# Xtremepush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Xtremepush the right Marketing Automation solution for you? Explore 54 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151231/Xtremepush/reviews --- Xtremepush 4.5 (54) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Xtremepush Ease of use 4.5 Customer Service 4.5 ## Pros and Cons in Reviews Evan B Head of CRMGambling & Casinos, 51 - 200 employeesUsed the software for: More than 2 years. “It handles core campaign and engagement needs well, is stable in day to day use, and fits nicely into a wider CRM stack, even if there are areas where reporting and usability could be improved.“ January 7, 2026 JM Joshua M Direction of CRMGambling & Casinos, 51 - 200 employeesUsed the software for: More than 2 years. “It's not Xtremepush's fault, but we haven't been able to take full advantage of what XP has to offer.“ January 13, 2026 MB Manuela B Head of Product MarketingGambling & Casinos, 501 - 1,000 employeesUsed the software for: More than 2 years. “Xtremepush stands out because it lets businesses manage customer communication across multiple channels (push notifications, SMS, email, in-app messages, web notifications, etc) from a single platform with real-time data driving decision-making.“ January 8, 2026 AC Alessio C CMR managerGambling & Casinos, 501 - 1,000 employeesUsed the software for: More than 2 years. “not sure if it is related to the xtremepush or my crm tool, but i cannot change any campaign title because it wont be updated in my crm, so every time i have to clone it.“ May 24, 2024 DW Dan W Senior Marketing ExecutiveGambling & Casinos, 51 - 200 employeesUsed the software for: 1-2 years. “XP has been used mainly for market automation / email & SMS marketing in terms of being the foundation of CRM the platform works perfectly for that.“ January 8, 2026 NN Nicolas N Finance DirectorGambling & Casinos, 51 - 200 employeesUsed the software for: 1-2 years. “Some issues while sending OTP.“ January 8, 2026 DW Dan W Senior Marketing ExecutiveGambling & Casinos, 51 - 200 employeesUsed the software for: 1-2 years. “Required developments for implementing a failsafe on the test send functionality we're added quickly, as a priority and with ease.“ January 8, 2026 JM Joshua M Direction of CRMGambling & Casinos, 51 - 200 employeesUsed the software for: More than 2 years. “Lack of a full integration with us.“ January 13, 2026 ## Showing most helpful reviews Showing 1-25 of 54 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mandisiwe N. Content Manager Gambling & Casinos Used the software for: Less than 6 months ### "Efficient Push, SMS & Email in One Place" September 23, 2025 5.0 Xtremepush has helped streamline how we connect with our audience across multiple channels. It saves time by centralising push, SMS, and email campaigns and gives us good insights into open rates and engagement. Once you learn your way around, it becomes straightforward to build and launch campaigns quickly. Support has been responsive when needed, and the tool has become an important part of our digital marketing stack. Pros Xtremepush is a powerful tool for managing CRM campaigns at scale. I like that it’s easy to set up push notifications, segment audiences, and personalise messages. The platform makes it simple to send SMS, email, and app notifications from one place, and reporting helps track performance in real time. It’s reliable once you’re in, and integrates smoothly with our workflows. Cons Logging in can be tricky if you don’t have access to your phone or authenticator app, which can slow you down. The interface could also feel overwhelming at first until you get used to where everything sits. More flexible editing options in the message builder would be helpful. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Was not an all in one platform, found that I had to switch in between Review Source JM Joshua M. Direction of CRM Gambling & Casinos Used the software for: 2+ years ### "XP review 2026" January 13, 2026 5.0 For our needs, XP has been amazing. Right now, we can only do the bar minimal with XP. But when given the chance, I want to experience everything XP has to offer. Pros Value for the money is excellent. They don't over charge for additional support. Customer support is excellent. \[sensitive content hidden\], our account manager, has been nothing but supportive for every need. Cons Lack of a full integration with us. It's not Xtremepush's fault, but we haven't been able to take full advantage of what XP has to offer. Alternatives considered [Optimove](https://www.capterra.com/p/131771/Optimove/) Reason for choosing Xtremepush We had to choose both. We went with XP first but found out that we couldnt do much with the product. So we were forced to integrate Optimove as well. Review Source IS Imogen S. CRM Executive Gambling & Casinos Used the software for: 1-2 years ### "Xtremepush has great capabilities!" July 14, 2025 3.0 Easy to use and simple! Really good software with some great capabilities. Great support team also which helps things run smoothly. Pros I enjoyed the capabilities and ability to test different segments with new campaigns. I also liked the reporting aspect shown on the dashboard for each campaign, e.g. sent, delivered, clicks, opens etc. Cons The limitations with automated campaigns and introductions into using AI as a form of testing timings, audiences etc. Review Source AW Alun W. Marketing and Communications Manager Non-Profit Organization Management Used the software for: 2+ years ### "Long term user review" January 8, 2026 4.0 We have used Xtremepush for years & are really satisfied with the service provided & value for money Pros A really affordable, easy to use platform, with accessible technical support available from the team Cons Some additional reporting function and tools such as resending to non-opens would add to the useful tools. