# Later Social Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Later Social the right Social Media Marketing solution for you? Explore 398 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152254/Later/reviews --- Later Social 4.4 (398) [View alternatives](https://www.capterra.com/p/152254/Later/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Later Social Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews HO Hanna O Multimedia ManagerMedia Production, 2 - 10 employeesUsed the software for: 6-12 months. “I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface.“ November 1, 2024 ML Maddison L Senior Project ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “At what point you were able to leave comments - this feature going away felt like a loss.“ January 23, 2026 Ali Andreina A Community ManagerReal Estate, 11 - 50 employeesUsed the software for: 1-2 years. “I really like Later because I can create, schedule and publish content for all my clients' social networks.“ May 8, 2024 LB Lauren B Lead Content CreatorInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years. “It lacks many intuitive functionalities I discovered while trying new services, so I switched to“ April 16, 2025 MT Maria T PublicistPublic Relations and Communications, 2 - 10 employeesUsed the software for: More than 2 years. “The Auto Publishing feature has seamlessly integrated into my workflow, allowing me to schedule posts across multiple platforms in advance, not just with static posts but stories as well!“ November 26, 2023 AN Anouar N Marketing Online in Youtube All Social MediaE-Learning, 51 - 200 employeesUsed the software for: More than 2 years. “I wish they would check the prices so that they target all peopleAnd it provides the ability to create a few accounts and social networking sites in paid plans that appear to me illogical and inappropriate, for example in the Starter plan1 Social Set1 User“ May 5, 2023 JO Jennifer O PrincipalArchitecture & Planning, 11 - 50 employeesUsed the software for: 6-12 months. “It keeps our social media on time and allows us to review many posts at once so we can be sure our posts are cohesive yet varied as well as interesting!“ January 8, 2024 Elie Francois E Computer EngineerComputer Software, 501 - 1,000 employeesUsed the software for: 1-2 years. “May not offer as many advanced scheduling and automation features as some other social media management platforms on the market and may experience occasional bugs or glitches that can impact post scheduling and publishing.“ April 22, 2023 ## Showing most helpful reviews Showing 1-25 of 398 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ali Andreina A. Community Manager Real Estate Used the software for: 1-2 years ### "Later is a useful and practical platform to manage social networks" May 8, 2024 4.0 My experience with Later is positive in general. I would even recommend this platform to other administrators. Pros I really like Later because I can create, schedule and publish content for all my clients' social networks. I can do everything on a single platform. It is easy to import and export data, that makes every task easy. I can organize the whole week or the whole month on the calendar. I don't need to be in the office to access the platform, that gives a lot of freedom. It is easy to integrate social networks. It is possible to schedule multiple posts for different days. The reports are very complete and I can show my clients the results of the campaigns. Also, the hashtags are very good, it doesn't just offer generic hashtags.Technical support is very good, customer service is good in general. If you have any questions or problems, they will solve it. There are multiple prices depending on the needs of your company or project. They also offer a free trial.My experience with Later has been positive, it is a useful and practical platform. There are many tutorials that can help you if you don't know how to configure an option. As a community manager it made my job a lot easier. Cons I don't have much to complain about. But the free version has limits. The number of posts you can schedule per month is limited. In addition, there are functions such as statistics that are also limited. The mobile app is not very good. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/) Reason for choosing Later Social I chose Later over the other alternatives because of the functions and on the recommendation of a colleague. Switched from [Vista Social](https://www.capterra.com/p/239366/Vista-Social/) I made the change because the other platform has a cheaper price. Review Source ML Maddison L. Senior Project Manager Marketing and Advertising Used the software for: 1-2 years ### "Easy Scheduling Tool" January 23, 2026 5.0 We've been using later organically for almost two years for both ourselves and clients to publish didn't content across different platforms. Very helpful in terms of mapping out content in advance. Pros Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. The overview also is nice so you can see a birds eye view of where things are at. Cons At what point you were able to leave comments - this feature going away felt like a loss. Our QA specialist used to leave comments as edits for our team. Removing this feature made things more manual. Alternatives considered [Airtable](https://www.capterra.com/p/146652/Airtable/)[Buffer](https://www.capterra.com/p/143492/Buffer/) Reason for choosing Later Social Comparing the platforms it seemed to be the option to best fit our