--- title: "Badger Maps Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Badger Maps Software - reviews, pricing plans, popular comparisons to other Route Planning products and more." source_url: "https://www.capterra.com/p/148607/Badger-Maps/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # Badger Maps Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Badger Maps ## What is Badger Maps? Badger Maps is a cloud and mobile-based route planning and territory management application for field sales reps and outside sales reps. It lets sales teams manage their territory by combining Google Maps, CRM data, route optimization, schedule planning, and lead generation features. Badger Maps also sends data from the field to the CRM. It helps sales managers understand what is going on in the field and has reporting and insights to help manage the sales team better. ## What is Badger Maps used for? [Route Planning](https://www.capterra.com/route-planning-software/)[Field Sales](https://www.capterra.com/field-sales-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/) Top alternative Featured Overall rating Based on 213 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 1% Starting price $69 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Badger Maps?[Manage this product listing](https://www.g2.com/products/badger-maps/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Badger Maps 4.6 (204) VS. [4.7 (2,749)](https://www.capterra.com/p/140363/HouseCall-Pro/reviews/) Starting Price $69 Per User, Per Month Starting Price $79 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (204) Ease Of Use 4.6 (48) Value For Money 4.3 (191) Value For Money 4.6 (47) Customer Service 4.7 (187) Customer Service 4.7 (48) ## Badger Maps alternatives [4.6 (1,490)](https://www.capterra.com/p/127994/Jobber/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [portatour](https://www.capterra.com/p/153575/portatour/) [4.7 (48)](https://www.capterra.com/p/153575/portatour/reviews/) Starting price $89.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153575/portatour/) Highest Rated [Knockio](https://www.capterra.com/p/10018264/Knockio/) [5.0 (11)](https://www.capterra.com/p/10018264/Knockio/#reviews) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10018264/Knockio/) [Mapsly](https://www.capterra.com/p/10028149/Mapsly/) [4.8 (14)](https://www.capterra.com/p/10028149/Mapsly/#reviews) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10028149/Mapsly/) [View all alternatives](https://www.capterra.com/p/148607/Badger-Maps/alternatives/) ## FAQs about Badger Maps Overview ### What problems does Badger Maps solve? Badger Maps solves inefficient field routing, scattered account information, and time-consuming daily visit planning by mapping customers and prospects, optimizing multi-stop routes, and recording check-ins and notes. Outside sales representatives, delivery and service teams, territory managers, and traveling professionals benefit from reduced backtracking, better territory coverage, and clearer follow-up records. Answer based on 166 reviews Overview ### Which roles and teams benefit most from Badger Maps? Badger Maps is most used by field sales representatives, account executives, and territory managers who plan customer visits, map accounts, and organize daily routes. Sales managers and regional leaders use it to oversee territory coverage and coaching, while owners and executives use location-based activity data to guide sales operations. Answer based on 202 reviews Overview ### What company size and industries is Badger Maps built for? Badger Maps is designed for outside sales and field service teams, primarily at small businesses, which represent 64% of reviewers. It also serves midsize businesses (19%) and enterprises (17%). Reviewers most commonly work in medical devices (10%), construction (6%), and automotive (5%), supporting route planning and mapped customer-data analysis. Answer based on 204 reviews Features and Usability ### What are the key features of Badger Maps? Badger Maps includes core route planning and route optimization, with mapping tools that let users select accounts through the Lasso feature and build daily routes. Its CRM and contact management functions support check-ins and visit notes, while Places supports prospecting. Calendar scheduling, mobile access, and reporting cover field-sales follow-up and activity tracking. Answer based on 83 reviews Pricing ### How much does it cost and what fees or limitations are included? Badger Maps offers Business at $69 per user/month, or $58 billed annually, and Enterprise at $109 per user/month, or $95 annually. A free trial is available. Reviewers describe value for route planning, but some cite high costs and a 60-account basic limit that requires upgrading for larger account lists. Answer based on 61 reviews Integrations ### Which third-party tools and platforms does Badger Maps integrate with? Badger Maps integrates with over 20 third-party tools, including CRM and sales platforms such as Salesforce Sales Cloud, HubSpot Sales Hub, HubSpot Marketing Hub, Dynamics 365 Sales, Dynamics 365 Marketing, Pipedrive, Insightly CRM, Copper, and NetSuite, plus Google Maps Platform, ChatGPT, Claude, and Odoo. Answer based on 7 reviews Getting Started and Support ### What training and onboarding options does Badger Maps offer? Badger Maps provides live online sessions, webinars, documentation, and videos to support team training. Live online sessions and webinars offer guided instruction, while documentation and videos give users reference materials and step-by-step learning resources for setup and feature review. Answer based on 7 reviews Getting Started and Support ### What customer support options does Badger Maps offer, and how do users rate the experience? Badger Maps offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users generally describe support as responsive, friendly, and hands-on, with quick help for setup, imports, and app questions. Some users report missed scheduled calls or unreliable follow-through, though most feedback