# Later Social Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Later Social the right Social Media Marketing solution for you? Explore 398 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152254/Later/reviews --- Later Social 4.4 (398) [View alternatives](https://www.capterra.com/p/152254/Later/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Later Social Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews HO Hanna O Multimedia ManagerMedia Production, 2 - 10 employeesUsed the software for: 6-12 months. “I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface.“ November 1, 2024 ML Maddison L Senior Project ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “At what point you were able to leave comments - this feature going away felt like a loss.“ January 23, 2026 MT Maria T PublicistPublic Relations and Communications, 2 - 10 employeesUsed the software for: More than 2 years. “The Auto Publishing feature has seamlessly integrated into my workflow, allowing me to schedule posts across multiple platforms in advance, not just with static posts but stories as well!“ November 26, 2023 LB Lauren B Lead Content CreatorInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years. “It lacks many intuitive functionalities I discovered while trying new services, so I switched to“ April 16, 2025 JO Jennifer O PrincipalArchitecture & Planning, 11 - 50 employeesUsed the software for: 6-12 months. “It keeps our social media on time and allows us to review many posts at once so we can be sure our posts are cohesive yet varied as well as interesting!“ January 8, 2024 VD Valentina D ownerVeterinary, 2 - 10 employeesUsed the software for: Less than 6 months. “Their lack of flexibility in customer service is concerning.“ July 30, 2024 MI Michelle I CEO / FounderPublishing, 2 - 10 employeesUsed the software for: More than 2 years. “There are so many platforms available for scheduling to social media now, but what we love about Later is that it was the first to be allowed by IG and it has maintained the same quality level all these years, even with the expansion into posting to additional social platforms.“ October 19, 2023 AN Anouar N Marketing Online in Youtube All Social MediaE-Learning, 51 - 200 employeesUsed the software for: More than 2 years. “I wish they would check the prices so that they target all peopleAnd it provides the ability to create a few accounts and social networking sites in paid plans that appear to me illogical and inappropriate, for example in the Starter plan1 Social Set1 User“ May 5, 2023 ## Showing most helpful reviews Showing 1-25 of 398 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ali Andreina A. Community Manager Real Estate Used the software for: 1-2 years ### "Later is a useful and practical platform to manage social networks" May 8, 2024 4.0 My experience with Later is positive in general. I would even recommend this platform to other administrators. Pros I really like Later because I can create, schedule and publish content for all my clients' social networks. I can do everything on a single platform. It is easy to import and export data, that makes every task easy. I can organize the whole week or the whole month on the calendar. I don't need to be in the office to access the platform, that gives a lot of freedom. It is easy to integrate social networks. It is possible to schedule multiple posts for different days. The reports are very complete and I can show my clients the results of the campaigns. Also, the hashtags are very good, it doesn't just offer generic hashtags.Technical support is very good, customer service is good in general. If you have any questions or problems, they will solve it. There are multiple prices depending on the needs of your company or project. They also offer a free trial.My experience with Later has been positive, it is a useful and practical platform. There are many tutorials that can help you if you don't know how to configure an option. As a community manager it made my job a lot easier. Cons I don't have much to complain about. But the free version has limits. The number of posts you can schedule per month is limited. In addition, there are functions such as statistics that are also limited. The mobile app is not very good. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/) Reason for choosing Later Social I chose Later over the other alternatives because of the functions and on the recommendation of a colleague. Switched from [Vista Social](https://www.capterra.com/p/239366/Vista-Social/) I made the change because the other platform has a cheaper price. Review Source ML Maddison L. Senior Project Manager Marketing and Advertising Used the software for: 1-2 years ### "Easy Scheduling Tool" January 23, 2026 5.0 We've been using later organically for almost two years for both ourselves and clients to publish didn't content across different platforms. Very helpful in terms of mapping out content in advance. Pros Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. The overview also is nice so you can see a birds eye view of where things are at. Cons At what point you were able to leave comments - this feature going away felt like a loss. Our QA specialist used to leave comments as edits for our team. Removing this feature made things more manual. Alternatives considered [Airtable](https://www.capterra.com/p/146652/Airtable/)[Buffer](https://www.capterra.com/p/143492/Buffer/) Reason for choosing Later Social Comparing the platforms it seemed to be the option to best fit our needs. Review Source LB Lauren B. Lead Content Creator Information Technology