# Yotpo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Yotpo the right Review Management solution for you? Explore 376 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/144389/Yotpo/reviews --- Yotpo 4.5 (376) [View alternatives](https://www.capterra.com/p/144389/Yotpo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Yotpo Ease of use 4.4 Customer Service 4.5 ## Pros and Cons in Reviews HD Hannah D Warehouse Assistant ManagerApparel & Fashion, 2 - 10 employeesUsed the software for: 1-2 years. “Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to.“ April 28, 2025 lp lisa p content managementRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “I wanted to install yotpo on my shopify store, and play with it for 2 weeks before I wanted to commit to it, but i was not able to find a trial plan for it.“ June 3, 2025 DY Darren Y Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation is reliable.“ April 10, 2026 FS Fletcher S Customer Experience SupervisorHospitality, 11 - 50 employeesUsed the software for: More than 2 years. “The integration for replying to user questions submitted via Yotpo x Gorgias in particular is a bit clunky“ September 15, 2025 DY Darren Y Sr Manager, Digital MarketingMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “The Shopify integration is clean and the on-site display widgets are easy to set up.“ April 10, 2026 SL Suzanne L Head of CRMRetail, 501 - 1,000 employeesUsed the software for: 6-12 months. “Awkward to integrate with e-commerce platforms which aren't Shopify“ May 30, 2025 OC Owen C MDConsumer Goods, 2 - 10 employeesUsed the software for: Less than 6 months. “Excellent integration with our Shopify ecommerce store, works really well to reward repeat customers and drive customer loyalty automatically“ November 8, 2024 NM NATASHA M ControllerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “We were not able to customize like they said in sales pitch.“ October 6, 2025 ## Showing most helpful reviews Showing 1-25 of 376 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Stacey K. Managing Director Cosmetics Used the software for: 1-2 years ### "Very easy and affordable" March 8, 2026 5.0 Great experience. Easy to use. Works quickly. Affordable. Also, it's nice that you can adjust the number of orders you'd like to have reviewed which helps with seasonality. Pros Very easy to use. Just read reviews that customer make and make a comment as a response. Also, good flexibility with options. Cons To opt out of having a review go live you have to log into the website, you can't just select that from the emails they send. Review Source KC Kyle C. CMO Health, Wellness and Fitness Used the software for: 6-12 months ### "Happy Until the Sunsetting" February 16, 2026 4.0 I had a really great experience with Yotpo in the beginning. Their integration was easy and the analytics were great. Pros Yotpo was very easy to implement and I liked that it integrated with the rest of my marketing stack. It was also very affordable for the size of the company we were at the time. Cons Soon after I integrated most of my marketing stack over to Yotpo, they started sunsetting things. First, it was subscriptions, then email/SMS. I started using Yotpo because it was an all-in-one, and this ended up forcing me to leave to find a better solution for all of the above. Alternatives considered [Judge.me](https://www.capterra.com/p/215990/Judge-me/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Yotpo I like that Yotpo had everything that I needed all in one. This was before they started to sunset things which forced me to leave. Switched from [Judge.me](https://www.capterra.com/p/215990/Judge-me/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) I liked that Yotpo had all of the things I was paying for separately, all in one. Review Source VR Verified Reviewer Sr Manager, Digital Marketing Marketing and Advertising Used the software for: 1-2 years ### "Does the job, but doesn't do any of it great" April 10, 2026 3.0 It's fine. If you need a reviews platform with decent UGC tools and want something that plays nicely with Shopify, it gets the job done. But if you're expecting a true all-in-one that replaces your ESP or a proper loyalty program, it falls short. Pros Reviews and UGC collection works well out of the box. The Shopify integration is clean and the on-site display widgets are easy to set up. Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation is reliable. Cons The platform tries to do too much and doesn't fully nail any of it. SMS is not competitive with dedicated tools. