# Page 6 | Later Social Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Later Social the right Social Media Marketing solution for you? Explore 398 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152254/Later/reviews --- Later Social 4.4 (398) [View alternatives](https://www.capterra.com/p/152254/Later/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 6 - Reviews of Later Social ## Showing most helpful reviews Showing 126-150 of 398 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Digital Marketing Manager Hospital & Health Care Used the software for: Less than 6 months ### "Later is my go-to social media manager" December 10, 2020 5.0 Very happy since we deployed this about 6 months ago. We'll be keeping later for the foreseeable future. Pros The clearcut win for later.com is the Instagram integration. If you've tried other products, you know that Instagram scheduling usually just sends a push to you phone to publish manually. Later fixes this issue with automatic deployment to facebook, twitter, Instagram and Pinterest. Cons The major lacking feature for later is Linkedin. There is currently no integration, but from what I understand, it may be coming soon. Once it does, you have a perfect social media planner/poster. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Best Scheduling App" February 22, 2022 5.0 Pros The easiest and most efficient social media scheduling app that we have tried so far. So easy to upload and schedule across ALL social media channels Cons Doesn't integrate Google Business. That has to be done through a different software which can be tedious. Review Source Vanessa B. Community manager Retail Used the software for: 6-12 months ### "Surprise, conquise, satisfaite" February 15, 2023 5.0 Pros Mais j’aime tout dedans, je peux choisir quel post je veux poster à telle date, telle heure très facilement Cons Même en cherchant il n’y a rien que je n’aime pas dedans. C’est mon outil fétiche Review Source JN Jessica N. Accounting assistant Accounting Used the software for: 1-2 years ### "Schedule your posts in a simple and practical way" June 29, 2022 5.0 Pros What we like most about this software is certainly its ease of use. Basically you just need to select the desired post date from the calendar and add the media along with the text. There's no mystery. You can also edit the photo within the platform, save the most used hashtags and texts. With that, the worry of posting every day ends because everything is programmed. We all know that being active on social media helps the company grow and spread the word about the business. So having the posts aligned is critical. Cons What we least like is the fact that previously the platform allowed 30 posts for free per month and that number dropped to 10 posts only. It's okay that because it's a great platform to use, paid plans are charged, but with the competition it might be better to offer some bonus beyond the 10 monthly posts or increase this post limit. Review Source VR Verified Reviewer Senior Brand Designer Design Used the software for: 6-12 months ### "Handy app for today's social media savvy brands" January 15, 2020 4.0 We really like using the app and integrated it well to our workflow as content creators. The app gives you more time to create engaging content because you don't have to worry about when or how you'll post those things. Later is very handy especially when handling several brand accounts. Pros This app is extremely hopefully managing multiple social media brands. It streamlined our team's output when producing content online. We like that you can post to several accounts across the social media spectrum which in turn gives us more time to acctually create engaging content to post. It's set it and forget it type of app is a blessing for our team. Cons The setup process can take a bit of time especially syncing up several social media accounts. But once you get those done, it's smooth sailing on out. Review Source AM Alberto M. Digital Marketer Internet Used the software for: 1-2 years ### "Later has it all." May 12, 2022 5.0 Later is one of the best, if not the best in social media managing. It's very feature rich and works smoothly. It is the go-to solution for all of your social media scheduling needs. However, it has gotten way too expensive. This only works for people who only manage one or a couple of brands. If you manage many then it can get very expensive. You must be for-profit and business to be able to afford it. Pros I love being able to post to all of the most popular social media sites under one hood. Cons Extremely expensive if you manage multiple brands and accounts. Cheaper plans don't provide much value. I've had to move to a different service because of this. Review Source Kayla S. Social Media and Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Tons of features!" September 12, 2019 5.0 Overall, I do really enjoy Later. I think it's appropriately priced and has great features that many other scheduling apps don't. Most important of all - it allows you to schedule Instagram stories which is VERY important nowadays in social media marketing. Pros I love that it allows you to post on Instagram stories, which is why I initially purchased a paid plan. Cons It's a bit tricky to use and not the most user-friendly. I haven't been able to dive too deep into the tutorials but I hope to have time soon enough. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) I needed something that allowed me to post to Instagram stories. Review Source GB Gaia B. Copywriter Marketing and Advertising Used the software for: I used a free trial ### "The free trial worked great but Later ended up not being my first choice" November 15, 2022 4.0 Pros I loved the fact that Later allows you to schedule posts on several platforms from the same dashboard, you only need to learn the controls once and you can manage multiple platforms.It was also useful to me the feature that allowed you to manage multiple accounts as I could easily switch from my personal account to my business one and to those of my clients.Over all a great tool Cons I did not like the fact that there is no lifetime plan and you are required to keep regularly paying in order to use the software. I ended up picking different software that allows for a lifetime deal where you only pay once and then you just own the service Review Source MKC Melody Kay C. Programs and Creatives Head Religious Institutions Used the software for: 6-12 months ### "Makes social media management such a breeze!" May 7, 2021 5.0 Later has helped ease my social media woes as through this tool, I can make sure that I am posting regularly and at the right time! I use this for multiple Instagram accounts, and it has lessed my daily work, as I can prepare posts weekly instead. Pros Even in its Free version, I am able to do what I need to do without any issues--that is to schedule posts on Instagram! But what's better is the link with linkinbio, which allows me to embed links straight from the same app. I also appreciate how you can schedule the first comment along with the post, and how there are hashtag recommendations (for the pro version). Cons I had a hard time using the desktop version, and could only seem to schedule posts when using my mobile. This is a bit of a hassle, especially when I'm editing graphics on my laptop. Review Source VR Verified Reviewer Spanish Translator Computer Software Used the software for: Less than 6 months ### "Practical and very useful" May 2, 2019 5.0 I am really happy with it, using the free version it is pretty limited but if you need the platform for scheduling posts it is great! You can schedule several social networks in only one place with a few clicks. It does solve a lot in only one platform! Pros I mainly use the Calendar Feature for scheduling posts in different social networks. I love it! It is pretty easy to visualize your future posts in a chart that shows a pretty useful timeline and it is divided per week or month. Also, you have your own Media Library where you can search for images depending on if they were used or not, and other filters. It may also be connected to Dropboxor Drive, it has ALL the options you may need! Cons So far I can only say I am disappointed with the \*Preview\* feature. It is really useful to be able to see how the Instagram profile will look like, but (at least in laptop) it shows really small. It may be the real size of a phone screen but it would be amazing if there was an option to zoom or choose the size you want. This way it will be easier to check some details of the pictures and the overall design. Review Source Teya B. Teacher: Digital Illustration Arts and Crafts Used the software for: Less than 6 months ### "Lovely and easy to use" August 6, 2019 5.0 I used the app briefly. It is very pretty and easy to use, but I prefer more affordable apps. Pros I love how Later is very easy to use and easy on the eye. It has all the functionality a startup blogger needs and it's free. The option to schedule directly in a calendar and see how your Instagram posts will look is great! Cons The limitations for only 1 profile per social media in the free version really stopped me from using them. I have 2 profiles in Instagram and I can find much more affordable solutions than paying 19 per month. I also did have some problems with posts that were not published at all in the scheduled time. They didn't notify me and I saw it a few days later which was awful. Review Source AC Andres C. Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Later has premium features to manage Social Media" February 28, 2021 5.0 Later does the job well. It is simple and intuitive. You will be able to do most of community management job with it, but the premium version will unlock additional features you will want to have. Pros Later allows you to tag people and places in its premium version. Cons It would be awesome to have this functionality on the free version. Also, it would be nice if Later would allow you to have more than one Instagram account while not using other social media profiles. Review Source KC Kendall C. VISTA Education Management Used the software for: 1-2 years ### "No Support" January 7, 2019 3.0 For some reason Later said I don't have admin rights to the Facebook and Instagram page (even though I do). When I tried to reconnect the accounts Later kept running into issues saying that I'm not an admin and cannot reconnect the accounts. Again, I am an admin, and I'm the one who set up Later for these accounts. I tried reaching out to support, but got no response. The ONLY way to contact the support department is through messaging on their website. There is no support email or official support ticket system. I tried to log in to my account after the weekend to see the status of my support question and now Later is not even letting me log in because "my account doesn't have Instagram login credentials" EVEN THOUGH that's how the account was set up. I sent another support ticket, but have still not heard back. It looks like I no longer have access to my own accounts, and Later seems to be doing nothing about it. Overall the app is nice and easy to use, but the lack of support and near constant problems make it not worth the effort at all. Don't use this app. Pros Honestly, this is a very easy to use product and really convenient for brands. I like the content library and the simple scheduling tools. Cons There is really no support. At all. No email, not official process to make a support ticket claim. If you need help, you're not going to get it. Review Source QH Quincy H. Owner Design Used the software for: 2+ years ### "#1 App for Social Media Management " December 4, 2019 5.0 It has been a great app to organize and plan my feed. Such a game changer. Pros This is the single most important app I use to manage my Instagram feed. It helps me keep the look consistent and saves me sooooo much stress. Love love love it. Cons There honestly isn’t much to dislike about it. Great value and great application. Maybe my only recommendation would be that it needs more attention from other social media people. Review Source VR Verified Reviewer Growth Engineer Computer Software Used the software for: 1-2 years ### "great tool for socal planning" September 23, 2020 5.0 My social planning has been improved a lot. It is easy to see the monthly plan and keep updated with social metrics. Pros The tool is really easy oto use and very intuitive. The capabilties of the premium is not expensive at all and the functionalities ts provides, are very useful and make the task of social planninig a simpler, smoother and uncomplex duty. Cons It would be nice to have some features to try as hashtag suggestion. As they are avalable on more expensive premium plans, I am not sure whether it deseves to pay the differennce or not Review Source VR Verified Reviewer Social Media Manager Non-Profit Organization Management Used the software for: I used a free trial ### "Great Tool" September 18, 2022 4.0 Pros \+ Media library (including custom labels) is very helpful ande usefull + Best times to post + Added option to post without photo on Facebook + Discount for non-profits + Analytics + Saved captions + Hashtag suggestion Cons \- Unable to mention other Facebook pages - Scheduling posts for Facebook without a photo could be improved - link previews etc. Review Source CL Christine L. communications specialist Non-Profit Organization Management Used the software for: 1-2 years ### "Later" July 7, 2022 5.0 Pros Love being able to schedule out social media posts across platforms as well as the hashtag suggestion feature! Cons Pretty annoying to constantly have to relink my social media accounts, also wish I could cue an Instagram carousel Review Source VR Verified Reviewer Analyst Government Administration Used the software for: 1-2 years ### "Great for Advertising Campaigns on Social Media" April 10, 2019 5.0 Great for advertising/marketing; it takes some work out of the equation so there is less to keep up with. The app works great. Later have a lot of free webinars to give tips on marketing and helping businesses reach their goals. Pros I like that I can set up posts in advance, and schedule them for future times. The software automatically posts for me at the scheduled times, and the app gives me notifications. The software keeps an archive of all past posts, and pictures that I have used before. Cons Later doesn't have all the same features as social media platforms, so posting directly from Instagram would give you more options for you can include in your posts. For example, tagging locations, tagging people, hashtags, etc. are not all included in the software. Updates on Instagram, with new features, are not going to be included on Later. Lack of features is a trade off for convenience. Review Source CD Celena D. Graphic Designer E-Learning Used the software for: Less than 6 months ### "Great for social media planning" October 15, 2019 4.0 Later is helping us to bridge the gap between departments and maintain an overall aesthetic when it comes to social media feeds. Pros The visual preview of your feed is the most helpful feature for designers who work in teams with marketing and advertising team members. The ability to share the preview