--- title: "Yotpo Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Yotpo Software - reviews, pricing plans, popular comparisons to other Review Management products and more." source_url: "https://www.capterra.com/p/144389/Yotpo/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # Yotpo Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Yotpo ## What is Yotpo? With Yotpo, you own and control all your content. Moderate yourself or automate with AI. Display customer content at key conversion points across your site using customizable widget options. Yotpo offers a completely integrated experience in one platform, giving you ultimate control over how your business collects, displays, and markets with UGC. ## What is Yotpo used for? [Review Management](https://www.capterra.com/review-management-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Customer Satisfaction](https://www.capterra.com/customer-satisfaction-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 378 user reviews Reviews sentiment Positive 91% Neutral 6% Negative 3% Pros & cons Responsive customer support team Effortless setup experience High and confusing pricing structure Starting price $199 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Customer Engagement / 2025 - Customer Experience / 2025 - Customer Loyalty / 2025 - Review Management / 2025 - SMS Marketing / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Yotpo?[Manage this product listing](https://www.g2.com/products/yotpo/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Yotpo 4.5 (377) VS. [4.7 (709)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price $199 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (377) Ease Of Use 4.7 (1,206) Value For Money 3.9 (311) Value For Money 4.5 (836) Customer Service 4.5 (328) Customer Service 4.6 (841) ## Yotpo alternatives Highest Rated [4.9 (241)](https://www.capterra.com/p/176189/Okendo/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (1,490)](https://www.capterra.com/p/127994/Jobber/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.4 (708)](https://www.capterra.com/p/141842/Weave/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.5 (167)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/144389/Yotpo/alternatives/) ## FAQs about Yotpo Overview ### What problems does Yotpo solve? Yotpo solves the difficulty of collecting product feedback after purchase, organizing reviews and customer questions, and turning user-generated photos and ratings into on-site social proof, ads, and search visibility. Automated review requests, moderation, response tools, and customizable widgets help ecommerce marketers, customer-service teams, and product managers build buyer trust and identify product issues. Answer based on 280 reviews Overview ### Which roles and teams benefit most from Yotpo? Yotpo is most used by ecommerce owners, founders, and executives who oversee customer trust, retention, and store growth. Marketing teams use it to collect and display reviews, manage loyalty and referral programs, and support campaigns. Social media, brand, and web teams incorporate customer content into storefronts and promotional materials. Answer based on 360 reviews Overview ### What company size and industries is Yotpo built for? Yotpo is for small eCommerce brands and online retailers, with 93% of reviewers from small businesses and Retail its leading industry at 29%. It also serves digital marketers, customer experience managers, and growth strategists in Consumer Goods (12%) and Apparel & Fashion (10%), while midsize and enterprise use is less common. Answer based on 377 reviews Features and Usability ### What are the key features of Yotpo? Yotpo includes review requests and review monitoring to collect customer feedback, publish product-page reviews, and flag content for follow-up. Its dashboard centralizes review activity, while negative feedback management supports customer service responses. Third-party integrations connect Yotpo with e-commerce platforms, email providers, and customer service systems. Answer based on 24 reviews Pricing ### How much does it cost and what fees or limitations are included? Yotpo offers Pro at $199 per month, with SMS and email usage charged separately and up to 500 orders included. Premium costs 1,198 per month and includes up to 1,000 orders plus support. A free plan and trial are available. Reviewers report that higher-tier features can be costly for small businesses. Answer based on 128 reviews Integrations ### Which third-party tools and platforms does Yotpo integrate with? Yotpo integrates with over 50 integrations, including Shopify, Klaviyo, Adobe Commerce, BigCommerce, Gorgias, HubSpot Marketing Hub, Instagram, and LoyaltyLion. Reviewer feedback most often confirms Shopify connectivity, while the catalog also covers ecommerce, email marketing, customer support, social media, and loyalty platforms. Answer based on 154 reviews Getting Started and Support ### What training and onboarding options does Yotpo offer? Yotpo provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training and live online sessions support guided instruction, webinars offer group learning, and documentation provides written reference material for self-paced review of product features and setup steps. Answer based on 4 reviews Getting Started and Support ### What customer support options does Yotpo offer, and how do users rate the experience? Yotpo offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support as responsive, helpful, and effective at troubleshooting or implementation. However, some report inconsistent assistance, delayed resolutions lasting one or two days, and less helpful chat or account support on lower tiers. Answer based on 138 reviews Customer reviews ### How well does Yotpo collect and display customer reviews? Yotpo collects, moderates, and displays product reviews effectively through automated requests, customizable widgets, and Shopify integrations. Ecommerce and DTC teams value the central dashboard, visual user-generated content, and review syndication options. Some users want deeper shopper filters, keyword search, flexible request timing, and more email customization. Answer based on 243 reviews ## Who uses Yotpo? Based on Capterra reviews from the past 6 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Responsive customer support team 90% positive reviews out of 125 Most reviewers indicate customer support is helpful, prompt, and instrumental in resolving issues and optimizing use. Hannah D. Warehouse Assistant Manager, 2 - 10 