# Moz Pro Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Moz Pro Software - reviews, pricing plans, popular comparisons to other SEO products and more. Source: https://www.capterra.com/p/152215/Moz-Pro --- # Moz Pro Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Moz Pro ## What is Moz Pro? Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits. ## What is Moz Pro used for? [SEO](https://www.capterra.com/seo-software/)[Link Management Tools](https://www.capterra.com/link-management-tools-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 349 user reviews Reviews sentiment Positive 92% Neutral 7% Negative 1% Pros & cons All-in-one SEO management suite Robust keyword discovery tools High subscription and feature costs Starting price $49 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Moz Pro?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://moz.com&name=Moz Pro) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Moz Pro 4.5 (349) VS. [4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (342) Ease Of Use 4.3 (2,312) Value For Money 4.1 (286) Value For Money 4.2 (1,888) Customer Service 4.5 (252) Customer Service 4.4 (1,695) ## Moz Pro alternatives [4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) Starting price $103.20 Per User, Per Month [4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Highest Rated [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (581)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting price $99.00 Per User, Per Month [Learn More](https://www.capterra.com/p/176340/Ahrefs/) [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,598)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month [Learn More](https://www.capterra.com/p/169007/Wix/) [View all alternatives](https://www.capterra.com/p/152215/Moz-Pro/alternatives/) ## Who uses Moz Pro? Based on Capterra reviews from the past 6 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons All-in-one SEO management suite 94% positive reviews out of 164 Most users report SEO tools help identify site issues, track rankings, and guide optimization for better results. Josias D Social media manager, 11 - 50 employees. "The usability of moz is incredible it offers several tools to facilitate the life of SEO professionals that gives us effective results with an affordable cost" High subscription and feature costs 48% negative reviews out of 82 Some reviewers feel pricing is steep, with extra charges for modules and limited value for small businesses. Robust keyword discovery tools 92% positive reviews out of 37 Most reviewers indicate keyword research features simplify finding, analyzing, and selecting valuable keywords for content. Comprehensive keyword performance monitoring 100% positive reviews out of 33 Most reviewers describe keyword tracking as detailed, easy to use, and vital for monitoring SEO progress. Claire B Web Content Manager, 501 - 1,000 employees. "Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing content and monitor competition." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Keyword Rank Tracking 4.4 (32) 59.38% of 32 reviewers that rated this feature as important or highly important Track positioning in search engines over time Keyword Research Tools 4.6 (32) 62.50% of 32 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Competitive Analysis 4.3 (22) 54.55% of 22 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience Dashboard 4.7 (21) 52.38% of 21 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Audit Management 4.7 (15) 66.67% of 15 reviewers that rated this feature as important or highly important Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws SEO Management 4.6 (15) 73.33% of 15 reviewers that rated this feature as important or highly important Optimize and manage the search engine optimization efforts for a website or digital content Moz Pro 41 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws Discover the total number of backlinks, referring domains, and referring IPs going to a domain Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Organize and group data or items based on various criteria Evaluating strengths and weaknesses of companies with the same target audience Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Visualize and analyze customer experience across all touchpoints and channels Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Manage digital assets Determines the location of a device using GPS or an IP address Integration with Google Analytics to track and report website traffic Identify and respond to unexpected problems or failures (ie. "negative events") Track positioning in search engines over time Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Track and monitor a specific set of keywords Track, analyze and report on click-through rates from URLs Monitoring and organizing references from a webpage to external sites and internal pages Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Arrange tasks based on the level of priority or urgency Highlighting or otherwise flagging areas that require review or change Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Optimize and manage the search engine optimization efforts for a website or digital content Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track visitors and purpose of visits Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.3 (335) 4.3 Based on 335 reviews ## Pricing Value for money 4.1 (286) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/152215/Moz-Pro/pricing/) Starter $49.00 Flat Rate,Per Month Standard $99.00 Flat Rate,Per Month It includes: - 100000 Pages Crawled/Week - 10000 Rows Per Backlink Query - 10000 Rows Per Keyword Query - 100 Keywords Per List - 100 Links Per List - 150 Keyword Queries/Month - 1 Link Tracking Lists - 1 User Seats Included - 200 Rank Checker Queries/Day - 24/7 Support - 300 Keyword Rankings - 3 Campaigns - 5000 Backlink Queries/Month - 5 Keyword Lists - 5 On-Demand Crawls/Month - 60 Performance Metrics: