# Page 5 | Brand24 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Brand24 the right AI Marketing Tools solution for you? Explore 254 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/149054/Brand24/reviews --- Brand24 4.7 (254) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Brand24 ## Showing most helpful reviews Showing 101-125 of 254 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MD Michael D. Director, Customer Success Health, Wellness and Fitness Used the software for: 1-2 years ### "Brand24 is a Brilliant Tool" August 18, 2022 4.0 Brand24 is one of the best decisions we have made to help in our monitoring of the emotionally charged social media world. It has given us a leg up on providing the next leap in timely responsiveness and support for our customers while using less resources to accomplish it. Pros With Brand24 it's easy-peasy to pop onto the laptop and peruse through the social media activity for our company, and as well as for peeking in on our competitors. With this wonderful tool we were able to catch a branding concern and stop the improper use of our company name on a product we certainly do not make or endorse. Cons I think the algorithms that determine the type of social media entry (positive, negative, or neutral) needs to be reviewed to ensure a higher level of accuracy. Review Source Response from Brand24 August 22, 2022 Thank you Michael for your feedback. That's a great use case! HJ Harish J. Business Development Manager Consumer Goods Used the software for: 2+ years ### "Monitoring all the online mentions in just one platform!" September 18, 2018 4.0 Pros Firstly, what I love the most about this application is its social monitoring capabilities. If someone mentions me, across any social media, I can get to them right away and respond. Not just keeping a close watch on our brands and products, it has also helped us explore business possibilities, insights and improve conversion rates. I found the customer service to be extremely responsive and helpful. Brand24 is very user-friendly, easy to navigate and intuitive, you don’t need a lot of technical knowledge to be a pro at using it! We can compose immense and crisp reports about our brands using this application.I have had very good experience with their customer support team. Cons The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect. I hope they upgrade the sentiment recognition feature. Review Source Ksenia B. HR manager Used the software for: 6-12 months ### "Brand24 is the 1st Email I Look at daily" March 11, 2018 4.0 Many times I'm notified of a new link to our website before the writer who may have done a guest post on someone else's website. When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post. Pros Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good! Cons There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client. Review Source Firoz K. Digital marketing strategist Marketing and Advertising Used the software for: 1-2 years ### "A Must Have Tool for All Social media Manager For Data analysis and Monitoring" June 22, 2022 4.0 I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media. The amount of information available on the internet is highly scattered makes it hard to find what is working and what is not working. Brand 24 is such a valuable tool - it has helped me analyze the posts from my competitors and their core vitals such as Like, Comments, No of shares, and many more. Pros Brand 24 is a tool that has helped me grow my social media presence and I would recommend it to anyone who has an interest in creating a better online presence for their company or brand. It's also great for understanding your competitors and what they're doing in the space Cons Although the Brand24 team is working very hard to make this tool more beneficial and keeps on updating the thing regularly. My only ask from them is to add more tutorials on youtube to make it more useful which helps the user to find its new uses. Review Source Response from Brand24 July 11, 2022 Thank you, Firoz, for sharing your thoughts. It means a lot! VR Verified Reviewer PM Computer Software Used the software for: 2+ years ### "Find what clients tell about you" December 20, 2022 5.0 It does automatically something that is impossible to do by hand Pros I really appreciate how this tool tries to make my experience the best possible. Personally, what i like the most are the email summaries which allow me but to log in into the system, but integrates with my current schedule and appear in the place i was checking already Cons I found it a bit hard to calibrate the tool in the beginning. The tool was saying that the mention was positive or negative and wasn't right in this Review Source Sia P. Miner Used the software for: 2+ years ### "It is one of the easiest and most effective social media listening tools I have used." June 18, 2018 5.0 Fast results that are easy to comprehend, and customised reports that anyone could easily understand. Pros Easy of use, clear sections and way of operation. I like the way the summary is outlined. Also, it collects data from the past - not so many/but compared to others tools, it does a great job. Cons Maybe the fact that not so many user get it from the first time how to add more keywords, after their launch a project. Also, sentiment analysis not so operating in greek language. Review Source VR Verified Reviewer Content and Training Officer Internet Used the software for: I used a free trial ### "Nice marleting tool " February 15, 2022 5.0 Pros the dashboard is easy to understand and the campaign analysis is always spot-on Cons Should increase the accessible number of mentions for each plan. Review Source