# Brand24 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Brand24 the right Social Media Monitoring solution for you? Explore 254 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/149054/Brand24/reviews --- Brand24 4.7 (254) [View alternatives](https://www.capterra.com/p/149054/Brand24/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 28th, 2026 # Reviews of Brand24 Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews Kuba D Head of Brand and MarketingNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."“ March 26, 2026 MP Marta P Senior AdvisorManagement Consulting, 11 - 50 employeesUsed the software for: 6-12 months. “the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes)“ October 22, 2025 Katarzyna B Marketing ManagerSports, 11 - 50 employeesUsed the software for: More than 2 years. “The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time.“ July 9, 2025 JB Jennifer B Senior Social Media Manager, CommunityEnvironmental Services, 51 - 200 employeesUsed the software for: Less than 6 months. “Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights.“ October 6, 2025 CL Cezary L Senior Social Media SpecialistConsumer Electronics, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign evaluation.“ July 11, 2025 KB Katarzyna B ManagerConstruction, 11 - 50 employeesUsed the software for: 1-2 years. “I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users“ July 10, 2025 MA Miguel A Executive Data AnalystMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI integrations make easier the work)“ July 10, 2025 MP Mariana P Account ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia).“ July 11, 2025 ## Showing most helpful reviews Showing 1-25 of 254 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bartłomiej G. Growth Hacking Manager Computer Hardware Used the software for: 2+ years ### "Growth Hacking Manage" July 10, 2025 5.0 Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support. Pros I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image. Cons Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful. Switched from [SentiOne](https://www.capterra.com/p/160246/SentiOne/) Business decision: a better-balanced offer in Brand24. Review Source EV Eduardo V. Digital and Marketing Director Consumer Goods Used the software for: 2+ years ### "Great platform backed by outstanding post-sales support" May 29, 2025 5.0 My overall experience has been very positive. The platform does what it promises, and the customer support has been outstanding. We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican market. The team’s support has made a big difference. Pros The post-sales support has been one of the best I’ve experienced with any monitoring tool. The Brand24 team genuinely takes the time to understand the business needs and provides personalized follow-up. The platform also delivers useful data to visualize mentions in real time, identify conversation spikes, and spot key influencers in a very intuitive way. Cons At first, it can be a bit tricky to fine-tune filters so that only the truly relevant mentions come through—especially when the keyword being tracked is broad. It would also be incredibly helpful to have the ability to combine reports from multiple projects into a single PDF file. That way, you could generate a consolidated report with only the projects you actually need to include, without having to export and merge them manually. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Fanpage Karma](https://www.capterra.com/p/188554/Fanpage-Karma/) Reason for choosing Brand24 We chose Brand24 because it offered a faster onboarding process, more affordable pricing, and a team that truly cared about our specific use cases from day one. Review Source EK Eli K. Department Head Marketing and Advertising Used the software for: Less than 6 months ### "Good but can be much better " July 7, 2025 3.0 could have been better if we had that call i requested for because the request from my client was very specific Pros The interface is great and easy to navigate and i liked that the report was generated for me when i requested for it Cons I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient. Also the results only go back as far as one year but i needed data from 2 to 3 years Review Source Kuba D. Head of Brand and Marketing Non-Profit Organization Management Used the software for: 2+ years ### "Brand24 make the invisible visible" March 26, 2026 5.0 Our overall experience with Brand24 has been transformative for our foundation. It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland. Before using it, we struggled to track how local media and social platforms covered our daily workshops and meetings, which are the most important part of our youth development program. Now, we can ensure that young people remain the protagonists of these stories through sentiment analysis. It is a powerful, future-ready tool that provides immense value to any organization focusing on social impact and nationwide reach. Pros What I value most about Brand24 is its incredible ability to "make the invisible visible" across dozens of small local communities in Poland. As an organization running the "Równać Szanse" program, we monitor youth projects in very small towns where traditional media monitoring often fails. Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power." The AI-driven insights and automated PDF reports save us around 10 to 15 hours of manual work every month. We also love the pace of development and the fact that the team is always one step ahead with new features. The partnership-based relationship with their support team makes the whole experience even better. Cons I have not encountered any significant issues or features that I dislike so far. The tool is very intuitive and the team updates it frequently. If I had to mention one challenge, the sheer volume of data can be overwhelming at first, but the filtering options and AI summaries do a great job of helping us manage it. It is honestly difficult to find flaws in a product that evolves as quickly as Brand24 does. Review Source NM Ndimbumi M. Marketing Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Wish you could capture the true reach of mentions" July 21, 2025 4.0 Great, the team is very responsive and very quick to support when we hit a wall. I also like the fact that I can give my team access. Pros The fact that I can keep a pulse on mentions about the different projects we have. The weekly reports are also great Cons The fact that It can not capture all the mention reach. I discovered a very huge gap between the reach I was capturing on a platform that only captures our social media pages(it was higher) that Brand24 which supposedly it should be capturing more reach since it tracks mentions. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Brand24 Affordable price, responsive team and better access for the team Review Source JB Jennifer B. Senior Social Media Manager, Community Environmental Services Used the software for: Less than 6 months ### "Turning Conversations into Strategy: Our Journey with Brand24" October 6, 2025 5.0 Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization. We’ve been able to track brand conversations in real time, identify trends, and better understand our audience’s needs and perceptions. Pros Brand24 made it incredibly easy to get started with social listening. The setup was seamless, and there was virtually no learning curve, which is a huge relief when launching a new tool can often feel overwhelming. Their customer support team is fantastic, both during onboarding and as we continued to build out our program. They are responsive, knowledgeable, and genuinely invested in helping us succeed. Thanks to Brand24, we were able to quickly launch our social listening initiative and start sharing real-time insights about brand conversations across the business. It’s been a game-changer for how we understand and respond to our audience. Cons Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights. Boolean search and sentiment filters sometimes need refinement to better exclude noise or unrelated mentions, but that's the case with virtually any tool, so not really a con. Just more refinement may be needed to get drilled down to what we're looking for at times. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Mention](https://www.capterra.com/p/149705/Mention/)[YouScan](https://www.capterra.com/p/173036/YouScan/) Reason for choosing Brand24 Ease of use and best features for what we were looking for Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) It was not user-friendly at all. The results were not helpful to our business. It was expensive. Review Source MP Mariana P. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Great media monitoring option for small business!" July 11, 2025 4.0 Pros I love that you can use it based on a monthly subscription and there is no lock in contracts. It works perfectly for small business. It is easy to use and set up. Cons I don't like that you can't use {OR} on the project set up level. This makes my search come up with a lot of junk and then I have to filter relevant results. Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia). Alternatives considered [Medianet](https://www.capterra.com/p/267111/Medianet/) Reason for choosing Brand24 The alternative product was more focused on News rather than social media. Switched from [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) It was too expensive for our business and we were not getting the expected results. Review Source LB Leslie B. External Communications Mgr. Consumer Goods Used the software for: 2+ years ### "Flexible, User-friendly Reporting" July 8, 2025 5.0 Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members. Their reporting options, price point and regular new features surpassed my experience with other services. Pros Digestible and scalable reports, along with easy to sort data that hits the main areas we're looking to capture. Cons I had a few "wish list" items in the beginning of my time using Brand 24, but most were resolved in new feature roll outs. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Cision](https://www.capterra.com/p/129611/Cision/) Reason for choosing Brand24 Better value for price, easy to use platform and easy to understand what was being offered. Seemed to offer as high a quality (or better) service. Review Source MF Megan F. Creative Marketing Manager Education Management Used the software for: 2+ years ### "Great Mentions Manager " July 10, 2025 4.0 Great. We had people reach out to assist us and we got the data we needed for our team to review to make informed decisions. Pros I loved the daily snapshot emails you could set up to see your mentions. It was a concise way to review data. Cons It’s a little confusing because there is so much in the platform. I would sometimes find myself digging around longer than anticipated to find needed data. Alternatives considered [Critical Mention](https://www.capterra.com/p/187045/Critical-Mention/) Reason for choosing Brand24 We already were using Brand24 and decided not to switch. Review Source DP Dana P. Sr Growth Manager Marketing and Advertising Used the software for: Less than 6 months ### "Brand24 is great!" January 5, 2026 5.0 9/10 due to the reasons stated above. It's not really a con but it's something that added a step to our community management. Although I would say, having Brand24 really made our Community Managers' jobs easier. Pros I like the responsiveness of the team, from \[sensitive content hidden\] . They are very helpful with our inquiries. I also like the AI Brand Assistant tool. It helps me to create reports faster. Cons I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited) Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brand24 The pricing is clearer and the features are loaded. It also allowed us to subscribe