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Xtremepush Purely on a cost basis, but the ease of use on demo also helped. Review Source MH Michael H. Senior Manager Marketing Gambling & Casinos Used the software for: 1-2 years ### "Love the Product, Highly recommend!" October 13, 2025 5.0 Very easy to use, sleek, helpful when I need assistance. Coming from a previous push provider this is an upgrade. Looking forward to being deeper integrated into the product. Pros Ease of use, potential for deeper integrations has me excited (including deeper more robust analyzations of thunderbite related campaigns we run) Cons I could use a tutorial of how to use the product deeper than what I currently use in my day to day role (mainly daily pushes on a sportsbook product). Switched from [Pushwoosh](https://www.capterra.com/p/163449/Pushwoosh/) Cost and the previous product was clunky and old Review Source JM James M. Operations Director Gambling & Casinos Used the software for: Less than 6 months ### "BETESPECIAL" June 18, 2025 5.0 Extremely satisfactory from the ongoing onboarding project, to the continued support and education received from the account manager Pros The relatively smooth onboarding and the how quickly you get up to speed with the product due to its ease to operate, and the comprehensive user guides. Cons At this stage nothing major, apart from the fact that I had to keep reminding to always double save after adding or editing new templates to the template builder. Switched from [Optimise Partner Platform](https://www.capterra.com/p/10016236/Optimise-Partner-Platform/) Launching a new brand in Brazil under a different licence holder Review Source DW Dan W. Senior Marketing Executive Gambling & Casinos Used the software for: 1-2 years ### "A great foundation" January 8, 2026 4.0 XP has been used mainly for market automation / email & SMS marketing in terms of being the foundation of CRM the platform works perfectly for that. The platform is used on a daily basis and the user-face makes this a seamless task. Pros The UX of the system is extremely user friendly, setting up campaigns from scratch, including automations is also ideal. Customer/ client support from our account manager is strong, any issues are looked into with speed and ease. Required developments for implementing a failsafe on the test send functionality we're added quickly, as a priority and with ease. This was a huge help to our future operations and allows us to mitigate risk in the day to day. Cons It's not a particular fault with XP itself (maybe more our contract), but i'd like it to be more of a seamless one-stop-shop that's integrated with our site content / CMS. All personalization available within the XP should be reflected to customers on their usage of our sites, ie. Displays should differ for lapsed customers (for example). I also think there's some limitations when it comes to reporting, a major example for me is within automations. we should clearly be able to tell at which point in a customer journey or automation customers are falling out, therefore allowing us to make any necessary optimisations. I'd like to see more dynamic field functionality available in within campaigns, again contributing to a higher degree of personalisation for the customer, that also requires less manual input from our team. Review Source DH Darian H. CRM Executive Gambling & Casinos Used the software for: 1-2 years ### "Powerful and Flexible CRM Platform" January 8, 2026 4.0 Overall, Xtremepush is a solid and powerful platform, but there’s definitely a learning curve. It works best if you’re hands-on and comfortable with testing and checking logic carefully. It can be frustrating at times, but once you know its quirks, it gives you a lot of control and makes it possible to run really targeted, effective campaigns. Pros Xtremepush is really strong when it comes to segmentation and campaign flexibility. You can get very granular with targeting across email, SMS and onsite, which is great for running more complex promos and lifecycle campaigns. Once you understand how the logic works, it can handle pretty much anything you throw at it. It’s also reliable at scale, and support are generally quick to respond and helpful when something isn’t behaving as expected. Cons The main downside is that it’s not very intuitive. Campaign logic can be easy to trip up on, and small mistakes in things like date rules or triggers can cause campaigns to behave in ways you didn’t expect. It’s not always obvious why something happened, so troubleshooting can take time and often needs support involved. Some processes feel more manual than they should be. Review Source eK evangelos K. CRM manager Gambling & Casinos Used the software for: 2+ years ### "Reliable Real-Time CRM Tool" January 8, 2026 4.0 Overall a reliable and user-friendly platform with strong real-time engagement and omnichannel capabilities, though it lacks deeper advanced analytics for more complex CRM strategies. Pros Xtremepush stands out for its strong real-time engagement capabilities, allowing immediate reaction to player behavior through automated triggers. The omnichannel approach simplifies campaign execution across push, email, SMS, and in-app messaging, while the user-friendly interface enables fast setup and efficient day-to-day CRM operations without heavy technical dependency. Cons