# Moz Pro Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Moz Pro the right SEO solution for you? Explore 350 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152215/Moz-Pro/reviews --- Moz Pro 4.5 (350) [View alternatives](https://www.capterra.com/p/152215/Moz-Pro/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 14th, 2026 # Reviews of Moz Pro Ease of use 4.3 Customer Service 4.5 ## Pros and Cons in Reviews All-in-one SEO management suite 94% positive reviews out of 164 Most users report SEO features are robust, supporting technical audits, optimization, and actionable reporting for ongoing improvements. High subscription cost concerns 48% negative reviews out of 82 Some users say pricing is steep, especially for small businesses, with added costs for advanced features. Effective keyword research capabilities 92% positive reviews out of 37 Most reviewers indicate keyword research tools help discover new opportunities and guide content strategy decisions efficiently. Comprehensive keyword tracking tools 97% positive reviews out of 34 Most reviewers describe keyword tracking as thorough, allowing easy monitoring of rankings, performance, and competition. Claire B Web Content Manager, 501 - 1,000 employees. "Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing content and monitor competition." ## Showing most helpful reviews Showing 1-25 of 350 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Marco Genaro P. Founder Marketing and Advertising Used the software for: I used a free trial ### "Useful, but I prefer other similar tools" November 30, 2023 5.0 I had a good experience with them. Nevertheless, I wouldn't pay for it. Price is very similar to Ahrefs/SemRush and I would rather invest in those. I would consider it if the tool would be 30%-40% cheaper. Pros Most of the features are useful. Nothing to say about that. Keyword tracking, reporting, competitors analysis. All is useful either for freelance SEO consultants and agencies either for On-house SEO consultants. What I like the most about Moz if the Domain Authority metric. Cons I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for. Also, the price is similar to other similar tools that have more and better features (Ahrefs or SemRush). Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) I usually rely on SemRush and Ahrefs. I tried Moz, but went back to those. Review Source Response from Moz December 5, 2023 Thanks for sharing your thoughts, Marco! We're glad you find most of our features useful, especially for keyword tracking, reporting, and competitor analysis. The love for Domain Authority is mutual! Noted about the UX. We're continually working on making it more user-friendly. Regarding pricing, we understand your perspective, and we're dedicated to providing value that matches and exceeds expectations. If you have more insights or suggestions, feel free to reach out by email at help@moz.com. We're here to enhance your experience! Angus A. Director Broadcast Media Used the software for: 1-2 years ### "Very solid option for All-in-One Seo management in 2025" June 16, 2025 4.0 We used Moz Pro for a year after coming across from SE Ranking when they increased their subscription fees substantially. Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools. Ultimately though, we preferred SE Ranking for the price bracket. Pros Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords. Cheaper price than the other top tools. Cons Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are other options that may better suit your needs. Alternatives considered [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Moz Pro Better price than SEMrush, more features than SEO Powersuite Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) SE ranking increased their subscription fees substantially. We wanted to try something else at a similar price point. Review Source DA Dave A. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Better Tools Out There" June 3, 2026 1.0 The tools are ok but the customer service was so bad I couldn't continue and am not going with a different suite of tools. Pros Tools are ok although many similar free ones exist and much can be done with chatgpt or other LLM especially if you have a subscription. Cons Customer service was bad. I signed up for a free 30 day trial and then immediately got told it was 7 days. I then got charged for a package that doesn't even exist $205/month and when I asked for a refund they said no. I still don't even know where that pricing came from because it's not on their website. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Customer service was terrible and pricing was expensive Review Source Lois O. Director Marketing and Advertising Used the software for: 1-2 years ### "A matter of preference" May 26, 2022 4.0 Overall Moz helped us to keep track of various website ranks and was a useful tool in KW research and analysis. Pros Moz is just an authority... it's where I started my SEO journey, as did many other marketers. I like the rank tracking feature and backlink reporting Cons It's Google only, which isn't the end of the world considering, well... Google! But when their competitors have more data, I've got to count it against them. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Moz Pro We're actually also using Ahrefs and it is my preferred software, the analysis just feels more complete and you have more metrics to work with. Switched from [Majestic](https://www.capterra.com/p/213487/Majestic/) Majestic is very limited on features Review Source Response from Moz May 31, 2022 Thanks for the review, Lois. Good to know that you like the rank tracking and backlink reporting features, and also found it helpful in keyword research and analysis. Joshua T. Digital Marketing Specialist Internet Used the software for: 2+ years ### "Moz Local is a MUST for any small business owner" May 4, 2019 5.0 I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner. Pros This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks. Cons I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates. Alternatives considered [Yext](https://www.capterra.com/p/140176/Yext/) Reason for choosing Moz Pro Moz is a more cost efficient product and provides more for small business owners than Yext does. Review Source Response from Moz December 8, 2020 Hey Joshua! Thanks for the stellar review. We're happy to know you enjoy Moz Local and find it easy to set up and use! AS Amy S. Marketing Consultant Marketing and Advertising Used the software for: 1-2 years ### "A great high-level SEO platform for Marketing Executives" July 30, 2019 5.0 For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious. Pros Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with. Cons The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Moz Pro Much simpler user interface. It's made for persuading CEOs as opposed to CTOs. Review Source Response from Moz December 8, 2020 Thanks for the great review Amy, that was very insightful. It's great to know that you really enjoy using the tools and find so much value in them. VR Verified Reviewer CMO Marketing and Advertising Used the software for: 2+ years ### "Great all-round software" May 24, 2022 4.0 It is a solid bit of kit and their rank tracker is as good as any. Pros I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the info you need to analyse a site's performance. Cons Moz has many great features but there are others offered by others that provide a wider scope for digital marketing. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Moz Pro We actually ran this in conjunction with others to prove SEO tests. Review Source Response from Moz May 26, 2022 Thanks for the wonderful review! Great to know that Moz Pro was the right fit for you. ZS Zev S. Director of Professional Services Marketing and Advertising Used the software for: 2+ years ### "My Favorite SEO Tool" July 26, 2019 4.0 Our company is a digital marketing company so we utilize a lot of the available SEO tools and Moz is one of the favorites among my team. Pros There are a lot of features offered and data is provided very quickly. You can easily set up and store different campaigns and a lot of insights available. Cons Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Wanted to explore alternative options and had heard good things from a colleague. Review Source Katlego T. Marketing Executive Accounting Used the software for: Less than 6 months ### "Moz Pro" October 21, 2020 4.0 It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value. Pros I was using SEMRush and Moz Pro simultaneously and I believe the user dashboard is a little intimidating but overall it is a great product. Cons The dashboard can be a bit complex for a first time user. It's not as intuitive as other competing solutions. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) SEMRush is an overall better offering and much easier to understand the workflows and dashboard. Review Source Response from Moz January 5, 2021 Hi Katlego! Thanks so much for your review! We appreciate it. SC Sean C. Marketer Marketing and Advertising Used the software for: 2+ years ### "Veteran with the regular flaws" November 10, 2025 4.0 The biggest thing Moz has going is its name. It earned credibility for being around for so long. The accuracy of these tools is notoriously not fail-proof. I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools. Pros It's one of the first SEO tools, and as a result, it's more reliable. The Keyword research tool is easy to use. Cons 1\. The freemium model is very limited 2. It's not always reliable. On more than one occasion, the keyword and traffic stats weren't accurate Review Source ML Marmi L. Content and Digital Marketing Specialist E-Learning Used the software for: 1-2 years ### "Multi-campaign SEO trackinng" December 2, 2024 5.0 Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets. Pros SEO tracking and multi-campaign management Cons Limited competitor tracking for different regions Review Source SP Santosh P. Digital Marketer Marketing and Advertising Used the software for: 2+ years ### "An SEOs bread and butter - but has been struggling since the migrated their server" October 22, 2021 5.0 An essential tool for an SEO. A few niggly bits but it remains my weapon of choice for SEO tasks because of a nice set of tools and a clean, clutter-free UI. Pros The clean, clutter-free UX and the SEO tools such as page optimisation scores and rankings etc. are excellent. The monthly report setup is easy and straight forward and the crawls are easy to execute. A good package overall. A big shoutout to the customer support team - \[SENSITIVE CONTENT\] is a joy to interact with and is always ready to help whenever there is an issue. The technical SEO issues Moz identifies are excellent and reliable. Our technical SEO audits would not be possible without Moz. Cons The weekly updates of Search Visibility are not ideal. Ranking data can sometimes take more than a week to populate which is not ideal when you are on a deadline finishing an audit. Also, since their migrated their servers a couple of months or so ago, their crawls and data population have been flaky with crawls getting stuck etc. Most recently, the PDF report generation has been an issue which has not been ideal. Moz is our primary tool and we count on its reliability. Here's hoping the software stabilises again, soon. And yes - Moz's rogerbot cannot crawl Javascript sites which is not ideal. But then, I am not sure if any SEO tool other than ScreamingFrog can crawl Javascript sites. Here is hoping this feature gets added soon! Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review Source Response from Moz October 29, 2021 Thanks for the review, Santosh! Amazing to hear that you're enjoying the UI/UX and so many of the features and are excited about recommending them. We've shared your feedback with the team, thank you. CB Claire B. Web Content Manager Computer Software Used the software for: 2+ years ### "Excellent insights into SEO performance" December 21, 2023 4.0 Pros Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing content and monitor competition. The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy. Cons Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful. Review Source Response from Moz February 20, 2024 Thanks for the review, Claire. We're thrilled to hear that Moz Pro has provided you with excellent insights into SEO performance and has been a valuable tool for identifying, prioritizing keywords, and improving content rankings. We appreciate your feedback on True Competitor results, we'll be sure to share that with the team. If you have any further suggestions or if there's anything else we can assist you with, please feel free to reach out at help@moz.com. VR Verified Reviewer Owner Apparel & Fashion Used the software for: 1-2 years ### "SEO Ranking Getting Better!" November 26, 2023 5.0 Pros The platform is robust and even after using it for a while, I'm still finding new features to explore. It definitely gives me the info I need to help improve my SEO ranking. Cons Finding things in the navigation set up can be a little challenging. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review Source Response from Moz December 5, 2023 Thanks for the review! Thrilled to hear your SEO ranking is on the up with Moz Pro. We're stoked you're discovering new features even after using it for a while. That's the magic of Moz Pro! Noted about the navigation. We're always working to make it smoother for you. If you ever need help finding your way, our support team is here. Just email us at help@moz.com Keep rocking those SEO improvements! Edward N. Affiliate Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Moz Pro is one of the best website and SEO analyzers on the market" January 21, 2023 5.0 Moz Pro provides detailed insights into your website's performance in organic search results by tracking keyword rankings, link metrics, domain authority scores, and more. Pros This suite of tools includes the Moz Bar, Link Explorer, and On-Page Grader. The Moz Bar, in particular, is crucial: it provides powerful insights into the performance of your website and helps you identify potential opportunities. Cons While it's not a cheap service, the basic version has enough functions to meet most users' needs. For those who need more robust tools and features, there are several more powerful alternatives on the market. Review Source Response from Moz February 9, 2023 Thanks for the great review, Edward. We're happy to hear you enjoy Moz Bar and other features. Arheer G. Marketing Manager Internet Used the software for: 6-12 months ### "An SEO Tool That Is Unbeatable" January 31, 2023 5.0 Pros 1\. Helps you research new keywords that can lead to organic traffic growth.2. Helps you get content ideas to create monthly content strategy.3. Identifies gaps in traffic for you and your competitors. Cons There are other SEO tools that can perform similar task to Moz but are available at a much cheaper price. Review Source Response from Moz February 9, 2023 Thanks for the wonderful review, Arheer! Great to know you find our tool useful in so many aspects. VR Verified Reviewer Digital Marketing Manager Internet Used the software for: 1-2 years ### "Useful set of tools" July 9, 2015 4.0 I've used Moz across several roles in the last 4 years and found it to be very useful. My favourite tool from Moz has to be Open Site Explorer, which is great for getting a quick overview of the authority of a website, with data to back this up which mainly comes from backlink profile and social shares. This tools allows me to dig into my backlinks, checking the authority at domain level & page level, along with a spam score which is useful when looking to identify low quality links. it can also be used to compare link metrics with other websites, which is great for discovering new links. I have to say, I've never been a huge fan of using Moz for SEO campaigns, as a lot of the suggestions that were being made to optimise my pages were very basic. However, it looks like they have made a lot of changes since I last used it, providing more of a dashboard approach which is good for getting an overview of a website. Pros Access to Mos's suit of tools to help with the main aspects of online marketing Great for getting a snapshot of website performance Good for identifying new opportunities for links & Keywords OSE is a great tool which provides a snapshot of your link profile with many great features Nice custom reports Access to a number of discounts or exclusive free trials through Moz's 'Perks' Cons OSE doesn't discover as many links as some of the other SEO tools that I use Review Source CJ P. Digital Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "Best of the Bunch" July 29, 2021 5.0 The problem is two fold. We need to know how to be smartest with our content strategy, and we also need to present what we're doing and how we're doing it. Moz has made both of those things easier. Pros There's a ton of tools for Keyword research, planning, and strategy. Moz is the easiest to use and the most powerful from a strategy and planning perspective. It gives you all the tools you need in a way that's easy to understand, and easy to explain to known analysts. Cons It would be nice if it was more plug-and-play for presentations. Other than that, it's really simple to use and that's honestly my ONLY complaint. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review Source Response from Moz July 30, 2021 Hi CJ, thanks so much for your review! Awesome to know that you find Moz Pro so easy to use, and helpful with your strategy and planning. Great to have you with us. Adnan A. SEO Blogging Information Technology and Services Used the software for: 6-12 months ### "Best tool for SEO purpose" September 8, 2022 5.0 Its the best tool for keyword research and backlinks audit. It is very easy to use and gives you accurate analysis of data. Pros The best thing about this tool is that t provides you the most accurate KD of any keyword as compared to other tools.. Cons It does not provide the accurate search volume of keyword as it does in KD Review Source Response from Moz September 26, 2022 Thank you for the review, Adnan. Wonderful to know you find Moz Pro useful in keyword research and backlink audits. Sergio O. QA - Marketing y Comunicación Internet Used the software for: 1-2 years ### "A complete tool to monitor and improve the SEO strategy for your projects." February 13, 2018 4.0 Pros What I like the most is that is pretty easy to use. I've been using it for a year and my experience is quite good so far because it offers lots of functionalities and it adapts well to different projects. It offers lots of Keywords indicators that allow you to take better decisions. It also gives you advice, new ideas and ways to improve the SEO with keywords. Moz is also really useful analyzing your competitors because it tells you how strong are your domain and your website, based on numerous parameters. Cons Pricing is a bit expensive. It's not very accurate in terms of your rank. I mean, it doesn't tell you the exact number where you are in the search results, it only tells you the range where you belong. It also has limitations on the number of competitors it allows you to compare. This depends on the pricing. It doesn't give you immediate feedback on the changes that you make, you have to wait at least one week to check the results. Review Source VR Verified Reviewer SEO Manager Used the software for: 2+ years ### "Easy to use for SEO" July 9, 2018 5.0 Super easy to use, particularly the backlink research tool, competitor analysis and domain authority tool. Pros Moz Pro is easy to use. I like using this product for back link research, competitor insights, domain authority, rank tracking, as well as local listing audits. Cons The keyword research tool can be a bit wonky, and it often fails to load. I also wish that there were more customizations available for reports. Review Source Vladimir D. Technical SEO Lead Information Technology and Services Used the software for: 2+ years ### "From a Local SEO expert" December 7, 2019 4.0 I'm an SEO export and I've been using Yext for about 4 years. We use it for our franchisee clients that don't want to pay for premium services like Yext. Pros Price. You can easily sync any updates for your business with Moz Local. The platform is very simple and straight forward. I would recommend this tool for business owners with a small budget. Cons Technical issues. I have not the best experience with Moz Local, especially with connecting Moz Local to Google My Business. I would love to see more available directories for sync. Switched from [Yext](https://www.capterra.com/p/140176/Yext/) Yext was too expensive. Review Source DHD David H. D. North America Content Lead Information Technology and Services Used the software for: 2+ years ### "Search Engine Optimization (SEO) tool with basic features" May 28, 2018 3.0 Pros I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features. Cons The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time. Review Source SA Siddhant A. Marketing Head Consumer Goods Used the software for: 1-2 years ### "Must have app for SEO" December 18, 2022 5.0 It has been great. It has helped us analyse our SEO performance in real time Pros MOZ helps to analyse the Domain Authority and also helps to compare against the competitors. It also has a chrome extension which can be used to analyse any website such as it Domain Authority, overall backlinks and other metrics Cons The free plan has some limited functionality but it is understandable Review Source Response from Moz January 5, 2023 Hi Siddhant! Thanks for the wonderful review. Great to know Moz has helped you to analyze SEO performance and competition. Jason B. Director of Marketing Retail Used the software for: 2+ years ### "Incredibly useful tool" May 10, 2018 5.0 This helped our Organic search grow tremendously with some very hard work. Pros SEO Moz has helped me create SEO powerhouses in many industries. Their tools are incredibly useful and easy to understand. Whenever you do not know how to use something, their customer service team is incredible with helping and they get back to you right away. I have been in marketing for many years and I would highly suggest marketers and business owners to use this tool. Cons Sometimes there are so many tools to use that you can forget about some of them. We are fortunately to have a few team members on marketing so each member has specific tasks they pay attention to in Moz. Review Source Similar Products Featured ## Related categories [Website Optimization Tools](https://www.capterra.com/website-optimization-tools-software/)[SEO](https://www.capterra.com/seo-software/)[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.