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Yotpo Eventually switched off of Yotpo to Klaviyo. Review Source Charles A. Creative Director Cosmetics Used the software for: 2+ years ### "Really good software if price is not a buying factor." February 27, 2025 5.0 Positive, though was spending far too much. Then covid hit and they brought their entry prices down dramatically. Staff were really helpful. It's really good software. It gets you reviews. Pros The software works really well. The support is good. It's probably the best out there on the market. Cons The cost, and the language issue. (Not being able to translate) Alternatives considered [Loox](https://www.capterra.com/p/200494/Loox/) Reason for choosing Yotpo Best in class service and I was recommended to it at the time. Review Source Response from Yotpo July 7, 2025 Thanks for the kind words and for highlighting both the strengths and the areas we can keep improving. We’re glad the platform delivered results and that the team was helpful when it mattered most. We understand how important flexibility around pricing and language support can be, especially for global brands. These are areas we continue to invest in as we grow. Appreciate you being part of the Yotpo community and sharing your experience. VR Verified Reviewer President Retail Used the software for: 2+ years ### "Yotpo Loyalty and Reviews" February 5, 2026 4.0 Pros Easy set up and use and good value for money. Any time had issues customer service/chat was quick to help. Cons Other apps started getting more features and just overall looked better. I believe if i remember correct Yotpo pricing started increasing a lot too compared to others Review Source NM NATASHA M. Controller Retail Used the software for: 2+ years ### "Unless things have changed, save your money, shop around" October 6, 2025 2.0 Yotpo had a really great sales pitch, promised us the world - However during integration they duplicated points in users accounts, not as many customizations as promised, and it's super expensive Pros The reporting was very efficient, you could drill down into a customer portfolio and see all the earned/spent points at any given time. You have the ability to pull multiple variations of reports Cons It is extremely expensive, they promised the world and really underdelivered. We were not able to customize like they said in sales pitch. Switched from [Smile.io](https://www.capterra.com/p/169446/Smile-io/) Smile wasn't capable of splitting out our B2B from DTC without custom coding. Review Source SL Suzanne L. Head of CRM Retail Used the software for: 6-12 months ### "Only worthwhile in conjunction with Shopify" May 30, 2025 3.0 We integrated with a custom e-commerce and website platform which had its challenges. We also had issues with international markets as some of the copy which appears on site is hard coded in English. However, after lots more back and forth than expected we were able to get the refer a friend scheme live. Pros Easy to set up (particularly if integrated with Shopify) Good availability of customer support (though the actual support was a bit hit and miss) Good core functionality Cons Basic editor for on-site pop-ups Limited reporting functionality Awkward to integrate with e-commerce platforms which aren't Shopify Can't generate test emails populated with dynamic data - have to put through a live order instead to see the whole journey Switched from [Mention Me](https://www.capterra.com/p/164540/Mention-Me/) Unhappy with customer support, didn't feel it represented value for money Review Source Response from Yotpo July 7, 2025 Thank you for the detailed feedback. It’s incredibly helpful and appreciated. We’re glad to hear that setup was smooth with Shopify and that the core functionality met your needs. At the same time, we hear you on the challenges around custom integrations and the difficulty of testing dynamic emails without a live order. These are areas we’re actively working to improve. The issue with hard-coded English copy in international markets is also on our radar. We're continuing to invest in better localization tools to support more flexible global experiences. We're happy you were able to get the referral program live, even if it took more back and forth than expected. If you'd like help addressing any of the remaining friction points or want to explore upcoming improvements, we’re here to support you. Thanks again for your partnership. HD Hannah D. Warehouse Assistant Manager Apparel & Fashion Used the software for: 1-2 years ### "Willow Boutique LLC Yotpo Review " April 28, 2025 4.0 Overall we enjoy using yotpo, we have yet to find another company that beats the price and offers everything that yotpo does. This is a daily/weekly tool that we use, and crucial to our review and ratings on our website. Creates an easy trust worthy face for your company. Pros Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to. Lots of customization tools that work for any business big or small. Easy review/question widgets, these can be added almost anywhere on your website. Integration to shopify is seamless, easy