# EmailOctopus Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is EmailOctopus the right Email Marketing solution for you? Explore 655 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/147415/EmailOctopus/reviews

---

EmailOctopus

4.8 (655)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated April 6th, 2026

# Reviews of EmailOctopus

Ease of use

4.7

Customer Service

4.8

## Pros and Cons in Reviews

AJ

Amit J

ExecutiveMachinery, 2 - 10 employeesUsed the software for: 1-2 years.

“It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary complexity.“

December 14, 2025

PC

Prithvi Singh C

DirectorComputer Software, 2 - 10 employeesUsed the software for: I used a free trial.

“There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to follow a strict pattern set by the software.“

July 17, 2025

JG

Jessica G

RealtorReal Estate, Self-employedUsed the software for: 1-2 years.

“It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets the job done efficiently and fits my needs well.“

April 16, 2026

Jd

Juan d

CMOMarketing and Advertising, 11 - 50 employeesUsed the software for: I used a free trial.

“For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational interference.“

February 10, 2026

CV

Christiaan V

Marketing and DevelopmentMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own integrations to our website, there is a WordPress plugin to display a form, but we did some advance integrations as well.“

June 10, 2025

Olatubosun O

Marketing DirectorConsumer Goods, 2 - 10 employeesUsed the software for: 6-12 months.

“The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair compared to platforms like Mailchimp also.“

August 5, 2025

Lauren F

Legal SecretaryLegal Services, 11 - 50 employeesUsed the software for: 1-2 years.

“I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links.“

March 23, 2026

Lauren F

Legal SecretaryLegal Services, 11 - 50 employeesUsed the software for: 1-2 years.

“I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems.“

March 23, 2026

## Showing most helpful reviews

Showing 1-25 of 655 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Lauren F.  
Legal Secretary  
Legal Services  
Used the software for: 1-2 years

### "Perfect for my small business weekly emails "

March 23, 2026

4.0

Contacts all in one place and easy to organise. Can keep template emails that you can save and amend at any future date. User friendly and great functions for free.

Pros

I use EmailOctopus for my small business. I use the free version and use get some great features for free. I set up weekly campaigns and send out to different groups, ie schools and nurseries. I have draft emails that are easy to amend and make copies of to keep and amend at future dates. I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links. So easy to keep your contacts all in once place and organised in groups.

Cons

I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems.

Review Source

CN

Charolette N.  
Author  
Publishing  
Used the software for: 6-12 months

### "Fantastic value for authors and small businesses!"

October 17, 2025

5.0

Despite that minor issue, EmailOctopus is an amazing platform that offers incredible value for the price. It’s reliable, secure, and perfect for authors who want a simple, effective way to connect with readers and grow their audience.

Pros

EmailOctopus has been a wonderful tool for managing my author newsletter. It’s secure, affordable, and incredibly user-friendly once you get the hang of it. I love how easy it is to organize my reader lists, run campaigns, and track engagement without feeling overwhelmed by data. The platform’s clean layout and customizable templates make my newsletters look polished and professional. Their customer support team is also quick to respond and genuinely helpful—something I truly appreciate as a small business owner.

Cons

On smaller laptop screens, the drag-and-drop editor can be a little tricky to use. Sometimes I have to scroll just right to position elements, and the widgets don’t always land exactly where I want them, causing the screen to bounce around a bit.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

MailerLite was getting expensive for me and they seemed to offer less than EmailOctopus. Their customer service wasn't always the best either.

Review Source

Response from Three Hearts Digital

November 11, 2025

Hello, thank you for such a great review! It's so great to see that you find EmailOctopus so easy to use. Our team will be delighted with your feedback. Thanks again for recommending us and happy emailing!