highlights helpful problem resolution. Answer based on 50 reviews Route planning ### How well does Badger Maps handle route planning? Badger Maps helps field sales and delivery teams plan efficient multi-stop routes, visualize customers, and reduce backtracking. Users value route optimization, saved routes, map-based prospecting, calendar sharing, and navigation handoffs. Some users want easier stop changes, road restrictions, schedule integrations, and automatic arrival-time updates after check-ins. Answer based on 83 reviews ## Features AI summary Based on 1,634 Route Planning reviews Capterra reviewers highlight these as the features buyers care about most when choosing route planning software: - **Delivery Tracking** (**54%** of reviewers rated this feature as critical) - **Mobile Access** (**58%**) - **Scheduling** (**53%**) Badger Maps includes **Mobile Access** and **Scheduling**, giving field teams a way to manage routes on the go and plan appointments more efficiently throughout the day. However, it does not offer **Delivery Tracking**. Instead, it provides **Route Optimization** (**54%**), which helps users build more efficient travel plans, reduce drive time, and make better use of each sales or service visit, helping businesses improve daily coverage and team productivity. Mobile Access 4.9 (11) 81.82% of 11 reviewers that rated this feature as important or highly important Access software remotely via mobile devices Scheduling 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Plan availability and assign specific time slots for tasks and resources Route Optimization 4.9 (11) 72.73% of 11 reviewers that rated this feature as important or highly important Finding the most optimal routes for drivers based on various factors and constraints Lead Management 4.5 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Territory Management 4.6 (8) 75.00% of 8 reviewers that rated this feature as important or highly important Organize customer data and accounts by user or geography Contact Management 4.8 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Badger Maps 22 features ### All Features - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Dispatch Management: Manage sending personnel and resources to a site as needed - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Driver Management: Track all personnel who operate company vehicles - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Mobile Access: Access software remotely via mobile devices - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real-Time Data: Receive data and information in real time - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Route Optimization: Finding the most optimal routes for drivers based on various factors and constraints - Routing: Plan daily routes to optimize employee scheduling and provide directions - Sales Activity Management: Define, track, and/or automate sales activities and sales processes - Scheduling: Plan availability and assign specific time slots for tasks and resources - Territory Management: Organize customer data and accounts by user or geography - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Work Order Management: Creating, assign, and track jobs and/or tasks for work orders - Workforce Management: A set of processes to optimize the productivity of its employees --- Get Advice We can help you find the software with the features you need. Features 4.3 (204) 4.3 Based on 204 reviews ## Pricing Value for money 4.3 (191) Free Trial [View pricing plan details](https://www.capterra.com/p/148607/Badger-Maps/pricing/) Business $69.00 Per User,Per Month It includes: - CRM Integrations - Custom Check-Ins - Management Tools - Optimize Routes - Photo Check-Ins - Prospect for Leads - Scheduled Phone Support - Team Route Creation - Weekly Reports Enterprise $109.00 Per User,Per Month It includes: - CRM Integrations - Custom Check-Ins - Custom CRM Integration - Custom Field Support - Custom Roles and Permissions - Engineering Support - Enhanced Lead Generation - HIPAA Compliant - Management Tools - Network Access Restriction - One-on-One Training - Optimize Routes - Photo Check-Ins - Prospect for Leads - Scheduled Phone Support - Technical Account Manager - Weekly Reports - Team Route Creation Value for money 4.3 (191) 4.3 Based on 191 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ NetSuite](https://www.capterra.com/p/135757/NetSuite/)[ Odoo](https://www.capterra.com/p/135618/Odoo/)[ Copper](https://www.capterra.com/p/141642/Copper/)[ HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (187) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (187) 4.7 Based on 187 reviews ## User reviews Overall rating 4.6 Based on 213 reviews Filter by rating Counts reflect reviews available in this feed. 5(142) 4(57) 3(11) 2(1) 1(2) Mentioned topic Recent reviews first, then most helpful Logan C. ### "Efficient Route Planning, but Follow-Ups Need Better Alerts" 4.0 November 6, 2026 Badger Maps helps me make the most of my time in the field. I need to talk to a certain number of accounts each day, and it helps me navigate between them, log notes and follow-ups, and stay organized. Pros I love the color coordination of my accounts and being able to filter them by department or industry. I can choose which accounts I want or need to visit, or combine them, and filtering fire departments with EMS capabilities helps me optimize my routes and save time. I like being able to see all my accounts and pins on one map, zoom in on an area, and search and filter data. Badger Maps helps me stay organized, navigate my day, log notes and follow-ups, and make the most of my time in the field. I can export routes to PDF and get turn-by-turn navigation. I also like exporting contact details to PDF or Excel to make call lists or send customer emails. Setup was very easy and took one day. I really like the platform and think it’s a great tool for sales reps and business owners who travel and talk to other businesses. Cons Badger Maps runs pretty smoothly for what I do, but I think the follow-up actions