and Services Used the software for: 1-2 years ### "Not satisfied" April 16, 2025 3.0 I used to use Later before switching to other services. It was decent but I needed more. Pros I had to start using a different service since Later only allows planning for social media posting in a fairly simple way. Cons It lacks many intuitive functionalities I discovered while trying new services, so I switched to Review Source FM Fiona M. Director Marketing and Advertising Used the software for: 2+ years ### "Love Later!" May 22, 2025 5.0 Overall experience is 99/100 for Later. I’ve tried other scheduling programs but this is by far the best. Pros Later is so easy to use and the visual grid is excellent - it’s also super easy to manage multiple profiles and multiple client social accounts. There are so many features from drafts to analytics to the linkin bio Cons It’s missing LinkedIn analytics which would make it perfect and I’d love to be able to auto post stories on Instagram but otherwise all good. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/)[Loomly](https://www.capterra.com/p/166498/Loomly/)[Planoly](https://www.capterra.com/p/213003/PLANOLY/) Reason for choosing Later Social Ease of use, features and pricing were the most important factors. Switched from [Facebook Creator Studio](https://www.capterra.com/p/247876/Facebook-Creator-Studio/) Later had far more features and much better customer service. Review Source AF Allie F. Social Media Associate Education Management Used the software for: 2+ years ### "The very best scheduling tool" January 16, 2025 5.0 I love it and couldn’t do my job without it. Pros This program is amazing. I am able to easily schedule content across platforms seamlessly. Cons I wish there were more specific and accurate analytics. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Company decided to spend less money on social media software. Review Source Melle P. Creative Manager Marketing and Advertising Used the software for: 6-12 months ### "With a Few More Features, It Would Be a Solid Piece of Software for Publishing" November 14, 2022 5.0 We all love later. Unfortunately due to the lack of ability to schedule more advanced post types like reels and the inability to post to google business, we've had to start using a different service (which is not as foundationally good) but does offer those features. All in all however, if you're looking for a solid, reliable, industry standard for social media publishing, this is your software. Pros Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a solid, reliable performance 90% of the time. They also have a decent free plan with basic features and 10 free posts per month. Cons The post types you can schedule are ULTRA limited (no reels), the media center is a mess to find your content in, the analytics are limited (but that doesn't really matter) and more often than they should, the connections to social platforms need refreshing (which also doesn't really matter). Also, you can't schedule to all the platforms, google business being left out is especially unfortunate. Alternatives considered [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[Planable](https://www.capterra.com/p/171744/Planable/)[Loomly](https://www.capterra.com/p/166498/Loomly/)[Sendible](https://www.capterra.com/p/130894/Sendible/)[Crowdfire](https://www.capterra.com/p/178298/Crowdfire/) Reason for choosing Later Social It had the most features for the best value and offered a decent free trial that really let us take it for a spin. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) We made the switch for the easy of instagram scheduling (and the inclusion of all of the other channels that we were using buffer for) Review Source Darren W. Company Director Marketing and Advertising Used the software for: 1-2 years ### "Amazing analytics for social media" September 30, 2020 4.0 I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too. Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn. Pros Analytics for Instagram have been extremely useful with hugely detailed pictorial charts covering demographics, optimum posting times, best hashtag use. I also like the drag and drop feature of uploading new images and videos. Cons If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/)[Iconosquare](https://www.capterra.com/p/166110/Iconosquare/) Reason for choosing Later Social Best features, good price. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Buffer was getting pricey, too many add-ons and the Instagram insights on Later are really useful. Review Source Danielle M. Director Of Operations Design Used the software for: 6-12 months ### "I enjoy using Later, it's a great social poster with limits" February 10, 2021 5.0 Overall I enjoy using it better than most social media schedulers. It's reliable, it autoposts to IG as long as you have an IG business account. It's super easy to use and sort of has a built in content calendar. Pros I like that you can house your unused photos and that it lets you know how many posts you've used a certain photo in. So if I post it to say Pinterest, FB, and Twitter it will say it's been used 3 times. This helps me manage a huge bucket of content. I really enjoy being able to see the whole upcoming week's posts at a glance and move them around easily if needed. Cons Sometimes uploading photos glitch out. You are limited by file size so often times I have to go to the internet to edit them using Pixlr etc. Also you can't see further back than a few weeks on the calendar on the free plan. That is tough. