# Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Omnisend the right Email Marketing solution for you? Explore 836 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/153508/Omnisend/reviews

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Omnisend

4.7 (836)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 3rd, 2026

# Reviews of Omnisend

Ease of use

4.6

Customer Service

4.6

## Pros and Cons in Reviews

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales.“

March 21, 2026

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow.“

March 21, 2026

AI

Aleksandar I

Creative DirectorEntertainment, 2 - 10 employeesUsed the software for: 6-12 months.

“The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge.“

October 19, 2025

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create.“

March 21, 2026

DH

Dauanie H

OwnerApparel & Fashion, Self-employedUsed the software for: 1-2 years.

“The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus, the pre-built templates save a lot of time!“

October 4, 2024

MF

Megan F

Marketing SpecialistRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be slightly confusing to customers.“

October 17, 2024

Vincenzo Bernardino R

Marketing AdvisorMarketing and Advertising, Self-employedUsed the software for: More than 2 years.

“The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating things with unnecessary features or a specific in-app lingo.“

October 18, 2024

YC

Yusuf C

FounderComputer Hardware, 2 - 10 employeesUsed the software for: 6-12 months.

“There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a template instead of being given the option to start with a blank slate.“

April 10, 2025

## Showing most helpful reviews

Showing 1-25 of 836 Reviews

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Frequency of Use

Olivia G.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "Omnisend For The Win"

October 17, 2024

5.0

Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners.

Pros

The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.

Cons

There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

They're very similar platforms but the pricing and usability of Omnisend ultimately sold me on using them for my provider.

Review Source

Response from Omnisend

October 24, 2024

Thank you for your wonderful review! We’re delighted to hear that you’re enjoying the intuitive interface and the comprehensive features that Omnisend provides. We appreciate you pointing out the glitches with scheduled SMS campaigns—though rare, it’s feedback like yours that helps us improve. If you have any further questions or need assistance, don’t hesitate to reach out. We’re here to support your small business every step of the way!

FA

Frank A.  
Head of Digital  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag"

March 21, 2026

5.0

Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity.

Pros

Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly.

Cons

The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

We evaluated Klaviyo and Mailchimp, but long‑term platform alignment was a concern. Klaviyo’s deep connection with Shopify made us question whether BigCommerce users might eventually receive less focus, and Mailchimp’s ownership by Intuit raised similar questions as they expand further into commerce. Omnisend offered stronger BigCommerce alignment, more predictable pricing based on active subscribers, and a roadmap that felt directly in line with our platform, making it the clear choice for us.

Review Source

Response from Omnisend

March 30, 2026

Really appreciate the depth here, it's clear you've put Omnisend through its paces. We're glad the BigCommerce integration, segmentation sync to ad platforms, and variant-level back-in-stock automation are all pulling their weight for you. Your feedback on push notification timing and SMS limitations is valuable and helps us understand where the experience could be smoother. Thanks for choosing us and for the trust in our roadmap, we're committed to making sure BigCommerce merchants have everything they need to scale. We're here to support your continued success.

VR

Verified Reviewer  
Head of Growth  
Information Technology and Services  
Used the software for: 1-2 years

### "Too buggy, but keeps costs down "

January 14, 2025

2.0

Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching

Pros

I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting

Cons

Very buggy -> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

A bit cheaper and better support. But now I regret it and we are switching to Klaviyo

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

MailerLite just broke down too much, once our emails were being marked as spam we moved on.

Review Source

Response from Omnisend

January 20, 2025

Thank you for taking the time to share your feedback. We truly appreciate your honesty and are sorry to hear that your experience with Omnisend did not meet your expectations. The insights you’ve provided regarding the bugs and challenges you faced are invaluable to us, and we take them seriously as we continue to improve our platform. We’re glad you found our support team helpful and accessible, but we understand how frustrating recurring technical issues can be. We’d welcome the opportunity to connect with you directly to discuss your experience in more detail and explore how we can make things right. Please don’t hesitate to reach out to our support team at support@omnisend.com or via in-app chat.

