# XM for Customer Experience Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about XM for Customer Experience Software - reviews, pricing plans, popular comparisons to other Customer Experience products and more.

Source: https://www.capterra.com/p/152924/Customer-Frontlines

---

# 

 XM for Customer Experience Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 15, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

XM for Customer Experience

## What is XM for Customer Experience?

Stop customer issues from becoming lost revenue with the world's most advanced, AI-driven customer experience platform. Qualtrics XM for Customer Experience gives every employee the tools they need to improve every key moment along the customer journey. Empower your organisation with real-time feedback, role-based dashboards, predictive insights, automated workflows, and more.

## What is XM for Customer Experience used for?

[Customer Experience](https://www.capterra.com/customer-experience-software/)[Customer Satisfaction](https://www.capterra.com/customer-satisfaction-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)

Top alternative

Featured

Overall rating

Based on 255 user reviews

Reviews sentiment

Positive

95%

Neutral

4%

Negative

1%

Starting price

$1500

Per Year

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for XM for Customer Experience?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.qualtrics.com/&name=XM for Customer Experience)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### XM for Customer Experience

4.6 (255)

VS.

[4.7 (2,782)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting Price

$1500

Per Year

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (255)

Ease Of Use

4.7 (10,408)

Value For Money

4.5 (179)

Value For Money

4.5 (6,450)

Customer Service

4.6 (201)

Customer Service

4.5 (5,757)

## XM for Customer Experience alternatives

[4.6 (5,044)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.7 (944)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.4 (121)](https://www.capterra.com/p/168823/SurveySparrow/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/152924/Customer-Frontlines/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Reporting/Analytics

4.7 (22)

68.18% of 22 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Surveys & Feedback

4.7 (14)

78.57% of 14 reviewers that rated this feature as important or highly important

Gauge satisfaction and receive information for improvement and success

Feedback Management

4.7 (13)

69.23% of 13 reviewers that rated this feature as important or highly important

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Negative Feedback Management

4.9 (10)

80.00% of 10 reviewers that rated this feature as important or highly important

Identify, track, and respond to negative feedback

Survey/Poll Management

4.6 (9)

77.78% of 9 reviewers that rated this feature as important or highly important

Create and administer polls and surveys

Multi-Channel Communication

4.6 (8)

50.00% of 8 reviewers that rated this feature as important or highly important

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

XM for Customer Experience 144 features

Tools for collecting comprehensive feedback on an employee from peers, subordinates, and manager

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Agents can view and manage all customer requests and interactions.

Software program that continuously adjusts its behavior based on observed data

System alerts about the need to escalate an issue or request

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Tools for the systematic analysis of various types of data or statistics

Allow reviewers to provide anonymous feedback to encourage honest conversations

Application programming interface that allows for integration with other systems/databases

Assign issues and tasks based on availability or required skills

Tickets are automatically assigned to specific agents based on predefined rules

Use AI to convert voice into text automatically

Track visitors'/audience's responses across web pages and other optimized content

Track and analyse user behavior within a system or network

Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc.

Record the audio of phone conversations for quality assurance purposes

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Work on a set of tasks related to a particular charge, patient, legal issue or any other complex entity or process

Organize and group data or items based on various criteria

Survey designed to measure the Customer Effort Score & evaluate their satisfaction of using product or service

Communicate using direct chat or messages within the system

AI-based platform which conducts a conversation via auditory or textual methods

Identify customers at risk of migration and activate strategies to retain them

Provides a channel for team members to share media files, communicate, and work together

Manage and track all internal and external communication conducted via calls, email, text, or chat

Obtain, monitor, and review customer feedback/complaints relating to products and services to improve customer satisfaction

Track and manage adherence to policies for any service, product, process, or supplier

Computer-telephony integration is the use of computers to manage telephone calls

Capability of a software or system to make decisions and perform actions based on specified conditions

Configure existing workflows to meet your organization's needs

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Survey designed the measure customer satisfaction with a product, service, and more

A report showing what actions customers perform

Track customer complaints from initiation through resolution

Searchable repository of information about clients

A collection of customer information such as contact details, demographics, previous interactions, etc.

