# Page 2 | Brand24 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Brand24 the right AI Marketing Tools solution for you? Explore 254 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/149054/Brand24/reviews --- Brand24 4.7 (254) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Brand24 ## Showing most helpful reviews Showing 26-50 of 254 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MP Marta P. Senior Advisor Management Consulting Used the software for: 6-12 months ### "Positive Results Driven by Expertise and Customer Focus" October 22, 2025 5.0 positive and effective, additionally supported by professional assistance and understanding of the customer on the part of consultants—it couldn't be done any better Pros value for money, subscription schemes, but mostly ease of use, speed of operation, easy adaptation to current needs, ability to generate AI summaries Cons the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes) Review Source IS Izabela S. Brand Manager Hospital & Health Care Used the software for: 2+ years ### "10 years in, and Brand24 keeps proving why it’s my go-to marketing sidekick 🤘" October 23, 2025 5.0 My overall experience is honestly 10 out of 10. I use a lot of tools, but I’ve never experienced such an exceptional level of customer support. The team is not only incredibly responsive and helpful — they even reach out proactively to suggest calls or optimizations, which really shows they go the extra mile. I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features. I’ve been using Brand24 for over 10 years across three different companies, and I honestly can’t imagine working in marketing without it — it’s a must-have tool in any role I take on. Pros What I like most about the dashboard is discovering untagged mentions I wouldn’t see otherwise. I also value the Storm Reports that highlight trending discussions and hot mentions — especially useful for tracking competitors. And I love the comparison features, which let me analyze our brand against others and gain valuable marketing insights. Cons What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive. So the sentiment analysis isn’t always accurate for our context. But honestly, that’s a minor point — the platform keeps evolving, and their customer success team is incredibly responsive and proactive, which makes the overall experience outstanding. I also love how they’re always ahead of the curve, using cutting-edge technology like AI and constantly adding new, genuinely useful features. Review Source MA Michał A. Digital Manager Entertainment Used the software for: 2+ years ### "A reliable online monitoring tool for Trefl SA" July 9, 2025 5.0 Our overall experience with Brand24 has been very positive. We've been using the tool for many years, and it has become an integral part of our daily brand monitoring activities. It's a reliable and intuitive solution that supports our marketing and communication efforts by enabling real-time tracking of brand mentions, helping us react quickly to potential crises, and providing inspiration through user-generated content. One of the standout aspects is the Brand24 support team – always responsive, helpful, and ready to offer advice. No matter the question or need, we can count on fast and professional assistance. Brand24 brings real value to our work, and we can confidently recommend it to others. Pros What we appreciated most about Brand24 is how effectively it helps us monitor our brand’s online presence in real time. The platform provides clear, actionable insights and alerts that allow us to quickly respond to potential crises or negative mentions. We also value the access to organic mentions and user-generated content, which often serves as inspiration for our marketing efforts. The intuitive dashboard and detailed sentiment analysis are also big pluses. Cons Occasionally, the tool captures irrelevant or low-quality mentions that aren’t directly related to our brand, which can make it harder to quickly identify the most valuable insights. We would also appreciate more advanced filtering options and greater customization in reporting. However, these are relatively minor issues in the context of our overall satisfaction with the service. Review Source MA Miguel A. Executive Data Analyst Marketing and Advertising Used the software for: 1-2 years ### "The potential of Brand24 is enormous" July 10, 2025 4.0 It is a very useful tool, mainly because we have used it to search for possible brand crises in an effective way due to the variety of sources we can consult. AI tools are also a very good support to understand a very broad conversation, it is easy to use, which for more advanced users also represents a drawback because there are not many options to segment the conversation in a more specific way. It is a tool that has a lot of potential, what we like the most is that new functionalities have been added that are useful. Pros Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI integrations make easier the work) Cons 1\. The reports in excel, and the way in which exports of topics can be made (it would be better if we could program exports with topic-specific filters). 2. The little variety of filters to segment the conversation since we only have {AND}, {OR} AND {NOT} (with more advanced filters such as authors, places, etc would be more functional). 