# Singular Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Singular Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more. Source: https://www.capterra.com/p/153688/Quoters --- # Singular Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Singular ## What is Singular? Marketing teams from LinkedIn, Rovio, Lyft, Warby Parker, Twitter, and more, rely on Singular to get a complete view of their marketing performance, with the most comprehensive suite of tools to futureproof their growth. Singular powers marketers to track and analyze their data across the user lifecycle, measure and report on all the channels they work with, and analyze ROI with combined attribution and cost aggregation - one simple, holistic solution for better optimization and faster growth. ## What is Singular used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Mobile Analytics](https://www.capterra.com/mobile-analytics-software/) Overall rating Based on 27 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $795 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Singular?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.singular.net/&name=Singular) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Singular 4.6 (27) VS. [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting Price $795 Other, Per Month Starting Price $120 Other Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (27) Ease Of Use 4.6 (0) Value For Money 4.8 (20) Value For Money 4.7 (0) Customer Service 4.9 (23) Customer Service 4.6 (0) ## Singular alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.4 (2,887)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Apptrove](https://www.capterra.com/p/10026720/Apptrove/) [0.0](https://www.capterra.com/p/10026720/Apptrove/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10026720/Apptrove/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Dashboard 4.3 (10) 50.00% of 10 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Performance Metrics 4.6 (10) 50.00% of 10 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. ROI Tracking 4.4 (10) 70.00% of 10 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Campaign Tracking 4.5 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. Multi-Touch Attribution 4.5 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Evaluate the impact of each touch point that drives a conversion Cross Channel Attribution 4.4 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Track user conversions from all digital sources Singular 115 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Informs of any account changes and notifications Integrate with a third-party accounting system Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and report on everything that happens within the system or network Track and document all activities across devices, networks, and other systems Generate one-off reports that meet information requirements Manage advertising space and its sales within your network or publication System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Track the amount of clicks on individual products to measure campaign results Analytics that breaks the data in a data set into related groups/categories. Provides a channel for team members to share media files, communicate, and work together Track and manage adherence to policies for any service, product, process, or supplier Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources A report showing what actions customers perform Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Analyze survey results via statistical testing or crosstabs directly within the software Import, collect, and capture data from multiple sources Connect to big data sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Track the management and flow of data throughout the organization Move from one database to another, or upgrade the version of database software being used Conceptual model of how data items relate to each other Establish guidelines about how much and what kind of data can be stored in the repository Process of copying and storing data in more than one site or node Connect to big data sources Manage and store data in a database Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Translate EDI formats into data suitable for use with company applications. Graphical representation of data Supports common databases such as MySQL and Oracle Assemble applications and processes by dragging over and arranging pre-built components Extract email addresses from multiple data sources Receive and/or send email notifications for urgent updates, requests, or other information Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events For the intention to be used by marketing teams Identify and prevent suspicious activity Method of analysis that visualizes the series of events that lead towards a defined goal. Determines the location of a device using GPS or an IP address Track user activities and events within an application. Identify which applications need to exchange data and enable these data connections Monitor the IP addresses of the incoming traffic Restricting or denying access to a network, server, or website based on specific IP addresses Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Automatically identify and save contact information of potential customers Looking at data from different sources and finding possible duplicates, or identical matches Collect and maintain structured information that describes data or content Access software remotely via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion Allows users to manage data from a number of sources Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Predict future data based on historical data sets Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Oversee the process of issuing refunds Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Allow users to access multiple services after entering their login credentials once Send promotional campaigns or transactional messages via text messages Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Generate or append custom campaign parameters to URLs Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Review data from past periods to reveal recurring tendencies and predict future performance Track revisions and updates made to files and navigate between different versions Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.6 (27) 4.6 Based on 27 reviews ## Pricing Value for money 4.8 (20) Free Trial Free Version Basic $795.00 Other,Per Month Value for money 4.8 (20) 4.8 Based on 20 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ MySQL](https://www.capterra.com/p/11482/MySQL/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[ Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)[ TikTok](https://www.capterra.com/p/237591/TikTok/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (23) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (23) 4.9 Based on 23 reviews ## User reviews Overall rating 4.6 Based on 27 reviews Filter by rating 5(16) 4(11) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent GP Gonzalo P. CEO Marketing and Advertising ### "Best option for tracking atribución and mobile data analytics. " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 29, 2023 Great experience. The level of support they have makes a big change. Pros Incomparable level of support. Best in the market. Cons Should be nice to have incrementallity measurement and conversion assistant measurement. Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [Adjust](https://www.capterra.com/p/156559/Adjust/) [Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) Reasons for choosing Singular Price, features and support level. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IA Ishita A. Manager - Digital Marketing Consumer Goods ### "Making App Tracking Easy" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 29, 2023 Pros The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics. Cons \- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team Switched from [Branch](https://www.capterra.com/p/162029/Branch/) There were less options available on the platform which were available on Singular for tracking and measuring data at granular level./ Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VG Volodymyr G. Performance Marketing Manager Wine and Spirits ### "Great tool for a performance marketer to manage app install campaigns " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 18, 2022 Lots of patience and all of my questions answered during onboarding. Pros The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection. Cons No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us. Alternatives considered [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [Kochava](https://www.capterra.com/p/171691/Unified-Audience-Platform/) [Branch Metrics](https://www.capterra.com/p/167545/Branch/) Reasons for choosing Singular Balance of the critical features we needed and the costs - most of the cheaper alternatives did not have what we needed, and the only alternative with all the features we required was several times more expensive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Manager Financial Services ### "Singular " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 1, 2022 Our rep is very easy to get ahold of and is incredibly knowledgeable. He's made everything easy to understand from a brand new user's perspective. Pros The product is fairly easy to use. Once you know your way around it's very simple to use and save reports. Cons The UI could be slightly improved/better defined so you know where to go for things first. The saved reports feature gets cluttered very quickly, and it can be tough to tell which is your most recent saved report if they are all named the same. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DK Daan K. Senior Accounant Accounting ### "Great support, great for smaller teams" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 June 2, 2022 Great app, even better customer service. One reason to pick Singular over e.g. Google Analytics. Pros The analytics feature is solid. While the data can be a bit slow to load, all the data is there and ready to use. The visualizations are easy to read and last but not least: customer service is AMAZING! Cons Data can be bit slow to load, UI could be a bit better but overall very pleased with the software! Switched from [Improvado](https://www.capterra.com/p/163884/Improvado/) Just the free trial. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TZ Talia Z. Marketing Owner Gambling & Casinos ### "I love singular" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 5, 2022 Pros I can see all the data i want, i can create dashboards which are easy to create and use Cons sometimes the dashboard is not workeing, delay in cost data Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Maria P. Senior UA Manager Computer Games ### "Great product for UA Managers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 28, 2021 Pros Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service. Cons Sometimes there are some data issues, but they are usually quickly resolved Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 9, 2022 Maria, we are so happy to read how much you are enjoying your experience with Singular - particularly the ease of the process. We look forward to supporting your growth and success for a long time to come. Thanks so much for taking the time to write in and Happy 2022! ZZ ziv z. Marketing Owner Gambling & Casinos ### "Great Platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 27, 2021 Pros a good way to connect your spending with the mobile networks Cons sometimes the connection with your mobile networks fails Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 9, 2022 Thanks for taking the time to write this review Ziv. We look forward to continuing to support your efforts and successfully troubleshooting all challenges you may have so that we find the most optimal solutions Nir P. Sr. UA Manager Gambling & Casinos ### "Good product, great people " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 17, 2021 Pros Easy to use platform. Creative section with a very convenient reports. Great team. Cons Needs more flexibility with populate data to a specific metrics Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 20, 2021 Thanks for taking the time to write in Nir! So happy that you have found the platform so easy and the team so approachable. We look forward to continuing to work with you to meet your business needs (and touch on your specific metrics) into 2022 and beyond! SD Steve D. Mobile User Acquisition Lead Entertainment ### "Our mobile attribution and analytics all in one." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 14, 2021 I've had a great experience with Singular's customer success team, and with their Support. I've even requested custom features AND SINGULAR BUILT THEM (those working with many SaaS products, you'll know how big of a deal this is). Pros I especially like the customizable dashboards. I've set up my own dashboard so that all the most important data is right in front of me at a glance. From there, it's easy to drill down. Cons Reports can take a full moment to load sometimes, but I suppose that's true with most platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 20, 2021 So grateful that you have taken the time to write in and so happy to read how much you enjoy having your personalized dashboards for ready optimizations. Super excited to watch your continued growth in the year! Happy holidays [View all Reviews](https://www.capterra.com/p/153688/Unified-Marketing-Platform/reviews/) Popular comparisons [AppsFlyer vs Singular](https://www.capterra.com/compare/153688-156811/Unified-Marketing-Platform-vs-AppsFlyer)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)