--- title: "Brand24 Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Brand24 the right AI Marketing Tools solution for you? Explore 256 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/149054/Brand24/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-28" --- Brand24 4.7 (256) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Reviews of Brand24 Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews KA Khasiba A Director of OperationsNon-Profit Organization Management, 11 - 50 employeesUsed the software for: 6-12 months. “We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough.“ October 27, 2025 MP Marta P Senior AdvisorManagement Consulting, 11 - 50 employeesUsed the software for: 6-12 months. “the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes)“ October 22, 2025 Kuba D Head of Brand and MarketingNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."“ March 26, 2026 JB Jennifer B Senior Social Media Manager, CommunityEnvironmental Services, 51 - 200 employeesUsed the software for: Less than 6 months. “Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights.“ October 6, 2025 Katarzyna B Marketing ManagerSports, 11 - 50 employeesUsed the software for: More than 2 years. “The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time.“ July 9, 2025 KB Katarzyna B ManagerConstruction, 11 - 50 employeesUsed the software for: 1-2 years. “I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users“ July 10, 2025 CL Cezary L Senior Social Media SpecialistConsumer Electronics, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign evaluation.“ July 11, 2025 MP Mariana P Account ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months. “Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia).“ July 11, 2025 ## Showing most helpful reviews Showing 1-25 of 256 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bartłomiej G. Growth Hacking Manager Computer Hardware Used the software for: 2+ years ### "Growth Hacking Manage" July 10, 2025 5.0 Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support. Pros I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image. Cons Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful. Switched from [SentiOne](https://www.capterra.com/p/160246/SentiOne/) Business decision: a better-balanced offer in Brand24. Review Source JB Jennifer B. Senior Social Media Manager, Community Environmental Services Used the software for: Less than 6 months ### "Turning Conversations into Strategy: Our Journey with Brand24" October 6, 2025 5.0 Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization. We’ve been able to track brand conversations in real time, identify trends, and better understand our audience’s needs and perceptions. Pros Brand24 made it incredibly easy to get started with social listening. The setup was seamless, and there was virtually no learning curve, which is a huge relief when launching a new tool can often feel overwhelming. Their customer support team is fantastic, both during onboarding and as we continued to build out our program. They are responsive, knowledgeable, and genuinely invested in helping us succeed. Thanks to Brand24, we were able to quickly launch our social listening initiative and start sharing real-time insights about brand conversations across the business. It’s been a game-changer for how we understand and respond to our audience. Cons Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights. Boolean search and sentiment filters sometimes need refinement to better exclude noise or unrelated mentions, but that's the case with virtually any tool, so not really a con. Just more refinement may be needed to get drilled down to what we're looking for at times. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Mention](https://www.capterra.com/p/149705/Mention/)[YouScan](https://www.capterra.com/p/173036/YouScan/) Reason for choosing Brand24 Ease of use and best features for what we were looking for Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) It was not user-friendly at all. The results were not helpful to our business. It was expensive. Review Source MW Mark W. Co-Founder Marketing and Advertising Used the software for: 6-12 months ### "Great service and good insights!" September 24, 2026 5.0 Great follow up with from \[sensitive content hidden\] The AVE insight was particularly useful to us and it definitely has saved us a lot of time manually calculating earned media. Additionally, the Ai summary was real helpful and surprisingly on the money! Pros The AVE insight was particularly useful to us and it definitely has saved us a lot of time manually calculating earned media. Cons Could perhaps redesign a more seamless format as we could forget which tab we need to refer to, a number of times. Review Source EK Eli K. Department Head Marketing and Advertising Used the software for: Less than 6 months ### "Good but can be much better " July 7, 2025 3.0 could have been better if we had that call i requested for because the request from my client was very specific Pros The interface is great and easy to navigate and i liked that the report was generated for me when i requested for it Cons I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient. Also the results only go back as far as one year but i needed data from 2 to 3 years Review Source BK Bartłomiej K. marketing manager Legislative Office Used the software for: 1-2 years ### "An essential tool for PR and media monitoring" July 28, 2026 5.0 Brand24 has become an essential part of our communications and PR strategy at Donateo Foundation. It enables us to monitor media coverage, track online conversations, and measure the impact of our campaigns in real time. The platform is intuitive, reliable, and provides valuable insights that help us make better communication decisions. The reports