with someone who doesn't have a Later account is very appreciated when you don't want to purchase more seats on your plan. Also love that it imports your analytics which is great for sharing between employees who don't have direct access to the IG account. Cons If you are adding multiple accounts, you can't see all the accounts together on the timeline (as far as I can tell). You have to manually switch between socials to see their specific calendars. Not super helpful when you're scheduling posts across different accounts. Also, have not figured out how to customize the title for a post planned for Pinterest (can only edit the comment) Review Source VR Verified Reviewer Founder & CPO Internet Used the software for: 6-12 months ### "Great alternative to Hootsuite" February 16, 2018 5.0 Pros Free to use for 30 posts per month (2 accounts). Extremely easy to use, drag-and-drop interface with minimal learning curve. Cons Limited functionality with the free version. Still doesn't have automatic posting to Instagram, while Hootsuite does. Can't add emojis to scheduled posts on computer. Review Source VR Verified Reviewer social media manager Marketing and Advertising Used the software for: 6-12 months ### "One of the best Instagram tools " November 20, 2018 5.0 As a social media manager, there's nothing more important than having a good post planning tool. Later has been a great asset in managing accounts and providing Instagram trainings. Pros Later's visual planner is a huge asset in trying to manage Instagram for clients, and keeping a cohesive visual style. Additionally, the Later blog is such a great resource for all things Instagram marketing (tips, tricks, updates). It's easily my favorite social media blog. Cons I have no issues with the Later app. I typically use Planoly more frequently because that is what I learned to use first, but Later is a great option as well. I know many social media managers who prefer Later. Review Source VR Verified Reviewer Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Great tool for small agencies!" May 11, 2021 5.0 Love it and would recommend it for smaller teams with limited amounts of clients. Pros Later is simple to use and saves a lot of time. They have a great interface and also great training materials! Cons Gets quite pricey when you start utilizing it for a lot of accounts. Definitely focused on smaller teams. Review Source JD Julia D. CEO Marketing and Advertising Used the software for: Less than 6 months ### "easy to use auto-publishing app for instagram" August 31, 2019 4.0 I set time aside once per month and just plan my posts for the whole month: this way I make sure my feed is regularly updated, I can also think of a monthly strategy regarding what I want to post and what subjects I want to cover in my captions. And as it is part of my marketing strategy: i can just tick it of my to-do list for the month. Pros Great for auto-publishing posts on instagram and facebook especially if you need to manage more than one account. Find it particularly handy that you can save hashtag captions, saves a lot of time, also helps work around the instagram algorithms that ignores your photo if you post the hashtags in the same order for every photo you publish. The scheduling is pretty straight forward: just drag the photo in the time slot where you want it published, write caption, add hashtags (the paid versions comes with suggestions for hashtags), tag people. Also the Later newsletter is fully of interesting useful information for any business that relies on instagram as part of their marketing strategy. Cons So far I am satisfied with the use of Later. Review Source Breanna B. Volunteer Health, Wellness and Fitness Used the software for: 1-2 years ### "Later Rewview " April 18, 2019 5.0 Pros I liked being able to see what a post looks like on your feed as a whole before the post is actually posted, as well as being able to have spaces between sentences. Cons I struggled with it saying it posted to my Instagram at a scheduled time, when it never actually did. I think this had to do with a password update, but would have been nice if it just popped up and told me to update my password rather than it going through with everything and not working. Review Source VR Verified Reviewer Founder Marketing and Advertising Used the software for: Less than 6 months ### "Overall, very happy" February 9, 2019 5.0 I'd recommend this. Instagram doesn't exactly make it easy to send traffic to your website, so I think a tool like Later is really helpful. Instagram isn't just about sharing pretty pictures. It needs to drive conversions. Later is great for this. Pros I really like Later. The insights are helpful, the tool is simple to use, and it really does help increase traffic that you send to your web pages from Instagram. It's a more sophisticated version of tools like Hootsuite. Cons One of the features doesn't work -- adding the location to a post that you're scheduling out. When the post goes live, the location isn't there. Honestly, that's the only problem I've had. Review Source Similar Products Featured