---
title: "Omnisend Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Omnisend the right Campaign Management solution for you? Explore 837 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/153508/Omnisend/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-29"
---

Omnisend

4.7 (837)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 29th, 2026

# Reviews of Omnisend

Ease of use

4.6

Customer Service

4.6

## Pros and Cons in Reviews

AI

Aleksandar I

Creative DirectorEntertainment, 2 - 10 employeesUsed the software for: 6-12 months.

“The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge.“

October 19, 2025

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow.“

March 21, 2026

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales.“

March 21, 2026

FA

Frank A

Head of DigitalBusiness Supplies and Equipment, 11 - 50 employeesUsed the software for: More than 2 years.

“The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create.“

March 21, 2026

Vincenzo Bernardino R

Marketing AdvisorMarketing and Advertising, Self-employedUsed the software for: More than 2 years.

“The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating things with unnecessary features or a specific in-app lingo.“

October 18, 2024

MF

Megan F

Marketing SpecialistRetail, 11 - 50 employeesUsed the software for: More than 2 years.

“Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be slightly confusing to customers.“

October 17, 2024

Olivia G

OwnerApparel & Fashion, Self-employedUsed the software for: 1-2 years.

“Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business.“

October 17, 2024

YC

Yusuf C

FounderComputer Hardware, 2 - 10 employeesUsed the software for: 6-12 months.

“There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a template instead of being given the option to start with a blank slate.“

April 10, 2025

## Showing most helpful reviews

Showing 1-25 of 837 Reviews

Sort by:

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Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Olivia G.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "Omnisend For The Win"

October 17, 2024

5.0

Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners.

Pros

The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers.

Cons

There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

They're very similar platforms but the pricing and usability of Omnisend ultimately sold me on using them for my provider.

Review Source

Response from Omnisend

October 24, 2024

Thank you for your wonderful review! We’re delighted to hear that you’re enjoying the intuitive interface and the comprehensive features that Omnisend provides. We appreciate you pointing out the glitches with scheduled SMS campaigns—though rare, it’s feedback like yours that helps us improve. If you have any further questions or need assistance, don’t hesitate to reach out. We’re here to support your small business every step of the way!

FA

Frank A.  
Head of Digital  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag"

March 21, 2026

5.0

Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity.

Pros

Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly.

Cons

The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

We evaluated Klaviyo and Mailchimp, but long‑term platform alignment was a concern. Klaviyo’s deep connection with Shopify made us question whether BigCommerce users might eventually receive less focus, and Mailchimp’s ownership by Intuit raised similar questions as they expand further into commerce. Omnisend offered stronger BigCommerce alignment, more predictable pricing based on active subscribers, and a roadmap that felt directly in line with our platform, making it the clear choice for us.

Review Source

Response from Omnisend

March 30, 2026

Really appreciate the depth here, it's clear you've put Omnisend through its paces. We're glad the BigCommerce integration, segmentation sync to ad platforms, and variant-level back-in-stock automation are all pulling their weight for you. Your feedback on push notification timing and SMS limitations is valuable and helps us understand where the experience could be smoother. Thanks for choosing us and for the trust in our roadmap, we're committed to making sure BigCommerce merchants have everything they need to scale. We're here to support your continued success.

PD

Phil D.  
Technical Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Email Platfrom"

September 20, 2026

5.0

Really positive, great support both via the tutorials and customer support. Great platform for an ecommerce buisness

Pros

Clean ecommerce flows allow you to build your retention marketing. Really easily scaleable and allows you to segment in so many different ways. They also have a really comprehensive tutorial program that allows you to learn as you go. Building automations and campaigns for your emails is really really easy

Cons

I didn't have any issues with the platform, there are some issues you encounter but the support was really strong

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Better price point and felt like a better experiance overall

Review Source

VR

Verified Reviewer  
Head of Growth  
Information Technology and Services  
Used the software for: 1-2 years

### "Too buggy, but keeps costs down "

January 14, 2025

2.0

Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching

Pros

I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting

Cons

Very buggy -> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

A bit cheaper and better support. But now I regret it and we are switching to Klaviyo

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

MailerLite just broke down too much, once our emails were being marked as spam we moved on.

Review Source

Response from Omnisend

January 20, 2025

Thank you for taking the time to share your feedback. We truly appreciate your honesty and are sorry to hear that your experience with Omnisend did not meet your expectations. The insights you’ve provided regarding the bugs and challenges you faced are invaluable to us, and we take them seriously as we continue to improve our platform. We’re glad you found our support team helpful and accessible, but we understand how frustrating recurring technical issues can be. We’d welcome the opportunity to connect with you directly to discuss your experience in more detail and explore how we can make things right. Please don’t hesitate to reach out to our support team at support@omnisend.com or via in-app chat.

