# Price Optimization Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Price Optimization the right Business Intelligence solution for you? Explore 12 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/150829/incompetitor/reviews --- Price Optimization 4.8 (12) [View alternatives](https://www.capterra.com/p/150829/incompetitor/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Price Optimization Ease of use 4.9 Customer Service 4.1 ## Showing most helpful reviews Showing 1-12 of 12 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use HT Haarshal T. Head: Omni Channel & Hyperlocal Business Hospital & Health Care Used the software for: Less than 6 months ### "An excellent price matching and price optimization solution" September 2, 2021 5.0 Intelligence Node’s solution has delivered what it promised by helping us monitor thousands of competitor products in real-time. We were impressed with the quick set-up time and the responsiveness of its product team. The technology behind its price optimization and rule based price recommendations is robust and cutting-edge and delivers quick and precise insights everytime. We started seeing a positive impact on our conversions and revenue within months of going live with the solution. I would recommend Intelligence Node to all the digital retail businesses who are trying to accelerate their eCommerce growth. Pros Intelligence Node’s price matching and optimization solution has changed the online pricing game for us. We are now able to monitor and compare prices against 10,000+ exact competitor products on a daily basis. Its smart price recommendations and dynamic rules help us make data driven pricing and promotions decisions and negotiate better deals with our suppliers. Its easy-to-use, comprehensive dashboards and alerts ensure that we get all the key insights in one place and in real-time. Cons None to report - its pricing is in line with other solutions and we are happy with its seamless and easy-to-use offerings. Review Source DL Daniel L. CTO and Co-Founder Apparel & Fashion Used the software for: 6-12 months ### " Flexible easy to integrate API for the website plug-in" December 14, 2021 5.0 Pros We were not able to collect the pricing data we needed using our own crawlers and we needed to find a highly accurate, reasonably priced service provider that could help us. Intelligence Node’s API was the answer for us. We were onboarding and up and running in days. Excellent customer support and we are happy with the data insights we are getting from the solution. Great solution! Cons No major dislikes as such but if I have to think of something, I feel we could be made aware of product updates more often through weekly/monthly email communication. Review Source AP Ashish P. Used the software for: ### "Data Analytics driving business results" November 30, 2016 4.0 What I have seen about InCompetitor, I would say it is true use of data analytics to get insights about competitor products, pricing and concepts on real time bases to formulate the entry strategy for new products / concept launch or even synchronizing the existing concepts and strategy to stay relevant at market place This would eb a paradigm change from classical way of engaging an agency for research , defining the scope and geography and then getting conclusions after days and week Review Source FC Frida C. Furniture Used the software for: 1-2 years ### "Incompetitor showed us how to stay ahead of our competitors" November 24, 2016 5.0 We needed a clear insight into the market, and this is where Intelligence Node helped us. With efficient analytical tools, we were able to understand how competitive we've priced our products and how many products we needed to have in each category to be a market leader. Review Source RP Rachna P. Retail Used the software for: 6-12 months ### "Great product for pricing but needs better customer support" October 3, 2016 5.0 We were using the Incompetitor tool to check catalog gaps and movements of our competitors, and using this tool made us so much more efficient. It also helped save us time and money because we were planning our assortment according to what was moving in our competitor's catalog or where they had gaps. Pros Real time tracking, no tech integration required Cons No user manuals or customer support Review Source RC Ragini C. General Manager Retail Used the software for: 1-2 years ### "The best use of leading-edge technology for Online Competitiveness" January 25, 2017 5.0 Intelligence Node's Incompetitor has proven to be a good fit with market intelligence reports from the retail analytics product being distributed throughout the organization. Decision making at the sharpest end of the business has improved as a result. 'Whenever we start to develop and launch a new product, we can research similar products from competition through Intelligence Node so as to derive the optimal set of product parameters. We are already using Incompetitor to monitor our own and rivals' catalogue, pricing and promotions progress. The level of focus and commitment we see from Incompetitor means that even our toughest demands for insights get met. Review Source KB Karan B. CEO Apparel & Fashion Used the software for: 6-12 months ### ""Incompetitor is giving us an invaluable edge on the competition." November 24, 2016 5.0 Intelligence Node's Incompetitor has proven to be a good fit with market intelligence reports from the retail analytics product being distributed throughout the organization. Decision making at the sharpest end of the business has improved as a result. Whenever we start to develop and launch a new product, we can research similar products from competition through Intelligence Node so as to derive the optimal set of product parameters, Pros The ability to gain true market visibility has produced tangible results. Having the insights derived from use of Incompetitor has allowed us to make decisions that saved us a considerable amount of time and money, Review Source AK Amit K. VP Retail Used the software for: 6-12 months ### "Multilingual mapping is a great feature for all e-commerce newbies out there" January 24, 2017 5.0 Even with over 2,000 brick-and- mortar stores in Indonesia, it wasn't easy to step into the e-commerce world. However, having incompetitor on hand meant that this transition was considerably smoothed over for us. Using incompetitor has made category mapping easy; it is easy for us to understand the best price to sell our products. incompetitor has helped us with three valuable pieces of data telling us the optimum selling price, the right selection of products, and understand our competition. Multilingual mapping breaks language barriers, and helps pull information internally with descriptions, and externally as well, with global brands. Review Source CP Charmi P. Used the software for: ### ""Timely insights about market trends"" November 27, 2016 5.0 The tool helps in assessing brand visibility and competition. The software also gives real time updates, buyer behavior and trends. Other important feature of the tool is it's capability to track apps, giving real time insights on what's trending and what's not. Review Source OK Oziar K. Used the software for: ### "The best use of leading-edge technology" November 24, 2016 5.0 Decision making at the sharpest end of the business has improved as a result. The team is always current on today's range and pricing levels, providing it with the best basis to react to pressure or leverage opportunity. Review Source SS Salman S. Used the software for: ### "A Retailer's Magic Wand. A must have for any brand or retailer. " October 14, 2016 4.0 A very easy use yet essential product from business standpoint. Seamless integration with existing systems. Competition mapping at finger tips. Superb data visualizations & reports. Review Source AR AMEET R. HEAD - CORPORATE & CHANNEL SALES Internet Used the software for: ### "AMAZING PRODUCT" January 3, 2017 5.0 One of the best offerings I've seen. Ease of use. Great Pricing & a Team of professionals that understand what you need instantly. Review Source Similar Products Featured