3. There is no way to do bulk tagging (tagging multiple mentions using filters, for example tagging 1000 mentions from a filter that has the words red {NOT} blue. Review Source NK Noah K. Director of Brand Marketing Information Technology and Services Used the software for: 2+ years ### "The Go-To Platform for Brand Monitoring" October 15, 2025 5.0 My overall experience with Brand24 has been very positive. I’ve been a customer for over 10 years and plan to continue using their service. Their customer support is excellent, always quick to reply and assist on both professional and administrative matters. Brand24 is a great product to work with; it isn’t too heavy, and it delivers exactly what you need for brand monitoring and management. Pros It’s very easy to get set up and quickly start tracking your brand, competitors or industry keywords. The notifications and AI analysis features are excellent and provide valuable insights. I also really appreciate the integration with Slack, which is extremely helpful for getting real-time alerts and staying on top of brand mentions. Cons While Brand24 is a solid, all-encompassing product, it would be great if there were tiered levels of service so that you could pick and choose specific features you want to use, instead of having everything bundled together. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reason for choosing Brand24 Price, ease of uses, Saas not contractual. Review Source IW Iwo W. Creative Content Coordinator Marketing and Advertising Used the software for: 1-2 years ### "Social listening has never been easier" June 10, 2025 5.0 Overall, Brand24 has become an essential part of our marketing and customer service toolkit. It saves us countless hours each week and ensures we never miss a critical mention or opportunity. Whether we’re tracking the performance of a new campaign or responding to customer feedback, Brand24 delivers the data we need to act fast and stay informed. Highly recommended for any team that values brand awareness and reputation management! Pros Brand24’s real-time monitoring is incredibly powerful — we’re able to track every mention of our brand across the web, including social media, blogs, news sites, and forums. The AI-driven sentiment analysis is especially useful, helping us quickly identify potential PR risks or customer praise. The dashboard is clean, intuitive, and packed with useful features like automated reports, influencer scoring, and detailed analytics. Cons The mobile app could be a bit more robust — while it offers the essentials, deeper filtering and analysis options would make on-the-go monitoring even better. Review Source KA Khasiba A. Director of Operations Non-Profit Organization Management Used the software for: 6-12 months ### "Powerful Media Monitoring with Excellent Data Visualization" October 27, 2025 5.0 Our overall experience has been highly positive. Brand24 provides a robust, affordable, and actionable view of our brand's presence online. It seamlessly integrates real-time tracking with excellent visualization, making it easy to identify trends, measure campaign success, and spot potential reputation issues before they escalate. It's an indispensable tool for anyone serious about understanding their digital footprint. Pros The depth and speed of data aggregation is what sets Brand24 apart. We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough. We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors. The "Mentions Feed" is intuitive and perfect for real-time crisis management. Cons While the overall sentiment analysis is good, the accuracy of the automated sentiment scoring for complex/nuanced language in non-English languages sometimes requires manual correction. Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master. Review Source HM Heriberto M. IT Marketing and Advertising Used the software for: 2+ years ### "An Essential Tool for Real-Time Brand Monitoring and Insights" June 9, 2025 5.0 My experience with Brand24 has been excellent. It has helped our team stay on top of mentions, track performance, and make data-driven decisions. The platform is reliable, and the customer support is responsive and helpful. It's an essential tool in our digital strategy. Pros The real-time monitoring is incredibly accurate and fast. I love how intuitive the dashboard is — it makes it easy to analyze data and identify key trends. The sentiment analysis is also very helpful for understanding brand perception. Cons Honestly, there’s not much to complain about. If I had to pick something, I’d say it would be great to have more integration options with some niche tools. But overall, it works really well. Review Source DM Deborah M. Managing Director Marketing and Advertising Used the software for: 6-12 months ### "A Brilliant Platform - Just Too Big for Us (For Now)" May 26, 2025 5.0 My overall experience with Brand24 has been excellent. It’s a polished and professional platform that delivered everything promised and more. The setup was smooth, the customer support was super responsive, and the insights were genuinely valuable. While we won’t be renewing right now because the project we needed it for has wrapped up, I wouldn’t hesitate to recommend Brand24 to larger agencies or companies that need social listening and media monitoring capabilities. If DXDMedia grows into bigger projects, it’s definitely a tool I’d come back to. Pros Brand24 is powerful for social listening and media monitoring. The dashboard is intuitive, the alerts are timely, and the insights are detailed. I liked how quickly it pulled in mentions from a wide range of sources. It’s the kind of tool that gives you an edge in reputation management. I bought the subscription for a specific project which has now come to an end. Cons In all honestly, it’s too powerful for a small agency like ours. While the tool is brilliant, I think it’s designed for bigger brands or agencies running multiple, large-scale projects. For us, some features were underused simply because we didn’t have the volume of mentions or the scale to fully exploit them. Also, the pricing reflects its power - very fair, but a bit hefty for smaller outfits. Review Source CL Cezary L. Senior Social Media Specialist Consumer Electronics Used the software for: 2+ years ### "B24 user on a daily basis" July 11, 2025 5.0 Brand24 is one of the best internet monitoring tools available, especially for Polish-language content. Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign evaluation. For medium to large companies, it’s a valuable tool for PR, marketing, and customer service teams. For smaller players, the cost-benefit ratio should be carefully considered. Fortunately, the trial version allows for a thorough evaluation of its capabilities. Pros Fast and accurate monitoring, advanced analytics and reporting, mention filtering and tagging, user-friendly interface. Cons Sentiment analysis accuracy issues, social media data limitations, lack of some channel integrations (TikTok or YouTube Shorts). Review Source IW Iwona W. WWW and Intranet Coordinator Research Used the software for: 2+ years ### "Professionalism, genuine support, and great cooperation - Brand24 at its best" October 22, 2025 5.0 Brand24 combines an excellent product with exceptional customer service. It makes daily media monitoring much easier, and the support team - especially \[sensitive content hidden\] - makes the cooperation enjoyable and productive. You can really feel they care about their customers. Pros \[sensitive content hidden\]- I really appreciate the outstanding support from my Brand24 representative - always professional, proactive, and genuinely focused on building a good relationship. The communication is fast and effective, and I always get clear answers and practical help. The tool itself is intuitive and delivers transparent, easy-to-analyze data. Cons There’s nothing major to complain about - it just takes a bit of time to explore all the advanced features, but with the help of my representative, it’s very easy to learn. Review Source JA Joanna A. Marketing Manager Entertainment Used the software for: 2+ years ### "Strongly recommend Brand24" October 7, 2025 5.0 Pros easy to work with, possibility to create reports covering the most important factors, agility - possible to hold on the account without having to pay for the months on hold Cons I don't see any negative aspects, the only thing which I can think of is the thing that I see the same articles sometimes after some time - as if the algorythm doesn't catch the article comes from the past Review Source VR Verified Reviewer Inspektor Environmental Services Used the software for: 6-12 months ### "Brand24 is impossible not to like." July 11, 2025 5.0 Pros Brand24 allows me to constantly monitor the situation of my company on social media. Thanks to them, I know the tone of the statements that will appear in the published materials. Their reporting method helps me understand what needs to be improved, where to go with new information, or what to react to. Cons Brand24 is impossible not to like. It is created to meet current business requirements as much as possible. Review Source SW Slawek W. Marketing Manager Pharmaceuticals Used the software for: 1-2 years ### "Efficient and user-friendly social monitoring tool" July 10, 2025 4.0 Brand24 is a reliable and easy-to-use tool for social listening and online reputation management. We use it regularly to track mentions across multiple platforms and monitor the impact of our marketing activities. It’s especially useful for identifying trends, measuring brand awareness, and reacting to feedback. Customer support is responsive and onboarding was smooth. Pros Brand24 has clear interface, making it easy to navigate and understand results. The real-time monitoring works seamlessly and the alerts feature helps us stay updated without constantly checking the dashboard. The tool is also very helpful in tracking campaign performance and identifying valuable user-generated content. Cons Sentiment analysis can sometimes be inaccurate, especially with irony or short-form content. Also, more advanced filtering or grouping options would be helpful when working with large volumes of mentions. Review Source AC Agnieszka C. CEO Veterinary Used the software for: 6-12 months ### "Brand24: Essential Time-Saver for Modern Brand Monitoring" July 10, 2025 5.0 My overall experience with Brand24 has been very positive. It’s a reliable and efficient tool that saves me hours every week. The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring. Support is responsive and the platform is constantly evolving, which makes me confident in its long-term value Pros Brand24 makes it incredibly easy to monitor all important mentions and events related to your brand, products, or industry in real time. I really appreciate the intuitive dashboard, insightful analytics, and the ability to filter noise, so I only focus on the most relevant updates. Thanks to Brand24, I don’t waste time searching for crucial information—it all comes straight to me. Cons Sometimes the amount of data can be a little overwhelming, especially with high-traffic topics. I’d love even more advanced filtering or categorization options. Occasionally, sentiment analysis misses the context in niche languages, but overall, it’s still very helpful. Review Source SR Sergio R. Doctor en comunicación Higher Education Used the software for: I used a free trial ### "Mi experiencia con Brand 24" October 6, 2025 5.0 Me gustó. Nunca había trabajado con una plataforma