Xtremepush has limited advanced analytics and reporting capabilities, which can be restrictive for deeper performance analysis and long-term CRM strategy evaluation. Customization options for complex segmentation, data modeling, and KPI tracking are relatively basic, making it less suitable for highly data-driven teams that rely on granular insights. Review Source VR Verified Reviewer Head of CRM Gambling & Casinos Used the software for: 2+ years ### "Solid, reliable CRM platform for day to day engagement" January 7, 2026 4.0 Overall it has been a solid and dependable CRM tool. It handles core campaign and engagement needs well, is stable in day to day use, and fits nicely into a wider CRM stack, even if there are areas where reporting and usability could be improved. Pros Easy to use day to day, reliable for campaign execution, and gives good visibility over customer behaviour. It supports fast setup, targeting is flexible, and it does what you need without unnecessary complexity. Cons Reporting can feel a bit limited without extra work, and some areas of the UI are not as intuitive as they could be. More flexibility in dashboards and exports would be useful. Review Source SB Shreya B. Assistant Marketing Manager Gambling & Casinos Used the software for: 2+ years ### "Xtremepush Review " September 18, 2025 5.0 It has been a great experience working with the team so far. We get quick responses and great service around. Pros The customer support and ease of use, the client support is top notch. Value for money with all the advancements. Cons N/A There is nothing that I can think of that I don't like about Xtremepush, always had a great experience. Review Source KM Kevin M. Product owner Retail Used the software for: 2+ years ### "Really improved our ability to engage with customers" June 13, 2024 5.0 Overall the XP team have been a pleasure to work with and have always been on hand to handle any of the issues that have ever arisen Pros The XP platform has helped our organisation to create and engage in customer relationships driven by personal data. Cons Customisation of UI/UX of inbox channel etc is additional work Review Source AC Alessio C. CMR manager Gambling & Casinos Used the software for: 2+ years ### "Xtremepush for marketing campaigns " May 24, 2024 4.0 My overall experience with XtremePush has been highly positive. The platform stands out for its versatility and comprehensive feature set, making it a valuable tool for enhancing customer engagement. Pros Overall, XtremePush is a powerful platform for businesses looking to elevate their customer engagement and retention strategies, provided they are prepared to invest the time and resources required to fully leverage its capabilities. The platform boasts a very intuitive layout, making it easy to learn and navigate, even for new users. This user-friendly design significantly reduces the learning curve, allowing marketers to quickly harness its powerful features. Cons not sure if it is related to the xtremepush or my crm tool, but i cannot change any campaign title because it wont be updated in my crm, so every time i have to clone it. Review Source DD Dominika D. CRM Manager Gambling & Casinos Used the software for: 6-12 months ### "Great tool for marketing automation" May 24, 2024 5.0 Pros \- ease of use, user-friendly interface - smooth integration with internal bonus system / other tools - very flexible when it comes to creating new data attributes - great for CRM journeys automation Cons When it comes to Customer Support, their time to resolution could be improved. Sometimes the tool gets slow especially when building complex segmentation (when many segments are nested within a segment). Overall product impression is very positive though. Review Source SB Sven B. Product Manager Entertainment Used the software for: 2+ years ### "Great all in one solutions for emails and push notifications" May 24, 2024 4.0 Overall, it is a great tool for customer engagement and I would recommend it to anyone who need to cover multiple use cases. Pros I like that it enables me to send personalized emails to our customer base, fetch dynamic content and send it to customers, send push notifications to re-engage customers, and inbox messages inside the app. It is simple to use, but still a powerful tool. You can upload any template that you like. Cons UI could be more modernised, but I think I saw that they are working on changing things up Review Source MG Marcin G. CRM and Marketing Automation Specialist Gambling & Casinos Used the software for: 2+ years ### "Great tool for marketing automation" May 28, 2024 4.0 Pros Xtreme is easy to use and guarantees easy access to advanced analytics that allow you to optimize your marketing activities. Cons Customer support in bug reports. It happened that I received information that the error had been fixed, but in fact it had not happened. Review Source MS Maryna S. Senior CRM Specialist Gambling & Casinos Used the software for: 2+ years ### "Simple and easy to use app" May 28, 2024 5.0 Pros Step by step guide during the setting of campaigns Cons Waiting time for segments to be calculated Review Source FS Fernanda S. Marketing Compliance Executive Gambling & Casinos Used the software for: 6-12 months ### "Compliance Reviews" May 24, 2024 4.0 I use Xtremepush to check on campaigns and I believe that it is the best way to keep track of all the communication being sent to customers from a compliance point. Pros I like that as a non marketing professional that has to use the platform I can easily navigate the platform without much training. Cons It's still pretty complicated to