employees. "Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to." High and confusing pricing structure 42% negative reviews out of 84 Some reviewers find pricing expensive, with key features locked behind costly tiers and unclear plan details. Effortless setup experience 96% positive reviews out of 23 Most users report setup is fast, simple, and user-friendly, even for those with limited resources. Streamlined implementation process 100% positive reviews out of 20 Most reviewers describe implementation as straightforward, quick, and flexible, requiring minimal time or technical expertise. ## Features AI summary Based on 2,212 Review Management reviews Capterra data shows that buyers of review management software rank the following features as their top priorities: - **Review Request** (**56%** of reviewers rated this feature as critical) - **Feedback Management** (**50%**) - **Review Monitoring** (**48%**) Yotpo supports all three of the features reviewers value most: **Review Request**, **Feedback Management**, and **Review Monitoring**. Together, these capabilities help businesses collect more customer reviews, manage incoming feedback in one place, and keep track of review activity across channels, allowing teams to respond faster and make better decisions about the customer experience. Review Request 4.6 (42) 64.29% of 42 reviewers that rated this feature as important or highly important Allows businesses to request reviews from their customers Feedback Management 4.6 (14) 50.00% of 14 reviewers that rated this feature as important or highly important Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Review Monitoring 4.6 (17) 82.35% of 17 reviewers that rated this feature as important or highly important Automatically monitor and receive alerts for any new online reviews Surveys & Feedback 4.1 (10) 40.00% of 10 reviewers that rated this feature as important or highly important Gauge satisfaction and receive information for improvement and success Negative Feedback Management 4.8 (40) 67.50% of 40 reviewers that rated this feature as important or highly important Identify, track, and respond to negative feedback Dashboard 4.3 (37) 48.65% of 37 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Yotpo 60 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Responses: Automatic reply functionality for incoming messages - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Community Management: Enable students, customers or employees to engage with each other in a particular space online or offline - Contact Management: Manage, organize, and store contact information - Content Creation: The ability to create unique content - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM Integration: Integration with third-party CRM systems - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer History: Access previous interactions or concerns to maintain customer relationships - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Marketing: Create and send email blasts/campaigns - Email Reminders: Reminders sent via email - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Filtering: Find & retrieve relevant data or documents - For Customer Referrals: For customer referral programs / referral marketing products - Gamification: Games or game-like elements to track progress and reward accomplishments - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Negative Feedback Management: Identify, track, and respond to negative feedback - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Publish Scheduling: Control and schedule the publication of content across various channels - Ratings/Reviews: Ratings/Reviews - Referral Templates: Customizable templates for referral documents, emails, and sharable links - Referral Tracking: Log and store the source of contacts/leads - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Review Monitoring: Automatically monitor and receive alerts for any new online reviews - Review Notification: Notifies a business when a review is left - Review Request: Allows businesses to request reviews from their customers - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Social Sharing: Allows businesses to share their videos on social media. - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - UGC Collection: Collect user-generated content in the form of videos, photos, text reviews, and more - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.4 (351) 4.4 Based on 351 reviews ## Pricing Value for money 3.9 (311) [View pricing plan details](https://www.capterra.com/p/144389/Yotpo/pricing/) Pro $199.00 Flat Rate,Per Month It includes: - Reviews - Loyalty - SMS & Email - Up to 500 orders included per month Premium $1,198 Flat Rate,Per Month It includes: - Up to 1,000 orders included per month - Email Support - 24/7 Live Chat Support - Quick Launch Onboarding Enterprise Custom Quote Available It includes: - Enterprise Account Manager - Custom Contract and Terms - 10,000+ included orders Value for money 3.9 (311) 3.9 Based on 311 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Omnisend](https://www.capterra.com/p/153508/Omnisend/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (328) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (328) 4.5 Based on 328 reviews ## User reviews Overall rating 4.5 Based on 378 reviews Filter by rating Counts reflect reviews available in this feed. 5(251) 4(93) 3(23) 2(6) 1(5) Mentioned topic Recent reviews first, then most helpful Cortney K. Director of People Used the software for: 1-3 years ### "yotpo review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 3, 2026 We have had an amazing experience with yotpo since day 1. the user interface is great, it’s easy to set up and customer service is awesome. Pros The ease of use is super straightforward. we use it for review management and even text messages. The customer service is also wonderful. Cons I don’t really have any cons for this software. It’s been a wonderful tool for our business in many ways. SM Sr Manager, Digital Marketing Sr Manager, Digital Marketing Used the software for: 1-3 years ### "Does the job, but doesn't do any of it great" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 April 14, 2026 It's fine. If you need a reviews platform with decent UGC tools and want something that plays nicely with Shopify, it gets the job done. But if you're expecting a true all-in-one that replaces your ESP or a proper loyalty program, it falls short. Pros Reviews and UGC collection works well out of the box. The Shopify integration is clean and the on-site display widgets are easy to set up. Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation is reliable. Cons The platform tries to do too much and doesn't fully nail any of it. SMS is not competitive with dedicated tools. Stacey K. Managing Director Used the software for: 1-3 years ### "Very easy and affordable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 13, 2026 Great experience. Easy to use. Works quickly. Affordable. Also, it's nice that you can adjust the number of orders you'd like to have reviewed which helps with seasonality. Pros Very easy to use. Just read reviews that customer make and make a comment as a response. Also, good flexibility with options. Cons To opt out of having a review go live you have to log into the website, you can't just select that from the emails they send. KC Kyle C. CMO Used the software for: Less than 1 year ### "Happy Until the Sunsetting" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 20, 2026 I had a really great experience with Yotpo in the beginning. Their integration was easy and the analytics were great. Pros Yotpo was very easy to implement and I liked that it integrated with the rest of my marketing stack. It was also very affordable for the size of the company we were at the time. Cons Soon after I integrated most of my marketing stack over to Yotpo, they started sunsetting things. First, it was subscriptions, then email/SMS. I started using Yotpo because it was an all-in-one, and this ended up forcing me to leave to find a better solution for all of the above. PR President President Used the software for: 3-5 years ### "Yotpo Loyalty and Reviews" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 February 12, 2026 Pros Easy set up and use and good value for money. Any time had issues customer service/chat was quick to help. Cons Other apps started getting more features and just overall looked better. I believe if i remember correct Yotpo pricing started increasing a lot too compared to others SDE - 1 4.0 November 4, 2026 AI summary based on a full review Yotpo's automated review requests significantly enhance customer trust and conversion rates through authentic reviews. The pricing structure can be a barrier for smaller businesses seeking advanced features, as the jump to enterprise-level plans may be too steep. Log in to unlock the full review, detailed ratings, and pros & cons CO Controller Controller Used the software for: 3-5 years ### "Unless things have changed, save your money, shop around" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 October 8, 2025 Yotpo had a really great sales pitch, promised us the world - However during integration they duplicated points in users accounts, not as many customizations as promised, and it's super expensive Pros The reporting was very efficient, you could drill down into a customer portfolio and see all the earned/spent points at any given time. You have the ability to pull multiple variations of reports Cons It is extremely expensive, they promised the world and really underdelivered. We were not able to customize like they said in sales pitch. HO Head of CRM Head of CRM Used the software for: Less than 1 year ### "Only worthwhile in conjunction with Shopify" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 4/10 June 2, 2025 We integrated with a custom e-commerce and website platform which had its challenges. We also had issues with international markets as some of the copy which appears on site is hard coded in English. However, after lots more back and forth than expected we were able to get the refer a friend scheme live. Pros Easy to set up (particularly if integrated with Shopify) Good availability of customer support (though the actual support was a bit hit and miss) Good core functionality Cons Basic editor for on-site pop-ups Limited reporting functionality Awkward to integrate with e-commerce platforms which aren't Shopify Can't generate test emails populated with dynamic data - have to put through a live order instead to see the whole journey Lisa P. content management Used the software for: Less than 1 year ### "Great concept - excellent interface" 5.0 June 4, 2025 I wanted to install yotpo on my shopify store, and play with it for 2 weeks before I wanted to commit to it, but i was not able to find a trial plan for it. Pros It promises to be super easy to install on my shopify store in order to start collecting reviews. I do like the idea that it can be customized, and can coordinate with marketing tools (like if i wanted to send an sms or email marekting blast). Cons I think that it's expensive. a price of $79 for only 500 orders is a bit high, there are other tools that do exactly the same thing for less, I would have preferred a "starter" version or even a trial version. WA Warehouse Assistant Manager Warehouse Assistant Manager Used the software for: 1-3 years ### "Willow Boutique LLC Yotpo Review " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 29, 2025 Overall we enjoy using yotpo, we have yet to find another company that beats the price and offers everything that yotpo does. This is a daily/weekly tool that we use, and crucial to our review and ratings on our website. Creates an easy trust worthy face for your company. Pros Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check your work to ensure it shows on the customers end the way you want it to. Lots of customization tools that work for any business big or small. Easy review/question widgets, these can be added almost anywhere on your website. Integration to shopify is seamless, easy to navigate. customer segments are easy to create to send SMS/email marketing to a curated set group is made super simple, and easy. Scheduling marketing sms or email is seamless and easy to understand. yearly and annual reviews with your account manager to ensure you are getting enough out of yotpo compared to what you are putting in, also helps ensure that you are using all that yotpo offers that you are already paying for. You can pick which reviews hit your website and if one is bad and needs further escalation it will let you reach out to the reviewer by email to solve the issue and ask them to re-review. Cons sometimes there is a slow load times when switching through product features, i like to think that yotpo is holding so much of our store data and analytics that it takes a minute to open a new page within yotpo. this is not a huge con but has made certain tasks longer. [View all Reviews](https://www.capterra.com/p/144389/Yotpo/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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