--- title: "HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is HubSpot CRM the right CRM solution for you? Explore 4492 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/152373/HubSpot-CRM/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-22" --- HubSpot CRM 4.5 (4484) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 22nd, 2026 # Reviews of HubSpot CRM Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews Andrea L Innovation ManagerTranslation and Localization, 2 - 10 employeesUsed the software for: More than 2 years. “The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations.“ July 15, 2026 AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.“ June 21, 2026 ET Edward T Founder and Marketing StrategistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract.“ June 1, 2026 Jeff W OwnerAutomotive, 11 - 50 employeesUsed the software for: Less than 6 months. “After signing, we discovered that implementation was considerably more complicated than we had been led to expect and that obtaining the level of assistance we understood would be available could require thousands of dollars in additional services.“ July 31, 2026 Andrea L Innovation ManagerTranslation and Localization, 2 - 10 employeesUsed the software for: More than 2 years. “HubSpot also integrates seamlessly with many of the tools we use every day, helping automate routine tasks and improve collaboration between sales, marketing, and customer support teams.“ July 15, 2026 Jeff W OwnerAutomotive, 11 - 50 employeesUsed the software for: Less than 6 months. “After signing, we discovered that implementation was far more complicated than we had been led to expect and that obtaining the level of assistance we understood would be available could require thousands of dollars in additional services.“ July 31, 2026 EB Emma B FCNon-Profit Organization Management, 51 - 200 employeesUsed the software for: More than 2 years. “The feature I like most about HubSpot CRM is the ability to create to bespoke dashboards based on who the user is and what information they need to view.“ September 14, 2026 MD Melodie D CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months. “Rather than receiving a working solution, we were left with an incomplete system, ongoing costs, and a substantial investment of time and resources with little to show for it.“ June 11, 2026 ## Showing most helpful reviews Showing 1-25 of 4484 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use R Reviewer Real Estate Agent Used the software for: 1-3 years ### "HubSpot CRM for my contacts" October 30, 2026 4.0 Pros I use HubSpot CRM to centralise the management of my contacts, keep track of my prospects and organise my sales pipeline. The interface makes it easy to schedule interactions, send tracked emails and view the progress of sales opportunities on a clear dashboard. The automation tools and data synchronisation make it easier to keep track of daily sales activities. Cons The prices of paid subscriptions increase quickly as the contact database grows or when you want access to advanced features, which can represent a significant cost for a small business. Review Source Stephanie M. Director of Sales Used the software for: Less than 1 year ### "Custom Details for Contacts" October 5, 2026 3.0 I was not impressed with HubSpot. I ultimately added all my contacts into it and then stopped using it after a week Pros I liked how you are able to customize all fields through the CRm module to be able to collect all the infoamrtion you need Cons I found this to be very hard to navigate and find the information that I was needing at the time. Review Source R Reviewer Automation engineer Used the software for: 3-5 years ### "Love it, gotta learn it" October 1, 2026 5.0 Generally outstanding - once you learn the ecosystem you realise how much this can handle day to day Pros Workflows generally, its so customisable - from sales through tickets through email sends through custom webhooks to external third parties. Combine this with private apps and the world is your oyster Cons The learning curve. The hubspot nuances. Workflows are low code builders - great, but they are limited and need specific "hubspot says this is the only way" work arounds Review Source Shiv M. Software Engineer Used the software for: 1-3 years ### "Powerful CRM for Sales, Marketing, and Customer Relationship Management" September 30, 2026 5.0 We chose HubSpot CRM because of its ease of use, comprehensive feature set, scalability, and strong integration ecosystem. Compared to other CRM solutions, HubSpot provided a better balance between functionality, user experience, and implementation speed, making it suitable for businesses of all sizes. Pros HubSpot CRM offers an intuitive and user-friendly platform that helps manage customer relationships, sales pipelines, marketing campaigns, and customer service activities in one place. The automation tools, contact management features, and reporting dashboards make it easy to track interactions and improve team productivity. Its integration capabilities with a wide range of business applications are also a major advantage. Cons While the platform is easy to use, some advanced features and automation capabilities are only available in higher-tier plans, which can become costly for growing businesses. The reporting functionality is powerful, but certain custom reports require additional setup and expertise to maximize their value. Review Source R Reviewer Senior Marketing Manager Used the software for: 1-3 years ### "HubSpot CRM keeps my sales flow smooth" September 27, 2026 5.0 I’ve been using HubSpot’s email sequences for my sales outreach, and it’s become the