Tracked URL - 6 Performance Metrics: On-Demand Urls/Week - Mobile Rankings - No Speed Crawl - Unlimited On-Page Grader Reports - Unlimited Scheduled Reports Medium $179.00 Flat Rate,Per Month It includes: - 10 Campaigns - 1500 Keyword Rankings - 20000 Backlink Queries/Month - 200 Performance Metrics: Tracked Urls - 200 Rank Checker Queries/Day - 20 Performance Metrics: On-Demand Urls/Week - 24/7 Support - 2 User Seats Included - 30000 Rows Per Keyword Query - 30 Keyword Lists - 30 Link Lists - 30 On-Demand Crawls/Month - 40000 Rows Per Backlink Query - 500000 Pages Crawled/Week - 5000 Keyword Queries/Month - 500 Keywords Per List - 500 Links Per List - Mobile Rankings - Unlimited Branded Reports - Unlimited On-Page Grader Reports - Unlimited Report Templates - Unlimited Scheduled Reports Large $299.00 Flat Rate,Per Month It includes: - 1250000 Pages Crawled/Week - 15000 Keyword Queries/Month - 24/7 Support - 25 Campaigns - 3000 Keyword Rankings - 3 User Seats Included - 50000 Rows Per Backlink Query - 50000 Rows Per Keyword Query - 500 Performance Metrics: Tracked Urls - 500 Rank Checker Queries/Day - 50 Performance Metrics: On-Demand Urls/Week - 60 Keyword Lists - 60 Link Lists - 60 On-Demand Crawls/Month - 70000 Backlink Queries/Month - 750 Keywords Per List - 750 Links Per List - Mobile Rankings - Unlimited Branded Reports - Unlimited On-Page Grader Reports - Unlimited Report Templates - Unlimited Scheduled Reports Value for money 4.1 (286) 4.1 Based on 286 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (252) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (252) 4.5 Based on 252 reviews ## User reviews Overall rating 4.5 Based on 349 reviews Filter by rating 5(204) 4(116) 3(24) 2(3) 1(2) Mentioned topic Sorted by most recent SC Sean C. Marketer Marketing and Advertising ### "Veteran with the regular flaws" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 10, 2025 The biggest thing Moz has going is its name. It earned credibility for being around for so long. The accuracy of these tools is notoriously not fail-proof. I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools. Pros It's one of the first SEO tools, and as a result, it's more reliable. The Keyword research tool is easy to use. Cons 1\. The freemium model is very limited 2. It's not always reliable. On more than one occasion, the keyword and traffic stats weren't accurate Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Angus A. Director Broadcast Media ### "Very solid option for All-in-One Seo management in 2025" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 June 16, 2025 We used Moz Pro for a year after coming across from SE Ranking when they increased their subscription fees substantially. Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools. Ultimately though, we preferred SE Ranking for the price bracket. Pros Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords. Cheaper price than the other top tools. Cons Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are other options that may better suit your needs. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) SE ranking increased their subscription fees substantially. We wanted to try something else at a similar price point. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reasons for choosing Moz Pro Better price than SEMrush, more features than SEO Powersuite Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ML Marmi L. Content and Digital Marketing Specialist E-Learning ### "Multi-campaign SEO trackinng" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 2, 2024 Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets. Pros SEO tracking and multi-campaign management Cons Limited competitor tracking for different regions Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RM Rachel M. Digital Campaign Executive Marketing and Advertising ### "More keywords!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 12, 2024 Moz Pro is a good SEO tool. It helped me improve my website's ranking. Pros Moz Pro has a lot of features that are helpful for SEO. I like the Domain Analysis and Keyword Explorer tools. Cons Moz Pro is expensive. The interface can be confusing at times. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Apurva S. SEO Executive Information Technology and Services ### "Good in Identifying Website Issues " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 5, 2024 It is solving the issue if doing backlink analysis. It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension. Also checking if the website gives do follow or no follow link is easy through extension. Pros What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google. It identifies website issues as they occur. Its interaction with the web analytics tool is rather simple when compared to similar software on the market. Cons It logs out after switching off the pc which is quite annoying something. Needs to be fixed. Otherwise features are amazing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 10, 2024 Thanks for the review, Apurva! It's awesome that you find Moz Pro's website keyword rank tracking tool so helpful. Identifying website issues quickly is definitely a plus. It's great to hear that Moz Pro has been useful for your backlink analysis and that you appreciate features like PA, DA, Spam Score checking, and link attribute identification. Lindsey Raye P. VP of Marketing Events Services ### "Moz Pro is Incredible " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 18, 2024 Pros I loved comparing our site to other competitors in our space to see how we can improve both onsite and off line. Cons Cost of the subscription unfortunately was downside Alternatives considered [Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/) [Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 20, 2024 Thanks for the review, Lindsey! We're happy to know that you find value in comparing your site to competitors and gaining insights into areas for improvement both onsite and