JD

Juan D.  
CMO  
Marketing and Advertising  
Used the software for: I used a free trial

### "Intrusion on personal content and business core workflow"

February 10, 2026

1.0

I have managed and executed a large number of email campaigns for multiple clients and businesses across different platforms. In that experience, I had never encountered this level of operational intrusion. After onboarding, importing my list, and preparing campaigns, my campaign was placed on hold for manual review. EmailOctopus later confirmed that my campaign did not violate any compliance rule. Despite this, they manually opened and reviewed my private campaign content and initiated an extended investigation into my internal business processes, lead acquisition methods, and data structure. They questioned: Why some contacts did not have “first names” (even though my form only collects a single name field) Why B2B contacts used role-based emails (info@, hello@, etc.) How my internal workflows operate How leads are processed internally All contacts were first-party, permission-based, and obtained through legitimate business channels. No purchased or scraped data was used. Instead of relying on standard industry indicators (complaints, bounce rates, engagement, unsubscribe rates), the platform relied on subjective manual reviews and repeated documentation requests. This created delays, uncertainty, and business risk. At some point, continuing would have required disclosing sensitive internal company processes just to send lawful campaigns. Recommendation EmailOctopus may be suitable for hobby projects or very small personal lists. For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive operational interference.

Pros

Simple interface Easy initial setup Suitable for very small lists Wordpress compatible plugin. Easy integration.

Cons

Excessive manual compliance reviews Intrusive inspection of private campaigns and email content. Unpredictable campaign approval process Requests for internal business workflow details Operational delays without clear violations

Review Source

Response from Three Hearts Digital

March 6, 2026

Thanks for sharing your feedback — I want to provide some brief context for anyone reading. As an ESP, we're obligated to ensure mail sent through our platform meets legal requirements. In this case, our system flagged the campaign and a manual review followed. We identified patterns in the contact list — including a high volume of role-based addresses, which commonly appear in purchased lists — that didn't align with the collection method described. We asked some routine questions to understand the gap. Reviewing campaign content and asking new senders about list acquisition is standard practice across the email industry. It's essential for maintaining strong relationships with inbox providers and protecting deliverability for all our customers. Unfortunately, you weren't willing to provide the information we needed, so we made the decision not to continue supporting the account.

Jaime H.  
Artist  
Arts and Crafts  
Used the software for: 1-2 years

### "Great email platform for small businesses watching their costs"

July 24, 2025

5.0

My overall experience has been great. They aren't always hounding me to upgrade, which is refreshing. Could I handle prettier emails? Sure, but I don't feel that's top priority for me right now. The priority is getting something written and out to my list. In fact, keeping it simple with their drag and drop method gets me in and out of the platform fast and allows me to get back into my studio and onto the things that drive my business... making my paintings.

Pros

To be honest, the thing I like most is that EmailOctopus is free. As a small art business, I watch costs very closely. I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I don't mind paying for features that I'll probably need down the line. Also, it's a simple to use platform which I appreciate. I have easy access to my data (my list). Another thing that I like is that they implement a verification process to get into my account. It's simple and fast yet gives a sense of protection that I want.

Cons

Some things I like least about EmailOctopus would be that I don't have access to my data reports for each individual campaign for very long. I think it's 2 weeks. However, they do give you the option to download them as a csv which is nice. You just need to catch it in time and download. Of course if you upgrade to a paid version you have access to your data at any time. Not having long term access is a price I'm willing to pay at the moment. The emails are fairly simple to make, however as a past graphic designer, I find myself wondering why the platform won't do a certain thing design wise but it's never been a big deal. Purely esthetics.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

MailChimp was feeling clunky and not very user friendly so I was looking for an alternative. A friend recommended EmailOctopus and it's been great for giving me what I need.

Review Source

Response from Three Hearts Digital

July 28, 2025

Thanks so much for the thoughtful review, Jaime! We’re really glad to hear EmailOctopus fits well with your small business needs and helps you stay focused on what matters most – your art. Just to clarify, campaign reports are available for 30 days on the Starter plan, and we always recommend downloading them if you’d like to keep them longer. It’s great to hear you find the platform simple and secure, and we appreciate your feedback on our editor too – we’re always looking at ways to improve while keeping things easy to use. Thanks again for choosing us and for sharing your experience. 💜 Happy emailing!

CA Manas M.  
Founder  
Financial Services  
Used the software for: 6-12 months

### "Best email marketing service at affordable pricing"

August 16, 2025

5.0

Have given it a try and it works seamlessly. It is easy to understand. The automation can be more advanced.

Pros

Very beautiful UI with all key features in an email marketing software, including customizable templates, contact management. Very affordable pricing with value for money.

Cons

No mobile app to easily view the metrics of a campaign or create a new email. It makes it difficult to send emails on the go. Also, there should not be custom field limit of 50.