needs. Review Source LB Lauren B. Lead Content Creator Information Technology and Services Used the software for: 1-2 years ### "Not satisfied" April 16, 2025 3.0 I used to use Later before switching to other services. It was decent but I needed more. Pros I had to start using a different service since Later only allows planning for social media posting in a fairly simple way. Cons It lacks many intuitive functionalities I discovered while trying new services, so I switched to Review Source FM Fiona M. Director Marketing and Advertising Used the software for: 2+ years ### "Love Later!" May 22, 2025 5.0 Overall experience is 99/100 for Later. I’ve tried other scheduling programs but this is by far the best. Pros Later is so easy to use and the visual grid is excellent - it’s also super easy to manage multiple profiles and multiple client social accounts. There are so many features from drafts to analytics to the linkin bio Cons It’s missing LinkedIn analytics which would make it perfect and I’d love to be able to auto post stories on Instagram but otherwise all good. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/)[Loomly](https://www.capterra.com/p/166498/Loomly/)[Planoly](https://www.capterra.com/p/213003/PLANOLY/) Reason for choosing Later Social Ease of use, features and pricing were the most important factors. Switched from [Facebook Creator Studio](https://www.capterra.com/p/247876/Facebook-Creator-Studio/) Later had far more features and much better customer service. Review Source AF Allie F. Social Media Associate Education Management Used the software for: 2+ years ### "The very best scheduling tool" January 16, 2025 5.0 I love it and couldn’t do my job without it. Pros This program is amazing. I am able to easily schedule content across platforms seamlessly. Cons I wish there were more specific and accurate analytics. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Company decided to spend less money on social media software. Review Source SR Skyler R. Freelance Social Media Specialist Marketing and Advertising Used the software for: 1-2 years ### "Better than Hootsuite" November 4, 2024 5.0 I use Later for my acupuncture client to ensure all of her social media posts are published weekly. I have really enjoyed the easy to use drag an drop scheduler. I used to use Hootsuite but I won't go back due to the affordability and ease of use! Pros \-Integrations with so many platforms including Pinterest, YouTube & Instagram reels which aren't always supported with other platforms - I love the calendar lay out and how I can just simply drag and drop to reschedule posts when needed Cons I love everything about Later. However, I do wish it supported even more platforms like up and rising social platforms such as Gab. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) I switched from Hootsuite because Later was cheaper! Review Source Melle P. Creative Manager Marketing and Advertising Used the software for: 6-12 months ### "With a Few More Features, It Would Be a Solid Piece of Software for Publishing" November 14, 2022 5.0 We all love later. Unfortunately due to the lack of ability to schedule more advanced post types like reels and the inability to post to google business, we've had to start using a different service (which is not as foundationally good) but does offer those features. All in all however, if you're looking for a solid, reliable, industry standard for social media publishing, this is your software. Pros Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a solid, reliable performance 90% of the time. They also have a decent free plan with basic features and 10 free posts per month. Cons The post types you can schedule are ULTRA limited (no reels), the media center is a mess to find your content in, the analytics are limited (but that doesn't really matter) and more often than they should, the connections to social platforms need refreshing (which also doesn't really matter). Also, you can't schedule to all the platforms, google business being left out is especially unfortunate. Alternatives considered [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[Planable](https://www.capterra.com/p/171744/Planable/)[Loomly](https://www.capterra.com/p/166498/Loomly/)[Sendible](https://www.capterra.com/p/130894/Sendible/)[Crowdfire](https://www.capterra.com/p/178298/Crowdfire/) Reason for choosing Later Social It had the most features for the best value and offered a decent free trial that really let us take it for a spin. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) We made the switch for the easy of instagram scheduling (and the inclusion of all of the other channels that we were using buffer for) Review Source Darren W. Company Director Marketing and Advertising Used the software for: 1-2 years ### "Amazing analytics for social media" September 30, 2020 4.0 I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too. Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn. Pros Analytics for Instagram have been extremely useful with hugely detailed pictorial charts covering demographics, optimum posting times, best hashtag use. I also like the drag and drop feature of uploading new images and videos. Cons If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/)[Iconosquare](https://www.capterra.com/p/166110/Iconosquare/) Reason for choosing Later Social Best features, good price. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Buffer was getting pricey, too many add-ons and the Instagram insights on Later are really useful. Review Source HM Hannah M. Marketing Coordinator Publishing Used the software for: 1-2 years ### "Great scheduling platform" September 15, 2025 5.0 Overall my experience with Later has been positive! It makes planning and scheduling content straightforward and visual, however some features like analytics and multi-account management can feel a bit limited... Pros What I like most about Later is how visual and intuitive it is. I can plan my feed, schedule posts easily, and drag and drop content, which makes managing social media so much simpler. Cons What I don’t like about Later is that some features (like analytics and hashtag suggestions) they feel limited compared to other tools, and it can be a bit clunky when managing multiple accounts. Review Source HO Hanna O. Multimedia Manager Media Production Used the software for: 6-12 months ### "Above Average Simple Post Scheduler" November 1, 2024 4.0 Later is a mostly simple way to schedule posts across a variety of platforms. It offers helpful insights to users seeking to increase their social media engagement rates. However, the interface is quite busy and cluttered, and certain posts require a little more time to figure out. Pros I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface. I also like the feature that suggests the best time/day to post to get the most engagement, it has been pretty accurate! Cons Later's interface is pretty cluttered and a bit overwhelming to navigate on a desktop. I have not tried a mobile version if they offer one. The icons and buttons can be very small and it's not very intuitive if you want to post multiple pieces of media in a single post (such as an Instagram carousel). Review Source SP Sarah P. Virtual Assistant Online Media Used the software for: 2+ years ### "Excellent Instragram Scheduler" December 7, 2019 5.0 Before finding Later, I struggled to maintain consistency with my Instagram posting and a cohesive look was nonexistent for my account. Being given the ability to schedule out several days or even a week's worth of posts, and arrangement them so they looked nice together has been a game-changer. I have gone from 500 followers to over 10K followers in the past 2 years thanks to the consistency and visuals Later provides me. Pros My favorite element of Later is the grid display. When uploading your images/content to the scheduler, yoit makes it easy to view the images in a grid similar to the Instagram layout. By seeing your content in the same layout it will be posted allows you to arrange your content in an order that allows the images to look cohesive. Cons Honestly, I do not have any complaints about the app. I find it easy to use, and it meets my needs perfectly. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/) Reason for choosing Later Social I love the Instagram trainings provided in the Later blog Review Source TP Tara P. Founder/Strategist Marketing and Advertising Used the software for: 1-2 years ### "Later is great for individuals and small businesses" December 2, 2020 5.0 I'm a big fan of Later just from an ease of use point of view. Whilst it's not as feature-packed as other, more complicated platforms I think if you're a creator or small business with a single set of accounts it's probably one of the best value schedulers on the market. Pros I recommend Later to all of my social media clients who don't have a lot of time or money because it makes publishing to Instagram really easy. Add in all of your content, drag it into the time of the week you want it to be published and voila you're done. You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts. It's also a platform that looks really good which is always a bonus. Cons It can get expensive really quickly if you're a social media manager with a lot of clients. It doesn't publish to LinkedIn and its publishing to Twitter and Facebook isn't great, so if you're a business that isn't focussed around Instagram, Pinterest or TikTok then you'll struggle with Later. Switched from [Planoly](https://www.capterra.com/p/213003/PLANOLY/) Later has better surrounding content for its platform. It just feels more solid and the advice they give on running a successful account is better. Review Source MK Madhura K. Strategist Apparel & Fashion Used the software for: 1-2 years ### "Great for small businesses" July 5, 2024 4.0 Pros It comes at a good price for small businesses and creators and has good beginner friendly tools. Cons Full integration of channels is not possible like tagging products for facebook schedule, etc Review Source MP Madison P. Content Partnerships Coordinator Apparel & Fashion Used the software for: 6-12 months ### "Later Steamlines Social Media Scheduling and Publishing" March 14, 2022 4.0 Our social media team uses Later to schedule and publish social content to Instagram and Facebook. Later streamlines this process and makes it easy to reference content as it can be accessed in one place. On a higher level, managers can view the schedule and ensure all content is scheduled out as needed. Pros Later is an extremely user-friendly social media platform that helps with scheduling and publishing content. The visual scheduling view makes scheduling content easy, and it's helpful to be able to visualize what your Instagram feed will look like with those posts. When working on posts, Later packages image(s) with a caption and link. Everything is ready to go for publishing content. Later is able to assist with all of the social accounts for our multiple brands. Cons Later's automated publishing