--- title: "WhatConverts Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about WhatConverts Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more." source_url: "https://www.capterra.com/p/152001/WhatConverts/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # WhatConverts Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) WhatConverts ## What is WhatConverts? WhatConverts is a Campaign Management and Lead Tracking tool built for marketers and business owners, designed to help you prove and enhance your marketing ROI. Send qualified call conversions directly to Google Ads and GA4 through our direct integrations. Auto-qualify, categorize, and value leads with Lead Intelligence, and discover which campaigns, landing pages, or keywords generate the best leads. Trusted by over 2,000 PPC marketing agencies and 75,000 advertisers. ## What is WhatConverts used for? [Call Tracking](https://www.capterra.com/call-tracking-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 50 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $30 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## WhatConverts alternatives Highest Rated [5.0 (76)](https://www.capterra.com/p/156125/Phonexa/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/152001/WhatConverts/alternatives/) ## FAQs about WhatConverts Overview ### What problems does WhatConverts solve? WhatConverts solves fragmented lead attribution by bringing calls, web forms, chats, social leads, and landing-page conversions into one dashboard. Marketing agencies, SEO/PPC specialists, and client-facing teams use it to identify lead sources, connect keywords and campaigns to outcomes, report ROI, send lead notifications, and give clients transparent access to results. Answer based on 20 reviews Overview ### Which roles and teams benefit most from WhatConverts? WhatConverts is most used by marketing teams, including digital marketers, PPC specialists, SEO managers, and marketing directors, who track call and lead sources to assess campaign performance. Agency owners, CEOs, presidents, and other executives use reporting to monitor lead generation, while project managers and web developers support attribution setup and client reporting. Answer based on 49 reviews Overview ### What company size and specific industries is WhatConverts built for? WhatConverts is designed for digital marketing agencies and companies that need a full view of marketing performance. It fits organizations of different sizes that want to track results across campaigns and understand which marketing efforts drive leads and conversions. Features and Usability ### What are the key features of WhatConverts? WhatConverts includes core multi-channel data collection and customer journey mapping, with lead tracking across calls, web forms, chats, and social leads. Its call tracking features include call recording and source attribution, while dashboards and reporting connect lead data, campaign performance, keywords, and ROI for conversion analysis. Answer based on 32 reviews Pricing ### How much does it cost and what fees or limitations are included? WhatConverts starts at $30 per month for Call Tracking, which includes $30 free usage credit and a free trial. Plus costs $60 per user/month, Pro is $100 flat rate, Elite is $160 flat rate, and the Agency Plan is $500 monthly with unlimited accounts and $250 free usage credit. Answer based on 7 reviews Integrations ### Which third-party tools and platforms does WhatConverts integrate with? WhatConverts integrates with over 30 third-party tools and platforms, including Google Ads, Google Analytics, Google Tag Manager, Facebook, Bing Ads, Airtable, Calendly, LiveChat, AgencyAnalytics, and Make. It also connects with Brevo Customer Data Platform, Data Studio, Grasshopper, HighLevel, Jobber, and JobNimbus. Answer based on 6 reviews Getting Started and Support ### What training and onboarding options does WhatConverts offer? WhatConverts provides live online sessions, webinars, documentation, and videos for training. Live online sessions and webinars support guided instruction, while documentation and videos give teams written and visual reference materials for self-paced learning and review. Answer based on 1 reviews Getting Started and Support ### What customer support options does WhatConverts offer, and how do users rate the experience? WhatConverts offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users generally describe support as fast, knowledgeable, patient, and thorough, with clear answers and hands-on setup help. Some users note that advanced configuration can require contacting support or limit self-service edits, but report helpful resolutions. Answer based on 39 reviews Client support ### How good is WhatConverts customer support? WhatConverts provides responsive, knowledgeable customer support that helps agencies resolve setup and technical questions quickly. Marketing teams often value clear explanations, help during implementation, and assistance outside standard hours. The platform remains intuitive for many users, though agencies managing varied client tools may still need extra technical work for integrations. Answer based on 20 reviews ## Features AI summary Based on 4,141 Campaign Management reviews Capterra reviewers point to the following as the campaign management features buyers care about most: - **Email Management** (**56%** of reviewers rated this feature as critical) - **Email Marketing** (**67%**) - **Campaign Scheduling** (**58%**) WhatConverts includes other capabilities that reviewers also rate as important, including **Contact Management** (**50%**) and **Lead Management** (**49%**). Together, these features give teams a clearer view of incoming prospects, make it easier to organize customer details, and help businesses track, follow up on, and manage leads more effectively. Lead Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Call Recording 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Record the audio of phone conversations for quality assurance purposes Call Routing 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Sends voice calls to a specific queue based on predetermined criteria Call Tracking Metrics 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Measure campaign influence through collection of keyword tracking and revenue sources Conversion Tracking 4.