VR

Verified Reviewer  
Partner  
Marketing and Advertising  
Used the software for: 1-2 years

### "A Winning Combination: Great Product & Service"

April 10, 2025

5.0

Great! It is a great product, all-star customer service and user-focused. Love it!

Pros

Omnisend is an uncomplicated email marketing tool. I've used other softwares before and Omnisend stands out in user-friendliness. Also, their customer service is outstanding, their team is very responsive, which is something that big companies won't give you: a real human on the other side supporting your journey. I hope they don't change that.

Cons

They are focused on e-commerce platforms, heavily on Shopify. You can work with other systems, but there is more technical work to do on your end if you want to connect it to other platforms.

Review Source

Response from Omnisend

April 17, 2025

Thank you for the fantastic review! We're so glad to hear Omnisend stands out in ease of use and that our customer service has made a real impact — having a responsive, human connection is something we’re committed to keeping. We appreciate your note about platform compatibility outside of e-commerce and understand the extra effort involved—we’re always working to improve flexibility. Thanks again for your kind words and for choosing Omnisend — we’re excited to keep supporting your journey!

VR

Verified Reviewer  
Head of E-Commerce  
Retail  
Used the software for: 2+ years

### "Great Service and Support"

April 10, 2025

5.0

Onnisend has been an excellent choice for us, pricing is competitive and support has been excellent, would highly recommend. The included SMS credits are welcome and perform very well for us.

Pros

Competitive pricing with free SMS credits, continual product updates and innovation, excellent support.

Cons

Lack of some integrations, however this is improving over time.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

More affordable, better user interface and support.

Review Source

Response from Omnisend

April 11, 2025

Wow, thank you for the glowing review! We're thrilled to hear that Omnisend's combo of competitive pricing, SMS magic (oops—credits 😉), and real-deal support is hitting the mark for you. We know integrations can be a bit like puzzle pieces sometimes, but we're working on snapping those in faster than ever. It’s especially awesome to hear we won you over from Klaviyo with a better interface and support — music to our ears! Thanks for recommending us, and here’s to even more updates and delightful surprises coming your way 🎉

VR

Verified Reviewer  
Founder  
Retail  
Used the software for: 6-12 months

### "Highly recommend for small businesses and beyond"

April 10, 2025

5.0

It's been a really great experience, we've worked with them since August and have had hands on help consistently. It's allowed us to implement more and optimize our email and SMS.

Pros

The ease of use and the dedicated strategy team member that help guide me and helps me execute new exciting ideas.

Cons

No technical or logistical cons, pricing is always on our mind but they did come in lower than our previous CRM.

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

the cost and lack of personalized support. basically did not use all the features b/c we didn't have an understanding of how to

Review Source

Response from Omnisend

April 14, 2025

Thank you for the wonderful review and for recommending Omnisend! We're glad to hear the platform has been easy to use and that working with your dedicated strategy team member has brought valuable guidance and inspiration. It’s great to know the hands-on support has helped you optimize both email and SMS. We truly appreciate your feedback on pricing and are happy we could provide a more accessible solution. Thanks for being with us — we’re excited to keep supporting your growth!

Carmen B.  
Technical Merchandiser  
Apparel & Fashion  
Used the software for: 1-2 years

### "Omnisend Experience ⭐️⭐️⭐️⭐️⭐️"

October 17, 2024

5.0

It’s been a great experience. It was extremely easy to set up templates, automations and forms. Reports are easy to use and understand. The support team and success manager (\[sensitive content hidden\]) always exceeded my expectations, communication was always outstanding.

Pros

Price Ease of Use Training Videos Support Team

Cons

Warm-up emails require a lot of patience, onboarding was a little slow

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Cost was the largest factor, and we didn’t really lose features for the trade in value

Review Source

Response from Omnisend

October 25, 2024

Thank you for the stellar review! We’re thrilled to hear that setting up templates, automations, and forms has been smooth and that our support team and success manager have exceeded your expectations. We appreciate your patience with the warm-up process and onboarding feedback. Thanks for choosing Omnisend—we’re excited to keep supporting your success! ⭐️😊

Sean O.  
Head of Customer Experince  
Consumer Goods  
Used the software for: 1-2 years

### "Intuitive and easy to use."

October 21, 2024

5.0

Overall my experience with Omnisend has been great, I would definitely recommend it.