on a monthly basis with the option to cancel as soon as the campaign ended. Review Source RL Roberto L. CMO Sports Used the software for: Less than 6 months ### "A Comprehensive and Essential Brand Monitoring Tool" January 24, 2025 5.0 My experience was very positive. The tool was essential for our brand monitoring project, helping us understand public perception and make data-driven decisions. Additionally, the customer support was quick and efficient. Pros The accuracy and wealth of information provided were excellent for monitoring our brand's reputation. The interface is intuitive, and the real-time alerts helped us quickly identify relevant mentions. Cons The cost can be a bit high for smaller companies or those not utilizing the tool's full potential. Additionally, more customizable reporting options would be a great improvement. Alternatives considered [BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/) Reason for choosing Brand24 More comprehensive. more tools, reports and easy to use. Review Source DV Diego V. Digital Manager Food & Beverages Used the software for: Less than 6 months ### "One of the best for social monitoring" October 9, 2024 4.0 The platform is great for conducting social media listening and directly report on positive or negative mentions. Pros Easy to use, clear metrics and the fact they scan the majority of consumer places on the internet. Cons They could add a module to easily map competitors and compare digital conversation vs them. I know there is a way, through projects, but is not the best UX / UI way to do it. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brand24 Because it was specific to the product I needed Review Source JN Jon N. Director, Digital Campaigns Non-Profit Organization Management Used the software for: 6-12 months ### "Great product with few drawbacks" July 3, 2024 4.0 Overall it has filled our needs. We have unique challenges when it comes to listening due to our federated model that has created fragmented naming conventions. Pros It is fairly easy to set up "projects" and once they are set up it is easy to filter the results by a number of different criteria. Cons There were issues with linking Meta platforms (Facebook and Instagram) and it was confusing to understand the benefit to doing so. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reason for choosing Brand24 We are using Brand24 in conjunction with a separate social media management tool, so the price and functionality factored into the decision. Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Directive from management to increase activity in this area. Review Source KW Kaitlyn W. Director of Digital Marketing Marketing and Advertising Used the software for: Less than 6 months ### "I Couldn't Imagine What I Would Miss..." July 2, 2024 5.0 Brand24 has made it incredibly easy to track and respond to mentions, keeping me in the loop about everything. I couldn't imagine everything I would be missing without it. Our clients are always looking to stay on top of every mention, everywhere, whether it's on social media or on one of their customer's blogs and Brand24 is how we get it done! Pros I love that I don't miss a single mention anymore! Cons I wish that with the pro version, you could get access to multiple AI generated reports Alternatives considered [Canvas](https://www.capterra.com/p/127214/CANVAS/) Reason for choosing Brand24 Brand24 fit our needs best and included everything we were looking for. Review Source MA Michał A. Digital Manager Entertainment Used the software for: 2+ years ### "A reliable online monitoring tool for Trefl SA" July 9, 2025 5.0 Our overall experience with Brand24 has been very positive. We've been using the tool for many years, and it has become an integral part of our daily brand monitoring activities. It's a reliable and intuitive solution that supports our marketing and communication efforts by enabling real-time tracking of brand mentions, helping us react quickly to potential crises, and providing inspiration through user-generated content. One of the standout aspects is the Brand24 support team – always responsive, helpful, and ready to offer advice. No matter the question or need, we can count on fast and professional assistance. Brand24 brings real value to our work, and we can confidently recommend it to others. Pros What we appreciated most about Brand24 is how effectively it helps us monitor our brand’s online presence in real time. The platform provides clear, actionable insights and alerts that allow us to quickly respond to potential crises or negative mentions. We also value the access to organic mentions and user-generated content, which often serves as inspiration for our marketing efforts. The intuitive dashboard and detailed sentiment analysis are also big pluses. Cons Occasionally, the tool captures irrelevant or low-quality mentions that aren’t directly related to our brand, which can make it harder to quickly identify the most valuable insights. We would also appreciate more advanced filtering options and greater customization in reporting. However, these are relatively minor issues in the context of our overall satisfaction with the service. Review Source DM Deborah M. Managing Director Marketing and Advertising Used the software for: 6-12 months ### "A Brilliant Platform - Just Too Big for Us (For Now)" May 26, 2025 5.0 My overall experience with Brand24 has been excellent. It’s a polished and professional platform that delivered everything promised and more. The setup was smooth, the customer support was super responsive, and the insights were genuinely valuable. While we won’t be renewing right now because the project we needed it for has wrapped up, I wouldn’t hesitate to recommend Brand24 to larger agencies or companies that need social listening and media monitoring capabilities. If DXDMedia grows into bigger projects, it’s definitely a tool I’d come back to. Pros Brand24 is powerful for social