Response from Brand24 July 11, 2022 Thank you for sharing your thoughts! NL Natasha L. COO Public Relations and Communications Used the software for: 2+ years ### "Great system for media alerts" August 18, 2022 5.0 Pros We wanted a simple system that we could use to monitor media inclusions for clients. This system is easy to use, allows for multiple users, and generates clean reports. Cons We have not had issues with this software. Switched from [Cision](https://www.capterra.com/p/129611/Cision/) We were looking for more affordable options for brand monitoring Review Source Response from Brand24 August 22, 2022 Thank you for your review! VR Verified Reviewer Consultant Market Research Used the software for: 2+ years ### "Brand24 is the backbone of my online reputation business" September 10, 2018 3.0 Brand24 provides us with the mentions and reports we analyze for our online reputation clients Pros The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects. Cons A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive Review Source Umang S. Chief Operating Officer Used the software for: 2+ years ### "Best online monitoring and tracking tool" June 14, 2018 5.0 Before we used lot of tools but with brand24 we just have to use one tool ie brand24. Pros When online tracking and monitoring comes to role you need best of the best because you either don't or you use the best. This Brand24 is the best as it provide all features which a tracking and monitoring tool should have. Cons Only drawback is lack of tracking Devanagari script. Maybe soon they will consider to have this feature too. Review Source Christine A. Gestion de clientèle Financial Services Used the software for: 1-2 years ### "Outils de surveillance réseau " August 31, 2023 5.0 Pros Très facile à utiliserLa version d'essai gratuit permettant la maîtrise Cons La non disponibilité de la version gratuite Review Source Łukasz O. Used the software for: 1-2 years ### "Can't imagine better Client Customer Service" October 17, 2017 5.0 Pros I have been working with Brand24 every single day for almost a year. My job is to promote the brand of accessories for mobile phones. I do PR and at the moment I can not imagine working without a social monitoring tool. Brand24 is the best tool of all I have tested so far. It's intuitive, delivers high quality results and I love it! Cons There is some work to do with mobile app. :) Surely the app could be a bit better, but as I know new features are coming. Review Source VR Verified Reviewer DIGITAL MARKETING STRATEGIST Marketing and Advertising Used the software for: 2+ years ### "The best Platform to Health Cheack-Up of an Issue." November 8, 2018 5.0 A great experience while we using for it. Pros This will show the sentiment and no people react on it of events happened, We used it to take it in a different way to get the best insights. The result is much helpful. Cons The price in Indian perspective is not much effective it's high price. Review Source Hubert K. PDG Marketing and Advertising Used the software for: 1-2 years ### "Excellent logiciel" November 24, 2023 5.0 Pros Aide à faire le marketing pour les petites et grandes entreprises Cons Il est difficile de de faire le marketing pour les petites entreprises Review Source Clement F. Brand Embassador Used the software for: 1-2 years ### "Brand24 a must for any political party." July 12, 2018 4.0 Pros Brand24 is my daily bread , it gave us lots of insights on the trends , mentions, and the most influential profiles, so instead of working hard and losing time to complete a single task, we created a smarter strategy targeting key profiles and medias. Cons We have lots of arabic contents being grabbed , and the emotional analysis does not work on them , so we are doing this work manually . Review Source Anna O. Head of Growth Internet Used the software for: I used a free trial ### "The best tool to monitor your presence online" July 23, 2020 5.0 Pros \- with Brand24 you can be up to date with all mentions of your company (or any other word or phrase) on the web; - It is crucial to react as soon as possible to everything that is written about your company on the Internet. This allows you to quickly solve your customers' problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24; - apart from a great tool, Brand24 provides a lot of interesting use cases, which can be useful for developing your business; - UI and UX of their tool make using it pleasant and easy; - they often introduce updates, test various solutions to make the product as useful as possible for their users; - aside from that, they have a team of awesome people who are always at your service and are willing to support and help in any case. Cons Literally, I didn't find anything I couldn't like Review Source KO Kinga O. Community Manager Information Technology and Services Used the software for: 1-2 years ### "Social monitoring & listening at its finest." May 23, 2018 5.0 Pros Brand24 not only can look into mentions of your brand and products but also can help you find new customers and business possibilities. Thanks to amazing customer service (really helpful support!) you can set up your own projects and monitor them in real-time. Notifications work perfect, e-mail alerts work great, reports in PDF are just so pretty that you want to send them further to your customers, without any corrections. Also, it provides with many interesting results you wouldn't find on your own. Cons It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you. Review Source KB Katie B. Director of Communications Marketing and Advertising Used the software for: Less than 6 months ### "A Quality Solution for Small Business" August 18, 2022 5.0 