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

Reason for choosing EmailOctopus

Affordable and has all the necessary features in an email marketing tool

Switched from

[Zoho Campaigns](https://www.capterra.com/p/253223/Zoho-Campaigns/)

Affordable pricing with all the features in a beautiful UI

Review Source

Response from Three Hearts Digital

August 22, 2025

Thanks for sharing your experience with EmailOctopus! We’re glad you’re enjoying our UI, affordability, and our feature set. We hear you on the mobile app and custom field limit – while the mobile app is not on our immediate roadmap, feedback like this helps us shape what we build next, so thanks for sharing it. You also mentioned you'd like a more advanced automation – do you have anything specific in mind? Please reach out to our support with more details, we'd love to discuss your use case. Thanks again for recommending EmailOctopus – happy emailing! 💜

Jamie G.  
Partner  
Publishing  
Used the software for: 1-2 years

### "Love using EmailOctopus!"

August 12, 2025

5.0

Pros

It's easy to use, has templates you can reuse, and can import and export your contact lists. There are free features and paid features, and the free plan has great value for smaller contact lists. You can use it to send out campaign emails, too!

Cons

Sometimes, it's hard to move some of the things around in the templates, such as the dividers, images, and more.

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

EmailOctopus was easier to use and to manage email marketing.

Review Source

Response from Three Hearts Digital

August 15, 2025

Thanks for reviewing us, Jamie! We’re glad you’re enjoying EmailOctopus's ease of use, templates, and the value of our Starter plan. We appreciate your feedback on template editing – it’s something we’ll keep in mind as we continue improving. Happy emailing! 🐙

Pablo E.  
Consultant  
Marketing and Advertising  
Used the software for: 1-2 years

### "EmailOctopus works great."

July 30, 2025

5.0

I’ve been using EmailOctopus for a few years, and it has always been satisfactory. I send campaigns for myself and for customers.

Pros

It just works! They are very responsible in the way they treat spammers. It's a very solid platform, and I love it. It was very easy to learn and set up, for customers too. The design is modern, the UI is great, and it's very easy to use. Campaigns should be simple even for beginners.

Cons

There is nothing I didn’t like. I’m supposed to share some inconvenience here, but sorry. I really don’t have anything to criticize.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mailchimp has become bloated with features I dont need, and also expensive.

Review Source

Response from Three Hearts Digital

August 6, 2025

Thanks so much for the kind words, Pablo! We’re glad EmailOctopus has been easy to use and reliable for both you and your customers. It’s great to hear our simple, no-fuss approach has made a difference. We really appreciate your support over the years, and we're here if you need anything along the way. 💜

VR

Verified Reviewer  
Marketing Director  
Consumer Goods  
Used the software for: 6-12 months

### "Great Value Email Marketing Tool with Room to Grow."

August 5, 2025

5.0

My overall experience with EmailOctopus has been very positive, especially as a costeffective and beginner friendly email marketing solution.

Pros

Affordable Pricing and ease of use and great security. After using email octopus for months, my email compaigns have got better.

Cons

The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair compared to platforms like Mailchimp also.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Cost reasons, mailchimp has become too expensive

Review Source

Response from Three Hearts Digital

August 6, 2025

Thank you for reviewing us. We're pleased to hear you've had great results with EmailOctopus! 💪 If you have any specific template designs in mind, please reach out to our support, and we'd be happy to help, too!

Roj W.  
Owner  
Photography  
Used the software for: 6-12 months

### "Free version gives a lot of powerful options at no cost."

August 4, 2025

5.0

I've run several small campaigns now to a well segmented database and the experience has been very straightforward and effective.

Pros

Easy to use and free. Very easy to build mailing lists, segment them, design email templates and monitor campaign performance.

Cons

I can't really fault the free version, excellent range of functionality at no cost and great for a small business getting started with email campaigns.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

Recommended by a friend who showed me how it works.

Review Source

Response from Three Hearts Digital

August 6, 2025

Hi Roj – and thank you for your excellent review. Ease of use has always been our priority, so we're glad it comes through in your experience! We're also happy to hear our Starter plan works well for you, and we hope we can help you grow and nurture your audience. 💜

AA

Alex A.  
Peer support specialist, drug and alcohol counselor  
Mental Health Care  
Used the software for: I used a free trial

### "Email octopus review "

April 4, 2026

4.0

Had an all-around great experience with email octopus. It was super helpful and I would highly recommend it to a friend and fellow colleague.