could use a little more depth. I’d like a better way to see follow-ups or get a notification, since I feel like they can get lost if I don’t check them. It might also help to see incomplete tasks in the end-of-week report so I can take care of them the next Monday. Devarie A. Director of Business Operations Used the software for: Less than 1 year ### "Route Optimization Made Scheduling Across California Effortless" 4.5 November 6, 2026 It saved me a ton of time once I implemented it into my process. Coordinating out-of-town travel was a new task for me, and I had no idea what the best way was to handle it. After I got lodging figured out, travel was the next big issue to tackle. What used to take almost an entire day to plan a weeks-long trip turned into just a couple of hours from start to finish. Pros The route optimization feature has been a huge help. I had an employee traveling up and down California, and it made building his schedule so much easier. Before I found this software, I was wasting a lot of time creating shorter routes and then linking them together, with no real guarantee that I was choosing the best route. Cons I honestly didn’t come across anything I didn’t like. EC Emily C. LVC Coordinator Used the software for: Less than 1 year ### "Badger Maps Makes Route Planning and Visit Tracking Effortless" 5.0 November 4, 2026 Badger Maps has made managing our physician liaison program so much easier! I visit referring doctors' offices across multiple areas, and before using Badger Maps, planning my routes and keeping track of visits was much more time-consuming. Now I can easily organize my offices, plan efficient routes, document visits, and keep track of follow-ups all in one place. It's helped me save time, stay organized, and make the most out of my days in the field. Instead of spending so much time figuring out where I need to go next, I can focus on what really matters, building relationships with our referring providers! Pros What I like most about Badger Maps is how much easier it makes planning and organizing my visits to referring doctors' offices. Being able to see all of my locations on one map and plan the most efficient route saves me so much time, especially when I'm visiting multiple offices in one day. I also love being able to keep track of my visits, notes, and follow-ups all in one place. It helps me stay organized, manage my time better, and focus more on building relationships with our referring providers rather than worrying about the logistics of getting from one office to the next. It's been a really helpful tool for managing our physician liaison program! Cons One thing I wish Badger Maps offered was the ability to integrate with Apple Maps for navigation. Since that's what I typically use for directions, it would be nice to have the option to open my routes directly in Apple Maps rather than switching between apps. Other than that, I've had a great experience with Badger Maps! SA Sales Sales Used the software for: Less than 1 year ### "Good product " 5.0 March 30, 2026 Pros Easy to use with powerful route optimization, helping sales teams save time, stay organized, and plan efficient travel routes. Cons Can be pricey, with occasional routing inaccuracies, slow loading, and limited features like CRM depth or advanced customization. Licensed Sr Mortgage Consultant Used the software for: 1-3 years 5.0 November 11, 2026 AI summary based on a full review Badger delivers practical benefits by helping users create the most efficient routes for visiting customers, ensuring cost-effectiveness. The support staff is also noted for being helpful, contributing to a positive user experience. Log in to unlock the full review, detailed ratings, and pros & cons Verified Reviewer 4.5 November 11, 2026 AI summary based on a full review The software provides significant benefits in mapping territories and optimizing routes, which helps save time during travel. A limitation is the need to use the search tool to convert quick stops into accounts, which could be streamlined. Log in to unlock the full review, detailed ratings, and pros & cons Verified Reviewer 5.0 November 9, 2026 AI summary based on a full review Users benefit from Badger Maps' effective mapping capabilities, which help in selecting prospect addresses efficiently. There are no reported drawbacks, making it a reliable choice for mapping needs. Log in to unlock the full review, detailed ratings, and pros & cons President Used the software for: 5+ years 5.0 November 6, 2026 AI summary based on a full review The software serves as a one-stop shop for CPG, allowing for easy organization of field sales tasks and plans. However, it lacks a multi-select feature in its check-in survey, which could enhance usability. Log in to unlock the full review, detailed ratings, and pros & cons Verified Reviewer 4.5 November 6, 2026 AI summary based on a full review With its easy-to-use features, Badger Maps significantly improves route optimization for sales calls. However, there are occasional lags when deleting accounts that could disrupt the user experience. Log in to unlock the full review, detailed ratings, and pros & cons Field Sales Consultant Used the software for: 3-5 years 4.0 November 4, 2026 AI summary based on a full review This tool simplifies route planning with its user-friendly design and precise map routing features, making it a valuable time-saving resource. However, it lacks the ability to hyperlink email and notes directly to Outlook. Log in to unlock the full review, detailed ratings, and pros & cons [View all Reviews](https://www.capterra.com/p/148607/Badger-Maps/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Repsly vs Badger Maps](https://www.capterra.com/compare/148607-212159/Badger-Maps-vs-Repsly)[Verizon Connect vs Badger Maps](https://www.capterra.com/compare/72551-148607/Fleetmatics-Work-vs-Badger-Maps) [Jobber vs Badger Maps](https://www.capterra.com/compare/127994-148607/Jobber-vs-Badger-Maps)[OptimoRoute vs Badger Maps](https://www.capterra.com/compare/148607-161579/Badger-Maps-vs-OptimoRoute)