doesn't support Instagram carousel posts or Stories. This makes the work of our team difficult as we always publish content on the weekends. Someone from our team is always on weekend publishing duty to manually post this content. Review Source HB Helen B. Artist Arts and Crafts Used the software for: 2+ years ### "Good aground scheduling software " November 11, 2022 5.0 I like later because it’s easy to use. The interface is really great and the link in bio is brilliant Pros Great customer service with Excellent video support Cons It is quite expensive when you compare it to free trials that you can get or free options on things like HootSuite and Meta Switched from [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Too complicated Review Source Andrea M. Content Creator & Marketing Broadcast Media Used the software for: 1-2 years ### "Later has helped my Instagram become more dynamic." April 6, 2023 3.0 The linkin.bio feature has become indispensable for my clients. It has even helped me get new clients for and online magazine. Pros The feature that I like the most about Later is the linkin.bio, I use it everyday. One of my accounts is a online magazine, so when users want to read the article featured on a post, they can click the link in bio and it will take them directly to the article, this is a very important feature and has helped me get new clients. Cons The "post block" dynamic for scheduling is very confusing. Review Source yL yas L. Marketing Manager Apparel & Fashion Used the software for: Less than 6 months ### "would be great, if only it worked flawlessly" April 13, 2023 3.0 Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva. I was however dissappointed as it didn't allow for quite a few things and a lot of the things only work on the higher premium plans, and a lot of glitches. So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan, which is affordable, as the free plan in the end did not give me much convenience and time-saving over other tools. But they should then definitely integrate Canva for media creation. Pros easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use. Cons it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time, Switched from [Canva](https://www.capterra.com/p/168956/Canva/)[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[Instagram](https://www.capterra.com/p/210721/Instagram/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) was trying to get an all-in-one Review Source KP Katie P. Content Writer Marketing and Advertising Used the software for: Less than 6 months ### "Visually pleasing and proficient piece of tech" April 23, 2019 4.0 This tool is great for short-term and long-term organisation. It allows you to visually map out your brand story through Insta, and gives larger teams structure to work on the details of organizing hashtags, choosing visually consistent messaging and planning each post. The conversation tool is a smart function, and the general layout is very easy and intuitive to use from the get-go. Ps. The blog offers some pretty useful insight too. All in all, I really like this brand. Pros The layout is smashing. Being able to view a calendar and also a 'bank' of images is a great idea. I've played around with other services and Later by far offers one of the 'cleanest' and easiest to use interfaces. I've introduced this product to a small-sized start-up I am freelancing for (replacing Hootsuite) and they've seen a consistent increase in engagement on Insta. The price plans are fair and allow for smaller clients looking to develop side-projects, like another of my clients who considers himself a 'technophobe', but has now started his own Insta channel to support his blog. After a few training sessions, the platform is so easy that he's now managing his own hashtags and scheduling with a few pointers from me. So, to summarise: good free option, fair pricing scale for smaller companies, great features (scheduling, hashtag finder, conversation manager), very easy to use platform. Remember, this comes from someone who is working as a freelance content writer and content strategist. My clients are mostly startups and individual professionals (ie consultants). My experience with later, therefore, is limited to the free plan and smaller pricing plans - I've not used the Brand/Starter packs for business. Cons I'm scraping the barrel here... The hashtag function is pretty smart, but beware - whilst it recommends hashtags within the topic, the hashtags themselves can go beyond irrelevant and become downright inappropriate (I have experienced on more than one occasion googling (instagoogling?) the hashtags recommended by Later's tool and getting a lot of 'modeling' pics eg #gorgeousview, a hashtag related to #stunningview etc - half-naked chicks wasn't the vibe/audience the client was going for. Not exactly Later's fault, but something to be warned of that it looks like a 'quick fix' to a part of the Instagramming that really takes time and effort to research and execute properly. That's about all the complaining I can do. Review Source MH Matt H. Head of product Apparel & Fashion Used the software for: 2+ years ### "Small business " July 14, 2023 5.0 Easy to use, helpful for the business Pros The scheduling feature, allows to post twitter, instagram and Facebook in one go. Easy to upload and add commentsThe phone viewing, to show the feed on instagram Cons The cost went up from when I first started using itThe amount of posts allowed on each price plan went down Having to reconnect the