# Tatango Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Tatango the right Political Campaign solution for you? Explore 69 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/145849/Tatango/reviews --- Tatango 4.5 (69) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Tatango Ease of use 4.5 Customer Service 4.5 ## Pros and Cons in Reviews FL Flavia L Prestadora de serviçosMarketing and Advertising, Self-employedUsed the software for: Less than 6 months. “I find help in it when I need it with excellence, the access is simple and the facility is also great.“ April 6, 2021 SH Simon H Digital StrategistFund-Raising, 51 - 200 employeesUsed the software for: 6-12 months. “A text that was scheduled to go instead gets deleted, or in the process for saving it gets deleted, or costs will not calculate.“ May 18, 2020 GF Gunnar F Fundraising CoordinatorMarketing and Advertising, 201 - 500 employeesUsed the software for: Less than 6 months. “Tatango allows my company to reach larger target audiences through sms/mms messaging.“ November 13, 2020 CM Carla M Digital DirectorPolitical Organization, 11 - 50 employeesUsed the software for: Less than 6 months. “I also think the UI is a little outdated and I would like more data segmentation/tracking.“ August 25, 2020 JW Jackson W Content SpecialistPolitical Organization, 51 - 200 employeesUsed the software for: 1-2 years. “Also, the segmentation and testing is easy to figure out.“ March 16, 2022 CB Cristina B Digital StrategistPolitical Organization, 51 - 200 employeesUsed the software for: Less than 6 months. “There are times when texts do not go out as scheduled, but this is more on the carrier end than Tatango.“ October 29, 2020 ES Erica S Digital StrategistPolitical Organization, 51 - 200 employeesUsed the software for: 6-12 months. “It's produced great results for growing grassroots organizations and driving fundraising for our clients.“ April 16, 2020 AL Amanda L MarketingRetail, 501 - 1,000 employeesUsed the software for: Less than 6 months. “The cashiers have reported that several customers do not receive the text messages while standing there.“ August 25, 2020 ## Showing most helpful reviews Showing 1-25 of 69 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Sr. Digital Fundraising Manager Fund-Raising Used the software for: 1-2 years ### "Easy to use!" November 23, 2020 5.0 Great! Pros The software is easy for users to navigate. The reporting is strong and Tatango's Tech Support team is quick to respond and helpful. Cons It would be great if zip codes/numbers weren't clickable Review Source RO Ryan O. Youth Pastor Religious Institutions Used the software for: 1-2 years ### "Review of Tatango" January 18, 2020 4.0 It was good, but then the price jumped up we started looking at other companies and found better options. Pros I loved how you could see who unsubscribed from your texting service and that also the stop was included within the text but not charged to you as credits. Cons The price jumped up on us and was just too expensive to use. Also it was difficult to put forms in and it didn't have the google shortner option so when you put a link in it ate up much of your character limits. Reason for choosing Tatango I didn't choose it, the person in my position before me did. Switched from [Clearstream](https://www.capterra.com/p/158103/Clearstream/) Clearstream had better prices, GREAT customer service, and they were recommended from another pastor that had used it for their previous ministry. Review Source KH Kevin H. Digital Marketing Specialist Staffing and Recruiting Used the software for: 2+ years ### "Good Platform for Small Company" July 12, 2019 3.0 Pros Easy to send ad hoc messages. Really good platform for a small company. Cons Can't scale for bigger companies. Back-end system is not able to communicate/pull data efficiently. Review Source JW Jackson W. Content Specialist Political Organization Used the software for: 1-2 years ### "Good Tool for Politics" March 16, 2022 4.0 Pros I think the interface and overall ease of use is Tatango's best attribute. It's easy to teach and learn. Also, the segmentation and testing is easy to figure out. Cons It is hard to navigate from one campaign to another if they are not owned or hosted by the same administrator/organization (you'll have to set up multiple usernames & then log out/log in to go between groups if working on more than one org.) Review Source Tessa W. Director of Marketing Hospitality Used the software for: 1-2 years ### "#1 for a reason" December 5, 2019 4.0 Overall, a great way to reach you customers if you can afford it. Pros Tatango is fairly easy to use and has all the features most users will ever need. I also really liek the blog the provide - lots of helpful tips. Cons This can get a little pricey, especially for a small business. Also, even though it is very easy to use, you still need a level of sophistication