# Brand24 Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Brand24 Software - reviews, pricing plans, popular comparisons to other AI Marketing Tools products and more. Source: https://www.capterra.com/p/149054/Brand24 --- # Brand24 Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Brand24 ## What is Brand24? Brand24 is an AI-powered media monitoring and social listening tool that you can use to track and analyze online conversations about your brand, competitors, and industry. If you are looking for a user-friendly tool for media monitoring, Brand24 is definitely worth trying. Not only will you receive a summary of the media coverage, but also you’ll get access to some analytics regarding your brand health, such as sentiment analysis, reach, AVE calculations, and many more. ## What is Brand24 used for? [Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)[Brand Management](https://www.capterra.com/brand-management-software/)[Reputation Management](https://www.capterra.com/reputation-management-software/) Overall rating Based on 254 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 1% Starting price $199 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Brand24 alternatives Highest Rated [4.9 (106)](https://www.capterra.com/p/173036/YouScan/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.7 (701)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.2 (235)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/149054/Brand24/alternatives/) ## Who uses Brand24? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Keyword Tracking 4.4 (49) 89.80% of 49 reviewers that rated this feature as important or highly important Track and monitor a specific set of keywords Reporting & Statistics 4.6 (48) 83.33% of 48 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Sentiment Analysis 4.2 (40) 80.00% of 40 reviewers that rated this feature as important or highly important Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Social Listening 4.7 (35) 82.86% of 35 reviewers that rated this feature as important or highly important Monitor social media sites for specific keywords Multi-Channel Data Collection 4.5 (30) 86.67% of 30 reviewers that rated this feature as important or highly important Collect information from multiple sources Social Media Integration 4.5 (30) 66.67% of 30 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Brand24 53 features An @mention is a way to tag or notify a specific person about a message/post Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Compare key metrics for the business against prominent players in the industry Monitor social media posts or web that mention a particular brand Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Provides a channel for team members to share media files, communicate, and work together Evaluating strengths and weaknesses of companies with the same target audience Track activity of your competitors Manage, organize, and store contact information Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Receive and/or send email notifications for urgent updates, requests, or other information Tracks metrics that provide insight into how a user interacts with any interface or product Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Find & retrieve relevant data or documents Track the usage of certain hashtags Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Track and monitor a specific set of keywords Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. Notifications via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Collect information from multiple sources Process and analyze human language in text or audio form A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Plan and coordinate all the resources, costs and time needed to execute assignments Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Planning and managing of resources and procedures to mitigate the impact of events and incidents Automatically monitor and receive alerts for any new online reviews Notifies a business when a review is left Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Monitor social media sites for specific keywords Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Track social media posts that reference a specific brand, business, name, etc. Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.4 (194) 4.4 Based on 194 reviews ## Pricing Value for money 4.5 (223) Free Trial [View pricing plan details](https://www.capterra.com/p/149054/Brand24/pricing/) Individual $199.00 Flat Rate,Per Month It includes: - 1 User - 2k Mentions/Month - 3 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Help Center - Mentions Volume - Product Training - Push Notifications - Storm Alerts - Update Every 12h - Webinars - Weekly Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Reddit Tracking - Mentions Volume - Engagement tracking (likes, shares & comments) - Sentiment Analysis - Push Notifications (Mobile App) - Sorting by Mention's importance - Sorting by Date - Sorting by Popular - Web Dashboard - Mobile App - Adding ExtraUsers - Grouping Mentions - Tagging Mentions Team $299.00 Flat Rate,Per Month It includes: - 5k Mentions/Month - 7 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Help Center - Mentions Volume - Most-Sharable Links - Product Training - Push Notifications - Reach Tracking - Storm Alerts - Trending Hashtags - Unlimited Users - Update Every Hour - Webinars - Weekly Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Forums Tracking - Reddit Tracking - Linkedin Tracking - Medium Tracking - Quora Tracking - Youtube Tracking - TikTok Tracking Pro $399.00 Flat Rate,Per Month It includes: - 12 Keywords - 25k Mentions / Mo. - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Excel Reports - Help Center - Integrations - Mentions Volume - Most-Sharable Links - PDF Reports - Product Training - Push Notifications - Reach Tracking - Real-Time Updates - Storm Alerts - Trending Hashtags - Unlimited Users - Webinars - Weekly Reports - White-Labeled Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Forums Tracking - Reddit Tracking - Linkedin Tracking - Medium Tracking - Quora Tracking - Youtube Tracking - TikTok Tracking - Reviews Tracking - Twitch Tracking - Newsletters Tracking - Mentions Volume - Engagement tracking (likes, shares & comments) - Word Cloud (Context of discussion) - Most active sites/profiles - Source Analysis - Finding influencers - Sentiment Analysis - Presence Score - AVE (Advertising value equivalency) - Discussion Leaders - AI Reports - Push Notifications (Mobile App) - Custom email notifications - Integrations (Slack) - White-labelled reports - PDF