Pros

Omnisend is incredibly easy to use, the email builder allows you to create a very intuitive and visually appealing email with ease.

Cons

The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.

Alternatives considered

[SendGrid](https://www.capterra.com/p/204113/SendGrid/)

Reason for choosing Omnisend

At the time we didn't have a marketing team and Omnisend was able to produce intuitive emails without needing much experience.

Review Source

Response from Omnisend

October 29, 2024

We appreciate your feedback! It’s great to hear that you find our platform intuitive—our goal is to make email marketing as easy as pie! 🥧 Your point about pricing for larger lists is noted; we’re committed to finding ways to support businesses of all sizes. Thanks for recommending us!

Camilo Andr�s L.  
Digital Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great App if You Want to Make Sales"

October 17, 2024

5.0

It's been great, since day one this company keeps updating its App and it just get better and better, I like his you tube channel and how close they are to their partners.

Pros

its simplicity inside the platform, it is very friendly and easy to navigate, the templates they provide are very professional and the whole App looks very polished

Cons

I have to check with them if I clean my lists and got less contacts, will they downgrade my plan automatically?

Switched from

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

They changed their pricing model and was suitable for our clients

Review Source

Response from Omnisend

October 25, 2024

Thank you for the wonderful review! We’re delighted you find our app user-friendly and enjoy the templates and updates. Yes, your plan will automatically downgrade if you clean your lists, so no worries there! Feel free to reach out anytime if you have more questions. Happy selling! 🎉

MF

Megan F.  
Marketing Specialist  
Retail  
Used the software for: 2+ years

### "Love Omnisend!"

October 17, 2024

5.0

We have loved working with Omnisend, the quarterly meetings are helpful to give us new things to try and strategies to implement. They also ask for our opinion on features we would like to see and take them back to the developers and overall we've seen positive changes come from that.

Pros

I love the email builder, it's very easy to work with and understand. Also their customer support is AMAZING. If an issue arises they are quick to respond and help us figure out the problem. They also are continuing to integrate with apps that shopify uses and we've been enjoying the benefits of that.

Cons

Our company really loved the scratch and win feature and it was removed when the builder was upgraded. Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be slightly confusing to customers.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Liked the features that were offered and the customer service team made a difference

Switched from

[Drip](https://www.capterra.com/p/164933/Drip/)

We were limited by the features that drip offered and they offered no SMS.

Review Source

Response from Omnisend

October 24, 2024

Thank you for your enthusiastic feedback! We’re delighted to hear that you love our email builder and that our customer support has been so helpful. We appreciate your input about the scratch and win feature and the mobile-only button—it’s valuable feedback like yours that helps us improve! We’re glad our quarterly meetings and new strategies are benefiting you as well. If you have any more suggestions or need assistance, don’t hesitate to reach out. Happy emailing!

EK

Eve K.  
director  
Retail  
Used the software for: 2+ years

### "Best decision for our small business"

October 17, 2024

5.0

Customer service is always amazing, they never leave you stranded. QUestions got answered quick!

Pros

Easy creating email and workflow, the company also keep improving their service very quick!

Cons

The connectivity to shopify and just need more features, but you get what you have paid for, i feel that Omnisend is powerful enough for the price

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

this company was too much features and not flexible in pricing, so it is too expensive for our overheads

Review Source

Response from Omnisend

October 23, 2024

Thank you so much for sharing your experience! We’re thrilled to hear that Omnisend has been a great fit for your small business and that you find creating emails and workflows so easy. We’re constantly working on improvements, and we really appreciate your feedback on Shopify connectivity. It’s fantastic to know our customer service team has been quick to support you. If there’s anything else we can do to make things even better, don’t hesitate to reach out!

AI

Aleksandar I.  
Creative Director  
Entertainment  
Used the software for: 6-12 months

### "Great All-in-One Marketing Tool for Businesses"

October 19, 2025

5.0

Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent. It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.

Pros

What I like most is how easy it is to set up and use. The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge. It connects perfectly with my store and pulls in customer data automatically, which saves a lot of time. I also love how easy it is to segment audiences and send messages that actually fit their shopping behavior. Support has been great too — quick replies and clear answers whenever I needed help.

Cons

The reports and analytics could be a bit more detailed. I sometimes wish I could compare more data from different campaigns in one place. Also, SMS costs can add up if you send a lot of messages, so I have to plan those carefully. And while the design options are good, they could offer a few more layout choices for emails.