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Too many limitations and the account kept offering smaller and smaller benefits for the low end plans. Review Source Julian O. Co-Founder Professional Training & Coaching Used the software for: 1-2 years ### "Overall good program" December 2, 2021 4.0 Overall I would recommend later for most small/medium businesses as it is easy to use and most functionalities needed are in place. Pros The content scheduler works great and is easy in use. It makes your social media marketing less time consuming. Later has most important social media accounts in house which is a big plus compared to some other competitors. Price is oke Cons Almost none analytics in the lower tiers. And to expensive to just upgrade for that aspect. Alternatives considered [Preview](https://www.capterra.com/p/210408/Preview/) Reason for choosing Later Social Preview only as Instagram, while Later provides various platforms to connect Review Source HM Hannah M. Marketing Coordinator Publishing Used the software for: 1-2 years ### "Great scheduling platform" September 15, 2025 5.0 Overall my experience with Later has been positive! It makes planning and scheduling content straightforward and visual, however some features like analytics and multi-account management can feel a bit limited... Pros What I like most about Later is how visual and intuitive it is. I can plan my feed, schedule posts easily, and drag and drop content, which makes managing social media so much simpler. Cons What I don’t like about Later is that some features (like analytics and hashtag suggestions) they feel limited compared to other tools, and it can be a bit clunky when managing multiple accounts. Review Source MM Meredith M. Production Manager Marketing and Advertising Used the software for: 1-2 years ### "Not Bad, But Not Efficient" April 6, 2021 3.0 Overall, it was good to start out with (much better than Hootsuite), but the issues we ran into created a greater need for a tool that allowed us to be more efficient with our social media scheduling and posting. Pros I loved this tool when we first got it because of the interface. The calendar view in which you're able to schedule your social posts by dragging and dropping them on your desired dates was very helpful and allowed me to quickly schedule posts for my clients. It's also pretty user friendly in that it's intuitive and it feels like you know where to click and what to do in order to get from A to B when scheduling your social media posts. Cons We ended up moving away from Later for a few reasons. First, we spent so much time resizing and adjusting image sizes to fit the specifications that Later required. It got to the point where we were spending hours doing this and it took away from the time we were able to spend doing impactful work for our clients. Second, some posts had horrible, pixelated image quality that we would have to catch while reviewing already published social posts in order to delete and repost. Lastly, we needed to ability to post to more platforms that Later had integrations with. I'm not sure whether it's been added since we left, but there wasn't a connection with Google My Business at that time. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) It was clunky and not as user friendly as Later. Review Source TP Tara P. Founder/Strategist Marketing and Advertising Used the software for: 1-2 years ### "Later is great for individuals and small businesses" December 2, 2020 5.0 I'm a big fan of Later just from an ease of use point of view. Whilst it's not as feature-packed as other, more complicated platforms I think if you're a creator or small business with a single set of accounts it's probably one of the best value schedulers on the market. Pros I recommend Later to all of my social media clients who don't have a lot of time or money because it makes publishing to Instagram really easy. Add in all of your content, drag it into the time of the week you want it to be published and voila you're done. You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts. It's also a platform that looks really good which is always a bonus. Cons It can get expensive really quickly if you're a social media manager with a lot of clients. It doesn't publish to LinkedIn and its publishing to Twitter and Facebook isn't great, so if you're a business that isn't focussed around Instagram, Pinterest or TikTok then you'll struggle with Later. Switched from [Planoly](https://www.capterra.com/p/213003/PLANOLY/) Later has better surrounding content for its platform. It just feels more solid and the advice they give on running a successful account is better. Review Source HO Hanna O. Multimedia Manager Media Production Used the software for: 6-12 months ### "Above Average Simple Post Scheduler" November 1, 2024 4.0 Later is a mostly simple way to schedule posts across a variety of platforms. It offers helpful insights to users seeking to increase their social media engagement rates. However, the interface is quite busy and cluttered, and certain posts require a little more time to figure out. Pros I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface. I also like the feature that suggests the best time/day to post to get the most engagement, it has been pretty accurate! Cons Later's interface is pretty cluttered and a bit overwhelming to navigate on a desktop. I have not tried a mobile version if they offer one. The icons and buttons can be very small and it's not very intuitive if you want to post multiple pieces of media in a single post (such as an Instagram carousel). Review Source MP Madison P. Content Partnerships Coordinator