to navigate. customer segments are easy to create to send SMS/email marketing to a curated set group is made super simple, and easy. Scheduling marketing sms or email is seamless and easy to understand. yearly and annual reviews with your account manager to ensure you are getting enough out of yotpo compared to what you are putting in, also helps ensure that you are using all that yotpo offers that you are already paying for. You can pick which reviews hit your website and if one is bad and needs further escalation it will let you reach out to the reviewer by email to solve the issue and ask them to re-review. Cons sometimes there is a slow load times when switching through product features, i like to think that yotpo is holding so much of our store data and analytics that it takes a minute to open a new page within yotpo. this is not a huge con but has made certain tasks longer. Review Source Response from Yotpo July 7, 2025 Thank you so much for the thoughtful and detailed feedback. We’re glad to hear that Yotpo has become such a core part of your workflow and that the platform’s flexibility, customization, and support have been delivering value. It’s great to know that the ability to curate reviews, build and schedule targeted SMS and email flows, and integrate seamlessly with Shopify has made a difference for your team. We especially love hearing that the collaboration with your account manager has been helpful in making sure you’re getting the most out of the platform. We appreciate your partnership and are always here to support you as you continue to grow. lP lisa P. content management Retail Used the software for: Less than 6 months ### "Great concept - excellent interface" June 3, 2025 5.0 I wanted to install yotpo on my shopify store, and play with it for 2 weeks before I wanted to commit to it, but i was not able to find a trial plan for it. Pros It promises to be super easy to install on my shopify store in order to start collecting reviews. I do like the idea that it can be customized, and can coordinate with marketing tools (like if i wanted to send an sms or email marekting blast). Cons I think that it's expensive. a price of $79 for only 500 orders is a bit high, there are other tools that do exactly the same thing for less, I would have preferred a "starter" version or even a trial version. Review Source Response from Yotpo July 7, 2025 Thanks so much for the thoughtful feedback. We hear you on all of it and truly appreciate your patience. Yotpo does aim to be more than just a reviews widget. What sets us apart is the strategic support we offer to help you use those reviews to build trust, increase conversion, and ultimately drive growth. That includes things like our AI-powered review summaries, smart prompts that boost submission rates, and deep integrations with SMS and email to help you turn positive feedback into effective marketing moments. That said, we understand the desire for a lower entry point or trial period, and we're actively working on ways to make onboarding more accessible for emerging brands. Give us a shout if there is anything else we can help out with! VR Verified Reviewer Customer Experience Supervisor Hospitality Used the software for: 2+ years ### "#1 Review Software" September 15, 2025 5.0 Pros Basically the number 1 review software, integrates well with our CRM and makes it easy to take action Cons The integration for replying to user questions submitted via Yotpo x Gorgias in particular is a bit clunky Review Source PB Pelle B. Growth Manager Building Materials Used the software for: 1-2 years ### "Easy to use, not worth the price for us" January 17, 2025 3.0 Mid, a bit buggy and not worth the cost for us, quite low response rate Pros It was simple, easy to install and had a user friendly UI Cons To pricey for what it offered and its censor/filter was horrible in sweden Review Source Response from Yotpo July 7, 2025 Thanks for the feedback. We're glad the setup and UI felt smooth and easy to use. We hear you on the pricing and localization concerns. We're continuing to expand our global capabilities and improve performance across markets. If there's ever a chance to reconnect down the line, we’d be happy to walk you through what’s changed. Appreciate you giving Yotpo a try and sharing your experience. LM Larissa M. Graphic Designer Packaging and Containers Used the software for: 1-2 years ### "Great overall" October 28, 2024 4.0 Been using for over 2 years and it's a great platform overall Pros Easy and convenient access to website features Cons Some synchronizations are not the best and lately there has been a lot of problems with login Review Source Response from Yotpo July 7, 2025 Thanks for the feedback and for being with us for over two years. We're glad to hear the platform has been helpful and easy to navigate overall. We’re