Review Source

Response from Omnisend

October 31, 2025

Thank you for such detailed and thoughtful feedback. We’re glad to hear the platform is helping streamline your marketing, improve customer engagement, and drive repeat sales. Your notes on analytics, SMS pricing, and email layout options are valuable — we’re continuously working to enhance those areas. We’re here to help you grow and succeed, every step of the way.

DL

Dakota L.  
Web Designer  
Computer Software  
Used the software for: 2+ years

### "Omnisend is just as good as Klaviyo and Mailchimp for a fraction of the price."

May 12, 2025

5.0

Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally available through the Shopify admin. Compared to what most of these email / sms services are charging, Omnisend is a life saver.

Pros

More streamlined and intuitive than Klaviyo, I like that I don't have to pay for 10 other tools that are baked in but I'll never use

Cons

Missing some features and integrations, but this is being worked on and they recently dropped a whole new dashboard and better documentation.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Cheaper price for the same core features.

Review Source

Response from Omnisend

May 13, 2025

Thank you for the fantastic review! We love hearing that Omnisend has grown on you and that it's delivering the right mix of simplicity, powerful segmentation, and fair pricing. It’s great to know you're seeing the value of our all-in-one approach — without paying for extra bells and whistles you don’t need. And yes, we’re always working to add more features and integrations (that new dashboard was just the start 😉). Thanks again for trusting us — we’re excited to keep supporting your success!

PC

Patrica C.  
Marketing Assistant  
Retail  
Used the software for: 1-2 years

### "Great Email Marketing Tool!"

April 10, 2025

5.0

Overall, Omnisend is a solid email marketing tool that brings powerful automation and excellent customer support. Despite a few cons regarding pricing, its ease of use and robust features make it a great choice for businesses looking to streamline their marketing efforts.

Pros

I love how user-friendly Omnisend is, especially for creating automated workflows. The drag-and-drop editor makes designing emails a breeze, and the integration with various platforms like Shopify and WooCommerce is seamless. The analytics are also top-notch, providing valuable insights into campaign performance.

Cons

The pricing can be a bit steep for smaller businesses, especially when you're scaling up your email list. Some advanced features are locked behind higher tiers, which can feel limiting at times.

Review Source

JF

Jonah F.  
Writer  
Writing and Editing  
Used the software for: 1-2 years

### "Versatile Automate Platform"

May 4, 2025

5.0

Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform

Pros

This platform is robust in terms of workflows automation, integration into other ecom tools and segmentation tools

Cons

it’s offering efficient solutions that deliver substantial values through its prebuilt automation templates

Review Source

Response from Omnisend

May 7, 2025

Thank you for the thoughtful review! We're so glad you're finding value in Omnisend’s robust automation, seamless integrations, and segmentation tools. It’s great to hear the prebuilt templates and omnichannel messaging are helping streamline your marketing efforts. We truly appreciate your feedback and are excited to keep supporting your success!

CM

Chanelle M.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "One of the best email marketing services in the game!"

April 10, 2025

5.0

Pros

I like how quickly the service team responds to request tickets.

Cons

I haven't found any personal issues with Omnisend.

Review Source

Response from Omnisend

April 14, 2025

Thank you for the amazing review! We’re thrilled to hear that our support team has been quick and helpful — that’s exactly what we aim for. It’s also great to know you haven’t run into any issues. We appreciate your kind words and are happy to be part of your email marketing toolkit!

AR

Angelica R.  
Account Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Omnisend Review"

December 5, 2024

5.0

My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a consideration for smaller businesses.

Pros

Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and increase engagement. The platform also integrates with e-commerce platforms like Shopify, making it ideal for online stores.

Cons

The pricing plans can be restrictive, especially for small businesses, as some features are locked behind higher-tier plans, and the free plan has limited functionality.

Review Source

Response from Omnisend

December 23, 2024

Thank you for the thoughtful review! 🙌 We love hearing that our automation tools are saving you time and boosting engagement. We know pricing can be a factor for smaller businesses, and we’re always working to ensure our plans deliver maximum value. Wishing you continued success with Omnisend!

NH

Nicky H.  
E-Commerce Account Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Overall Good Can Get Expensive "

November 15, 2024

4.0

Omnisend is an excellent choice for eCommerce brands aiming to streamline email and SMS marketing

Pros

Omnisend is a robust email and SMS marketing tool tailored for eCommerce, with a user-friendly interface and powerful automation workflows.

Cons

Pricing can escalate with larger contact lists, and some advanced customisation features are limited compared to other platforms.

Review Source

Response from Omnisend

November 21, 2024

Thanks for the kind words! We’re thrilled Omnisend is working its magic for your eCommerce marketing. We hear you on pricing, though—big lists come with big ambitions, and we’re here to make sure they pay off for you!