backbone of my daily workflow. The drag‑and‑drop editor lets me personalize each touchpoint quickly, and the real‑time tracking tells me exactly when a prospect opens or clicks, so I can follow up right on cue. Pros The deal pipeline view is a lifesaver – I can see every stage at a glance, and the drag‑and‑drop updates keep my team in sync. The built‑in email templates save time, and the integration with Gmail pulls in conversation history automatically. Cons The help documentation feels a bit thin; I had to search forums for how to set up custom properties. Also the pricing tiers can get pricey once you hit the 50‑contact limit, and support response times are sometimes slow. Review Source R Reviewer Owner Used the software for: Less than 1 year ### "We can’t afford it anymore" September 23, 2026 4.0 Use another platform with flexible pricing and a service that isn’t as shaky. There are plenty of good CRM options now. Pros We used to use this CRM and it was affordable and worked well at first. I like the flexibility and pricing you have with a marketing platform this is just the wrong one. Cons I found it very expensive to grow with, which is very bad. HubSpot seems built only for big companies, and small businesses can’t afford it, so we moved to the next tier. Review Source R Reviewer Senior Account Manager Used the software for: 3-5 years ### "Pipeline Tracking at Breeze for 24x7 : SAM 3+ Years Experience " September 23, 2026 5.0 Pros HubSpot CRM enhances deals and pipeline management through visual drag-and-drop functionality that automatically track deals. Cons So far, everything from team collaboration, live chat, reporting, workflow automation and email tracking is up and running without issues. Review Source Emma B. FC Used the software for: 3-5 years ### "A great CRM for growing teams" September 17, 2026 4.0 My overall experience with HubSpot CRM is a positive one, it has increased team capacity and efficiency, and is vital in monitoring our customers' journey's. Having all the information, including emails, on a customer allows for us to ensure we are communication and billing the customer correctly, whilst building their profile. It has also helped us know when to recruit and what resource we have available to deliver our services. It gives team members clear ownership of their deals and upsales. Pros The feature I like most about HubSpot CRM is the ability to create to bespoke dashboards based on who the user is and what information they need to view. It also allows for dashboards to be filtered and offer real-time data. Another feature I like is HubSpot's strong reporting and analytics capabilities. Users can create custom reports to analyse contacts, companies, deals, activities and other CRM data, allowing businesses to identify trends and make more informed decisions. Also HubSpot workflows can automate repetitive tasks and processes, reducing the amount of manual administration required by sales and marketing teams. Cons HubSpot CRM took a lot of training to get the team confident in using the new software. Some team members picked this up very quickly and others did not. The basic CRM functionality is relatively accessible, but more advanced sales, marketing, automation and reporting features can become expensive as you add users and contacts. We were able to negotiate prices to suit our needs, including a charity discount. Review Source R Reviewer Founder Used the software for: 3-5 years ### "Using the pipeline view is the only reason I didn't." September 3, 2026 5.0 Saves me four hours weekly that I used to spend hunting down client details across notebooks and messages. Free tier handles everything a small apparel business needs. Worth it just for never missing a reorder window again. Any founder juggling production and sales should use this. Pros All my wholesale client conversations are finally in one place. Honestly, it’s a relief not to go digging through WhatsApp anymore just to find what a boutique ordered last season. Now, the contact timeline shows me the full purchase history without me having to open up a bunch of spreadsheets. Cons Mobile app drains battery faster than I'd like when I'm at trade shows all day. Custom fields for fabric specs and color codes require more clicks than necessary to set up initially. Review Source R Reviewer Tax accountant Used the software for: I used a free trial ### "Easy-to-Use CRM That Keeps Everything Organized" September 2, 2026 5.0 Overall, our experience with HubSpot CRM has been very positive. It has helped us stay organized, manage leads more efficiently, and improve collaboration within our team. Having customer information, notes, emails, and follow-up activity available in one place saves time and makes it easier to keep track of client relationships. It has been reliable and useful for our day-to-day operations. Pros HubSpot CRM is very easy to use and keeps our customer information, leads, and communication organized in one place. The interface is clean and straightforward, and it is easy for team members to learn without much training. Lead management is especially useful because we can track interactions, follow-ups, and progress without losing important information. The search and filtering options also make it quick to find contacts and previous activity. Cons Some of the more advanced features are only available with higher-priced plans, so the cost can increase quickly as your business grows. There are also a lot of features and settings, which can feel a little overwhelming when you first start using the platform. Review Source Eric N. BDR Used the software for: 3-5 years ### "Best CRM in the business" March 6, 2026 5.0 Great