# Semrush Pricing 2026 | Capterra > Learn more about Semrush pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/151962/SEMrush/pricing --- # Pricing for Semrush [4.6 (2317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Write a Review! ## [Semrush](https://www.capterra.com/p/151962/SEMrush/) has **6** pricing plans - Yes, has free trial - Yes, has free version **Credit Card Required:** Yes **Discount:** By Plan Frequency ### Pro $139.95 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Pro plan includes: - 500 Keywords to Track and Keyword - 5 Projects - Domain and Backlink Analytics ### Guru $249.95 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Guru plan includes: - 1500 Keywords to Track - 15 Projects - Content Marketing Platform and Google Data Studio Integration - Domain and Backlink Analytics - Historical Data ### Business $499.95 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Business plan includes: - 5000 Keywords to Track - 50 Projects - API Access and Google Data Studio Integration - Content Marketing Platform - Domain and Backlink Analytics ### Semrush One Starter $199 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Semrush One Starter plan includes: - 5 websites to monitor - 500 keywords to track daily - Keyword research and optimization tools - Competitors insights tools - MCP access ### Semrush One Pro+ $299 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Semrush One Pro+ plan includes: - All Starter features plus: - 15 websites to monitor - 1,500 keywords to track daily - Historical SEO data - Content optimization ### Semrush One Advanced $549 **Pricing Model:** Flat Rate **Payment Frequency:** Per Month Semrush One Advanced plan includes: - All Pro+ features plus: - 40 websites to monitor - 5,000 keywords to track daily - SEO share of voice - Expanded MCP and API data access ## Popular alternatives to [Semrush](https://www.capterra.com/p/151962/SEMrush/) Looking to learn more about SEO software similar to Semrush? 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Pricing RatingN/A Value For Money[4.2(2317)](https://www.capterra.com/p/151962/SEMrush/reviews/) Pros Cons [Read All 2317 Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) Read Full Reviews Below John P. Transport Broker Transportation/Trucking/Railroad, 11-50 employees Used the software for: 2+ years ** Overall Rating 5.0 ** Ease of Use 5.0 Features 4.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra January 30, 2026 "Boosting traffic to our transport company." **Overall:** Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner. **Pros:** The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment. **Cons:** It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional. Allison G. Marketing Strategy Consultant Marketing and Advertising, Self-employed Used the software for: I used a free trial ** Overall Rating 1.0 ** Ease of Use 1.0 Customer Service 1.0 Features 1.0 Value for Money 1.0 Reviewer Source Source: Capterra January 14, 2026 "Horrendous Customer Service and Shady Practices" **Overall:** Horrible customer service. They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're supposed to do. Their policies are highly illegal. I'm sharing because I don't want others to have to deal with the same things I did. **Pros:** I used it for a short time during my trial period. There are other websites out there that have similar features. **Cons:** Semrush is absolutely horrendous when it comes to customer service. I am not the only one (look at Google reviews). I cancelled during their free trial period with plenty of time to spare and they still charged me hundreds of dollars. They are refusing to return the money and are using shady practices to give me the run around. It is highly illegal due to the FTC's one-click to cancel law. Do not give them business. They've been reported to the authorities and to the Federal Trade Commission. [Read All 2317 Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)