Pros

Was a big fan of email templates \[sensitive content hidden\] account customer support was very helpful. Security was on point data management was an all-around super helpful email tool.

Cons

Didn’t really have a bad experience with email octopus had to pinpoint one thing I had trouble with it would probably have to be the campaign marketing was kind of confusing

Review Source

JA

Jen A.  
Marketing Director  
Computer Networking  
Used the software for: Less than 6 months

### "Great experience from the start"

May 13, 2025

5.0

We tried out EO to see how it worked. We were looking for speed and flexibility and we found it. Our overall experience has been great. We've seen good results from our first email with EO and are planning more campaigns based on those results.

Pros

I love the ease with which I can navigate this platform. No overly complicated processes. It's agile and serves our needs very well.

Cons

No complaints, but a couple of recommendations: 1) show a database of all contacts along with the individual lists. Searching for a single contact is simpler when you don't have to search multiple times through multiple lists; 2) make the diagrams on the report page clickable to see each one's full report.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

Mainly cost, but the surprise was the agility. Exactly what we were looking for.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Not agile enough for our needs. Too heavy and complex.

Review Source

Response from Three Hearts Digital

May 16, 2025

Thanks so much for sharing your experience, Jen — it’s wonderful to hear that EmailOctopus has brought the speed and flexibility you were looking for. We’re especially happy that the platform felt intuitive from the start and has already delivered strong results for your first campaign. Really appreciate your suggestions too. We're actually working on a few features that will make it easier to manage your contacts – we'll keep you posted ;) More interactive reporting is a great idea, too and I’ve shared it with our product team. Thanks again for giving us a go, we’re excited to see what you do next! 🐙

TC

Timothy C.  
Owner  
Publishing  
Used the software for: I used a free trial

### "A Great Newsletter Service for Authors and Publishers on a Budget"

September 22, 2025

5.0

Overall, EmailOctopus is an excellent newsletter provider. I highly recommend them, especially to fellow authors or publishers on a budget.

Pros

Easy learning curve, ability to import subscribers, and a competitive free plan that is way better than the alternatives. I also appreciate the customer service, which has been quick and speedy every time I have spoken to them (and they are REAL humans, too, which is nice). The ability to design reusable templates has also been helpful. Also, I have not noticed any decrease in opening and click through rates from transferring over from my old newsletter provider.

Cons

You only get 3 automations on the free plan, which has forced me to cut down on the number of automations I use. But I only really need one, so it's not a terrible drawback.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Downgrading their free plan, forcing me to seek out an alternative free plan with similar features.

Review Source

Response from Three Hearts Digital

September 26, 2025

Hi Timothy, thank you so much for your excellent review! We’re delighted to hear that the learning curve was smooth, importing subscribers was easy, and our Starter plan has been a good fit for your needs. It’s also wonderful to hear that our Customer Success team has been helpful and that your emails' performance hasn't been affected by the move. We appreciate your feedback on automations and are glad it hasn’t been a significant hurdle. Thanks again for recommending us. 💜

HL

Heidi L.  
Marketing and Communications Manager  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Best customer service you will ever encounter!"

October 27, 2025

5.0

Superb, only using the free service currently because we do not have either a big enough customer list or do enough email marketing to warrant a paid for service currently. However, the customer service provided has been exceptional.

Pros

Have been using EmailOctopus for over a year now because of price hikes with a competitor. The customer service is superb, the software is easy to use and the email designs are professional. Now use this service for our email and campaign marketing.

Cons

I have no complaints at this time. Possibly more design variation and ability to use my brand fonts, but honestly I am happy with service.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Cost, customer service very poor and emails were going to SPAM

Review Source

Response from Three Hearts Digital

November 11, 2025

Hi Heidi, thank you for your great review! It's really great to see that you find EmailOctopus easy to use, and our CS team exceptional. Feel free to reach out if there's anything we can help you with. Thanks again for your kind words, and happy emailing!

KB

Kimberly B.  
AUTHOR  
Writing and Editing  
Used the software for: 1-2 years

### "Easy for Beginners"

September 22, 2025

5.0

My experience with EmailOctopus has been great. It has allowed me to get up and running with monthly newsletters to my readers.