HM

Hannah M.  
Marketing coordinator  
Publishing  
Used the software for: 2+ years

### "Great email platform"

September 15, 2025

5.0

Overall I love using the platform as it's so easy and intuitive. We've had some great results since using it.

Pros

Ease of use and how easy it is to create beautiful looking mailers. I like how you're building the web and mobile version together, so there's no margin in error. I also love how easy it is to boost emails.

Cons

I feel the templates could be better overall as well as the analytics and reporting depth which could be more advanced.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

We wanted a better email platform with better automation features and ease of use

Review Source

Response from Omnisend

September 16, 2025

Thanks so much for the thoughtful feedback! We’re glad to hear you’re enjoying the ease of use and seeing great results — that’s exactly what we aim for. We appreciate your note on templates and reporting depth too, our team is actively working on improvements in both areas. Great to have you with us!

Sean O.  
Head of Customer Experince  
Consumer Goods  
Used the software for: 1-2 years

### "Intuitive and easy to use."

October 21, 2024

5.0

Overall my experience with Omnisend has been great, I would definitely recommend it.

Pros

Omnisend is incredibly easy to use, the email builder allows you to create a very intuitive and visually appealing email with ease.

Cons

The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.

Alternatives considered

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

At the time we didn't have a marketing team and Omnisend was able to produce intuitive emails without needing much experience.

Review Source

Response from Omnisend

October 29, 2024

We appreciate your feedback! It’s great to hear that you find our platform intuitive—our goal is to make email marketing as easy as pie! 🥧 Your point about pricing for larger lists is noted; we’re committed to finding ways to support businesses of all sizes. Thanks for recommending us!

Dylan S.  
Founder  
Food & Beverages  
Used the software for: 6-12 months

### "Amazing Value"

October 4, 2024

5.0

For the price, you can't go wrong. At first I was skeptical that we wouldn't make much money off of this, but I'm shocked how much our ROI is on omnisend, such a small price to pay for an amazing return. Keep it up.

Pros

The UI is extremely easy to use and navigate.

Cons

Wish there where more premade templates.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

The price for the other products where to expensive for our budget

Review Source

Response from Omnisend

October 16, 2024

Thank you for the amazing feedback! 🎉 We’re so glad you find our UI easy to navigate—it’s like a walk in the park! 🌳 We hear you on the desire for more premade templates, and we’re constantly working to improve our offerings. It’s fantastic to see such a strong ROI; you might just need a new piggy bank to keep up with those returns! 🐷 If you have any ideas or need assistance, don’t hesitate to reach out!

Fredrick E.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "A Must-Have Tool for Efficient Email Marketing Automation"

October 4, 2024

5.0

Overall, Omnisend has been a fantastic tool for our agency. We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns. The customer support team is responsive and helpful, making the entire experience smooth and efficient. It’s been an invaluable asset for scaling our clients' marketing efforts.

Pros

Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Cons

The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Wanted to try a new system - recommended to try omnisend and never looked back

Review Source

Response from Omnisend

October 15, 2024

Thanks for the fantastic review! 🎉 We’re so glad to hear that Omnisend has become a go-to tool for your agency. It sounds like you’re really making the most of our automation features and that you’re not afraid to dive deep into email campaigns—kudos to you! If you ever need anything or have suggestions for those advanced features, don’t hesitate to reach out. Here’s to even more successful campaigns ahead! 🚀

Carmen B.  
Technical Merchandiser  
Apparel & Fashion  
Used the software for: 1-2 years

### "Omnisend Experience ⭐️⭐️⭐️⭐️⭐️"

October 17, 2024

5.0

It’s been a great experience. It was extremely easy to set up templates, automations and forms. Reports are easy to use and understand. The support team and success manager (\[sensitive content hidden\]) always exceeded my expectations, communication was always outstanding.