Initiate interactions with customers by proactively starting conversations or providing informational content

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Access previous interactions or concerns to maintain customer relationships

Visualize and analyze customer experience across all touchpoints and channels

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Identify specific interactions between customers and brands

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Tailored or customizable questions for more targeted and relevant data collection

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Receive and/or send email notifications for urgent updates, requests, or other information

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Conduct & deliver coaching sessions to improve employee performance or facilitate development

Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Track interaction history by documenting conversations for contacts

Identify and respond to unexpected problems or failures (ie. "negative events")

Record and follow the progress of every issue

Track and monitor a specific set of keywords

Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills

Tracking the status of previously identified performance measurements

Ability to chat online in real time

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Create custom maps

Database of members to track personal information of individuals and families

Distribute a survey via mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Collect information from multiple sources

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Manage and support multiple languages

Manage and support multiple locations

Process and analyze human language in text or audio form

Identify, track, and respond to negative feedback

Calculate NPS of customers

Measure employee engagement and loyalty towards a business using the Net Promoter Score

Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Predict future data based on historical data sets

Streamlining repetitive tasks and activities through automated and predefined workflows

Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group

Systematic evaluation of various aspects of a project or service to prevent defects or issues

Focuses on improving processes by collecting data and spotting bottlenecks or other challenges.

Survey design technique that directs respondents to different questions based on their previous answers

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Log and store the source of contacts/leads

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Measures the retention rate and satisfaction of customers.

Automatically monitor and receive alerts for any new online reviews

Notifies a business when a review is left

Allows businesses to request reviews from their customers

Strategize and implement rewards for returning customers, employees and other members

Plan daily routes to optimize employee scheduling and provide directions

Automatically calculate score after the assessment

Search and filter data across systems to locate required information by entering keywords or certain criteria

Group leads or contacts based on their specific characteristics

Online portal through which end users can access the system, manage tasks, or obtain information

Enables users to search, access, and retrieve information from the system's database without needing technical assistance or support

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Set and monitor service level agreements to ensure timely response and resolution

Send messages via SMS

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Analyze, correct, and monitor speech for transcriptions or recordings

Allow customers/users to submit support queries and service requests

Track the status of support tickets/escalations as they move through the service queue

Create and manage surveys

Create and administer polls and surveys

Gauge satisfaction and receive information for improvement and success

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc

Open text box field

Addition of necessary external data, applications, tools, or features

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Interact with data visualization elements, such as charts and graphs, to drill down into data

Track and analyze information regarding website visitors

Seamlessly integrates with 3rd party websites

An extended application or connector that enables users to perform additional services with their current set of tools

Create, design and manage workflows for repetitive tasks

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We can help you find the software with the features you need.

Features

4.6 (255)

4.6

Based on 255 reviews

## Pricing

Value for money

4.5 (179)

Free Trial

Free Version

Basic

$1,500

Per Year

Value for money

4.5 (179)

4.5

Based on 179 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Jira](https://www.capterra.com/p/19319/JIRA/)[

Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[

Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Tableau](https://www.capterra.com/p/208764/Tableau/)[

Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (201)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (201)

4.6

Based on 201 reviews

## User reviews

Overall rating

4.6

Based on 255 reviews

Filter by rating

5(180)

4(62)

3(11)

2(1)

1(1)

Mentioned topic

Sorted by most recent

AU

Anonymous User

Mgr., Market Insights

Insurance

### "Qualtrics XM Survey Platform"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

February 5, 2026

Pros

It's an industry leader, used more often than any other survey platform (I believe this is still true), it has robust capabilities, and it's fairly user friendly.

Cons

Their customer service is not as good as it used to be, and both their programming interface and reporting tools could be easier to use.

Switched from

[Verint Voice of the Customer](https://www.capterra.com/p/210302/Foresee/)

Verint felt somewhat limited and antiquated, and Qualtrics was more up to date with better capabilities.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RC

Ryan C.

Analytics Manager

Real Estate

### "It's ok, could be improved"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

2.0

2.0

Likelihood to Recommend

6/10

October 29, 2025

Pros

More stable and better ability to glean insights from data collected compared to some of the other VoC tools out there

Cons

Could be costly and set up is tedious with a lot of customizations required, but i guess with more power comes more responsibility

Switched from

[Verint Voice of the Customer](https://www.capterra.com/p/210302/Foresee/)

Technical issues, cost, support, features and functionality

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MA

Mike A.

Sales

Telecommunications

### "Qualtrics Review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

October 1, 2025

Pros

Its a great platform. Easy to use. Very helpful for gathering opinions and reviews of internal processes and company updates.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Researcher

Research

### "Great For Surveys "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

June 30, 2025

It is a great software to use for creating and sending out surveys. It is overall easy to use and setup and can do complex work if you need it to.

