--- title: "Muck Rack Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Muck Rack Software - reviews, pricing plans, popular comparisons to other Public Relations products and more." source_url: "https://www.capterra.com/p/144527/Muck-Rack/" page_type: "product" language: "en" publication_date: "2026-11-03" --- # Muck Rack Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Muck Rack ## What is Muck Rack? Muck Racks Public Relations Management (PRM) platform enables PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. Thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation, and Penguin Random House, use Muck Rack to take their communications to the next level. ## What is Muck Rack used for? [Public Relations](https://www.capterra.com/public-relations-software/)[Social Listening Tools](https://www.capterra.com/social-listening-tools-software/) Top alternative Featured Overall rating Based on 28 user reviews Reviews sentiment Positive 84% Neutral 8% Negative 8% Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Muck Rack?[Manage this product listing](https://www.g2.com/products/muck-rack/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Muck Rack 4.2 (25) VS. [3.3 (10)](https://www.capterra.com/p/93547/Agility-PR-Solutions/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (25) Ease Of Use 3.3 (85) Value For Money 4.1 (19) Value For Money 3.0 (79) Customer Service 4.1 (21) Customer Service 3.0 (85) ## Muck Rack alternatives [MediaHQ](https://www.capterra.com/p/196943/MediaHQ/) [4.6 (85)](https://www.capterra.com/p/196943/MediaHQ/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196943/MediaHQ/) Highest Rated [Press Ranger](https://www.capterra.com/p/10020491/Press-Ranger/) [5.0 (35)](https://www.capterra.com/p/10020491/Press-Ranger/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10020491/Press-Ranger/) [Brand24](https://www.capterra.com/p/149054/Brand24/) [4.7 (257)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149054/Brand24/) [Prezly](https://www.capterra.com/p/143167/Prezly/) [4.7 (68)](https://www.capterra.com/p/143167/Prezly/reviews/) Starting price $100.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143167/Prezly/) [View all alternatives](https://www.capterra.com/p/144527/Muck-Rack/alternatives/) ## FAQs about Muck Rack Overview ### Which roles and teams benefit most from Muck Rack? Muck Rack is most used by public relations and communications teams, including PR associates, account executives, communications directors, and public information officers, for finding journalists, building media lists, and tracking coverage. Marketing and social media staff use it to plan outreach and monitor brand mentions, while agency leaders and consultants manage client media relations and reporting. Answer based on 25 reviews Overview ### What company size and specific industries is Muck Rack built for? Muck Rack is designed for PR professionals at small, mid-sized, and enterprise organizations across industries that rely on public relations, media outreach, and journalist relations. It fits teams that need journalist search, pitching, reporting, alerts, and database management in a cloud-based system. Features and Usability ### What are the key features of Muck Rack? Muck Rack offers monitoring and press monitoring for tracking media coverage, plus an article author database for identifying journalists and sources. It also includes contact management, email distribution, campaign management, clippings management, and auto update tools for organizing outreach, storing coverage, and keeping records current. Getting Started and Support ### What training and onboarding options does Muck Rack offer? Muck Rack provides in person training, live online sessions, webinars, and documentation to help teams get started. In person and live online options support guided instruction, webinars present scheduled training content, and documentation gives teams written reference material for self-paced review and ongoing use. ## Features AI summary Based on 255 Public Relations reviews Capterra reviewers highlight these as the features buyers focus on most when choosing public relations software: - **Contact Management** (**36%** of reviewers rated this feature as critical) - **Scheduling** (**42%**) - **Search/Filter** (**46%**) Muck Rack supports **Contact Management**, which gives PR teams a central place to organize media contacts and maintain outreach records. However, it does not include **Scheduling** or **Search/Filter**. Instead, it offers **Email Distribution** (**57%**) and **Campaign Management** (**36%**), which can help teams send pitches at scale and track outreach efforts across campaigns, providing teams with better visibility into communications and helping businesses manage media relations more efficiently. Contact Management 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Campaign Management 2.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Auto Update 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Automatic update of information / software Monitoring 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user Muck Rack 4 features ### All Features - Auto Update: Automatic update of information / software - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Contact Management: Manage, organize, and store contact information - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user --- Features 4.2 (25) 4.2 Based on 25 reviews ## Pricing Value for money 4.1 (19) Value for money 4.1 (19) 4.1 Based on 19 reviews ## Support, customer service and training options Customer Service 4.1 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (21) 4.1 Based on 21 reviews ## User reviews Overall rating 4.2 Based on 28 reviews Filter by rating Counts reflect reviews available in this feed. 5(14) 4(8) 3(3) 2(2) 1(1) Mentioned topic Recent reviews first, then most helpful Monica S. Social Media & PR Specialist Used the software for: 1-3 years ### "Fast Media Lists and Easier Contact Discovery with Muck Rack’s AI" 4.0 November 10, 2026 List building is the main thing for me. Muckrack makes that process faster and more intuitive. Pros I like how quickly I can build media lists with Muck Rack’s suggestions, and now, with the AI capabilities, finding the right contacts is even easier. Cons I find that it doesn’t have