Pros

Price Ease of Use Training Videos Support Team

Cons

Warm-up emails require a lot of patience, onboarding was a little slow

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Cost was the largest factor, and we didn’t really lose features for the trade in value

Review Source

Response from Omnisend

October 25, 2024

Thank you for the stellar review! We’re thrilled to hear that setting up templates, automations, and forms has been smooth and that our support team and success manager have exceeded your expectations. We appreciate your patience with the warm-up process and onboarding feedback. Thanks for choosing Omnisend—we’re excited to keep supporting your success! ⭐️😊

Jenna G.  
Brand Manager  
Apparel & Fashion  
Used the software for: 2+ years

### "Great value and service"

October 4, 2024

5.0

Pros

Super easy to use and set up with lots of options for segmentation/automation at a reasonable price point. The support is excellent too.

Cons

While the pre-designed email templates could be much better, it's very easy to create your own customised templates, which I found much more effective for our brand.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

It was cheaper but had very similar functionality

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp didn't provide the service or functionality our growing small business required

Review Source

Response from Omnisend

October 15, 2024

Thanks a ton for the review! We’re thrilled you found Omnisend to be a great fit for your business—especially with those segmentation and automation features. We hear you on the templates, but we’re glad you’ve made them work your own magic. Always here if you need us, and we’ll keep the improvements coming! 😊

Camilo Andr�s L.  
Digital Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great App if You Want to Make Sales"

October 17, 2024

5.0

It's been great, since day one this company keeps updating its App and it just get better and better, I like his you tube channel and how close they are to their partners.

Pros

its simplicity inside the platform, it is very friendly and easy to navigate, the templates they provide are very professional and the whole App looks very polished

Cons

I have to check with them if I clean my lists and got less contacts, will they downgrade my plan automatically?

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

They changed their pricing model and was suitable for our clients

Review Source

Response from Omnisend

October 25, 2024

Thank you for the wonderful review! We’re delighted you find our app user-friendly and enjoy the templates and updates. Yes, your plan will automatically downgrade if you clean your lists, so no worries there! Feel free to reach out anytime if you have more questions. Happy selling! 🎉

RS

Ryan S.  
owner  
Consumer Goods  
Used the software for: Less than 6 months

### "Switch over to Omnisend Now"

April 10, 2025

5.0

So easy to set up, see reports, and create campaigns

Pros

It is so easy to use, from implementation to every day tasks

Cons

I cannot think of anything at this time.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp kept giving error messages and support was useless

Review Source

Response from Omnisend

April 14, 2025

Thank you for the great review! We're so glad to hear that setting up Omnisend and managing your daily tasks has been easy and smooth. It's great to know you're finding value in the reporting and campaign tools as well. We truly appreciate your feedback and are happy to be supporting your marketing efforts — thanks for making the switch!

PW

Paul W.  
Contractor  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Less money, more service"

October 8, 2024

5.0

Great experience over the past 5 years working with Omnisend. Would highly recommend it for small and medium-sized businesses.

Pros

I love to use Omnisend for small to medium-sized businesses! As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch given the affordable pricepoint.

Cons

There can be some bugs when building emails (nothing that would prevent use) but their team works hard to rectify them if you log them to support.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Cost and the level of personalized support were the two main reasons we chose Omnisend over Klaviyo

Review Source

Response from Omnisend

October 16, 2024

Thank you for the fantastic review! 🌟 We’re thrilled to hear that you love using Omnisend for your clients and appreciate our support and customization. Your feedback about the occasional bugs is valuable, and our team is always on standby to tackle those pesky little gremlins when you log them! If you ever have more ideas or questions, we’re just a message away. Here’s to many more years of successful email marketing together!

SS

Sarah S.  
Marketing Manager  
Luxury Goods & Jewelry  
Used the software for: 2+ years

### "Omnisend is the most cost effective system that is fully featured"

October 4, 2024

5.0

I have been with Omnisend for over 5 years now and I have tried numerous platforms. I am happy with their pricing that is fit for SMBs and also the support who is always online to assist. The features are more than enough to generate high revenue and ROI.