to fully take advantage of Tatango. Review Source HH Heather H. Senior Marketing Manager Consumer Goods Used the software for: 6-12 months ### "Solid product, amazing team, quick results FAST " July 8, 2019 5.0 We needed a better way to reach our customers to drive revenue. Email is dead and paid social can get expensive. Yes we had to do the work to acquire phone numbers in addition to emails but seeing great success with adding this form of communication and letting our customers choose how they receive our promotions, product updates etc. Pros So easy to use. Didn't need hours of on-boarding, was up and running, sending messages and pulling reports on the first day. Also love that Tatango focuses on SMS and is REALLY good at it vs. just being another add-on within a CRM or email service. They know what they're doing and team provided helpful strategies to acquire and engage our customers. Cons Honestly nothing. 10/10 very happy and highly recommend for any brand. Review Source VR Verified Reviewer Social Media Specialist Religious Institutions Used the software for: 1-2 years ### "Great Features for your marketing plans" August 27, 2020 5.0 Overall, Tatango has been beneficial for our organization and our marketing strategies, and we will continue to use their services. Pros Tatango can be hard to navigate at first, but overall has a lot of powerful features. Discovering all these features and implementing them into our marketing plan has been crucial in our growth. Cons Tatango is not the most ' user-friendly' or 'pretty' option, if anything I'd recommend changing the user interface. Review Source VR Verified Reviewer Digital Strategist Political Organization Used the software for: 6-12 months ### "It works for what I need, sometimes unreliable" August 3, 2020 4.0 Its okay, it works well for what I need Pros The software is pretty easy, but it crashes pretty frequently for me. Cons Its not the most reliable, it crashes or sometimes I can't log in Review Source VR Verified Reviewer Deputy Director Fund-Raising Used the software for: Less than 6 months ### "I was terrified to text... until it was SO easy with Tatango " July 15, 2019 5.0 I work in fundraising -- and Tatango has yielded at least 200% ROI within the first month of investment. This is an exceptional addition to any fundraising program Pros Incredibly user friendly -- great visual previews. You can teach someone to use this in about 5-10 minutes. Cons I work at a firm and across many clients who use Tantago -- it's frustrating to need to tie each account to another email instead of having one log in and a list of clients to select once logged in Review Source VR Verified Reviewer Sr. Manager, Marketing Analytics & Operations Real Estate Used the software for: ### "Great Customer Journey Mapping" April 18, 2018 4.0 Pros Tatango allows you to load all of your customer touchpoints i.e. email, calls, SMS, etc. into one system to view customer journey drop off points. It was easy to set up and reporting is fairly straight forward. Cons Hypothesis testing on Tatango is somewhat ambiguous. When we were talking to their customer success folks we weren't sold on the whether or not we were going to get the right insights out of the tool or validate our own preconceived notions of problems our customers were having with our products. Review Source MB Maddie B. Full-stack developer Fund-Raising Used the software for: 6-12 months ### "Awesome tool" May 19, 2020 5.0 Great tool! Pros Easy to use, customizable, elegant design. Cons A bit of a learning curve to get the hand of it. Review Source AL Amanda L. Marketing Retail Used the software for: Less than 6 months ### "Easy to use and great customer service" August 25, 2020 4.0 So far it's been good. We have had a few issues with delayed text messages with initial sign-up. Being a retail location, we have our cashiers try to get customers to sign up at the point of purchase. The customers receive an offer for the initial sign up. The cashiers have reported that several customers do not receive the text messages while standing there. Pros I like the ease of use. The text preview is a great feature. I like the send test text feature. The ability to do surveys, several opt in codes, and campaigns. Cons The delay of messages. Reports can be a little difficult to run. Alternatives considered [Avochato](https://www.capterra.com/p/161117/Avochato/)[Trumpia](https://www.capterra.com/p/131015/Trumpia-2-0/) Reason for choosing Tatango Customer service, price Review Source KR Keirsten R. Digital Strategist Political Organization Used the software for: Less than 6 months ### "Easy to use, and great Customer Service!" October 30, 2020 5.0 Pros Tatango is very easy to use, and they seriously have the best customer service team! They'll respond within minutes and truly work on any issue until they get to the bottom of it. Cons There are