Pros

The interface is great and there are a lot of features that you would expect related to creating surveys

Cons

There are some features that can seem to be technical that could have been handled differently such as reverse scoring.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NK

Nadia K.

Researcher

Hospital & Health Care

### "Good Product "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 17, 2025

I have created a lot of surveys and I love the ease with which you could create and disperse the surveys. I also love that you can see progress and even download the data from surveys in ways that make it easier for you to analyze them with other applications

Pros

The easy with which you can create surveys and dispatch them

Cons

I wish there was a tutorial to walk you through the product when you first sign in. I had to figure out stuff for myself and sometimes through others

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Humaira J.

Analyst - Survey Programmer

Market Research

### "Reliable and powerful tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

September 6, 2024

The overall experience is very good. The support section covers every feature so even if we are stuck we can get help from support.

Pros

It is very user friendly tool. The drag and features saves a lot if time and minimizes the coding effirt

Cons

The data and analysis section needs to be improved. The costing is little high.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JS

John S.

Manager

Telecommunications

### "Qualtrics tries for quality"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

6/10

June 20, 2024

It's good, but there are certainly more user friendly tools from the perspective of both your team and your customers.

Pros

Qualtrics allows your team a secure way to gather NPS data.

Cons

Qualtrics is a bit over complicated when it comes to managing your surveys.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SB

Sheena B.

Manager

Automotive

### "Xm customer review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

June 17, 2024

Pros

Whag i like most is the selections i have to choose from

Cons

What i liked least was some buffering but no complaints once that aas fixed

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RM

Roberto M.

Marketing Director

Food & Beverages

### "Customer Frontlines helps Understand your Customer Better"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

May 6, 2024

For start, it is easy to use, second, helps to understand customer experience with our staff and we know where to improve on and what to offer to our customers, and lastly, the performance metrics helps our firm understand how our clients rate us according to the service that received from us.

Pros

The fact that it is customizable makes me like it even more since we tailor it to meet our clients needs

Cons

Nothing against this tool, it has really helped us improve on how we handle our customers

Switched from

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

HA

Henri A.

Analytics Market Manager

Information Technology and Services

### "Frontlines a must for effective customer experience tracking"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 2, 2024

Our focus is on tracking the experience of customers with Consultants delegated to take part in their internal IT projects. Every 6 month, the customer is sollicited to evaluate the Consultant on 4 areas : expertise, process, communication and engagement. He provides comments to substantiate their rating and make educated recommendations on improvement actions. A dashboard allows management to review the performance of individual Consultants per mission, account or profile. The NPS score is a key element to assess the image of the Company in the market.

Pros

Completeness of the plateform and fast learning curve to master essential functionalities.

Cons

Lack of obvious widgets in the Dashboarding module which forces to resort to third party visual analytics poducts.

Reasons for choosing XM for Customer Experience

The other option proved to long to implement and difficult to maintain. The Customer Frontlines plateform provided a much quicker time-to-market with and out of the box solution with limited custization.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/)

Popular comparisons

[SurveyMonkey vs XM for Customer Experience](https://www.capterra.com/compare/152924-253516/Customer-Frontlines-vs-SurveyMonkey)[Jotform vs XM for Customer Experience](https://www.capterra.com/compare/152924-158456/Customer-Frontlines-vs-JotForm-4-0)[Typeform vs XM for Customer Experience](https://www.capterra.com/compare/137289-152924/Typeform-vs-Customer-Frontlines)[SurveySparrow vs XM for Customer Experience](https://www.capterra.com/compare/152924-168823/Customer-Frontlines-vs-SurveySparrow)

[CXone Mpower vs XM for Customer Experience](https://www.capterra.com/compare/134775-152924/inContact-Call-Center-Software-vs-Customer-Frontlines)[LiveAgent vs XM for Customer Experience](https://www.capterra.com/compare/102188-152924/LiveAgent-vs-Customer-Frontlines)[Birdeye vs XM for Customer Experience](https://www.capterra.com/compare/152924-152997/Customer-Frontlines-vs-BirdEye)[Hotjar vs XM for Customer Experience](https://www.capterra.com/compare/152924-163516/Customer-Frontlines-vs-Hotjar) 

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