Pros

I have zero experience in setting up a news letter. With EmailOctopus the learning curve was fast and easy. The system guides you through it, and the templates offered exactly what I was looking for. EmailOctopus makes it simple to duplicate previous campaigns and edit for the current month. I highly recommend. I'm on the free plan for now and it meets all my needs.

Cons

No cons for me. I'm highly satisfied. The only things that could be better would come with me switching to a paid plan, but for now, the free plan meets my needs.

Alternatives considered

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing EmailOctopus

It seemed easier to use, and the free version did not force me to own my own email domain.

Review Source

Response from Three Hearts Digital

September 26, 2025

Thank you for such a kind review, Kimberly! We’re delighted to hear the setup was easy and that the Starter plan has been a great fit for your newsletters. It means a lot to know EmailOctopus is helping you share updates with your readers. We're here if you need anything along the way. Happy emailing! 🐙

LE

Luke E.  
Coach  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "Very Happy with EmailOctopus!"

May 24, 2025

5.0

So far, everything has been perfect. It was very easy to switch from my previous provider. There were one or two things I was confused about when switching, but EmailOctopus' support articles and asking ChatGPT made that very easy and quick to figure out. Everything has gone smooth, zero issues so far! The website is great. They make things easy to figure out and understand. I'm really liking EmailOctopus! Very easy 5/5. :)

Pros

I like the affordability the most about EmailOctopus. I used to use another email marketing provider, but I had that old service on pause for a long time because it got too expensive. Switching to EmailOctopus was a no-brainer decision. Also I really like how EmailOctopus gives back. They donate some profits to an Ocean Conservation charity, and give discounts to non-profits. In a world where the vast majority of businesses seem to only care about making as much money as possible, it's very refreshing seeing a company do things like this, and actually makes me feel good about using their service!

Cons

So far I've had zero complaints. Everything has gone really well! I wish I had something to say here haha, but I don't!

Alternatives considered

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

Reason for choosing EmailOctopus

I did research and a friend recommended me EmailOctopus.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

My former service got too expensive. I stopped using it.

Review Source

Response from Three Hearts Digital

May 27, 2025

Thanks so much for the excellent review, Luke. We’re really glad to hear how smoothly the switch went and that you’re enjoying the platform so far! It’s great to know our pricing and our values resonate with you – giving back is something we genuinely care about, so your words mean a lot. Also fantastic to hear that our support articles (and ChatGPT!) helped you out. If you ever need answers quickly again, feel free to try our own AI chatbot in your Dashboard. It’s trained specifically on our Knowledge Base, so it’s often a bit sharper than ChatGPT when it comes to EmailOctopus questions. You can also reach out to our support team – we're here whenever you need a hand. ;) Thanks again for your lovely review, we're thrilled to have you on board! 💜

CC

Christopher C.  
Space Science Education Communicator  
Publishing  
Used the software for: 6-12 months

### "Excellent Email Service"

August 11, 2025

5.0

I have been satisfied with no complaints. So far it has been a joy to use and at some point I will go on the paid plan.

Pros

I have used other platforms, but I wasn't satisfied with the quality and ease of use. Also, the service provided is very good and very secure. Currently I am on the free plan, but when my email list grows, I will consider a paid plan. The data and analytics are also easy to work with.

Cons

I have no cons to report. In the beginning there was some learning, but this is not a con as anything new has a learning curve.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing EmailOctopus

Again, ease of use and customer service.

Switched from

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

I had a difficult time maneuvering on the site and customer service wasn't easy to reach.

Review Source

Response from Three Hearts Digital

August 15, 2025

Thanks so much for your lovely review, Christopher! We’re delighted to hear you’ve found EmailOctopus easy to use, secure, and that our analytics work well for you. If you need anything along the way, just drop us a message – we're here to help! 💜

VP

Vicki P.  
Owner  
Retail  
Used the software for: 1-2 years

### "Love Email Octopus!"

August 2, 2025

5.0

Highly recommend... saves me lots of time each week! Very easy to learn and use. Great value for the price.

Pros

Very user friendly and intuitive. Easy to duplicate campaigns and make any adjustments. Price is fantastic.

Cons

Pasting text from outside doesn't translate with same font size and weight, so I have to change it.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

I had a company handling my email marketing previously and that is what they used. When I transitioned away from them, I found it hard to use.

