# Page 4 | Later Social Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Later Social the right Social Media Marketing solution for you? Explore 398 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152254/Later/reviews --- Later Social 4.4 (398) [View alternatives](https://www.capterra.com/p/152254/Later/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Later Social ## Showing most helpful reviews Showing 76-100 of 398 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Stanisa K. Designer Design Used the software for: 2+ years ### "When clients ask for a scheduling platform, I always choose the Later app!" October 18, 2018 5.0 The best link customization for your Instagram and also the easiest scheduling platform. I would always use the paid version because there is so much to gain! Pros I LOVE how you can customize post for each platform and you don't have to schedule everything again for each account if you want to change the text or the graphic. I love the custom link you get when you use it for you Instagram. It's so useful and the analytics are great as well. Cons I use it daily still and didn't have any problem so far! Review Source ER Ellen R. Assistant Manager Philanthropy Used the software for: 1-2 years ### "Very useful software for organising and planning social media." August 8, 2022 5.0 Later has helped me with our social media profiles, helped my time management and it has helped grow our social media presence by increasing our reach and growing our follower across our platforms. There are also a good series of online training videos which I have found helpful. Pros Being able to plan and automate our social posts in advance saves me a lot of time and ensures a consistent approach to our socials, which has grown our reach and following. Cons Previously you couldn't post multiple images to a post, but it has been updated so you can now do that. We use the basic paid tier so there are limitations, you can't put links into posts on any platform or tag other profiles which is a shame. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source Ashley M. CRM Administrator Events Services Used the software for: 2+ years ### "Keeping my Timeline Scheduled & Lively!" October 9, 2017 5.0 Being able to schedule my posts that I wish to make across all platforms without stopping my day to day business. Pros I am not big on social media and have a busy life. Later helps me keep organized and schedule posts ahead of time so that I don't have to think about it during my day to day activities. Being able to use their mobile app to post the posts from anywhere is also a big help as sometimes I am not home and need a reminder that it is time to post my scheduled media. Review Source TS Tyler S. Media Manager Automotive Used the software for: 1-2 years ### "Managing our social media accounts has never been easier" May 15, 2019 5.0 I've used Later for just over a year. Instead of worrying about what to post each day, I will typically schedule posts once a week for the next two weeks or more. It will auto-post and I simply have to check for and respond to comments. It saves so much time and headaches, especially when travelling. I can not do my job without Later, anymore. Pros I love how frequently this software is updated and how transparent they are with updates and feature requests. This is the first software I've used where feature requests actually get turned into actual features in a timely manner. Occasionally a feature is modified or removed due to the changing API of the social platform itself and Later does it's best to inform their users of the change well ahead of it taking place and suggests workarounds or implements new features to help ease the transition. If I have any complaints about a feature it is a limitation of the API and not Later. Cons Any limitations in Later are due to the social platforms themselves, limiting what Later can or cannot allow its users to do. Review Source Julian O. Co-Founder Professional Training & Coaching Used the software for: 1-2 years ### "Overall good program" December 2, 2021 4.0 Overall I would recommend later for most small/medium businesses as it is easy to use and most functionalities needed are in place. Pros The content scheduler works great and is easy in use. It makes your social media marketing less time consuming. Later has most important social media accounts in house which is a big plus compared to some other competitors. Price is oke Cons Almost none analytics in the lower tiers. And to expensive to just upgrade for that aspect. Alternatives considered [Preview](https://www.capterra.com/p/210408/Preview/) Reason for choosing Later Social Preview only as Instagram, while Later provides various platforms to connect Review Source aL anabelle L. marketing Construction Used the software for: 1-2 years ### "Easy to use social media scheduler!" February 25, 2021 5.0 So very easy to use for keeping track of multiple business accounts. We post everyday on social media so taking a whole day to schedule out a month's