xe este tipo, así que la cantidad de datos y posibilidades que mke brindón fueron muy útiles. Pros La cantidad de información que brinda y la calidad de los reportes. Los datos son muy útiles y sirven para tomar decisiones acerca de la marca. Cons El precio debería ser más barato e incluir más cuentas para analizar. Está hecho para empresas grandes, los pequeños clientes nos cuesta poder pagar la tarifa, incluso la más económica. Review Source EM Emilio M. Analyst Computer & Network Security Used the software for: 2+ years ### "Brand24 is easy to use and improves reputation management" July 9, 2025 5.0 My experience with Brand24 has been good from the first moment I used it. Its interface is very intuitive and greatly improves its ease of use. Pros I enjoy working with Brand24 because I find it´s a very useful tool for monitoring my client´s reputation. My global experience with Brand24 is good. Cons I don´t have cons about the use of the tool Brand24. I never had a problem with this utilization. All good. Review Source VR Verified Reviewer Business Intelligence Jr Marketing and Advertising Used the software for: 6-12 months ### "Brand24 es básico " July 14, 2025 3.0 Es una buena plataforma, para personas que no saben código boleano, sin embargo al mismo tiempo, limita las búsquedas. Pros Me gusta que es de las pocas plataformas que extrae tiktok, además que las menciones no tardan en caer mucho tiempo. Cons Que tiene muchas limitaciones para la búsqueda de palabras ya que no se pueden armar querys con código boleano Review Source Monica N. Sales Revenue Manager Hospitality Used the software for: Less than 6 months ### "Great for the price" August 10, 2025 4.0 Pros Excellent software for reporting. You can also customize the reports. Great value for the price. Very secure. Cons A little bit pricey compare to other software. Functionality is user-friendly however more complicated features will require some learning. Review Source AR Artur R. PR manager Maritime Used the software for: 2+ years ### "Perfect tool" July 14, 2025 5.0 I use this service for years and for many partners. A flexible solution that supports achieving business goals. Pros Perfect tool for any kind of business. It allows you to maintain control over your image and prevent potential crises. Simple, sharp, and effective! Cons The biggest problem is the overload of options. It’s a bit too difficult to tailor them exactly to your needs. Review Source VR Verified Reviewer Na Airlines/Aviation Used the software for: Less than 6 months ### "Overall great " July 9, 2025 5.0 Overall, Brand24 is a powerful tool for real-time brand monitoring and reputation management. I really like how easy it is to track mentions across the web and social media, and the sentiment analysis and influencer insights are super helpful. The dashboard is user-friendly, and it makes creating reports quick and professional. Pros I like how Brand24 alerts you the moment someone mentions your brand online — super helpful for staying in the loop. Cons It can get expensive, especially for small businesses or solo users who only need basic monitoring, but overall worth it. Review Source PH Peter H. marketing manager Financial Services Used the software for: 2+ years ### "Thoroughness" July 8, 2025 5.0 It doesn't miss very much; it's quite thorough. I can also adjust the focus of the information I receive whenever I need to. Pros The timeliness of the information It's important to obtain the information as soon as it becomes available and Brand24 does this comprehensively. Cons Some of the summaries are in a different language (particularly Chinese) and there is no apparent translation available. Review Source AJ Aneta J. Country Director Consumer Goods Used the software for: 6-12 months ### "Very good service assessment" October 22, 2025 5.0 Very good. the team secures that our business needs are met as expected and requested. All works well. Pros Very quick reactions and replies to our questions and requests for support. The team secures great availability and professionalism. Cons Not applicable, the team secures that our business needs are met as expected and requested. All works well. Review Source Katarzyna B. Marketing Manager Sports Used the software for: 2+ years ### "Great tool for marketing manager" July 9, 2025 5.0 Overall, my experience with Brand24 has been very positive. The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time. It’s especially useful for PR and marketing teams. While some advanced features are gated behind higher plans, the core functionality is reliable and impactful. Pros I like Brand24 for its real-time monitoring, clear insights, and easy way to track brand mentions across the web. Cons The thing I like least about Brand24 is that historical data access is limited unless you're on a higher-tier plan. Review Source FH Fabrice H. Program Manager Civic & Social Organization Used the software for: 1-2 years ### "An easy way to get detailed insights and timely alerts for social media channels with reports, sentiment alerts, and so on. " July 8, 2025 4.0 Overall this has been a great addition to our team as it emphasise key metrics measurable to grow our social media platform Pros The detailed weekly and monthly report of all our social media channels. In addition the timely alerts of negative sentiment on our posts especially on X which allowed us to act swiftly Cons So far, I am satisfied with the offering. Though room for improvement exists in combining reports to reduce number of emails received sharing same content Review Source Talk to a Capterra advisor for free and get results within 15 minutes.