CRM with lots of free training and useful certifications. It Just a great platform overall for managing company activities. Pros It is such a handy platform and has great features to manage sales activities as well as admin. Really reliable CRM. Cons The company duplicates etc. It just gets very messy sometimes and to be honest I wish it was a little easier to organise or at least there was a way to clean it up because otherwise the system itself is flawless. Review Source R Reviewer Account executive Used the software for: 3-5 years ### "Tried and true - fantastic CRM choice for all" June 15, 2026 5.0 Fantastic. I have used Hubspot in most of the companies I have been with today from start up, to early stage, to larger as well. It has been a constant and has performed well throughout. Pros What can I say about Hubspot that hasn’t already been said… HS is truly a great platform, whether for leaner teams or larger teams, Hubspot is a great fit for a crm (with other optional pieces as well like the marketing hub). Hubspot is extremely intuitive with a laundry list of easy plug and play integrations and allows for ease of implementation, adoption, and on going use. Cons Really my only critique is the flexibility and power compared to its biggest competitor - Salesforce. Hubspot is fantastic for a certain runway - but doesn’t have quite all the power that some enterprise teams need at scale coming out of the box. Review Source R Reviewer Owner Used the software for: Less than 1 year ### "Sales & Onboarding Experience Did Not Match What We Were Promised" August 3, 2026 1.0 Our overall experience with HubSpot has been extremely disappointing, primarily because of the sales and onboarding process rather than the CRM itself. Before signing, I repeatedly explained that we needed help setting up our third-party vendors, systems, and integrations. We were reassured that HubSpot would help us through the process and that getting everything set up would not be a problem. We were also told the onboarding fee was being waived as an end-of-quarter concession. After signing, we discovered that implementation was far more complicated than we had been led to expect and that obtaining the level of assistance we understood would be available could require thousands of dollars in additional services. Had this been clearly explained upfront, we would never have signed the agreement. We raised our concerns shortly after purchasing, never meaningfully implemented or used the platform, and requested a full refund of the $1,262.40 paid. After weeks of being transferred between Sales, Support, Billing, and Contract Management, HubSpot ultimately denied our refund and declared the decision its "final position." We strongly dispute HubSpot's characterization of what was represented during the sales process and have formally requested the sales call recordings and transcripts. Our issue isn't that we tried HubSpot and simply didn't like it. Our issue is that the expectations established during the sales process materially differed from what we encountered after purchasing. We have now filed complaints with the Massachusetts Attorney General, Washington State Attorney General, and Better Business Bureau. We are still giving HubSpot the opportunity to resolve this matter with a full refund. If they do, I will gladly update this review to reflect that resolution. Pros The CRM itself appears to have a robust feature set and offers a wide range of tools and integrations in one platform. Cons Before signing on March 30, 2026, I repeatedly explained that one of my biggest concerns was getting our third-party vendors, systems, and integrations successfully set up. We were reassured during the sales process that HubSpot would help us through the process and that getting everything set up would not be a problem. We were also told the onboarding fee was being waived as an end-of-quarter concession. After signing, we discovered that implementation was considerably more complicated than we had been led to expect and that obtaining the level of assistance we understood would be available could require thousands of dollars in additional services. Had this been clearly explained before we signed, we would not have purchased the subscription. We raised the issue shortly after purchase, never meaningfully implemented or used the platform, and requested a refund of the $1,262.40 we paid. What followed was weeks of emails, transfers between Sales, Support, Billing, and Contract Management, repeated internal reviews, and ultimately a denial of our refund request. HubSpot acknowledges that onboarding was discussed and that the onboarding fee was waived, but disputes our understanding of what implementation assistance was represented during the sales process. Because of that disagreement, we have formally requested access to the recorded sales calls and transcripts. We have now filed complaints with the Massachusetts Attorney General, Washington State Attorney General, and Better Business Bureau after exhausting our attempts to resolve this directly. Our issue isn't that we tried HubSpot and simply didn't like it. Our issue is that we believe the expectations established during the sales process materially differed from what we encountered immediately after purchasing. We are still giving HubSpot the opportunity to make this right by refunding the $1,262.40 paid and confirming that there are no additional payment obligations associated with the disputed subscription. If HubSpot resolves the matter fairly, I will gladly update this review to reflect that resolution. Review Source Verified Reviewer CRM Manager Used the software for: 3-5 years ### "Essential tool