worth of content on Later is totally worth it! Very useful planning tool to become more efficient. Pros I connected our business accounts from various platforms, and having them all in one place makes it easy to control each account! I am able to schedule posts for IG, FB, Pinterest from Later. Cons This only happen a couple of times, but when I import a photo into the media library to use for a post, the photo seems to lose quality. It may be how I saved it and the original size but I noticed a difference in a couple of posts. Reason for choosing Later Social I liked the ease and functionality of the website. I was able to teach others on the team how to use it no problem! Review Source VR Verified Reviewer Director of PR Health, Wellness and Fitness Used the software for: 2+ years ### "Great for Instagram scheduling." November 10, 2020 5.0 It’s been great for Instagram especially— the visual planner is a big help. All the guides a d tips they offer are great, too! Pros This makes scheduling super easy. The free linkinbio feature that was recently added is great. I also like the visual you get when uploading the photos— it helps with scheduling! Cons I wish it somehow could sync with IG posts that were published outside of Later so I could go back in and add the link in bio. Review Source VR Verified Reviewer Marketing Director Health, Wellness and Fitness Used the software for: Less than 6 months ### "It serves a purpose, but I have no loyalty to it." September 24, 2021 4.0 It scheduled the post. It gave me analytics. It didn't allow me to schedule images as nicely as Planoly. Pros Their link in bio and that I can schedule posts from different platforms. Cons I didn't think it was special enough. I found Facebook Business suite did the same job for free. Alternatives considered [Planoly](https://www.capterra.com/p/213003/PLANOLY/) Reason for choosing Later Social For the link in bio, but I'm not convinced it was worth it. Switched from [Planoly](https://www.capterra.com/p/213003/PLANOLY/) For the link in bio. It was cheaper Review Source VR Verified Reviewer COO Entertainment Used the software for: 6-12 months ### "If you don't need to post constantly, don't pay for more than you need" October 26, 2023 5.0 Pros Later was really great for us when we needed to schedule just a few social posts across a few different platforms. It was perfect for this and SO simple. Also, the price was right! Cons Once you get beyond a ten posts/month the costs becomes a barrier and then it's no longer the best choice. Review Source VR Verified Reviewer Socia Directora Marketing and Advertising Used the software for: 1-2 years ### "Later has changed loads since the pandemic" November 20, 2020 5.0 Good for what I said before, but there's a room for improvement. Pros I love the posting and organize of social media calendar feature, that is why I use it for several clients. The auto publishing feature has been crucial in providing a good service to them. Cons Stories cannot be auto-published also their analytics are not very strong. Also their customer service is practically non existent since the pandemic. Also the new price scheme made it very expensive, specially for LatinAmerican market. Review Source Samantha C. Owner/Photographer Photography Used the software for: 2+ years ### "Later makes social media posting easy and fun!" November 7, 2022 4.0 Free and low cost options from later allows me to save time by auto posting and analytics show when my posts are best viewed as well! Pros I love that it stores photos and keeps track if a photo has been used before and on what social platform. It makes posting easy with automation and preview options to view how it would look once posted. Cons Later refreshes social media account connections periodically, even if password hasnt changed but it is not a big issue. Review Source E-tai S. Marketing manager Sports Used the software for: 6-12 months ### "Manage few account with later is easier " July 10, 2021 5.0 Great software soloves the problem of managing few accounts. Pros that you can overview the whole calendar all together, with a click of a button you switch between accounts. Cons reels are not supported, and the story needs to be done manually/ other then that its a really good software Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) price and that it did not work for me Review Source KR Karel R. Founder Arts and Crafts Used the software for: 6-12 months ### "Really useful app to autopublish on social media" November 3, 2021 5.0 This app is really usefull. Its really easy to manage. You will save lot of time with this app and you will be able to post more frequently with that. Pros Easy to use even the first time The functionnality to preview your feed is really helpful on instagram The freemium version is already enough if you only have one account to manage. One of my Instagram account is exclusively manage with this freemium saas Cons Not easy to manage the carrousels in the freemium app. Every time i have to planned one i have