use for people that are junior or not too familiar with such tools. Review Source MF Malcolm F. Bingo and Gamification Manager Gambling & Casinos Used the software for: 2+ years ### "Bingo and Gamification Product Manager" July 13, 2025 5.0 We are now in our third year working with XtremePush, having originally joined as a legacy Thunderbite client. The transition has been seamless, and the combination of ongoing support from the original team alongside the wider XtremePush team and product suite has been the right fit for our business. I appreciate how well the collaboration works in practice, and I am genuinely looking forward to future projects — particularly exploring how AI can enhance the extensive range of products they offer. Pros What stands out most is the quality of the team and the excellent support they provide. Whether we’re implementing one of their many gamification features or working on the development and delivery of a bespoke campaign, the XtremePush team are always professional, responsive, and collaborative. They genuinely treat us as an extension of their own business, which makes a significant difference when managing complex, multi-channel projects. Cons That we don't get to meet up more often and celebrate our successes. We do get to meet up once a year at their annual London Summit, which is an amazing event, but I would love more events like this to help us strengthen the partnership further and celebrate our joint successes. Review Source VP Vikyath P. Senior Marketing Manager Gambling & Casinos Used the software for: 1-2 years ### "Great tool compared to others in the market" September 23, 2025 5.0 Great. It is easy to use. I use it to run push notifications - mainly mobile app (android and iOS apps) Pros It is very easy to use. With no training, I was able to figure it out and run the campaign. It also allows to upload the image. We usually use a game image that helps player to identify the game the spins are offered on. Cons It is not properly integrated to our backoffice. Limited reporting - unable to see players who clicked on the push notification. More insights would be great. Also, when I fill in the iOS push - content, I dont get any notification message to fill Android, I tend to miss out on it often and dont realize until I got to the last step. Good to get some notification to fill Android before going to next step or take me to andriod immediately after I fill in iOS content Review Source MB Manuela B. Head of Product Marketing Gambling & Casinos Used the software for: 2+ years ### "Powerful Real-Time Omnichannel Platform with a Refreshingly Human, Partner-First Approach" January 8, 2026 5.0 Overall it's a positive experience. I love their personal, non-corporate approach: they’re highly approachable, genuinely available to work in close partnership, and always willing to help and make productive changes, which really sets them apart from other companies. Pros Xtremepush stands out because it lets businesses manage customer communication across multiple channels (push notifications, SMS, email, in-app messages, web notifications, etc) from a single platform with real-time data driving decision-making. Cons Perhaps the UI could be more intuitive at times, as certain workflows and reporting views can feel less streamlined than expected and may require extra time or guidance to navigate efficiently. Review Source AA Anastasios A. Gaming Manager Gambling & Casinos Used the software for: 1-2 years ### "Betsson Greece review" January 9, 2026 5.0 Overall the support from after sales team is very good and the uptime of Xtremepush systems is nearly 100% so overall very pleased Pros The modern UX of backoffice and the speed of it The level of customization of F2P games and the different designs we can add. Cons Limitation of extracting several KPIs related of the usage of Xtremepush F2P games especially financial ones Review Source BN Bogdan N. Head of Gaming Entertainment Used the software for: 2+ years ### "Top free to play offering" January 13, 2026 5.0 Pros Huge portfolio of free to play games. They are very easy to configure, lot of use cases and are amazing for customer retention and product discovery. Cons Nothing to complain so far. The team is always supportive, helping with any configuration needed but also sharing the best practices and useful use cases. Review Source MM Mairead M. Digital Marketing Manager Airlines/Aviation Used the software for: 1-2 years ### "Digital Marketing Manager " January 14, 2026 4.0 Very good, particularly the account management and customer service and overall flexibility, which was customised to our needs. Pros I really like the ease of use of the Xtremepush platform and their customer service is excellent. I also like the range of features / channels available for use. Cons The capability has been in development and at times maybe not as advanced as we needed it to be but I would recommend it now to other potential customers. Review Source NN Nicolas N. Finance Director Gambling & Casinos Used the software for: 1-2 years ### "GOOD SERVICE, GOOD PRODUCT" January 8, 2026 4.0 The Overall experience is quite good. I am happy working with Xtremepush and would extend the relationship. However, it´s expensive for markets out of the UE. Pros Easy contact with commercial department. When we have an issue it´s quite easy to get in touch with the company and solve the problem. Cons Some issues while sending OTP. We have experience some innestability while sending the OTP message to the customers. It´s not very usual, but sometimes have happened. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.