social handles Reason for choosing Later Social recommended by a friend Review Source VT VINICIUS T. COO E-Learning Used the software for: 1-2 years ### "Expensive but worth it" June 9, 2021 5.0 We never had used some other app before and was pretty easy to learn, the free plan help a lot companies as our, as even been so hard to invest in dollars for us in Brazil, we are making everything possible to upgrade to pro-plan, even been hardly more expensive than their directly rival in brazilian coin. We are a small company, just a little more than 1 year old, and Later helps we grow up to 1900 followers just in organic strategies. Pros Easy to use. Free plan for smal companies Cons It's really more expensive than others tools in pro plan. Om free plan they don't have option to publish videos. Review Source SC Samantha C. Owner Cosmetics Used the software for: 1-2 years ### "Later for Instagram/Facebook Scheduling" December 14, 2023 5.0 I am happy with Later and will continue to use it. Pros Later makes it easy to organize our content and publish it to our social media platforms in advance. I like to batch this task and have been using Later for it for several years now. It is simple enough to not over complicate the job and has enough tools and options to make it quick and easy. Cons Sometimes it can't save videos or reels due to the length of them or I will receive another random error message that doesn't actually tell me why it failed. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source Fraser C. Founder and Publisher of Universe Today Used the software for: 2+ years ### "Organize and schedule your social media posts in advance" April 11, 2018 4.0 It allows us to let a different guest astrophotographer post photos to our Instagram every day without a lot of work. An incredibly valuable tool that we totally rely on. Pros We let a different astrophotographer "take over" our Instagram account every day and post three of their pictures to our audience. Later makes this incredibly easy for astrophotographers to queue up their pictures (each of which is interacting with Later for the first time), but still gives us control over making sure they're good quality before we post them. Cons They have similar functionality for Twitter and Facebook but it's automatically, so it doesn't serve the same purpose for us. Review Source VR Verified Reviewer Digital and Content Manager Professional Training & Coaching Used the software for: 2+ years ### "Later makes social scheduling a total breeze" March 31, 2021 5.0 Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly. Pros I love that I can schedule for all of my social channels from one place. And their scheduling tool makes my social calendar completely visual, which I find really helpful. Cons It's a small complaint, but I don't love that some Instagram posts have to be manually published. The reason I use Later is to free me up from real-time posting, so it's a bit of an inconvenience for some posts to need that real-time attention. Reason for choosing Later Social Price and ease of use Review Source KD Katie D. manager Sports Used the software for: 1-2 years ### "Simple but useful content planner" November 1, 2022 4.0 It is a very simple, yet effective tool. I am sure there are other social planners with better features and analytics, however, for posting conveniently across multiple platforms, this is an affordable solution. Pros It allows me to post across multiple platforms at once, or schedule across multiple platforms for a future time.It has functions for auto hashtags and ensures the correct size of image depending on the media platform.Creating captions is more functional than some of the actual social sites. Cons The images do not connect straight to my iphone library, so I have to go through and upload them into a gallery first which is a small, but unecessary step.I still have to edit individual posts to ensure the correct character count, and that links are relevant and workIt would be better to suggest the best times for posting based on audience engagement and to give more analytics for posts. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Later Social Affordability and the size of our company Review Source RS Rachel S. Founder & Designer Design Used the software for: 1-2 years ### "The only way I'll plan my Instagram feed!" May 17, 2017 5.0 :: Super easy to manage Instagram feed planning :: Seamless switch from mobile app to web interface :: I can plan in advance how I want my Instagram feed to look :: Beautifully designed interface :: Packed full of extra features I didn't think to use Note: I only / mainly use Later for Instagram feed planning, but you can use it for more social networks now too! Pros I absolutely love the whole experience of using Later, from start to finish. I've tried other tools and have ended up circling back to Later every single time. Working with Later is seamless from the app on my iPhone to the web interface. It makes it really easy to plan my Instagram feed, and I know I'm not even using it to the absolute max it could be! I feel like I've just scratched the surface and know there's so much more I could be using this tool for. :) Cons I find it a lot harder to plan my feed from the app on my phone - it's not quite as intuitive as I feel that it could be. That said, I prefer to do most of the planning from the web interface anyway and use the phone app for reminders to post, and to also add more media to my Later media library. Review Source Similar Products Featured