VR

Verified Reviewer  
Head of Marketing  
Cosmetics  
Used the software for: 2+ years

### "Easy-to-use Email Platform for Ecoms"

October 17, 2024

5.0

Overall, it's a great tool with very clean and intuitive UI. Campaign creation, automation creation and data dashboards are pretty neat and easy to use

Pros

It is very user-friendly and has intuitive and easy-to-use interface. Campaigns and automations are easy to create and launch without much clutter

Cons

It's integration part. It cannot integrate with most of the data analysis tools like TripleWhale or Glew for data analytics purposes which is very crucial

Review Source

Response from Omnisend

October 25, 2024

Thank you for the great feedback! We’re thrilled that you find our platform user-friendly and enjoy the clean UI for campaigns and automations. We appreciate your input on integrations with data tools—our team is always looking to expand compatibility. Thanks for choosing Omnisend for your ecom needs! 😊

AS

Alexander S.  
Marketing Manager  
Paper & Forest Products  
Used the software for: 1-2 years

### "Pros and Cons"

November 7, 2024

5.0

Pros

Great and readily available support 24/7 with great automations.

Cons

The templates might be much better as well as split segmentation.

Review Source

Response from Omnisend

November 13, 2024

Thanks a ton for the feedback! We’re thrilled our support and automations are hitting the mark! As for the templates and segmentation, we hear you—time for us to roll up our sleeves and give them a glow-up. 😊 Got any other ideas to make things pop? We’re ready for ‘em!”

TH

Tessa H.  
Owner  
Luxury Goods & Jewelry  
Used the software for: 1-2 years

### "Great Service!"

October 17, 2024

4.0

I’ve enjoyed Omnisend for my small business! While I am not personally the greatest at running email campaigns, setting up customized email automation has been life changing.

Pros

I love the statistics Omnisend provides regarding my email campaigns and the ease of creating and sending out new email campaigns. I also love that there are detailed instructions available to help automate custom emails for customers.

Cons

I wish there were more options for design creation, and I wish it were easier to resend order confirmation emails for my store. There have been multiple times I’ve been asked to resend the confirmation and I can’t seem to resend the original email.

Review Source

Response from Omnisend

October 23, 2024

Thank you so much for your kind words! We’re happy to hear that Omnisend’s statistics and email automation features have been helpful for your small business. We appreciate the feedback on design options and resending order confirmations, your input is always valuable as we continue to improve. If you need any help navigating those features or anything else, our support team is always here to assist!

TZ

Tanya Z.  
Founder  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Big fan of Omnisend"

August 29, 2022

5.0

We've been really happy with Omnisend for the last number of years and will continue to use the app in our marketing activities.

Pros

Omnisend is a powerful tool that's easy to use, offers customizable features, and exceptional analytics.

Cons

We had some issues when converting from old builder to new builder but it turned out to be a simple user error and customer service helped us right away.

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

Omnisend is more powerful and easier to use.

Review Source

ES

Emily S.  
Advertising Consultant  
Marketing and Advertising  
Used the software for: 6-12 months

### "Omnisend is a great asset"

November 28, 2022

5.0

Pros

Omnisend's best feature is its interface. It has the ability to set up automated workflows, send emails or texts, work with other apps to integrate data, and has drag and drop builder to make designing easy. A lot of tools have most of these products though, but Omnisend has an interface that I've found to be easiest for non-marketers to learn and use correctly, quickly. It's been an invaluable asset to scale up sales for my small and medium size business clients.

Cons

My con may not apply to many looking at this review, as they are likely individual businesses. But for people like me that manage multiple clients' marketing needs, the tool can sometimes be clunky adding on additional accounts to one email. For instance, I work in 4 omnisend accounts, 3 are tied to one of my email addresses. When setting up those three, I had support help due to a few Shopify stores trying to auto connect to another client's omnisend account, because my email was connected to all of the shopify stores and omnisend accounts. The auto connect between Shopify & omnisend was tripped up a little. Support was awesome & helped me fix the issue quickly.

Review Source

AT

Amir T.  
Creative Director  
Apparel & Fashion  
Used the software for: 2+ years

### "Best ESP hands down"

November 29, 2022

5.0

overall i love the experience, customer service and pricing is perfect for what we need it for.

Pros

the ease of use, mobile friendliness and the way it allows me to customize and modify each slice

Cons

wish the website was a little more mobile friendly when having to edit/schedule an email send on the road

Alternatives considered

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

Reason for choosing Omnisend

The price was much better for Omnisend

Review Source

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