Pros

Omnisend is such an amazing email system. It is cost effective and also has all the features you need for running your ecommerce business.

Cons

I would love to see AI incorporated more into the platform in terms of insights and reporting.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

They were too costly and even though there were more features, I was not using all of them and couldnt justify the cost for the features that are important for me.

Review Source

Response from Omnisend

October 15, 2024

Thank you for the fantastic feedback! 🎉 We’re thrilled to hear you find Omnisend to be a cost-effective powerhouse for your eCommerce needs! It’s great to know that our features have helped you boost your revenue and ROI. As for AI insights and reporting, we totally get it—who doesn’t love a little futuristic flair? We’re always on the lookout for ways to level up, so your suggestion is noted! If there’s anything else we can do to make your experience even better, just give us a shout. Here’s to another 5 years of email excellence!

EK

Eve K.  
director  
Retail  
Used the software for: 2+ years

### "Best decision for our small business"

October 17, 2024

5.0

Customer service is always amazing, they never leave you stranded. QUestions got answered quick!

Pros

Easy creating email and workflow, the company also keep improving their service very quick!

Cons

The connectivity to shopify and just need more features, but you get what you have paid for, i feel that Omnisend is powerful enough for the price

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

this company was too much features and not flexible in pricing, so it is too expensive for our overheads

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

price is the bog factor for current climate and our business is small

Review Source

Response from Omnisend

October 23, 2024

Thank you so much for sharing your experience! We’re thrilled to hear that Omnisend has been a great fit for your small business and that you find creating emails and workflows so easy. We’re constantly working on improvements, and we really appreciate your feedback on Shopify connectivity. It’s fantastic to know our customer service team has been quick to support you. If there’s anything else we can do to make things even better, don’t hesitate to reach out!

TH

Thandi H.  
MD  
Retail  
Used the software for: 1-2 years

### "Love using Omnisend for my business"

October 15, 2024

5.0

I think the support is great and the product works well. I'm very happy.

Pros

I find Omnisend very easy to use whenever I want to create a campaign or an automation. I don't use it to its full potential but I have enjoyed using it over the years and send things out via Omnisend daily.

Cons

For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Omnisend

Easy to use and integrate with Shopify. Lots of nice templates. Good support.

Review Source

Response from Omnisend

October 24, 2024

Thank you for the great review! We’re so glad you’re enjoying Omnisend and finding it easy to use. We totally understand the currency challenge, but we’re here to make sure you get the most value out of it. If you ever need help getting even more from the platform, just give us a shout, happy to help!

AI

Aleksandar I.  
Creative Director  
Entertainment  
Used the software for: 6-12 months

### "Great All-in-One Marketing Tool for Businesses"

October 19, 2025

5.0

Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent. It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.

Pros

What I like most is how easy it is to set up and use. The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge. It connects perfectly with my store and pulls in customer data automatically, which saves a lot of time. I also love how easy it is to segment audiences and send messages that actually fit their shopping behavior. Support has been great too — quick replies and clear answers whenever I needed help.

Cons

The reports and analytics could be a bit more detailed. I sometimes wish I could compare more data from different campaigns in one place. Also, SMS costs can add up if you send a lot of messages, so I have to plan those carefully. And while the design options are good, they could offer a few more layout choices for emails.

Review Source

Response from Omnisend

October 31, 2025

Thank you for such detailed and thoughtful feedback. We’re glad to hear the platform is helping streamline your marketing, improve customer engagement, and drive repeat sales. Your notes on analytics, SMS pricing, and email layout options are valuable — we’re continuously working to enhance those areas. We’re here to help you grow and succeed, every step of the way.

JA

Jamie A.  
Founder and Owner  
Consumer Goods  
Used the software for: 2+ years

### "Omnisend - Real People. Real Results."

April 10, 2025

5.0

I love Omnisend and I am grateful for their platform and people!