Apparel & Fashion Used the software for: 6-12 months ### "Later Steamlines Social Media Scheduling and Publishing" March 14, 2022 4.0 Our social media team uses Later to schedule and publish social content to Instagram and Facebook. Later streamlines this process and makes it easy to reference content as it can be accessed in one place. On a higher level, managers can view the schedule and ensure all content is scheduled out as needed. Pros Later is an extremely user-friendly social media platform that helps with scheduling and publishing content. The visual scheduling view makes scheduling content easy, and it's helpful to be able to visualize what your Instagram feed will look like with those posts. When working on posts, Later packages image(s) with a caption and link. Everything is ready to go for publishing content. Later is able to assist with all of the social accounts for our multiple brands. Cons Later's automated publishing doesn't support Instagram carousel posts or Stories. This makes the work of our team difficult as we always publish content on the weekends. Someone from our team is always on weekend publishing duty to manually post this content. Review Source HB Helen B. Artist Arts and Crafts Used the software for: 2+ years ### "Good aground scheduling software " November 11, 2022 5.0 I like later because it’s easy to use. The interface is really great and the link in bio is brilliant Pros Great customer service with Excellent video support Cons It is quite expensive when you compare it to free trials that you can get or free options on things like HootSuite and Meta Switched from [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Too complicated Review Source Andrea M. Content Creator & Marketing Broadcast Media Used the software for: 1-2 years ### "Later has helped my Instagram become more dynamic." April 6, 2023 3.0 The linkin.bio feature has become indispensable for my clients. It has even helped me get new clients for and online magazine. Pros The feature that I like the most about Later is the linkin.bio, I use it everyday. One of my accounts is a online magazine, so when users want to read the article featured on a post, they can click the link in bio and it will take them directly to the article, this is a very important feature and has helped me get new clients. Cons The "post block" dynamic for scheduling is very confusing. Review Source yL yas L. Marketing Manager Apparel & Fashion Used the software for: Less than 6 months ### "would be great, if only it worked flawlessly" April 13, 2023 3.0 Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva. I was however dissappointed as it didn't allow for quite a few things and a lot of the things only work on the higher premium plans, and a lot of glitches. So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan, which is affordable, as the free plan in the end did not give me much convenience and time-saving over other tools. But they should then definitely integrate Canva for media creation. Pros easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use. Cons it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time, Switched from [Canva](https://www.capterra.com/p/168956/Canva/)[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[Instagram](https://www.capterra.com/p/210721/Instagram/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) was trying to get an all-in-one Review Source MT Monika T. Receptionist Consumer Services Used the software for: 1-2 years ### "Later? Now! " January 6, 2023 5.0 Super happy with the product and the familiarity helps comfort levels with taking control of social media accounts for marketing and customer satisfaction. Pros So easy to use even for people not familiar with post scheduling, multiple platform posting and content localized features and amazing! Cons There isn't really anything missing but most platforms would always be useful! Review Source DF Diana F. Owner Marketing and Advertising Used the software for: 1-2 years ### "It's great for casual users. It's terrible if you manage more than a few accounts. " September 11, 2018 2.0 Terrible. Pros Easy to use and easy to stay organized. Cons ​Customer service is terrible. The platform is full of bugs - had to report them every other week. After sending them several emails reporting the bugs, I suggested an improvement to the app (a fix to posting time - every time you edit a future post, the posting time automatically sets to current time which is very annoying because most of the time I want to move it a few days/hours/minutes, but then I forget when I originally scheduled it, so I have to cancel and to check original post time to go back again and edit it - I suggested not to move the time to current time because there's a button to post "NOW" so the time automatically moving to current was very annoying) They just brushed me off and told me to go write that suggestion on a forum and "let the people decide" if it was worth the fix. I mean I already report your bugs every other week, don't ask me to take more of my time to go to a different forum to suggest it. It was a legit improvement. I'm not even going to go and explain the countless of emails I have to send to upgrade my account because apparently, you can only do it the SECOND you are ready not even a day before, but the SECOND you are ready. So, I did so (after already a few emails telling them I would need it in a few days) well, they take a day and a half (I'm still waiting) to upgrade, while I have a deadline tomorrow. But they couldn't upgrade the account when I asked a few days ago. Review