for growth" July 9, 2026 5.0 Great. It has become an essential tool for Marketing and Sales. It has this unique combination of easy to setup/customize with powerful capabilities. For those who are not developers per se, this is a must. Pros The automations and workflows capabilities are powerful. Without being a technical developer I can support our RevOps and teams. Cons Sometimes they release multiple features and fixes at the same time. It is difficult to keep track of product updates. Review Source R Reviewer Growth Consultant Used the software for: Less than 1 year ### "Not for a small team that wants to run tech-lean. " February 26, 2026 4.0 There was definitely a learning curve to Hubspot, even for someone coming from other robust CRM systems. I've used many, and the great thing about Hubspot CRM is that it really can do a lot. But if you're thinking you can just bring other CRM experience and find your way around with ease, you'll probably find yourself a bit frustrated. Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked. Ultimately, the company I used Hubspot CRM with moved to a more simplified system. It was just too powerful and complex for what we really needed, even at scale. Pros With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful. I appreciate a CRM system that allows for flexibility and customization. Cons If you don't have a large team with different departments and multiple pipelines in play, this system is simply overpowered for what you'd need. For our use case, I found myself trying to use features that we truly didn't need in order to get the value out of the system. Hubspot is a costly system built in a modular format, so if you want to do X within the CRM, you need to buy Y access. If you're wanting to run your business "tech-lean," Hubspot CRM is NOT the system for you. Review Source Eric T. Managing Member Used the software for: 3-5 years ### "Easy to Stand Up and Get to Work" January 23, 2026 5.0 I've used HubSpot CRM in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience Pros HubSpot CRM is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started. Cons Everything costs money, which you should expect. However, with HubSpot CRM, there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well. Review Source Norberto S. AC Used the software for: 1-3 years ### "Modular Approach to CRM" August 22, 2026 5.0 Easy set up and friendly user interface though it sometimes looks outdated compared to other CRMs but it is a great value for the money Pros The modular approach let's you set up different parts of the CRM according to the company's needs and customize them along the way allowing all the team to work together and follow up the requests. Cons Sometimes, the modules come with certain fields pre assigned and they are limited to a certain number of modifications. Review Source R Reviewer Buisness Owner Used the software for: Less than 1 year ### "Realiable CRM provider" August 25, 2026 5.0 The interface is appreciable, easy to use templates in CRM, the option to drag and drop makes it more convenient for new users Pros Good for small/medium businesses, but as far as a concern firms, it gets technical to handle bunches of customers info Cons As far as its overall view, it’s effective to manage business under one roof, saves so much time and effort, and one can use it withoud taking noone eslse helps in other ways its user friendly Review Source VR Verified Reviewer Business Development Manager Used the software for: 3-5 years ### "Hubspot CRM is the way to go." July 29, 2025 5.0 Hubspot has a software that really helped me manage my selling and marketing activities. In truth, this CRM is only limited by the user's own creativity and abilities. Pros There honestly a lot to love here and the seriously compound each other. To start with being able to customize your data view helps prioritize what you need most for your business and is very easy to use. This ultimately allowed me to work faster with lead management and task completion. Ultimately, this app can deliver a lot of value by allowing you to understand your email performance and the success rates of your activities. Cons I wasn't able to bulk edit like I would've wanted to like a spreadsheet, but with the rate Hubspot innovates this may already be an option! Review Source Ollie L. RevOps Analyst Used the software for: 3-5 years ### "Powerful all-rounder CRM that has helped us to grow" May 28, 2025 5.0 Very good all-rounder, enabling us to operate efficiently across all areas of our GTM function (marketing, sales, customer success). The product feels like it is constantly being updated and improved, and is a very powerful CRM. Pros Workflows and automations are very powerful and enabled us to scale our marketing, sales and customer success processes. Hubspot can also integrate with pretty much any other tool out there as well which makes things a lot easier. Managing inbound leads and enquiries through forms and workflows is very helpful, and all of the elements within the marketing hub (e.g. email) have recently been updated and are a massive improvement from when i first started using Hubspot 4 years ago. Cons Lead scoring can be a bit complex and clunky and is one thing that has frustrated me in the past, although there have been some recent updates/releases to this. The sales forecasting tool could also be improved by being made more customisable. Review Source Estela G. HR Assistant Used the software for: 1-3 years ### "Excellent Experience with HubSpot CRM" April 29, 2026 5.0 Overall, my experience with HubSpot CRM has been positive. It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place. The interface