Reports - Filtering by Engagement - Filtering by Sentiment - Filtering by Reach - Filtering by Language (country) - Filtering by Source - Sorting by Mention's importance - Sorting by Date - Sorting by Popular - Web Dashboard - Mobile App - Adding ExtraUsers - Grouping Mentions - Tagging Mentions Business $599.00 Flat Rate,Per Month It includes: - 100k Mentions / Mo. - 25 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Excel Reports - Help Center - Integrations - Mentions Volume - Most-Sharable Links - PDF Reports - Product Training - Push Notifications - Reach Tracking - Real-Time Updates - Storm Alerts - Trending Hashtags - Unlimited Users - Webinars - Weekly Reports - White-Labeled Reports Enterprise $999.00 Flat Rate,Per Month It includes: - Unlimited mentions - Unlimited keywords - Unlimited topic analysis - API Value for money 4.5 (223) 4.5 Based on 223 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (214) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (214) 4.8 Based on 214 reviews ## User reviews Overall rating 4.7 Based on 254 reviews Filter by rating 5(190) 4(53) 3(9) 2(2) 1(0) Mentioned topic Sorted by most recent Kuba D. Head of Brand and Marketing Non-Profit Organization Management ### "Brand24 make the invisible visible" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 26, 2026 Our overall experience with Brand24 has been transformative for our foundation. It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland. Before using it, we struggled to track how local media and social platforms covered our daily workshops and meetings, which are the most important part of our youth development program. Now, we can ensure that young people remain the protagonists of these stories through sentiment analysis. It is a powerful, future-ready tool that provides immense value to any organization focusing on social impact and nationwide reach. Pros What I value most about Brand24 is its incredible ability to "make the invisible visible" across dozens of small local communities in Poland. As an organization running the "Równać Szanse" program, we monitor youth projects in very small towns where traditional media monitoring often fails. Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power." The AI-driven insights and automated PDF reports save us around 10 to 15 hours of manual work every month. We also love the pace of development and the fact that the team is always one step ahead with new features. The partnership-based relationship with their support team makes the whole experience even better. Cons I have not encountered any significant issues or features that I dislike so far. The tool is very intuitive and the team updates it frequently. If I had to mention one challenge, the sheer volume of data can be overwhelming at first, but the filtering options and AI summaries do a great job of helping us manage it. It is honestly difficult to find flaws in a product that evolves as quickly as Brand24 does. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DP Dana P. Sr Growth Manager Marketing and Advertising ### "Brand24 is great!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 5, 2026 9/10 due to the reasons stated above. It's not really a con but it's something that added a step to our community management. Although I would say, having Brand24 really made our Community Managers' jobs easier. Pros I like the responsiveness of the team, from \[sensitive content hidden\] . They are very helpful with our inquiries. I also like the AI Brand Assistant tool. It helps me to create reports faster. Cons I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited) Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reasons for choosing Brand24 The pricing is clearer and the features are loaded. It also allowed us to subscribe on a monthly basis with the option to cancel as soon as the campaign ended. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KA Khasiba A. Director of Operations Non-Profit Organization Management ### "Powerful Media Monitoring with Excellent Data Visualization" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 27, 2025 Our overall experience has been highly positive. Brand24 provides a robust, affordable, and actionable view of our brand's presence online. It seamlessly integrates real-time tracking with excellent visualization, making it easy to identify trends, measure campaign success, and spot potential reputation issues before they escalate. It's an indispensable tool for anyone serious about understanding their digital footprint. Pros The depth and speed of data aggregation is what sets Brand24 apart. We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough. We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors. The "Mentions Feed" is intuitive and perfect for real-time crisis management. Cons While the overall sentiment analysis is good, the accuracy of the automated sentiment scoring for complex/nuanced language in non-English languages sometimes requires manual correction. Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TS Taylor S. Social Media Manager Financial Services ### "10/10 Customer Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 23, 2025 While my company didn't end up subscribing to Brand24, I was very impressed with the platform. I couldn't go without giving a huge shoutout to \[sensitive content hidden\] for giving me a great in-depth demo of the tool. He was extremely knowledgeable on the product, answered all of my questions, and helped set us up in the back end for maximum effectiveness during our trial period. Pros The number of resources the platform pulled from for social listening and the support from the Brand24 team Cons My company decided to go for more of an all-in-one platform like Sprout Social rather than an individual tool for social listening. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. IS Izabela S. Brand Manager Hospital & Health Care ### "10 years in, and Brand24 keeps proving why it’s my go-to marketing sidekick 🤘" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 23, 2025 My overall experience is honestly 10 out of 10. I use a lot of tools, but I’ve never experienced such an exceptional level of customer support. The team is not only incredibly responsive and helpful — they even reach out proactively to suggest calls or optimizations, which really shows they go the extra mile. I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features. I’ve been using Brand24 for over 10 years across three different companies, and I honestly can’t imagine working in marketing without it — it’s a must-have tool in any role I take on. Pros What I like most about the dashboard is discovering untagged mentions I wouldn’t see otherwise. I also value the Storm Reports that highlight trending discussions and hot mentions — especially useful for tracking competitors. And I love the comparison features, which let me analyze our brand against others and gain valuable marketing insights. Cons What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive. So the sentiment analysis isn’t always accurate for our context. But honestly, that’s a minor point — the platform keeps evolving, and their customer success team is incredibly responsive and proactive, which makes the overall experience outstanding. I also love how they’re always ahead of the curve, using cutting-edge technology like AI and constantly adding new, genuinely useful features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IW Iwona W. WWW and Intranet Coordinator Research ### "Professionalism, genuine support, and great cooperation - Brand24 at its best" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 22, 2025 Brand24 combines an excellent product with exceptional customer service. It makes daily media monitoring much easier, and the support team - especially \[sensitive content hidden\] - makes the cooperation enjoyable and productive. You can really feel they care about their customers. Pros \[sensitive content hidden\]- I really appreciate the outstanding support from my Brand24 representative - always professional, proactive, and genuinely focused on building a good relationship. The communication is fast and effective, and I always get clear answers and practical help. The tool itself is intuitive and delivers transparent, easy-to-analyze data. Cons There’s nothing major to complain about - it just takes a bit of time to explore all the advanced features, but with the help of my representative, it’s very easy to learn. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MP Marta P. Senior Advisor Management Consulting ### "Positive Results Driven by Expertise and Customer Focus" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 22, 2025 positive and effective, additionally supported by professional assistance and understanding of the customer on the part of consultants—it couldn't be done any better Pros value for money, subscription schemes, but mostly ease of use, speed of operation, easy adaptation to current needs, ability to generate AI summaries Cons the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AJ Aneta J. Country Director Consumer Goods ### "Very good service assessment" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 22, 2025 Very good. the team secures that our business needs are met as expected and requested. All works well. Pros Very quick reactions and replies to our questions and requests for support. The team secures great availability and professionalism. Cons Not applicable, the team secures that our business needs are met as expected and requested. All works well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NK Noah K. Director of Brand Marketing Information Technology and Services ### "The Go-To Platform for Brand Monitoring" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2025 My overall experience with Brand24 has been very positive. I’ve been a customer for over 10 years and plan to continue using their service. Their customer support is excellent, always quick to reply and assist on both professional and administrative matters. Brand24 is a great product to work with; it isn’t too heavy, and it delivers exactly what you need for brand monitoring and management. Pros It’s very easy to get set up and quickly start tracking your brand, competitors or industry keywords. The notifications and AI analysis features are excellent and provide valuable insights. I also really appreciate the integration with Slack, which is extremely helpful for getting real-time alerts and staying on top of brand mentions. Cons While Brand24 is a solid, all-encompassing product, it would be great if there were tiered levels of service so that you could pick and choose specific features you want to use, instead of having everything bundled together. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reasons for choosing Brand24 Price, ease of uses, Saas not contractual. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CC Caleigh C. Marketing Manager Non-Profit Organization Management ### "Great service + Quality Data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 12, 2025 Really great overall! It's an intuitive and helpful platform and served our needs well. The helpfulness and promptness from people like \[sensitive content hidden\] really stood out, and makes me want to come back. Data exports could be improved a bit but overall it got what we needed and included helpful metrics like Advertising Value Equivalency. Pros Incredible service. \[sensitive content hidden\] was always there and would walk me through things and answer all questions promptly. Good value for money compared to other comparable services. Good quality data. Easy to use and learn how to use the platform (especially with \[sensitive content hidden\]). Cons The format of downloaded mentions in the PDF report looked weird and wasn't super user friendly. Downloading data in general could be a bit easier. Tracking hashtag impressions would also be great. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/149054/Brand24/reviews/) Popular comparisons [Hootsuite vs Brand24](https://www.capterra.com/compare/121701-149054/HootSuite-vs-Brand24)[Agorapulse vs Brand24](https://www.capterra.com/compare/123971-149054/Agorapulse-vs-Brand24)[YouScan vs Brand24](https://www.capterra.com/compare/149054-173036/Brand24-vs-YouScan)[Sprout Social vs Brand24](https://www.capterra.com/compare/121447-149054/Sprout-Social-vs-Brand24)[Lyfpit vs Brand24](https://www.capterra.com/compare/149054-228116/Brand24-vs-Lyfpit)[facelift vs Brand24](https://www.capterra.com/compare/149054-150410/Brand24-vs-facelift) [Birdeye vs Brand24](https://www.capterra.com/compare/149054-152997/Brand24-vs-BirdEye)[Brandwatch vs Brand24](https://www.capterra.com/compare/149054-277011/Brand24-vs-Brandwatch)[Sendible vs Brand24](https://www.capterra.com/compare/130894-149054/Sendible-vs-Brand24)[monday.com vs Brand24](https://www.capterra.com/compare/147657-149054/monday-com-vs-Brand24)[Trello vs Brand24](https://www.capterra.com/compare/149054-211559/Brand24-vs-Trello)[Thryv vs Brand24](https://www.capterra.com/compare/149054-156926/Brand24-vs-Thryv)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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