always working to improve stability and performance, including login and sync issues. If you’re still experiencing any trouble, we’re happy to take a closer look and help resolve it. Appreciate you being part of the Yotpo community. JM Jarah M. holistic nutritionist Alternative Medicine Used the software for: 2+ years ### "It is Worth it" July 4, 2024 5.0 Pros very easy to use, customizable, the analytics are easy to read and track . Services are affordable Cons I don't have any cons from using the Yotpo app Review Source Response from Yotpo July 7, 2025 Thanks so much for the great feedback. We're glad to hear Yotpo has been easy to use, customizable, and that the analytics and pricing have worked well for you. Always here if you need anything, and we appreciate you being part of the Yotpo community. VR Verified Reviewer Marketing Manager Sporting Goods Used the software for: 2+ years ### "The best platform for collecting customer reviews" June 8, 2022 5.0 An excellent resource for reviews, questions, and weekly/monthly summaries. User-friendly and navigable. Early on, the company encountered a few issues, but they were swiftly resolved. It is beneficial to moderate online reviews and responds to meeting customers' needs. I recommend this e-commerce tool. Pros We have significantly increased the number of reviews with Yotpo. We have a lot of product reviews, not only for marketing but also for the benefit of our customers. They are currently used in advertising, social media, email marketing, and other areas. Due to the large number of SKUs, it was difficult to collect reviews for products other than our most popular. The most useful feature of Yotpo is how easily it integrates with your website and provides customers with a widget to leave product reviews or ask questions. The benefit is that all reviews are available for moderation in one location. It is also useful to be able to comment directly to consumers, add tags as needed, and keep a summary of all reviews and questions. It is simple to find exactly what you are looking for, whether by product name, number of stars, email addresses, or other criteria. Cons I dislike that once I schedule a campaign with a specific segmentation, the segment's subscribers are locked in, and the campaign does not automatically refresh as the segment changes. This makes sending weekend campaigns difficult because I must wait until the night before to schedule the campaign and ensure that the segmentation is up to date. This also prevents me from sending emails in my preferred time zone. Review Source Response from Yotpo August 10, 2022 Thank you for taking the time to leave a review, we truly appreciate it. We are constantly working on improving our products and your feedback is a crucial part of our process. MR Mats R. Owner Consumer Goods Used the software for: 6-12 months ### "Not suitable for small business owners" February 8, 2022 2.0 Pros It's easy to use and doesn't need much hands-on. Cons Most of its feature are locked between different tiers, a weird business model for a modern SaaS platform. The main reason for writing this review is that they lure you as a user, to select higher tiers to be able to use these functions and/or features. For example, the plan I picked include coupons functionality. Its use include to send out coupons to customers in order to get them to review products and give them a rebate if they do so. Something I thought was great. However, the one feature I wanted to use with coupons was locked behind a different plan (tier). Something which was not indicated on their comparison. I signed up, only to realize this. I asked for a refund and Yotpo decided that I was not eligible for a refund due to that this information was listed on a whole different page? How is that a valid reason? Include such information in the comparison list. There's nothing that indicates that the feature listed can be behind a different paywall. Another bad feature is the localization. For example; they capitalize every word even in languages that doesn't do that so the UX looks really weird in a language which is not English. Review Source Response from Yotpo March 30, 2022 Thank you for taking the time to leave your feedback, we truly appreciate it. Please know that we hear and sympathize with your frustration about not being able to have access to some of those features. We always try to ensure a business is on their 'right fit' plan -- meaning how much they're paying should align with the services they're receiving and what their business needs to see success with Yotpo; however, we understand that it's not always possible. Please know that if you have any lingering questions about our plans, pricing or refund options - our support team is here to help. Feel free to contact us at any time with any questions. VR Verified Reviewer