are clear, the alerts are timely, and the overall experience has been excellent. Pros What we value most is the real-time monitoring and comprehensive media coverage. The platform is very easy to use, offers powerful analytics, and makes it simple to track brand mentions across news websites, social media, blogs, and forums. The reporting features save us a lot of time, and the intuitive interface allows our team to quickly find the insights we need. Cons We haven't encountered any significant drawbacks. While there is always room for additional advanced analytics, the current feature set fully meets our needs. Alternatives considered [ImmigrationTracker](https://www.capterra.com/p/208858/Immigration-Tracker/) Reason for choosing Brand24 We chose Brand24 because it offers an excellent balance of features, ease of use, and value for money. The platform is intuitive, provides real-time monitoring across multiple online channels, and delivers clear, actionable reports without a steep learning curve. It was also quick to implement, making it a great fit for our communication and PR needs at Donateo Foundation. Review Source NM Ndimbumi M. Marketing Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Wish you could capture the true reach of mentions" July 21, 2025 4.0 Great, the team is very responsive and very quick to support when we hit a wall. I also like the fact that I can give my team access. Pros The fact that I can keep a pulse on mentions about the different projects we have. The weekly reports are also great Cons The fact that It can not capture all the mention reach. I discovered a very huge gap between the reach I was capturing on a platform that only captures our social media pages(it was higher) that Brand24 which supposedly it should be capturing more reach since it tracks mentions. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Brand24 Affordable price, responsive team and better access for the team Review Source EV Eduardo V. Digital and Marketing Director Consumer Goods Used the software for: 2+ years ### "Great platform backed by outstanding post-sales support" May 29, 2025 5.0 My overall experience has been very positive. The platform does what it promises, and the customer support has been outstanding. We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican market. The team’s support has made a big difference. Pros The post-sales support has been one of the best I’ve experienced with any monitoring tool. The Brand24 team genuinely takes the time to understand the business needs and provides personalized follow-up. The platform also delivers useful data to visualize mentions in real time, identify conversation spikes, and spot key influencers in a very intuitive way. Cons At first, it can be a bit tricky to fine-tune filters so that only the truly relevant mentions come through—especially when the keyword being tracked is broad. It would also be incredibly helpful to have the ability to combine reports from multiple projects into a single PDF file. That way, you could generate a consolidated report with only the projects you actually need to include, without having to export and merge them manually. Alternatives considered [Lumen by Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Fanpage Karma](https://www.capterra.com/p/188554/Fanpage-Karma/) Reason for choosing Brand24 We chose Brand24 because it offered a faster onboarding process, more affordable pricing, and a team that truly cared about our specific use cases from day one. Review Source MP Mariana P. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Great media monitoring option for small business!" July 11, 2025 4.0 Pros I love that you can use it based on a monthly subscription and there is no lock in contracts. It works perfectly for small business. It is easy to use and set up. Cons I don't like that you can't use {OR} on the project set up level. This makes my search come up with a lot of junk and then I have to filter relevant results. Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia). Alternatives considered [Medianet](https://www.capterra.com/p/267111/Medianet/) Reason for choosing Brand24 The alternative product was more focused on News rather than social media. Switched from [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) It was too expensive for our business and we were not getting the expected results. Review Source DP Dana P. Sr Growth Manager Marketing and Advertising Used the software for: Less than 6 months ### "Brand24 is great!" January 5, 2026 5.0 9/10 due to the reasons stated above. It's not really a con but it's something that added a step to our community management. Although I would say, having Brand24 really made our Community Managers' jobs easier. Pros I like the responsiveness of the team, from \[sensitive content hidden\] . They are very helpful with our inquiries. I also like the AI Brand Assistant tool. It helps me to create reports faster. Cons I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited) Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brand24 The pricing is clearer and the features are loaded. It also allowed us to subscribe on a monthly basis with the option to cancel as soon as the campaign ended. Review Source Kuba D. Head of Brand and Marketing Non-Profit Organization Management Used the software for: 2+ years ### "Brand24 make the invisible visible" March 26, 2026 5.0 Our overall experience with Brand24 has been transformative for our foundation. It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland. Before using it, we struggled to track how local media and social platforms covered our daily workshops and meetings, which are the most important part of our youth development program. Now, we can ensure that young people remain the protagonists of these stories through sentiment analysis. It is a powerful, future-ready tool that provides immense value to any organization focusing on social impact and nationwide reach. Pros What I value most about Brand24 is its incredible ability to "make the invisible visible" across dozens of small local communities in Poland. As an organization running the "Równać Szanse" program, we monitor youth projects in very small towns where traditional media monitoring often fails. Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power." The AI-driven insights and automated PDF reports save us around 10 to 15 hours of manual work every month. We also love the pace of development and the fact that the team is always one step ahead with new features. The partnership-based relationship with their support team makes the whole experience even better. Cons I have not encountered any significant issues or features that I dislike so far. The tool is very intuitive and the team updates it frequently. If I had to mention one challenge, the sheer volume of data can be overwhelming at first, but the filtering options and AI summaries do a great job of helping us manage it. It is honestly difficult to find flaws in a product that evolves as quickly as Brand24 does. Review Source LB Leslie B. External Communications Mgr. Consumer Goods Used the software for: 2+ years ### "Flexible, User-friendly Reporting" July 8, 2025 5.0 Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members. Their reporting options, price point and regular new features surpassed my experience with other services. Pros Digestible and scalable reports, along with easy to sort data that hits the main areas we're looking to capture. Cons I had a few "wish list" items in the beginning of my time using Brand 24, but most were resolved in new feature roll outs. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Cision](https://www.capterra.com/p/129611/Cision/) Reason for choosing Brand24 Better value for price, easy to use platform and easy to understand what was being offered. Seemed to offer as high a quality (or better) service. Review Source DA Derian A. Data Anlytics Marketing and Advertising Used the software for: Less than 6 months ### "Good tool to track sentiment's in social media" July 14, 2025 4.0 Good user experience most of the times, i use the tool every day for monitoring my brands informations in social media. Pros The accesibility of having multiple brands in one dashboard and the posibility to set multiple reports for further queries is great Cons I would love to have more options in order to have the reports more dynamic when it comes to further setups Switched from [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) because i need the functionalities and the price match was correct for my business Review Source JN Jon N. Director, Digital Campaigns Non-Profit Organization Management Used the software for: 6-12 months ### "Great product with few drawbacks" July 3, 2024 4.0 Overall it has filled our needs. We have unique challenges when it comes to listening due to our federated model that has created fragmented naming conventions. Pros It is fairly easy to set up "projects" and once they are set up it is easy to filter the results by a number of different criteria. Cons There were issues with linking Meta platforms (Facebook and Instagram) and it was confusing to understand the benefit to doing so. Alternatives considered [Lumen by Talkwalker](https://www.capterra.com/p/161487/Talkwalker/)[Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reason for choosing Brand24 We are using Brand24 in conjunction with a separate social media management tool, so the price and functionality factored into the decision. Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Directive from management to increase activity in this area. Review Source SW Slawek W. Marketing Manager Pharmaceuticals Used the software for: 1-2 years ### "Efficient and user-friendly social monitoring tool" July 10, 2025 4.0 Brand24 is a reliable and easy-to-use tool for social listening and online reputation management. We use it regularly to track mentions across multiple platforms and monitor the impact of our marketing activities. It’s especially useful for identifying trends, measuring brand awareness, and reacting to feedback. Customer support is responsive and onboarding was smooth. Pros Brand24 has clear interface, making it easy to navigate and understand results. The real-time monitoring works seamlessly and the alerts feature helps us stay updated without constantly checking the dashboard. The tool is also very helpful in tracking campaign performance and identifying valuable user-generated content. Cons Sentiment analysis can sometimes be inaccurate, especially with irony or short-form content. Also, more advanced filtering or grouping options would be helpful when working with large volumes of mentions. Review Source AJ Aneta J. Country Director Consumer Goods Used the software for: 6-12 months ### "Very good service assessment" October 22, 2025 5.0 Very good. the team secures that our business needs are met as expected and requested. All works well. Pros Very quick reactions and replies to our questions and requests for support. The team secures great availability and professionalism. Cons Not applicable, the team secures that our business needs are met as expected and requested. All works well. Review Source Katarzyna B. Marketing Manager Sports Used the software for: 2+ years ### "Great tool for marketing manager" July 9, 2025 5.0 Overall, my experience with Brand24 has been very positive. The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time. It’s especially useful for PR and marketing teams. While some advanced features are gated behind higher plans, the core functionality is reliable and impactful. Pros I like Brand24 for