is clean and easy to navigate. Team collaboration works well since all data is shared and accessible, and automation features help save time on repetitive tasks. Pros What I liked most about HubSpot CRM is how easy it is to manage leads and organize customer information in one place. It offers great value for money, especially with its free plan that includes many useful features. The platform is very easy to use, with a clean and intuitive user interface that makes navigation simple even for beginners. Lead management is efficient, allowing you to track deals and sales progress clearly. It also supports good team collaboration by keeping all communication and customer data shared across users. In addition, its process automation tools help save time by handling repetitive tasks like follow-ups and email tracking automatically. Customer support is generally helpful, especially for paid plans, making it a well-rounded CRM solution. Cons Finding specific information or switching between tools may take more time, especially when managing large amounts of data. Despite this, the platform remains powerful and functional for growing businesses. Review Source Charles G. CEO Used the software for: 3-5 years ### "Easy to Buy, Impossible to Downsize" February 12, 2026 2.0 Pros Easy to adjust CRM with comprehensive features - powerful on the pipeline management of deals. Collaborative approach and adapatable Dashboards Cons HubSpot started with a solid value proposition, but over time it has become a masterclass in aggressive upselling and toxic pricing practices. We invested a lot of time implementing the product, only to be constantly pushed to upgrade features we don’t need and don’t use. The final straw was a seat management issue that feels completely unacceptable for a modern SaaS in 2026. After changing some users on our plan, we were automatically pushed to a higher seat tier. When we tried to return to 6 seats: which is exactly what we need for our 6 sales reps. we were told in writing by our CSM that it was impossible. Why? Because our contract allows us to add seats, but not remove them until contract expiration… in late 2027. Locking customers into unused seats for years is not “customer success,” it’s customer captivity. This kind of rigid, one-way pricing model belongs to another era. We recently tested Attio and realized something important: we don’t need half of HubSpot’s bloated feature set that we’re paying for anyway. Simpler tools with transparent pricing are catching up fast. In short: HubSpot starts as a good value proposition, then monetizes by pushing relentless upsells and trapping customers in inflexible contracts. After this experience, I even sold my HubSpot shares. I don’t believe this sales culture is ROI-positive in the long run. Disappointing evolution for what used to be a promising product. Review Source Ankith T. Software Developer Used the software for: 1-3 years ### "A Simple CRM That Makes Customer Tracking Easy" July 21, 2026 4.0 Overall, I've had a good experience using HubSpot CRM. Before using it, customer information was spread across emails and spreadsheets, making it easy to miss follow-ups. Now everything is stored in one place, so it's much easier to manage contacts, track sales, and stay organized. It has helped me save time and keep better records of customer interactions. Pros What I like most about HubSpot CRM is how easy it is to keep track of customers and sales in one place. I can see conversations, update contact details, manage deals, and set follow-up reminders without switching between different tools. The layout is clean, and it's simple to find what I need, which saves time during the day. Cons The free version is useful, but some of the more advanced reporting and automation features require a paid plan. It also takes a little time to understand all the available tools, and I wish some settings were easier to find. Review Source Zach P. Marketing Coordinator Used the software for: 3-5 years ### "HubSpot Hits The Mark for Marketing!" March 4, 2026 5.0 Overall HubSpot CRM is great for managing all of your sales, marketing and customer relationship data in one centralized place. It is fairly easy to learn how to use and can simplify a lot of the standard processes that organizations go through during the sales cycle. Pros HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside. It is incredibly efficient at managing contacts and works very well for managing leads throughout the sales lifecycle. The HubSpot team also provides great resources and customer support if you are part of their paid service. Cons One of the caveats of Hubspot CRM is it can get quite expensive if you are part of a larger organization that has a significant contact list or if you require any customized automation. For smaller and mid-size businesses HubSpot works great, but if you are an enterprise level organization with thousands of contacts/clients it can get rather pricey. Review Source Verified Reviewer Sales Agent Used the software for: 1-3 years ### "All in one platform that makes work easier m" March 24, 2026 5.0 I've used it for work,mainly to manage customers information and keep track of communication. It's a very helpful platform because everything is in one place which makes it easier to stay organized. Pros All in one system for managing contact and tasks. Easy to track emails and communication Helps keeps work organized Clean and user friendly dashboard Cons Can be a bit confusing for beginners Some features are blocked behind paid plans Takes time to learn all the tools Notification can sometimes be overwhelming Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.