Communications Director Medical Devices Used the software for: 6-12 months ### "Yotpo exceded our expectations early!" December 22, 2022 5.0 Yotpo gets the job done in an effective fashion and a revenue booster for our company. Pros I was extremely pleased with the professionalism of their customer support staff and their ability to address our issues and concerns. Cons Initial concerns with email and UGC Display Templates Review Source Response from Yotpo January 8, 2023 Thanks so much for leaving a review — we love learning more about our happy customers. JB Joe B. Owner Retail Used the software for: 2+ years ### "Great Platform Overall" December 17, 2020 5.0 Overall, the platform has been pretty great. Our biggest gripe would be in the pricing. As a small business it is incredibly hard to have all of the important things (like a review platform) we need to be successful and also drive the kind of revenue we need to be sustainable. Every service costs money and it adds up quick. Most services are not small business focused as they get a lot more money from enterprise packages, which is unfortunate us little guys. Yotpo does offer growth packages, but they ramp up in price really quickly. Pros Reviews are incredibly important and Yotpo is a great platform to deliver them. They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit. Support has always been quick and helpful. They are a Google reviews partner, which is important to us. Cons The interface could be easier to navigate. The price is pretty high, but going cheaper means you may not get a platform that people know and trust. Alternatives considered [Loox](https://www.capterra.com/p/200494/Loox/)[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) Reason for choosing Yotpo Google partner, trusted platform Review Source Response from Yotpo January 3, 2021 Thank you for leaving a review. We're so happy to hear you're satisfied with Yotpo and the results you've been seeing. We are constantly iterating our pricing/plan options in an effort to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone. Please feel free to contact us if you have any questions regarding the plan you're on or the other plans we offer. AS Adam S. CEO Health, Wellness and Fitness Used the software for: 2+ years ### "Reviews Sourced the Right Whey ~ AGN Roots " May 6, 2022 5.0 Yotpo creates the best review app for Shopify without question. I Love the, Subscribe & Save, Reviews Features, Integrations, and most of all, the various stars at all levels, including customer-facing services. I get emailed daily by competitors and always respond, "If you can do it better than YotPo - I'm in" I have yet to consider changing services and find that working with the technical talents of YoTpo has raised my expectations too high to be emailed a 2nd time by competitors in the Shopify integration space. Pros 1\. The people behind it the Apps 2. The technology software 3. The accreditation built over time Cons I wish the google integration was more affordable (The ability to see my product ratings on Google Search). To pay several hundred per month for that feature is a bummer; that's not a software glitch, that's more of a Google is ripping Yotpo Off glitch & Yotpo has to cover their costs - I am but a humble business who donates processed and thus wants ALL the features for less :) Review Source Response from Yotpo May 29, 2022 Thank you so much for taking the time to leave this review, we really appreciate it. We are constantly iterating our plan options in an effort to provide the best solution for our customers at each point in their journey; however, we understand that it doesn't work for everyone. If you have any questions regarding your current plan and features or any of our other plans, please feel free to reach out to our support team at any time. RS Rebecca S. Founder Food & Beverages Used the software for: 6-12 months ### "Best review software for the price!" July 19, 2022 5.0 The customer support I have received from Yotpo has been unmatched. They are always willing to help and make changes to my code for me to setup the backend. Pros It was so easy to integrate with shopify!! Support was so helpful with assisting the account setup. Cons I have not had any complaints, which sounds crazy. But this software fits my needs perfectly. Reason for choosing Yotpo They have a free trial! Review Source Response from Yotpo August 29, 2022 Thank you for leaving a review, we really appreciate it! SS Somi S. Operations Head Consumer Goods Used the software for: 1-2 years ### "Cannot use the FREE plan " November 19, 2022 3.0 We downloaded and deleted because there were no features in free plan Pros It it a great software since it comes with sms marketing. If offers integration with email marketing. So the brands can do Omni channel marketing with yotpo alone Cons