Pros

There's so much to love about Omnisend! It's an incredibly user-friendly platform. Updates are always being made based on customer feedback. The team provides an enormous number of resources and a learning academy. The team is playful and speaks to me at my level and not over my head with technical jargon. And, the customer service is top-notch. REAL PEOPLE respond to me when I have a question and they stay with me until my problems are solved.

Cons

Sometimes, I don't understand why I can't manipulate content blocks as I want to.

Review Source

Response from Omnisend

April 15, 2025

Thank you for the thoughtful and uplifting review! We’re so glad to hear the platform has been intuitive and that the resources and learning support have made a real difference. It’s especially rewarding to know our team connects with you in a clear, approachable way and stays with you until everything’s resolved. Your feedback about content block flexibility is noted and appreciated. We’re grateful to have you with us and excited to keep supporting your journey!

KH

Karen H.  
Graphic Designer and Digital Marketing  
Retail  
Used the software for: 2+ years

### "My go-to email marketing platform"

April 10, 2025

5.0

So far i've been loving Omnisend, and I use it every time I want to send out emails.

Pros

I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more simple. I also love how seamlessly it's integrated with our Shopify store; it makes adding products and linking images incredibly simple and intuitive. It’s a huge time-saver and helps us focus more on creativity than setup.

Cons

I have nothing to complain about. Everything about omnisend is great so far!

Review Source

Response from Omnisend

April 14, 2025

Thank you for the fantastic review! We're thrilled to hear that the saved templates and Shopify integration have made your workflow easier and more efficient. It's great to know Omnisend is helping you spend more time on creativity and less on setup. We truly appreciate your kind words and are so glad to be your go-to email marketing platform!

PC

Patrica C.  
Marketing Assistant  
Retail  
Used the software for: 1-2 years

### "Great Email Marketing Tool!"

April 10, 2025

5.0

Overall, Omnisend is a solid email marketing tool that brings powerful automation and excellent customer support. Despite a few cons regarding pricing, its ease of use and robust features make it a great choice for businesses looking to streamline their marketing efforts.

Pros

I love how user-friendly Omnisend is, especially for creating automated workflows. The drag-and-drop editor makes designing emails a breeze, and the integration with various platforms like Shopify and WooCommerce is seamless. The analytics are also top-notch, providing valuable insights into campaign performance.

Cons

The pricing can be a bit steep for smaller businesses, especially when you're scaling up your email list. Some advanced features are locked behind higher tiers, which can feel limiting at times.

Review Source

SH

Scott H.  
President  
Cosmetics  
Used the software for: 2+ years

### "I would recommend "

April 10, 2025

4.0

Very helpful, intuitive and easy to use.

Pros

Drips, newsletter, target marketing and email sign up form

Cons

Maybe adding the option of video or short reels to email campaigns.

Review Source

Response from Omnisend

April 14, 2025

Thank you for the great review and for recommending Omnisend. We're happy to hear you're enjoying the drip campaigns, newsletters, targeting tools, and signup forms. It’s great to know the platform feels intuitive and easy to use. We also appreciate your suggestion about adding video or short reels to email campaigns — it’s valuable feedback we’ll definitely pass along to our product team. Thanks again for sharing your experience!

jI

john I.  
owner  
Construction  
Used the software for: Less than 6 months

### "Good Marketing easy to use "

April 10, 2025

5.0

great experience easy to use and support service is good and solid

Pros

easy to set up and intergration with shopify

Cons

integration with judge me for collected reviews

Review Source

Response from Omnisend

April 15, 2025

Thank you for the great review! We're happy to hear setup has been easy and that the Shopify integration is working well for you. It's also great to know you've had a solid experience with our support team. Regarding Judge.me—good news! Omnisend does support integration with Judge.me. You can find the full setup guide here: https://support.omnisend.com/en/articles/4812618-integration-with-judge-me. Thanks again for your feedback and for choosing Omnisend!