difficulties. Except that, I'm fully satisfied Alternatives considered [Planoly](https://www.capterra.com/p/213003/PLANOLY/) Reason for choosing Later Social Easier to manage Possibility to preview the feed. Review Source DM Dmitrij M. Technischer Marketing Direktor Retail Used the software for: 1-2 years ### "Posten von Foto Werbung auf Social Media Kanälen" November 20, 2023 5.0 Pros Funktioniert immer! In 4 Jahren bisher nur 1 Ausfall Cons Video Funktionen unterstützen nicht HQ(4K) Upload Review Source Jake N. Freelance Writer Online Media Used the software for: 1-2 years ### "Plan Your Awesome Content" November 11, 2018 5.0 Pros Merely posting good content isn't enough. It needs to be planned and managed in a way that entertains and achieves overall business objectives. This requires careful attention to the structure of your Instagram feed and not just dumping photos in there carelessly. Later allows us to plan our content in the app with a visualization tool and see how our Instagram grid will eventaully look. Now, many apps do the same kind of things that Later does. But Later does it all better. One particularly awesome feature of Later, and a reason why I'm essentially now a promoter of their software, is their amazing blog that teaches users how to get the most from their software and from Instagram. Cons The software was particularly confusing for the first couple of sessions. It wasn't as simple as I would have liked at first. Eventually, we got the hang of it. Review Source Andrea V. Artista Textil Design Used the software for: Less than 6 months ### "Excelente para programar publicaciones en redes sociales" June 30, 2023 5.0 Estoy en proceso de aprendizaje, me ha costado un poco adaptarme pero ya de a poco lo estoy haciendo. Me parece una herramienta muy potente para gestionar todas mis redes sociales. Pros Lo que más me gusta es que se pueden conectar varias redes sociales y programar las publicaciones en todas. Es muy eficiente para hacerles seguimiento y ver las estadísticas. Cons Creo que es un poco complicado comenzar a usarlo, no es tan sencilla ni amigable, hay que estudiarla un poquito para lograr entenderla a plenitud. Review Source JH Jessica H. Digital Media Manager Education Management Used the software for: 1-2 years ### "Great Social Media Software!" January 4, 2020 5.0 I love Later, as it allows us to schedule to Instagram Stories and visually have a library to review. Using this daily, it allows us to quickly schedule reposts - esp on Instagram with tagging users and location. Pros The pros of this software is being able to schedule content across all major Social Media platforms - including Facebook, Twitter and Instagram. It's nice to visually see posts, to have a media library of all scheduled content - with capability to tag and organize such. Cons The cons of this software are the inability to schedule to LinkedIn. Additionally, unselecting a platform in a scheduled post can be a bit of time. You have to go bak and make sure whatever platforms you have selected are ones you want post to go to. Its a bit different than competitors but really modern style and look. Review Source CK Caitlin K. Marketing Manager Used the software for: 1-2 years ### "The only way I will schedule my Instagram posts!" September 5, 2017 5.0 Pros I can't speak highly enough about Later. First off, it's VISUAL. You can schedule out your content by dragging and dropping photos from your media library into your "scheduler", and it doesn't end there.. you can also preview the look of your feed and drag and drop media around according to what looks best, so you always know what your feed is going to look like. For visual brands, this is huge- and initially what drew me to Planoly (but Later easily ended up taking the cake because of it's other features).. the best of which is link in bio. For brands that use frequent call to action "links" in their posts this is revolutionary, and gone are the days that I need to change out our link in bio everrrrry time we post something (and miss out on conversions because of instagram's algorithm and changed links!). With the link in bio feature, you have one static link (linkin.bio/yourbrandname) and your identical feed will show up and EVERY post can link through to a different source. These two features alone are what sold me, but I also love the ability to schedule video, schedule twitter separately, create "tags" in our media library according to different types of posts/locations, etc. for easy access and their analytics get better everyday. Cons Analytics are pretty basic, which is unfortunate... but the Later team is always improving them and I am confident they will keep getting more and more robust! Review Source VR Verified Reviewer Marketing Specialist Automotive Used the software for: 6-12 months ### "Easy to use, great for teams" August 16, 2018 4.0 Pros One thing I really like about Later is how easy the interface is to use. Also, it's great for teams. The photographer on our team can easily upload pictures into the media