sometimes small issues with timing on getting things out at key busy moments, but it's not their fault! Review Source AF Adam F. Digital Strategist Political Organization Used the software for: Less than 6 months ### "It does exactly what it's supposed to do." August 25, 2020 5.0 Pros Being able to send tens of thousands of texts out to a list in short order is excellent. The interface is also very straightforward. Cons Not being able to produce capitalized fallback twigs is kind of odd. The "Send" button is perhaps slightly too easy to accidentally click on. Review Source AF Allison F. Digital Strategist Political Organization Used the software for: 6-12 months ### "Texting for Campaigns " May 18, 2020 5.0 Would recommend! Pros Very easy to load, send, and schedule texts, easy to use twigs, easy to add graphics or gifs , super easy to teach Cons Uploading names is a bit tedious, takes a while to learn if you don't know excel Review Source HV Hadley V. Digital Strategiest Online Media Used the software for: Less than 6 months ### "Tantango Review" July 6, 2020 4.0 Pros It is easy to use. It is also easy to segment to different groups of uses if needed. Cons I think something I didn't like was the scheduling time are only available every 15 minutes. Review Source LB LEAH B. Digital Strategist Political Organization Used the software for: 6-12 months ### "Tatango Review 07.06 " July 6, 2020 4.0 Pros Fairly user friendly and easy to use, learned how to use the feature pretty easy. Cons The search feature is not particularly reliable to find messages by name. Review Source HA Hanna A. CHIEF COPYWRITER Writing and Editing Used the software for: Less than 6 months ### "tatango" November 10, 2020 5.0 good Pros ability to test sms to myself to see how it's going to look before mass sending Cons that there is no andriod feature which makes it tough Review Source MM Madison M. Digital Strategist Political Organization Used the software for: Less than 6 months ### "Tatango Review" August 25, 2020 4.0 Pros It's intuitive platform in terms of the coding. Cons The send options time are limiting to balance with other content. Review Source MB Maia B. Digital Strategist Marketing and Advertising Used the software for: 6-12 months ### "great" May 18, 2020 5.0 We use tatango for marketing texts for fundraising Pros It provides clear tracking of the important information per text with a logical UI Cons There is no way, at least that I know, so switch a refcode formula without having to go into each text and redo individually. Review Source MR Mehraz R. Digital Strategist Political Organization Used the software for: Less than 6 months ### "Easy to use! " August 25, 2020 4.0 Pros It's easy to use! I think that it's simple. Cons I wish I could search the titles of the drafts using control f, but they cut off! So I have to go through and individually click. Review Source GH Grayson H. Digital strategist Political Organization Used the software for: Less than 6 months ### "Grayson's tatango review" August 25, 2020 5.0 Very good, worth the money! Pros I like the easy loading and easy scheduling Cons I don't like how it auto-inputs the next day when it's scheduling Review Source EW Erin W. communications director Political Organization Used the software for: Less than 6 months ### "So far, so good" October 20, 2020 5.0 Pros We've been really happy with the level of service that Tatango provides. Cons We're still learning, but it seems pretty user friendly. Review Source DG Daria G. Digital Marketing Marketing and Advertising Used the software for: 1-2 years ### "Best solution for big or small text messaging programs" July 8, 2019 4.0 The staff is attentive, responsive and moves quickly on big or small requests. They are constantly looking ahead and prioritizing the most important part of text message programs: deliverability. Pros Tatango has a friendly UI for all skill-sets and levels, making it easy to train juniors on the team to utilize the platform. The workflow makes sense and is logical, and can be applied to the growing and changing needs of your text messaging operation. Cons Page load times and ease of reporting are the two areas my team has been working with Tatango to improve. Review Source TB Taylor B. merchandising manager Retail Used the software for: 2+ years ### "Tatango" August 21, 2020 5.0 Pros The software is super easy to use and very effective. Cons It would be nice to be able to set reminders to make sure our subscribers hear from us on a regular basis. In a small company where one person carries a lot of different titles it easily slips through the cracks. It would also make things more efficient if there was a way to automatically share with your text subscribers and social media subscribers simultaneously. Alternatives considered [SimpleTexting](https://www.capterra.com/p/145859/SimpleTexting/) Review Source Similar Products Featured