Review Source

Response from Three Hearts Digital

August 6, 2025

Thank you for the stellar review, Vicki! If you need help with text formatting in your campaign, please reach out to our support, and we'd be happy to look into it. Thanks again for recommending us and happy emailing! 🐙

VB

Virginia B.  
Teacher  
Education Management  
Used the software for: 6-12 months

### "Great for teachers!"

April 27, 2025

5.0

I truly love it and have had other coworkers use it after recommending it. I have tried other email/campaign programs, but EmailOctopus is straightforward and simple - just what I need!

Pros

SO easy and a quick way to send information to the parents of my students. As a teacher, time is limited so this saves time and makes it easy for parents to view. I love the. schedule feature and being able to see who has or hasn't opened their email.

Cons

I would love to be able to add a PDF into the layout. Sometimes I have a permission slip or a flyer that I want my students' parents to see so that would be nice to add that into the template.

Switched from

[SMORE](https://www.capterra.com/p/173379/SMORE/)

Not enough options on Smore. EmailOctopus has an easy to use layout and has enough options for me.

Review Source

Response from Three Hearts Digital

May 1, 2025

Thanks for taking the time to share your experience, Virginia. It’s brilliant to hear EmailOctopus is helping you save time and keep parents in the loop! I totally get your use case for attaching files to your campaigns. While adding PDFs directly into emails isn’t recommended (it can hurt deliverability), you can upload your file to a cloud service like Google Drive or Dropbox and link to it in your email. That way, parents can still access the document easily. Feel free to reach out to our support team if you need help with that. Oh, and thank you for spreading the word to your coworkers – we really appreciate it! 💜

DM

Donna M.  
Chief Happiness Officer  
Retail  
Used the software for: Less than 6 months

### "Better Email Newsletter Platform at a better price point!"

October 17, 2025

5.0

Excellent experience overall.

Pros

Easy-to-use platform, outstanding customer service, and very customizable. Intuitive with great templates to use if needed.

Cons

I have not found any cons with this platform at all. I can't offer any improvement suggestions because it is everything that I need.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing EmailOctopus

At the recommendation of my website designer, and I'm glad I made the switch.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

EmailOctopus provides me with everything I need at a significantly lower price point. Mailchimp's pricing always seems to increase.

Review Source

Response from Three Hearts Digital

November 11, 2025

Hi Donna, thank you for your great review! It's great to see that you find EmailOctopus easy to use – that's one of our goals! Our CS team will also be delighted to read your kind words. Feel free to reach out if there's anything at all we can help you with. Thanks again for recommending us, and happy emailing!

DT

Dorothea T.  
Owner  
Accounting  
Used the software for: I used a free trial

### "Great platform - no other needed!"

May 3, 2025

5.0

I am ready the tutorials & getting more familiar. Other platforms don't provide much assistance for the best outcomes.

Pros

I like the ease & helpful tips for making my email campaigns effective.

Cons

Still getting to know the platform. No cons currently.

Alternatives considered

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)

Reason for choosing EmailOctopus

Cost, ease of use , and adaptability to my business.

Switched from

[Mixmax](https://www.capterra.com/p/159470/Mixmax/)

Easier platform for me to use & create the sequences.

Review Source

Response from Three Hearts Digital

May 6, 2025

Thanks for reviewing us, Dorothea! Happy to see you find EmailOctopus easy to use and I'm thrilled our tutorials make the whole experience even smoother. Our support team is always on hand if you need anything ;)

VR

Verified Reviewer  
Illustrator  
Design  
Used the software for: 1-2 years

### "Great tool for independent artists!"

July 5, 2025

5.0

My experience using EmailOctopus has been great. At first I was worried I might need analytics, which EmailOctopus does not offer, but information about who opens an email is saved for two weeks, which is more than enough to understand how people received it and why an email might not have been opened.

Pros

EmailOctopus is simple and has everything I need to keep in touch with my followers. It's a great tool for busy people who want to get stuff done and don't want to get caught up in all the "little things" competitors offer. And it's free!

Cons

Sometimes, moving blocks of text and images around can be buggy and/or difficult, especially on long newsletters.