Aleksej S.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Save time & money with Omnisend"

October 17, 2024

5.0

I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday.

Pros

Ease of use, segmentation builder is great, overall the flow of working in Omnisend is much smoother than in other similar platforms. I can get stuff done fast and easy. Unique discount codes are easy to create and use in campaigns and automations. SMS is cost-effective with their Pro plan.

Cons

Omnisend lacks some advanced/situational features that you need once in a blue moon, but their team is very receptive to feedback so I use every chance I get to share feedback with them and help improve the product. The only major area where I feel it is lacking compared to other similar platforms is reporting & analytics - but as far as I know it is on their roadmap for Q4 to improve this.

Review Source

Response from Omnisend

October 24, 2024

Thank you for your thoughtful review! We’re thrilled to hear that you find Omnisend easy to use and that our segmentation builder and unique discount codes are working well for you. We appreciate your feedback regarding the advanced features and reporting & analytics—your insights are invaluable as we continue to enhance our platform. It’s great to know that you’ve been successfully using Omnisend for your agency and with your clients. If you ever have more suggestions or need assistance, feel free to reach out. Happy marketing!

Vincenzo Bernardino R.  
Marketing Advisor  
Marketing and Advertising  
Used the software for: 2+ years

### "Minimalistic and efficient"

October 18, 2024

5.0

So far I had a great experience and the company seems to really care about users. I look forward to see it evolve and become a more powerful tool for me and my clients.

Pros

The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating things with unnecessary features or a specific in-app lingo.

Cons

The navigation needs a refresh. I think a left bar navigation with links and sublinks will be more efficient.

Review Source

Response from Omnisend

October 29, 2024

Thank you for your thoughtful feedback! We’re thrilled to hear that you find our interface minimalistic and efficient—just like a well-organized toolbox! 🛠️ We appreciate your suggestion for navigation improvements and will definitely keep it in mind as we work on making Omnisend even better. If you have any other thoughts, we’re all ears!

TH

Tessa H.  
Owner  
Luxury Goods & Jewelry  
Used the software for: 1-2 years

### "Great Service!"

October 17, 2024

4.0

I’ve enjoyed Omnisend for my small business! While I am not personally the greatest at running email campaigns, setting up customized email automation has been life changing.

Pros

I love the statistics Omnisend provides regarding my email campaigns and the ease of creating and sending out new email campaigns. I also love that there are detailed instructions available to help automate custom emails for customers.

Cons

I wish there were more options for design creation, and I wish it were easier to resend order confirmation emails for my store. There have been multiple times I’ve been asked to resend the confirmation and I can’t seem to resend the original email.

Review Source

Response from Omnisend

October 23, 2024

Thank you so much for your kind words! We’re happy to hear that Omnisend’s statistics and email automation features have been helpful for your small business. We appreciate the feedback on design options and resending order confirmations, your input is always valuable as we continue to improve. If you need any help navigating those features or anything else, our support team is always here to assist!

ÉP

Émilie P.  
Social media specialist, content creation and influencer marketing  
Consumer Goods  
Used the software for: 2+ years

### "I would recommand! "

October 4, 2024

4.0

I really love the plateform, totaly recommand it. It's great and I really like using it.

Pros

I like the easy aspect of the interface and the fact that they are a lot of option to make your newletter funnier, cutter, animated, it's nice to be able to send beatifull thing. The follow up of the team is really great as well !

Cons

I would like to have the possibility to add videos into the newletter. You can't have an background image under de text that is the same everywherec cause it's devided in section

Review Source

Response from Omnisend

October 15, 2024

Thank you for the lovely recommendation! 🌟 We’re delighted to hear you’re enjoying the fun side of creating newsletters with us. It’s great to know our tools are helping you add that extra flair to your communications. While we’re continuously working on enhancing the section functionality, we’ll definitely keep your feedback about video integration in mind. Your creativity is inspiring—keep up the amazing work, and happy emailing!

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