The Yotpo rewards free program is just for show. There are barely any features in it. Any brand would like to explore the free plan, see how the app is performing before making a commitment to switch to a paid plan. They don't offer anything in free plan making it tough to decide. The widget in free plan is not at all appealing Review Source Response from Yotpo January 10, 2023 Thank you for leaving a review. We're constantly working to improve our pricing and packaging offerings. Please reach out to our team so that we can help you find the plan that best meets your brand's needs. MW Madeline W. President Retail Used the software for: 1-2 years ### "Small business review" June 29, 2021 5.0 Overall I like using it and have found it to be a benefit to our company Pros I love being able to see what my customers are saying, as well as the automatic posting of reviews. Cons Once they no longer supported my web host GoDaddy it was difficult for someone not tech savvy to make necessary changes when needed. Review Source Response from Yotpo November 18, 2021 Thank you for taking the time to leave a review. We're so happy to hear you're enjoying using Yotpo! If you are encountering any issues, please feel free to reach out to our customer support at any time. LS Lauren S. Co-Founder Consumer Goods Used the software for: 2+ years ### "Great tool for growing and managing reviews" October 26, 2021 5.0 Our overall experience using Yotpo has been great. It has helped us to engage our customers, collect nearly 500 reviews, and showcase them to help drive future purchases. Pros The Yotpo platform is easy to use, and makes collecting and managing reviews pretty seamless. I also love how our Yotpo account manager makes improvement suggestions, and offers to implement them on our behalf. The support team at Yotpo is also very helpful, especially for a SMB like ours that doesn't always have a developer available to make a change. They are quick to reply and incredibly helpful in implementing changes. Cons I wish it were easier to customize aesthetic without requiring developer or support assistance. Review Source Response from Yotpo January 16, 2022 Thank you for taking the time to leave a review. We're thrilled to hear that you're already seeing the positive impact of Yotpo on your site. Corie C. Brand Manager Retail Used the software for: 6-12 months ### "User-Generated Content Made Simple with Yotpo!" January 24, 2017 5.0 The Yotpo integration with Shopify greatly improved conversion on my company's product pages. Not only did our reviews show the popularity of our products, but many customers wrote detailed stories of how they connected deeply to their product. This added another dimension to the product page! Through Yotpo, we were also able to search through all of the reviews and add our favorites to landing pages, post-sale emails and social media posts. This user-generated content built trust with our customers and enabled us to show off how relational our company was! The platform is easy to use and the appearance can be modified to fit seamlessly with your website theme. Automated and customizable emails make it easy to gather reviews for your website, and you can choose which ones are displayed on your website. Simple - and worth every dollar! Pros Simplicity in integration with Shopify. Customizable design on the website. Improves conversions on the product page. Great to publish reviews directly to Twitter & Facebook or turn into paid ad content. Cons The search function within the back end is faulty sometimes. Review Source Howard S. Director Automotive Used the software for: 6-12 months ### "Quick way to get reviews" March 14, 2023 5.0 Pros It was very easy to install and get running without the help of IT. Cons Trying to customize how the reviews appear on product pages. Review Source Response from Yotpo April 5, 2023 Thank you for taking the time to share your thoughts with us — we're happy to hear that setup was quick and easy! If you're looking to customize the look and feel of your on-site reviews, we recommend adding our new Reviews widget, which features easy customization options and sleek, modern layouts. VR Verified Reviewer Website Manager Used the software for: 2+ years ### "Yotpo - An amazing review platform that you really should check out" July 5, 2018 5.0 Pros We have been using these guys since they started.. so got real lucky on the pricing. It has really helped our customers have trust in our company due to seeing 'real' customer reviews of our services and products. Cons Only con to be honest.. is they have added features but as we had there original top package at a silly cheap price we are not allowed the new feature unless we change to the new plans. It's a fair point as the price far outweighs the features. 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