listening and media monitoring. The dashboard is intuitive, the alerts are timely, and the insights are detailed. I liked how quickly it pulled in mentions from a wide range of sources. It’s the kind of tool that gives you an edge in reputation management. I bought the subscription for a specific project which has now come to an end. Cons In all honestly, it’s too powerful for a small agency like ours. While the tool is brilliant, I think it’s designed for bigger brands or agencies running multiple, large-scale projects. For us, some features were underused simply because we didn’t have the volume of mentions or the scale to fully exploit them. Also, the pricing reflects its power - very fair, but a bit hefty for smaller outfits. Review Source MA Manuel A. Senior consultant Public Relations and Communications Used the software for: 1-2 years ### "A must in a PR agency" July 9, 2025 4.0 It’s a must in a PR agency. A very useful a reliable tool. The information provided is easy to understand and manage Pros Friendly, easy tu use, it provides very useful information. The costumer support is very valuable and professional. Cons Limited options, should include more key words in each package to make it more accessible for small businesses Review Source CS Char S. Accounts Team Marketing and Advertising Used the software for: 1-2 years ### "Easy to use! " July 8, 2025 5.0 Great customer service and easy to use platform! It was seamless from start to finish to learn how to use brand24 and to teach my team. Pros Being able to monitor all of my posts for specific campaigns in an easy to use dashboard. It's very easy to have viewing capabilities to multiple things Cons Some of the metrics are unavailable when clicking into them and having the time to figure out why they don't always report. Review Source GB Greg B. CMO Marketing and Advertising Used the software for: 2+ years ### "Reliable monitoring, perfect support" July 9, 2025 5.0 The platform provides insightful data that helps me track my brand’s presence effectively. The outstanding customer support further enhances the experience. Pros Wide range of mentions from various online sources. The team is responsive, helpful, and always willing to assist Cons Rarely, but sometimes misses social media (fb) mentions, even when they meet the criteria for visible, public mentions. Review Source YD Yuliia D. SMM Team Lead Religious Institutions Used the software for: 6-12 months ### "Reviiew from Yuliia (Poland)" July 10, 2025 4.0 I use it for 1 year to monitor the brand mentions. Mostly in press and digital media. So it works good, but sometimes the AVe is not correct. Pros It helps me to get all the mentions together in one place. Especially press mentions, which is very helpful. Cons The keywords limitation – I think for such a big price there could be more keywords. The limitation applies to all projects combined, but in my opinion, it would be better to limit keywords per project Review Source MJ Megan J. PR Account Executive Public Relations and Communications Used the software for: 6-12 months ### "Positive Experience with Brand24" July 8, 2025 4.0 Overall, my team has had a positive experience with Brand24 and we consider it a vital tool for monitoring and reporting. Pros I like the social monitoring across a variety of social platforms. It picks up lots of mentions that I would not see otherwise. Cons The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it. Review Source JR Javiera R. Assistant Information Technology and Services Used the software for: Less than 6 months ### "I am satisfied" November 21, 2024 5.0 Pros How the data is visualized, the ux is very easy. Cons That I had to specifically ask for historical data. Review Source LP Leticia P. Community Manager Lead Entertainment Used the software for: 1-2 years ### "Nice tool to have!" August 30, 2024 4.0 It was interesting to have, the integration with slack gave us agility to know what people are talking about our brands and it's easier to know about sentiment analysis. Pros What stands out most about Brand24 is its user-friendly interface combined with powerful features. I like to have sentiment analysis, real-time monitoring and customizable reports in one place. Cons Filtering and noise: although brand24 offers filtering options, sometimes it can still pull in a lot of irrelevant mentions or noise, especially for common keywords. Review Source AB Arielle B. Director of Marketing Non-Profit Organization Management Used the software for: 6-12 months ### "Inexpensive social listening tool" July 29, 2024 4.0 Pros Great cost-effective entry point for a non-profit wanting to get into the social listening space. Syncs with all sources we wanted to monitor--online news, FB, IG, tiktok etc. Generous non-profit discount. Account management team is very responsive. Cons I wish there were more customizable notifications and reports. Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings. The thing I would like to see most improved is the tagging feature and its organization within the platform--this would make sorting and reporting easier for our team Reason for choosing Brand24 less expensive, was a way for us to get into the social listening space without spending $$$ Review Source KC Karen C. Communication advisor Hospital & Health Care Used the software for: 6-12 months ### "A smooth way to be back on track with our monitoring" July 26, 2024 4.0 The Brand24 staff is very friendly and helpful. The demo was good and we were able to get started within a few days. Pros It has exactly what we need in a tool (some other tools are too elaborate and therefore expensive) and it was very quick to get started. It's easy to set up the keywords and make projects within the tool. Cons We got a lot of automatic sales emails in the beginning. Even after we already became a customer. We informed them about it and then it was fixed though. 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