which allows to convert them into meaninful smart marketing campaigns, to deliver the right message/nbo/nba at the right time or event, and with a meaninful feedback cycle to craft better customers journeys across all our business units. Cons The current integration with our own digital ID is still subpar, this makes it difficult to track which customer profile braze is using on our campaigns, as one customer can have multiple profiles, the support from braze engineers on this regard could be better. Review Source JO Josh O. Associate Manager, Lifecycle Marketing Entertainment Used the software for: 2+ years ### "Adaptable, Easy to Use Platform" June 9, 2025 5.0 Overall it has been outstanding. The platform is easy to use and has so much power to personalize campaigns and really get the most out of our campaigns. Pros One of my favorite things about Braze is they work to adapt their product to our business use cases - whether or not the feature already exists or not! Plus, they are always helpful in creating a work around for our unique asks/campaigns. Additionally, the UI is by far the most user-friendly of any customer engagement platform I've ever used. Cons One thing that has been challenging with Braze is the reporting structure/feature. Within the UI, it can be challenging to customize dashboards and get the information we want pulled out of the campaigns. Review Source EC Elizabeth C. CRM Lead Transportation/Trucking/Railroad Used the software for: 2+ years ### "I'm a happy Braze user!" February 25, 2025 5.0 overall, i like using braze as it has all the advance feature we need to excel in CRM works and especially kudos to their customer service team! they're so knowledgeable and always able to solve my problems and questions Pros the advance feature, the easy-to-use UI, the fast response customer service is top notch! Cons some small bugs in the campaign/canvas search where it didn't retain the same page after i click to campaign and press back, the search logic in the content block also a bit messed up Review Source DA Dacio A. CRM Implementation Specialist Health, Wellness and Fitness Used the software for: 6-12 months ### "Canvases look great in Braze" May 23, 2025 5.0 Braze is a game changer and brings view and perspectives even to those who are not in the CRM or Marketing areas. Pros A like the way I can build Canvases, it's visual and the arrows are very intuitive when linking steps. Cons I wish I could include segmentations in a logic way, like equations and rules. But it isn't something that makes me regret using braze. Review Source HJ Holly J. Senior Lifecycle Marketing Manager Hospital & Health Care Used the software for: Less than 6 months ### "The best tool for the job" June 20, 2025 5.0 I was brand new to my role and to Braze and was able to use the learning resources to quickly become the expert in my org. I love the data visibility and how we can use it to inform outreach strategy. Pros The customer support and learning/training resources, how easy it makes it to target our users with personalized outreaches Cons Some of the tooling isn't the most intuitive, and not auto-saving or being able to restore previous versions is tough at times. Review Source CH Cassandra H. Educator Success E-Learning Used the software for: Less than 6 months ### "Helping teams work together!" June 6, 2025 5.0 It's been great to use Braze across our teams to build segments, target, and filter based on our desired outcomes. Pros I love how easy it is to manage users across various segments of the company. I can work with marketing, data, and various other teams to house information and build segments. Cons It takes a little bit of "learning" on how to navigate around and what each part of Braze does. Clicking around helps. Review Source VR Verified Reviewer Lifecycle Specialist E-Learning Used the software for: 1-2 years ### "With Braze you just get it done!" November 25, 2024 5.0 Overall the experience with Braze is very positive. Pros Campaign execution is fast and reliable - it's not a platform that you have to relearn every couple of months. Cons Took a little bit of time to get accustomed to the platform. Review Source TF Tom F. Customer Marketing Specialist Gambling & Casinos Used the software for: 6-12 months ### "Tom Fleming Braze Review" February 21, 2025 5.0 Overall I'm happy with Braze as a CRM platform. It is easy to use and user-friendly. Pros Braze is incredibly user-friendly and easy to navigate. Segmenting is simple and easy, and user journeys are mapped out well. Cons Sometimes UI features such as exit icons don't work, and require waiting to let it reset. Review Source AT Alex T. Senior Analyst, Email and Mobile Marketing Hospitality Used the software for: 1-2 years ### "Enjoying Braze" November 18, 2024 5.0 Overall have a had a great experience with Braze. I've enjoyed the powerful and easy to learn platform. Also, the success team has been very helpful when needed. Pros It's a modern and efficient tool to message our customers. Cons Large data ingestion of our flat audience files can be slow at times and create a bottleneck and wait times. Switched from [Cheetah Digital](https://www.capterra.com/p/248471/Cheetah-Messaging/) Various reasons with costs high on the list. Review Source KG Kristy G. Customer Service Agent Entertainment Used the software for: Less than 6 months ### "It's Great" May 7, 2025 5.0 Pros The usability is very easy and straightforward. The UX design is very appealing, unlike many others. Cons I don't dislike anything. Except maybe a little less purple everywhere? It's extremely bright and I prefer a "dark mode" type of interface. Review Source MH Mike H. Producer Media Production Used the software for: 1-2 years ### "Braze performs as needed for our team" December 13, 2024 5.0 Positive experience, focused mostly on sending phone alerts to our clients. Pros Easy to use platform, reliable for our needs. Cons Process could still be made a little more straightforward with default options. Review Source MF Marina F. Graphic Designer Apparel & Fashion Used the software for: 6-12 months ### "Braze helps me be organized!" February 14, 2025 5.0 Pros A lot of options to keep campaigns on track. Cons As a designer, sometimes I get lost, but my PM is always there to guide me. Review Source Similar Products Featured