Review Source

Response from Three Hearts Digital

July 11, 2025

Thank you for taking the time to review EmailOctopus – it's great to hear our Starter plan has everything you need so far ;) Just to clarify, all reports are available for 30 days on the Starter plan, so indeed, you should have enough time to analyse your campaign results! Thanks again for recommending us and happy emailing. 🐙

CM

Caroline M.  
Menopause Coach and Champion  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Top Customer Service and Support"

May 22, 2025

5.0

Really good, as I said in particular the support and follow up afterwards with an email with the conversation so if they have added links to demonstration videos you can go back to them easily

Pros

I have found the support via the chat box really helpful when starting out with creating campaigns, automations, merge tags etc. Each time the team member has come online quickly, been really responsive to answering my query and checking that the issues have been resolved satisfactorily before signing off. Top customer service!

Cons

I have found the merge tags confusing, as they seems to work sometimes and not other times. Once the save function just decided to not work and the campaign did not save any of the work I had done which had taken me all morning. thankfully I had saved some of my content on a word document so was able to get it back but it added a lot of extra work and time. Thankfully this only happened once so I think was just a glitch

Review Source

Response from Three Hearts Digital

May 27, 2025

Thank you for taking the time to share such a thoughtful review, Caroline, it means a lot! We're thrilled to hear our support team have been helpful and responsive while you’ve been getting started with campaigns and automations. Sorry to hear about the hiccup with saving your work – that definitely sounds frustrating, and we're glad it was a one-off. We’re always working on making things more reliable, so feedback like this really does help. Regarding merge tags – could you please reach out to our team to chat through the details? Merge tags should be working 100% of times, so if this hasn't been the case here, we'd like to investigate this. Thanks again for reviewing EmailOctopus, we're here if you need a hand! 💜

VR

Verified Reviewer  
Owner  
Entertainment  
Used the software for: 6-12 months

### "Really great but missing some features"

August 11, 2025

4.0

Overall, it’s been great minus the caveats previously described. If it had the other things mentioned that were missing, then it would be perfect.

Pros

I like the fact that it gives you the most amount of free subscribers in your database more than mailchimp

Cons

Extremely limited design options and reports disappear after 30 days also the fact that there is no mobile app or way too easily at campaigns on your phone is very frustrating

Review Source

Response from Three Hearts Digital

August 15, 2025

Thanks for your feedback! We’re happy to hear you’ve enjoyed our generous free plan, and we appreciate you sharing your thoughts on design options, reporting, and mobile access. Your suggestions are valuable as we work on making EmailOctopus even better in the future.

JB

Jenny B.  
CV Writer  
Human Resources  
Used the software for: 1-2 years

### "User-friendly and great value for money"

September 23, 2025

5.0

I am really happy with EmailOctopus and it is ideally suited to my needs. It was recommended to me and I am happy to recommend too!

Pros

It is really user-friendly and easy to design and schedule email campaigns and automations. When I have had any technical issues, I also received help very quickly to resolve the problem. It is great value for money, especially for new/small businesses.

Cons

It can be a little clunky inserting emojis into emails but in general the formatting options are great.

Review Source

Response from Three Hearts Digital

October 9, 2025

Hi Jenny, thanks for this excellent review and for recommending EmailOctopus! We're delighted to see that our platform is easy to use for you and that you're happy with our formatting options. Our Customer Success team will be thrilled to hear your feedback :)

JE

Jennifer E.  
Secretary  
Religious Institutions  
Used the software for: 1-2 years

### "An excellent and FREE way to send emails"

July 16, 2025

5.0

Overall, it has been an excellent experience, and the transition from another company was easy. Our subscribers are receiving their emails.

Pros

A free platform where I can schedule emails to be sent. It is very user-friendly and easy to use. The email designs are customizable. I haven't received a single complaint from a subscriber about not receiving our emails, so this is dependable. If you have an issue or question, the customer service is excellent.

Cons

Their embedded forms don't allow subscribers to choose which of our emails they'd like to receive. It only allows them to subscribe to all.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Because we had to pay to schedule emails.

Review Source

Response from Three Hearts Digital

July 17, 2025

Hi Jennifer – thank you for the lovely feedback! We're thrilled to hear you've been getting excellent results with EmailOctopus. And I have some great news for you, too – we now do support allowing your subscribers to choose which of your emails they wish to receive. You can use the choice field for this purpose. Feel free to reach out to our support or check our Knowledge Base for more info on how to use them ;) Thanks again for recommending us!

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Talk to a Capterra advisor for free and get results within 15 minutes.