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Lead Capture 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers WhatConverts 64 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Reporting: Generate one-off reports that meet information requirements - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Automatic Call Distribution: Distribute/route/connect calls - Call Monitoring: Listen to live phone conversations for the purpose of training and assessing agent performance - Call Recording: Record the audio of phone conversations for quality assurance purposes - Call Reporting: Track and report on all incoming and outgoing calls - Call Routing: Sends voice calls to a specific queue based on predetermined criteria - Call Scoring: Each call is assigned a score based on predetermined criteria, such as the quality of the call or the likelihood of conversion. - Call Tracking Metrics: Measure campaign influence through collection of keyword tracking and revenue sources - Call Transcription: Voice conversion to text - Call Whispering: Displays a personalized message to the receiver of the call, offering details about the reason or origin of the call. - Caller ID: Identify the number and contact information of a caller before answering the phone - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Chat/Messaging: Communicate using direct chat or messages within the system - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Scoring: Adjust the weighting of various scoring criteria to control how scores are calculated - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - IVR: Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Voice Mail: Computer-based system that allows users to send and receive voice messages - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.8 (50) 4.8 Based on 50 reviews ## Pricing Value for money 5.0 (45) Free Trial [View pricing plan details](https://www.capterra.com/p/152001/WhatConverts/pricing/) Call Tracking $30.00 Other,Per Month It includes: - Track Calls - Instant Call Tracking Numbers - Dynamic Number Insertion - Call Tracking & Recording Plus $60.00 Per User,Per Month It includes: - API Access and Bing - Call Flows - Call Tracking & Recording - Campaign & Keyword Reporting - Dynamic Number Insertion - Forms and Chat - Google Ads & Analytics Integration - Instant Call Tracking Numbers - Track Calls Pro $100.00 Flat Rate,Per Month It includes: - API Access - Call Flows - Call Tracking & Recording - Campaign & Keyword Reporting - Client Account Access - Dynamic Number Insertion - Forms and Chat - Google Ads & Analytics Integration - HIPAA - Instant Call Tracking Numbers - Report Builder - Scheduled Reports - Track Calls Elite $160.00 Flat Rate,Per Month It includes: - API Access - Call Flows - Call Tracking & Recording - Campaign & Keyword Reporting - Client Account Access - Dynamic Number Insertion - Forms and Chat - Google Ads & Analytics Integration - HIPAA - Instant Call Tracking Numbers - Report Builder - Scheduled Reports - Track Calls - Customer Journey - Multi-click Marketing Attribution - Pages Visited - Lead Intelligence Agency Plan $500.00 Other,Per Month It includes: - Track Calls, Forms and Chat - Campaign & Keyword Reporting - API Access - Multi-click Marketing Attribution - Customer Journey Value for money 5.0 (45) 5.0 Based on 45 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Airtable](https://www.capterra.com/p/146652/Airtable/)[ LiveChat](https://www.capterra.com/p/62194/LiveChat/)[ Jobber](https://www.capterra.com/p/127994/Jobber/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ AccuLynx](https://www.capterra.com/p/116187/Acculynx/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (49) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (49) 4.9 Based on 49 reviews ## User reviews Overall rating 4.9 Based on 50 reviews Filter by rating Counts reflect reviews available in this feed. 5(45) 4(5) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Michael L. Lead Search Engine Marketing Consultant Used the software for: 3-5 years ### "WhatConverts is the comprehensive lead tracking solution marketers previously only dreamed of." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 28, 2018 WhatConverts has been a godsend as far as providing added transparency for our clients and streamlining what used to be a rather time-consuming process of configuring conversion tracking across countless platforms and ad campaigns. Using the incredibly simple yet comprehensive dashboard, we are able to quickly and easily show our clients true ROI from their marketing efforts, and that has proven to be invaluable. Client retention rates and overall client satisfaction have gone through the roof and only continue to improve as the WhatConverts platform continues to evolve and grow. We are looking forward to many years of hand-in-hand growth with WhatConverts by our side. THANK YOU! Pros The ease of use, robust tracking solutions, and unparalleled value WhatConverts provides is second to none. We've utilized other tracking solutions in the past, but none have been as simple to set up or provided as user-friendly of an interface as WhatConverts. With all of that said, the best part of WhatConverts is the customer support provided by his staff. I may have never met them in person, but they truly feel like a friend that is always there to help. Any time we have questions or feedback, they provide lightning fast responses that are clear and concise. Cons Only writing this sentence because a response in this field was required. We've been using WhatConverts for quite a while now and I honestly am sitting here struggling to think of a con. DM Digital Marketing Coordinator Digital Marketing Coordinator Used the software for: Less than 1 year ### "Great product with newly improved documentation" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 20, 2020 Pros The most important thing for us is being able to track calls, form submissions, facebook leads, Leadpage/unbounce submissions, and chats - WhatConverts allows us to do this all. Additionally, we (and our clients), love being able to see which paid keywords are driving sales. They also have incredibly helpful support staff. Cons Prior to 2020, their documentation was old and a bit outdated. The initial set up was more difficult than it probably needed to be, however, they've recently updated their website/documentation and it's much, much better. DM Digital Marketer Digital Marketer Used the software for: I used a free trial ### "Doent work properly" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 January 27, 2021 Pros What it promises to offer, easy to navigate dashboard Cons I have been on call with your sales team a few times and the software still cant track conversions properly and traffic source of leads along with keywords. Kayla T. Digital Strategist Used the software for: Less than 1 year ### "Excellent product and EVEN BETTER customer service." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 17, 2018 Lead source tracking - using phone tracking and web form tracking. Lead notification emails. A tool for clients to track quote and sales values that link directly to leads. Whitelabel dashboard for clients to log into for realtime reporting. Simple (one line code) integration on all sites. Great value for the price. Unlimited accounts and agency users. Lead page and landing page information. Independent cookie tracking maintained outside of Google's algorithm. Unique/Repeat user data. The list truly goes on... Pros We were looking for one tool with online form tracking that pulls channel information for each lead. We also needed something we could loop into our traditional (offline) media efforts and call tracking is a classic option and WhatConverts does it in a way that brings us into the world of digital reporting. I could not be happier with our experience using this tool, setting it up, the cost is so reasonable and the value is exceptional. The tool checks every box we need, including a whitelabel, independent login option for our agency members and every individual client. The best part, though, has been the kindness and expediency of the support team. I have had numerous questions to quickly familiarize myself. Not that anything is particularly difficult to figure out, but I want it to be right and for us to use this tool to its full capacity. And their team gets back to me with a wonderful explanation immediately (even after hours). The integration is simple and the dashboard is beautiful. This is quickly becoming a feature we present our clients that they get excited about and won't know how to live without. Thank you! Cons None. There are few features I've requested (automated quote/sales value based on criteria from form fill outs) - but their response is never "we can't do that", but rather "we'll put it in the queue". Carlos M. Sr Manager Used the software for: 1-3 years ### "WhatConverts keeps your numbers in your client's face" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 5, 2023 We love this, we attribute a great deal of our success to this tool Pros You can integrate it with almost anything, the clients absolutely love it and become even more involved. It makes many client relationship easier Cons A bit hard to get the reports at first but you get the hang of it after a few weeks FA Founder and Managing Director Founder and Managing Director Used the software for: Less than 1 year ### "Gain confidence in your sales and marketing systems" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 5, 2019 Our agency's biggest problem is that our clients have different tools and none of them track leads effectively. Also, many leads actually call our clients so all of the results from phone calls are not being captured. Pros The tool was very easy to get set up and tracking leads. I didn't know all of the features at first, but love that I can see how many calls were answered and even hear a recording of every call if needed. Their customer service team goes above and beyond and makes the process really easy. Cons I'm a newer user and don't have any complaints as of yet. I do anticipate that it will take some time to get WhatConverts fully integrated with my client's tools. As an agency, our clients are all using different tools and have different levels of sophistication. That isn't a concern with WhatConverts but it adds more technical work on our agencies side. Daniel M. CEO Used the software for: Less than 1 year ### "Super happy with the product that What Converts has put together for lead and conversion tracking." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 3, 2018 Transparent and correct conversion tracking data. The ability to listen to phone calls we have generated from our marketing efforts and also see what traffic sources are working best. Pros It is easy to use, the UI is great, it integrates with everything I need it to (Google AdWords, Analytics, Agency Analytics, etc.) Love how easy it is to track leads and see which ones are unique and which are repeat visitors. Cons Any problems I have had, the support team has helped me almost instantly, so no cons there really. It is also adding a number of new features. MM Marketing Manager Marketing Manager Used the software for: Less than 1 year ### "Fantastic product and even better customer support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 25, 2018 Better ROI for our marketing activities Pros Ease of use, visually easy to understand, fab customer support, monitors our daily leads with great accuracy and provides us with invaluable data for every day marketing decisions Cons Nothing bad to say about this at all. Really enjoy using this software and gives us great visibility on our ROI Heather H. Digital Account Manager Used the software for: Less than 1 year ### "The best-quality, easiest-to-use tracking software I'd used to date!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 5, 2018 Pros It loads quickly (I've used numerous lead tracking software prior to this one and almost always experienced high loading times) and it is very clean and easy to navigate. It's quite simple to setup too! Very intuitive! Cons I did like the navigation menu when it was along the top a little better vs. the current side menu. I don't have a widescreen monitor, so I now need to sidescroll to see my full dashboard. Morgan B. Digital Strategist Used the software for: Less than 1 year ### "Great way to keep track of lead source" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 23, 2019 We are able to 100% prove our worth to our clients by pinpointing lead sources and quality. The reports are helpful and if you are looking to centrally track form fills and calls it's a great platform. Pros We have had tons of issues attributing specific leads to specific channels. WhatConverts has been such a huge help for us to see lead quality and lead sources for our campaigns. When we dont have client site access it's very helpful for us to be able to read form fills in the WC platform and see where that form fill came from. Cons Form tracking and call tracking set up is not very intuitive, as is field mapping for the dashboard. It's a little clunky and complicated. [View all Reviews](https://www.capterra.com/p/152001/WhatConverts/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [CallRail vs WhatConverts](https://www.capterra.com/compare/141829-152001/CallRail-vs-WhatConverts)