We've enjoyed having Brand24 as a resource! Pros Brand24 has been a great addition to our marketing toolkit -- we found that it was easy to set up, navigate, and pull reports from. It has been helpful for us to provide our clients with insights on how their programs are doing in the public eye. Because of Brand24, we've been able to capture info and sentiment that probably would have gone under the radar without. Fair cost for a quality solution. Cons For some of the search features, it sometimes pulls irrelevant information from Twitter. We would also like the software to integrate with LinkedIn in the future. Review Source Response from Brand24 August 22, 2022 It's great to hear that Brand24 belongs to your marketing toolkit! Thank you for your feedback. It's precious to us. VR Verified Reviewer Account Manager Internet Used the software for: 1-2 years ### "We have had a great experience with Brand 24. They help our clients with brand awareness" October 17, 2017 5.0 Our clients gain satisfaction and are able to stay on top of their brand and respond directly to specific comments. Pros The reporting is clean and client facing friendly! The reporting is clean and client facing friendly! Cons There is no way to track or identify job posting sights. Maybe sometime in the future. Review Source VR Verified Reviewer Social Media Coordinator Telecommunications Used the software for: 1-2 years ### "Great Social Media Monitoring Service" August 2, 2018 5.0 Pros With features such as mentions feed, discussion volume chart, marketing analytics, influence score, sentiment analysis,alerts, data exporting and filtering, Brand24 is a leading social media monitoring service that is tailored for businesses of all shapes and sizes. The many aspects of this service is what makes it so great. It doesn't just focus and excel on one feature, but has a variety of them at a high level. Cons The main con for me would be Brand24's ability to only archive a year's worth of data. The cost adds up pretty quickly as well, but luckily I don't have to worry about it personally in our company. Review Source GS Graham S. Social Media Director Marketing and Advertising Used the software for: 6-12 months ### "Strong Social Listening tools" August 23, 2022 4.0 A strong tool to monitor disaster related social listening when we need it most. Pros The highly visual elements of social listening, with external links to the most impactful posts on social channels. Cons Lack of overall brand reputation and sentiment impact which can be repackaged for client facing presentations. Review Source Response from Brand24 August 24, 2022 Thank you for your feedback! It means a lot to us. RG Ravi G. Project Manager Biotechnology Used the software for: 1-2 years ### "Social monitoring is no more an issue; Thanks to Brand24." August 5, 2018 4.0 Pros This application helps you to respond to all those who mention you online. This feature helps you to know those sites wherein you are being mentioned. There is no learning curve as such, though the appearance of all the features may confuse the users in the beginning. However, the customer support team helps a lot during the procedure. They help to keep a regular track of all the pages being managed. Their email alerts are also working brilliantly. Cons It is very costly. There should be a smaller price put for it so that it could be affordable for all. Also, the mobile application does not provide the same level of satisfaction as the desktop version. Review Source Jacqueline R. Integrated Marketing Manager Food & Beverages Used the software for: 6-12 months ### "Professional, Prompt, Easily Navigable Platform" October 17, 2017 4.0 Great use of looking at mentions, distinguishing marketing/PR news cycles, tracking marketing growth since the beginning of my employment. Pros The ease of switching between looking at blogs and looking at social media mentions is really helpful. I like being able to separate the two out. Cons When mentions from tiny websites that are offering deals get caught up in blogs/news categories making it seem like there are more editorial mentions than in reality. Review Source VR Verified Reviewer Content Director Used the software for: 6-12 months ### "Catches mentions that other tools miss " October 23, 2017 4.0 Pros Brand24 is great at catching brand mentions in technical articles, on obscure forums and other websites. It is easy to group and filter results. We manage web monitoring for multiple clients, and Brand24 lets us add more "projects" or companies compared to other tools for the same pricing tier. Cons Monitoring social media comments and a few other features are not available on the lower pricing tier. Review Source Patricia C. Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Best Solution for Social Media Monitoring and Analytics" June 23, 2015 5.0 I have been working with Brand24 since their Beta version and I continue to recommend their platform to clients today without hesitation. For me, Brand24 has brought social media monitoring to a whole new level. Its sophisticated yet easy-to-use platform allows you to discover what people are saying about your brand anywhere online, in real time. Engaging in conversations about your brand or product/service category is made easy. Its sentiment analysis of online comments allows you to hop on crucial conversations, be it to respond to a dissatisfied customer or to thank another for their business. Brand24 is also a great tool for discovering new leads by identifying where a business should be promoting their products. Brand24 is hands down the best social media monitoring solution on the market. 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