library, where I can easily access to use for Instagram posts. Also, I love the search and repost feature. Definitely would recommend Later to social media professionals! Cons I would like to have a little bit more extensive analytics. In particular, I would find an analytic that reviews hashtag performance very helpful. However, not many social media scheduling programs that I have used actually have this feature. Other than that I am very happy with what Later has to offer. Review Source JJ Jackie J. Owner Information Technology and Services Used the software for: 2+ years ### "Later Review" December 16, 2021 4.0 Later helps me schedule my social media posts all the the same time in one place, which is a great time saver. Pros Initially I had the free version and then upgraded because I thought I would used the paid features. I do like having the ability to create one post for multiple platforms, but can still edit individual posts if required. Cons After upgrading, the paid features were not as useful as I thought they were going to be. So once the paid subscription was over, I moved back to the free version. Review Source VR Verified Reviewer Co-founder and designer Retail Used the software for: 2+ years ### "Save a lot of time" June 12, 2020 5.0 The day I knew about the software, my work-life changed. I don't worry about posting everyday and pasting the captions and hashtags. It auto-publishes every post fully by it's own. Pros If you're a business owner or managing Instagram account or Facebook account, you should start using this software now! - Schedule all your posts and no need to worry about posting everyday, with captions, location and first comment - Helps with creating an organized grid to your profile - Let you know the best times to post - Tells you what hashtags to use - Manage more than one account at the same time - Cons Pricing, if it was less than that but again it's worth every penny. Without I would be stuck on my mobile 24/7. Review Source Leighton F. CEO Entertainment Used the software for: Less than 6 months ### "Later is a feature-rich and affordable social media scheduling platform" August 31, 2022 5.0 Pros Later offers a wide variety of post scheduling features for most popular platforms but at a more modest price point. Later also offers some features not commonly implemented in competing products, such as a calendar view that makes it easy to see at a glance what posts are scheduled, and at what date/time. Cons Unfortunately Later's complexity does get the best of it sometimes, meaning the learning curve, while not bad, is certainly steeper than some competing tools like Buffer. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Later offers a much more competitive pricing model Review Source Emma R. Marketing Director Food & Beverages Used the software for: 6-12 months ### "Great tool for scheduling posts on Instagram!" August 16, 2018 5.0 This software is great. I love the calendar view, makes it very visual and therefore easy to schedule our posts on Instagram and Facebook. The media library is excellent - shows which images you've already used or not. I love that you can set it so the posts are uploaded automatically. Their linkin.bio feature is very easy to use - we get a lot of referral traffic from this so we are loving it! Pros Ease of use, can upload lots of images to media library, calendar scheduling function, excellent support team, automatic posts on Instagram. Linkin.bio feature. Cons Nothing specific I can think of at this stage! The pricing is not so bad considering we have multiple team members accessing the same account. Review Source Joshua B. Marketing Manager Education Management Used the software for: I used a free trial ### "Later is great for learning about automated posting, but quite limited" May 14, 2022 4.0 Later is easy to use, a good tool if your audience is just on Instagram or Facebook. If you have other social accounts, look elsewhere. Pros Later is super simple to setup and you can be posting and scheduling within a few minutes. If you are new to content management, Later offers you an easy way to learn and get adjusted to how it all works. Cons You'll find very quickly how limited Later's services are. It's missing some key social network support and the analytics they relay are nothing groundbreaking. Review Source RB Richard B. Owner Cosmetics Used the software for: 1-2 years ### "Love Later. An amazing app" September 20, 2021 5.0 Overall experience is great. You cant beat what it does for you for your social media presence Pros I really did not know there was an app like this. My social media manager introduced me to it. You can schedule your posts literally into the future. Whether you want to post one at 1 am and the other at 6pm. You can time and use the analytics to see when people engage on those post and tweak the times to post Cons Sometimes, the post don't automatically post. I am not sure if it is the way we have it scheduled but it can get frustrating sometimes. Review Source Similar Products Featured