as many integrations as other tools—for example, connecting to Claude or other AI models. I also find that emails sent from Muck Rack sometimes look odd. April L. Chief Marketing Officer ### "AI-Powered Media Lists Make PR Pitching Easier" 5.0 November 5, 2026 Muck Rack helps me build media lists and pitch stories to a much wider audience. I can identify a topic, and it builds media contact lists for me. Pros I love Muck Rack’s AI functionality. It does so much of the work for me: I can identify a topic, and it builds media contact lists for me. It also helps me build media lists and pitch stories to a much wider audience. I found the setup very easy. Cons I don’t think the reporting dashboard is very pretty, and I think it could be done better. PR President President Used the software for: 3-5 years ### "Why we can't function without Muck Rack" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 January 19, 2026 Overall, I cannot run by business without Much Rack. It's accuracy is far superior to it's competitors. Pros I love that I can almost always find the perfect fruit journalist for the story I'm pitching. GLOBALLY. I can read their recent work to build an understand if then that goes away beyond their job title. Cons It's expensive for we small biz owners. Is love it if we could pay monthly and only for the features we specifically use. Senior Associate, Global Public Relations, Global Enterprise Shared Services Used the software for: Less than 1 year 3.0 November 10, 2026 AI summary based on a full review Users benefit from the wide-ranging coverage and timely crisis alerts that enhance awareness of global events. On the downside, the analysis methods are not satisfactory, and the filtering options are quite restricted. Log in to unlock the full review, detailed ratings, and pros & cons Senior Public Relations Manager Used the software for: Less than 1 year 2.5 November 5, 2026 AI summary based on a full review The product is a solid entry-level tool that integrates various features into one platform, which is advantageous for users. Nonetheless, there is room for improvement in the detail and insights provided by the AI generative pulse reports. Log in to unlock the full review, detailed ratings, and pros & cons AP Associate Publicist; Crown, Hogarth, and Random House Associate Publicist; Crown, Hogarth, and Random House Used the software for: 3-5 years ### "Great for personalized pitches" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 18, 2019 Muck Rack is great for PR outreach and finding contacts outside of our usual pitching list. I've fostered relationships with media contacts using Muck Rack by referencing specific works or commenting on a subject that the contact cares about, which has resulted in more effective pitching than cold email blasts to an extensive list. Pros Muckrack makes it easy to create specific, tailored pitches to appropriate media contacts. It's so helpful that it's not just name, title, and contact info - it provides examples of recent journalism that writer has done, and specific beats that they focus on. This makes it easy to figure out how to pitch them from an angle that will resonate, and connect with media contacts on a personal level. Cons The UA could be simplified a little bit - looking at campaign searches can be a bit overwhelming when a bunch of less specific results show up. Jeffrey C. Principal Used the software for: Less than 1 year ### "They Over Promise & Under Deliver" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 4, 2023 My experience sucks. I am not happy with the product in anyway shape or form. Pros The idea that it would be easy to use and easy to reach out to prospects who are looking for my specific type of content creation. Cons They say their reach is a lot further than they really have. There are not nearly as many contacts as they say there are. There was a high bounce back rate and never once did anyone ever respond. So even if they were being delivered... Then maybe it was going to spam? The sales people are pushy (which is a compliment to their sales people). But I wish I hadn't gotten lured into a "special". Shame on me. Don't fall for it. LD Laura D. Client Success Specialist Used the software for: 1-3 years ### "You Need Muck Rack for Your PR" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 April 25, 2025 Overall, Muck Rack is designed to take your PR listening efforts to the next level. Your PR team will thank you! Pros Muck Rack is a great PR listening tool that allows you to search for articles, media, broadcasts, and more that have mentioned your organization by name, or the products/services you promote. You can search broadly or as narrowly for the results you are looking for. Cons Sometimes, Muck Rack will not show your search results if they are too narrow. You either need to refine your search terms or broaden them. Adam D. Digital Marketing Coordinator Used the software for: 3-5 years ### "Great way to find relevant media outlets" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 26, 2019 Muck Rack has made it much easier for me to find journalists that cover topics relevant to the products my business offers. I now spend less time searching for the right press contacts and I upset less people because I'm not pitching them stories they have no interest in. Pros Muck Rack makes it much easier to find journalists based off what they cover and what their interests are. It's an easy way to save time and make sure your pitches are reaching the right people. Cons There is nothing I dislike about Much Rack. It is a great software tool for marketing and PR professionals. PA PR Account Exec PR Account Exec Used the software for: 1-3 years ### " Will never switch back! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 4, 2020 I have really enjoyed using this platform. The customer service is impeccable and has helped my team multiple times. Pros I like that you can create targeted contact lists easily. The contacts are relevant and you can connect with them personally. Cons I would like to be able to edit my email body with images. Being able to wrap text would be a game-changer. [View all Reviews](https://www.capterra.com/p/144527/Muck-Rack/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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