its real-time monitoring, clear insights, and easy way to track brand mentions across the web. Cons The thing I like least about Brand24 is that historical data access is limited unless you're on a higher-tier plan. Review Source GB Greg B. CMO Marketing and Advertising Used the software for: 2+ years ### "Reliable monitoring, perfect support" July 9, 2025 5.0 The platform provides insightful data that helps me track my brand’s presence effectively. The outstanding customer support further enhances the experience. Pros Wide range of mentions from various online sources. The team is responsive, helpful, and always willing to assist Cons Rarely, but sometimes misses social media (fb) mentions, even when they meet the criteria for visible, public mentions. Review Source AF Agata F. mkt manager Insurance Used the software for: 1-2 years ### "this is what you need if y" July 9, 2025 5.0 easy, fast, effective - really enjoyable to use – perfect for everyday work when you only have 10 minutes a day for quick research Pros A very intuitive tool, easy to use. I can quickly find the data I'm looking for. I don't like overly complicated tools, and this one is absolutely spot on. Cons hmmm nothing? maybe it can sing or dance, I don't care :) but ok - maybe it could be cheaper, but still worth it Review Source YD Yuliia D. SMM Team Lead Religious Institutions Used the software for: 6-12 months ### "Reviiew from Yuliia (Poland)" July 10, 2025 4.0 I use it for 1 year to monitor the brand mentions. Mostly in press and digital media. So it works good, but sometimes the AVe is not correct. Pros It helps me to get all the mentions together in one place. Especially press mentions, which is very helpful. Cons The keywords limitation – I think for such a big price there could be more keywords. The limitation applies to all projects combined, but in my opinion, it would be better to limit keywords per project Review Source mF marcos F. PR Consultant Public Relations and Communications Used the software for: Less than 6 months ### "good tool for social listening" June 11, 2025 4.0 good tool for social listening and a lot of capabilities. what i am most happy with is attention of willingness to help of agents. Pros personalisation, filters, reports and capabilities. they help me so much to do my work. besides, customer service. Cons geolocalisation: usually, filters do not work exactly and have to check each post/impact individually and manually Review Source YA Yousef A. Markeing manager Marketing and Advertising Used the software for: I used a free trial ### "Great brand ever" December 30, 2024 5.0 My overall experience was very positive, and I think it is the best and easiest tool so far. Pros I liked the accuracy of the tool and the easiness in user experience Cons I found the tool to be quite beneficial, as my primary reason for subscribing was to explore its functionalities in order to facilitate informed evaluations and recommendations for my managers within the company. Review Source DB Devlin B. Director Public Relations and Communications Used the software for: 6-12 months ### "Exceptional customer service" July 24, 2024 5.0 Very happy, and as I say it felt like I was communicating with an internal team member. In the digital age, these guys understand CX. Pros The customer service is second to none. Naturally, I engaged all their competitors. While price did put me off the competitors, it was the way in which \[sensitive content hidden\] interacted with me that ultimately made my decision to work with Brand 24 on an important campaign. Cons Maybe the fact you pay once off and not monthly - those of us from regions with lower exchange rates feel the cost. But I understand it is the industry norm and a security for the business. Review Source AB Arielle B. Director of Marketing Non-Profit Organization Management Used the software for: 6-12 months ### "Inexpensive social listening tool" July 29, 2024 4.0 Pros Great cost-effective entry point for a non-profit wanting to get into the social listening space. Syncs with all sources we wanted to monitor--online news, FB, IG, tiktok etc. Generous non-profit discount. Account management team is very responsive. Cons I wish there were more customizable notifications and reports. Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings. The thing I would like to see most improved is the tagging feature and its organization within the platform--this would make sorting and reporting easier for our team Reason for choosing Brand24 less expensive, was a way for us to get into the social listening space without spending $$$ Review Source RM Rachel M. AVP of Marketing Financial Services Used the software for: Less than 6 months ### "Great value and good for small marketing teams" July 2, 2024 5.0 Pros Setting up my first project was simple, and the cost for what I receive is very fair. I appreciate the regular updates, but my favorite feature is the reports. They are perfect for providing media information to our board of directors. Cons I find that news mentions aren't always picked up and I have to add them manually. Reason for choosing Brand24 After doing a lot of research, I found Brand24 provided the best value for the money. As a one-person marketing team, I needed a solution that was simple to use and provided good reporting solutions. Brand24 was the best option for me! Review Source Ksenia B. HR manager Used the software for: 6-12 months ### "Brand24 is the 1st Email I Look at daily" March 11, 2018 4.0 Many times I'm notified of a new link to our website before the writer who may have done a guest post on someone else's website. When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post. Pros Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good! Cons There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.