offsite. We understand concerns about subscription costs. We continually strive to provide the best value for our users, and your feedback is essential. CB Claire B. Web Content Manager Computer Software ### "Excellent insights into SEO performance" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 21, 2023 Pros Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing content and monitor competition. The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy. Cons Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 20, 2024 Thanks for the review, Claire. We're thrilled to hear that Moz Pro has provided you with excellent insights into SEO performance and has been a valuable tool for identifying, prioritizing keywords, and improving content rankings. We appreciate your feedback on True Competitor results, we'll be sure to share that with the team. If you have any further suggestions or if there's anything else we can assist you with, please feel free to reach out at help@moz.com. Marco Genaro P. Founder Marketing and Advertising ### "Useful, but I prefer other similar tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 November 30, 2023 I had a good experience with them. Nevertheless, I wouldn't pay for it. Price is very similar to Ahrefs/SemRush and I would rather invest in those. I would consider it if the tool would be 30%-40% cheaper. Pros Most of the features are useful. Nothing to say about that. Keyword tracking, reporting, competitors analysis. All is useful either for freelance SEO consultants and agencies either for On-house SEO consultants. What I like the most about Moz if the Domain Authority metric. Cons I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for. Also, the price is similar to other similar tools that have more and better features (Ahrefs or SemRush). Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [Semrush](https://www.capterra.com/p/151962/SEMrush/) I usually rely on SemRush and Ahrefs. I tried Moz, but went back to those. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 5, 2023 Thanks for sharing your thoughts, Marco! We're glad you find most of our features useful, especially for keyword tracking, reporting, and competitor analysis. The love for Domain Authority is mutual! Noted about the UX. We're continually working on making it more user-friendly. Regarding pricing, we understand your perspective, and we're dedicated to providing value that matches and exceeds expectations. If you have more insights or suggestions, feel free to reach out by email at help@moz.com. We're here to enhance your experience! AU Anonymous User Owner Apparel & Fashion ### "SEO Ranking Getting Better!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 26, 2023 Pros The platform is robust and even after using it for a while, I'm still finding new features to explore. It definitely gives me the info I need to help improve my SEO ranking. Cons Finding things in the navigation set up can be a little challenging. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 5, 2023 Thanks for the review! Thrilled to hear your SEO ranking is on the up with Moz Pro. We're stoked you're discovering new features even after using it for a while. That's the magic of Moz Pro! Noted about the navigation. We're always working to make it smoother for you. If you ever need help finding your way, our support team is here. Just email us at help@moz.com Keep rocking those SEO improvements! AU Anonymous User content strategist SEO Marketing and Advertising ### "Moz Pro : l'outil SEO tout-en-un pour réussir votre stratégie de référencement en ligne" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 26, 2023 Je recommande fortement Moz Pro à tous les professionnels du marketing qui souhaitent optimiser leur stratégie de visibilité, car il est efficace, il vous fera gagner du temps. Pros J'ai utilisé Moz pour rechercher et analyser des mots-clés en vue de mettre en place une stratégie de visibilité. J'ai été séduit par la précision les résultats obtenus. L'outil offre des mots-clés pertinents, précise le volume de recherche et révèle le taux de compétitivité. Cons Moz Pro offre certes des fonctionnalités exceptionnelles pour booster la visibilité d'un site, mais il présente un plan d'abonnement un peu élevé. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) Pour faire un suivi de position sur le moteur de recherche Google et effectuer la gestion des audits. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 29, 2023 Thanks for the review! We're happy to hear that Moz Pro has been precise and effective in your keyword research and visibility strategy. We understand your point about the subscription cost and appreciate your feedback. If you have more insights or questions in the future, don't hesitate to reach out. We're here to support your SEO efforts and help you save time while optimizing your strategy! [View all Reviews](https://www.capterra.com/p/152215/Moz-Pro/reviews/) Popular comparisons [Semrush vs Moz Pro](https://www.capterra.com/compare/151962-152215/SEMrush-vs-Moz-Pro)[Ahrefs vs Moz Pro](https://www.capterra.com/compare/152215-176340/Moz-Pro-vs-Ahrefs)[Wix vs Moz Pro](https://www.capterra.com/compare/152215-169007/Moz-Pro-vs-Wix)[AccuRanker vs Moz Pro](https://www.capterra.com/compare/149278-152215/AccuRanker-vs-Moz-Pro)[Screpy vs Moz Pro](https://www.capterra.com/compare/152215-209021/Moz-Pro-vs-Screpy) [Google Search Console vs Moz Pro](https://www.capterra.com/compare/152215-210297/Moz-Pro-vs-Google-Search-Console)[SE Ranking vs Moz Pro](https://www.capterra.com/compare/142169-152215/SE-Ranking-vs-Moz-Pro)[SpyFu vs Moz Pro](https://www.capterra.com/compare/152215-156579/Moz-Pro-vs-SpyFu)[Wincher vs Moz Pro](https://www.capterra.com/compare/152215-202420/Moz-Pro-vs-Wincher)[Screaming Frog SEO Spider vs Moz Pro](https://www.capterra.com/compare/152215-185765/Moz-Pro-vs-Screaming-Frog-SEO-Spider)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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