Source MT Mikenzie T. Owner/Founder Food & Beverages Used the software for: Less than 6 months ### "My Experience with Later" June 23, 2023 4.0 I like Later, but I just don't "love" it. There's some really good options in the service, but like I mentioned, I was disappointed I couldn't fully auto publish everything on every platform. Trying to keep up with social media is difficult and it seems pretty much no one can make auto publishing for every single post on every platform a reality so we still have to sub contract marketing and media managers on top of paying for the Later service. It's just a merry go round of fees and charges to keep paying for and keep track of for any business. Pros I like that Later has a ton of helpful tips and information to help my business stay up to date with trends and changes/updates in social media. Cons I can't seem to auto publish evvvvery post on evvvery platform, I would like to be able to auto publish literally everything from stories to reels to permanent posts, and on every platform from the usual Facebook and Instagram to YouTube, Pinterest, TikTok and LinkedIn Reason for choosing Later Social Because we wanted to find an option that would cover more social media scheduling and insight along with the auto publishing etc. so we tried Later since it has lots of tips and info provided to help you be more successful with your social media usage. Review Source Simon M. Media Head Media Production Used the software for: 2+ years ### "The OG social media management tool" July 15, 2022 5.0 Pros Later is by far the most reliable social media scheduler we have ever used. We had it running for years before making a switch to a competing scheduler, but for any organization that is just starting out or has fewer accounts, this is by far the best option out there. From the calendar view to seamless posting on various platforms at the users most active time, make it a valuable investment for anyone who is serious about their social media game. Cons The number of scheduled posts per month was too low for us to continue using Later for large scale organizations. Review Source Guy G. Director Health, Wellness and Fitness Used the software for: 6-12 months ### "Simple social scheduling" September 27, 2023 5.0 I'm sure there are lots more functions I don't use, but for me, it does the simple stuff really well Pros Posting across multiple channels easily and scheduling posts to be sent in the future. Adding media and tagging partners in posts Cons Just the limitations on the free version, but there needs to be a reason to upgrade! Alternatives considered [Asana](https://www.capterra.com/p/184581/Asana-PM/) Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Cost and functionality Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Later is my favorite scheduling tool!" May 27, 2021 5.0 I have used Later for several different social media clients, all with great results. I even recommended Later for the Communications Team for a local non-profit, and they are using it with ease. Pros I love the features Later has implemented in the past 6 months. Every new update addresses an issue I had, or honestly didn't know I had. This is by far my favorite tool for scheduling client's social media. Cons I would love to be able to post multiple photos to Instagram instead of having the push notification to publish manually. Other than, I really have no complaints. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source PJ Pierre-Olivier J. CEO Internet Used the software for: Less than 6 months ### "Worst company ever" May 31, 2024 1.0 Pros NONE, they will scam you at the end with their refund policy, it's when you ask to get a refund that you see the thru value of a company. Cons Worst company ever, be carefull with their "refund policy" they will scam you ! This is their policy "In Later, each of our paid plans is set to renew automatically at the end of the billing cycle unless it is cancelled. we consider refunds within the first 7 days of your first invoice" Company that do automatic renewal are scammy, they just hope you will forget about it or not read the fine print where it is writen that it will automaticly renew your membership. Review Source RS Rachel S. Founder & Designer Design Used the software for: 1-2 years ### "The only way I'll plan my Instagram feed!" May 17, 2017 5.0 :: Super easy to manage Instagram feed planning :: Seamless switch from mobile app to web interface :: I can plan in advance how I want my Instagram feed to look :: Beautifully designed interface :: Packed full of extra features I didn't think to use Note: I only / mainly use Later for Instagram feed planning, but you can use it for more social networks now too! Pros I absolutely love the whole experience of using Later, from start to finish. I've tried other tools and have ended up circling back to Later every single time. Working with Later is seamless from the app on my iPhone to the web interface. It makes it really easy to plan my Instagram feed, and I know I'm not even using it to the absolute max it could be! I feel like I've just scratched the surface and know there's so much more I could be using this tool for. :) Cons I find it a lot harder to plan my feed from the app on my phone - it's not quite as intuitive as I feel that it could be. That said, I prefer to do most of the planning from the web interface anyway and use the phone app for reminders to post, and to also add more media to my Later media library. Review Source Similar Products Featured ## Related categories [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.