# Later Social Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Later Social Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more. Source: https://www.capterra.com/p/152254/Later --- # Later Social Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Later Social ## What is Later Social? Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later Social helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more! ## What is Later Social used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/) Overall rating Based on 398 user reviews Reviews sentiment Positive 87% Neutral 9% Negative 4% Pros & cons Automation and efficiency for small businesses Feed preview and visual organization High cost and restrictive free plan Limitations with image posting Starting price $25 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Later Social?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://later.com&name=Later Social) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Later Social 4.4 (398) VS. [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $25 per user, per month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (398) Ease Of Use 4.3 (5,117) Value For Money 4.3 (271) Value For Money 4.2 (3,571) Customer Service 4.3 (197) Customer Service 4.4 (3,597) ## Later Social alternatives [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.9 (158)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) [4.6 (1,133)](https://www.capterra.com/p/210733/Snapchat/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210733/Snapchat/) [View all alternatives](https://www.capterra.com/p/152254/Later/alternatives/) ## Who uses Later Social? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Automation and efficiency for small businesses 100% positive reviews out of 38 Reviewers appreciate small business features that save time, simplify marketing, and support organic growth. Ali A Community Manager, 11 - 50 employees. "I don't need to be in the office to access the platform, that gives a lot of freedom." High cost and restrictive free plan 45% negative reviews out of 89 Some users say pricing is steep, with limited free features and essential tools locked behind higher tiers. Thierry B IT engineer, 1 employee. "I understand that you can adjust prices according to the market, but changing completely the plans and options of an existing customer is clearly not nice." Feed preview and visual organization 97% positive reviews out of 30 Most reviewers describe visual planning as essential for maintaining a cohesive, attractive, and well-organized feed. Limitations with image posting 37% negative reviews out of 59 Some reviewers report image posting issues, including poor quality, lack of auto-posting for carousels, and cropping difficulties. Intuitive visual scheduling calendar 100% positive reviews out of 25 Reviewers appreciate calendar view for easily organizing, previewing, and adjusting scheduled posts across platforms. Hanna O Multimedia Manager, 2 - 10 employees. "I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface." Slow and unresponsive customer support 59% negative reviews out of 37 Most reviewers indicate customer support is difficult to reach, slow to respond, and lacks effective resolution channels. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Post Scheduling 4.5 (104) 68.27% of 104 reviewers that rated this feature as important or highly important Later offers you the ability to plan posts across Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest, down to the minute. Users think scheduling is intuitive, saves time, and helps maintain consistent posting, though some mention platform-specific limitations. Automated Publishing 4.4 (96) 64.58% of 96 reviewers that rated this feature as important or highly important This aspect lets you automate posting to several platforms, freeing up your time. Some reviewers find it helpful for regular posting, especially on Instagram, Facebook, and Pinterest, but note limitations with Stories, carousels, and occasional posting failures. Content Management 4.2 (84) 54.76% of 84 reviewers that rated this feature as important or highly important Later helps you organize, categorize, and store media assets for all your social channels. Some users say uploading and scheduling content is fast and convenient, but others report that managing large volumes can be challenging and the UX could be improved. Multi-Account Management 4.4 (77) 66.23% of 77 reviewers that rated this feature as important or highly important With this capability, you can oversee various social media accounts and brands from one dashboard. Reviewers appreciate how easy it is to switch between Instagram, Facebook, Twitter, and Pinterest, and manage multiple clients or brands efficiently. Reporting/Analytics 4.0 (61) 47.54% of 61 reviewers that rated this feature as important or highly important It gives you clear insights into post performance, engagement, and follower trends. Reviewers appreciate the accessible, easy-to-understand analytics and reporting, which help them adjust strategies and explain results to clients. Social Media Integration 4.3 (47) 80.85% of 47 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Later Social 18 features This aspect lets you automate posting to several platforms, freeing up your time. Some reviewers find it helpful for regular posting, especially on Instagram, Facebook, and Pinterest, but note limitations with Stories, carousels, and occasional posting failures. Automatically create schedules based on business needs or employee availability and qualifications Track and manage schedules and meetings via an integrated calendar Centralized repository to store content and assets Later helps you organize, categorize, and store media assets for all your social channels. Some users say uploading and scheduling content is fast and convenient, but others report that managing large volumes can be challenging and the UX could be improved. Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Store and manage images With this capability, you can oversee various social media accounts and brands from one dashboard. Reviewers appreciate how easy it is to switch between Instagram, Facebook, Twitter, and Pinterest, and manage multiple clients or brands efficiently. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Later offers you the ability to plan posts across Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest, down to the minute. Users think scheduling is intuitive, saves time, and helps maintain consistent posting, though some mention platform-specific limitations. It gives you clear insights into post performance, engagement, and follower trends. Reviewers appreciate the accessible, easy-to-understand analytics and reporting, which help them adjust strategies and explain results to clients. Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Attach digital tags to documents and assets for identification, search, or monitoring purposes Get Advice We can help you find the software with the features you need. Features 4.3 (398) 4.3 Based on 398 reviews ## Pricing Value for money 4.3 (271) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/152254/Later/pricing/) Starter $25.00 Growth $50.00 Scale $110.00 Value for money 4.3 (271) 4.3 Based on 271 reviews ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (197) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (197) 4.3 Based on 197 reviews ## User reviews Overall rating 4.4 Based on 398 reviews Filter by rating 5(240) 4(107) 3(37) 2(10) 1(4) Mentioned topic Sorted by most recent ML Maddison L. Senior Project Manager Marketing and Advertising ### "Easy Scheduling Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 23, 2026 We've been using later organically for almost two years for both ourselves and clients to publish didn't content across different platforms. Very helpful in terms of mapping out content in advance. Pros Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. The overview also is nice so you can see a birds eye view of where things are at. Cons At what point you were able to leave comments - this feature going away felt like a loss. Our QA specialist used to leave comments as edits for our team. Removing this feature made things more manual. Alternatives considered [Airtable](https://www.capterra.com/p/146652/Airtable/) [Buffer](https://www.capterra.com/p/143492/Buffer/) Reasons for choosing Later Social Comparing the platforms it seemed to be the option to best fit our needs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HM Hannah M. Marketing Coordinator Publishing ### "Great scheduling platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2025 Overall my experience with Later has been positive! It makes planning and scheduling content straightforward and visual, however some features like analytics and multi-account management can feel a bit limited... Pros What I like most about Later is how visual and intuitive it is. I can plan my feed, schedule posts easily, and drag and drop content, which makes managing social media so much simpler. Cons What I don’t like about Later is that some features (like analytics and hashtag suggestions) they feel limited compared to other tools, and it can be a bit clunky when managing multiple accounts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MD Maxence D. Community Manager Internet ### "C’est fiable et facile à utiliser" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 12, 2025 Pros Later se définit très bien par son nom, il permet une planification accrue des posts sur toutes les plateformes sociales que vous utilisez. C'est très facile d'intégrer vos comptes sociaux surtout si vous êtes inscrit par Google. Cons Bien que l'intégration des comptes sociaux soit facile à faire avec Google Sign, avec le classique email et mot de passe c'est un peu compliqué. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FM Fiona M. Director Marketing and Advertising ### "Love Later!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 22, 2025 Overall experience is 99/100 for Later. I’ve tried other scheduling programs but this is by far the best. Pros Later is so easy to use and the visual grid is excellent - it’s also super easy to manage multiple profiles and multiple client social accounts. There are so many features from drafts to analytics to the linkin bio Cons It’s missing LinkedIn analytics which would make it perfect and I’d love to be able to auto post stories on Instagram but otherwise all good. Switched from [Facebook Creator Studio](https://www.capterra.com/p/247876/Facebook-Creator-Studio/) Later had far more features and much better customer service. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/) [Loomly](https://www.capterra.com/p/166498/Loomly/) [Planoly](https://www.capterra.com/p/213003/PLANOLY/) Reasons for choosing Later Social Ease of use, features and pricing were the most important factors. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PT PAUL T. Community manager Paper & Forest Products ### "La qualité des images sur le plan gratuit " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 27, 2025 Juste après quelques tutos son utilisation devient très facile, il est le meilleur outil de planification de post, un vrai gain de temps Pros Later comme son nom le permet de planifier pour plus tard vos posts sur LinkedIn et Facebook, possibilité de le faire sur plusieurs jours ou semaines. Avec une souscription, on peut intégrer des images de haute définition Cons La version gratuite nous limite sur une qualité d'image assez médiocre et dans la chronologie des plannings Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LB Lauren B. Lead Content Creator Information Technology and Services ### "Not satisfied" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 April 16, 2025 I used to use Later before switching to other services. It was decent but I needed more. Pros I had to start using a different service since Later only allows planning for social media posting in a fairly simple way. Cons It lacks many intuitive functionalities I discovered while trying new services, so I switched to Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LG Laura G. Social Media Manager Internet ### "Mon expérience avec Later" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 31, 2025 Je suis satisfait de son utilisation et je le recommande Pros Parmi les points forts, Later permet de programmer les planifier et de gérer les posts sur les réseaux sociaux Cons Je n’ai rencontre aucune anomalie ou bugs dans mon utilisations, il reste un tres bon choix pour tout les avantages et son prix Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AF Allie F. Social Media Associate Education Management ### "The very best scheduling tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 16, 2025 I love it and couldn’t do my job without it. Pros This program is amazing. I am able to easily schedule content across platforms seamlessly. Cons I wish there were more specific and accurate analytics. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Company decided to spend less money on social media software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Skyler R. Freelance Social Media Specialist Marketing and Advertising ### "Better than Hootsuite" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 4, 2024 I use Later for my acupuncture client to ensure all of her social media posts are published weekly. I have really enjoyed the easy to use drag an drop scheduler. I used to use Hootsuite but I won't go back due to the affordability and ease of use! Pros \-Integrations with so many platforms including Pinterest, YouTube & Instagram reels which aren't always supported with other platforms - I love the calendar lay out and how I can just simply drag and drop to reschedule posts when needed Cons I love everything about Later. However, I do wish it supported even more platforms like up and rising social platforms such as Gab. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) I switched from Hootsuite because Later was cheaper! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HO Hanna O. Multimedia Manager Media Production ### "Above Average Simple Post Scheduler" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 1, 2024 Later is a mostly simple way to schedule posts across a variety of platforms. It offers helpful insights to users seeking to increase their social media engagement rates. However, the interface is quite busy and cluttered, and certain posts require a little more time to figure out. Pros I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface. I also like the feature that suggests the best time/day to post to get the most engagement, it has been pretty accurate! Cons Later's interface is pretty cluttered and a bit overwhelming to navigate on a desktop. I have not tried a mobile version if they offer one. The icons and buttons can be very small and it's not very intuitive if you want to post multiple pieces of media in a single post (such as an Instagram carousel). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/152254/Later/reviews/) Popular comparisons [Instagram vs Later Social](https://www.capterra.com/compare/152254-210721/Later-vs-Instagram)[Snapchat for Business vs Later Social](https://www.capterra.com/compare/152254-210733/Later-vs-Snapchat)[Meta for Business vs Later Social](https://www.capterra.com/compare/152254-213257/Later-vs-Facebook)[Zoho Social vs Later Social](https://www.capterra.com/compare/152254-159351/Later-vs-Zoho-Social)[Twitter/X vs Later Social](https://www.capterra.com/compare/152254-214056/Later-vs-Twitter)[HubSpot Marketing Hub vs Later Social](https://www.capterra.com/compare/152254-171840/Later-vs-HubSpot-Marketing)[Jasper vs Later Social](https://www.capterra.com/compare/152254-217242/Later-vs-Jasper)[X Pro vs Later Social](https://www.capterra.com/compare/144330-152254/TweetDeck-vs-Later)[Hootsuite vs Later Social](https://www.capterra.com/compare/121701-152254/HootSuite-vs-Later) [Ocoya vs Later Social](https://www.capterra.com/compare/152254-232714/Later-vs-Ocoya)[Buffer vs Later Social](https://www.capterra.com/compare/143492-152254/Buffer-vs-Later)[Constant Contact vs Later Social](https://www.capterra.com/compare/31898-152254/Constant-Contact-vs-Later)[Mailchimp vs Later Social](https://www.capterra.com/compare/110228-152254/MailChimp-vs-Later)[Cloud Campaign vs Later Social](https://www.capterra.com/compare/152254-166130/Later-vs-Cloud-Campaign)[sococal.ai vs Later Social](https://www.capterra.com/compare/152254-10009509/Later-vs-sococal-ai)[Sprout Social vs Later Social](https://www.capterra.com/compare/121447-152254/Sprout-Social-vs-Later)[iContact vs Later Social](https://www.capterra.com/compare/152254-221118/Later-vs-iContact)[Simplified vs Later Social](https://www.capterra.com/compare/152254-237334/Later-vs-Simplified)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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