# Iterable Pricing 2026 | Capterra

> Learn more about Iterable pricing plans including starting price, free versions and trials.

Source: https://www.capterra.com/p/143902/Iterable/pricing

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# Pricing for Iterable

[4.3 (63)](https://www.capterra.com/p/143902/Iterable/reviews/)

Write a Review!

## [Iterable](https://www.capterra.com/p/143902/Iterable/) has **1** pricing plan

-   No free trial
-   No free version

**Credit Card Required:** Not provided by vendor

**Discount:** Information not available

### Basic

Custom Quote Available

**Pricing Model:** Flat Rate

Basic plan includes:

Not available

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## What do others say about [Iterable](https://www.capterra.com/p/143902/Iterable/) pricing?

Pricing Rating

$

$

$

$

$

Value For Money[4.2(63)](https://www.capterra.com/p/143902/Iterable/reviews/)

Pros

Cons

[Read All 63 Reviews](https://www.capterra.com/p/143902/Iterable/reviews/)

Read Full Reviews Below

Naina T.

Product

Automotive, 11-50 employees

Used the software for: Less than 6 months

**

Overall Rating

3.0

**

Ease of Use

3.0

Customer Service

1.0

Features

5.0

Value for Money

3.0

Likelihood to Recommend

60%

6/10

Reviewer Source

Source: Capterra

May 15, 2025

"Good product, poor aftersales experience."

**Overall:** While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them.

**Pros:** Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful.

**Cons:** \- Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates.

**Switched From:** [Brevo](https://www.capterra.com/p/132996/brevo/)

**Reasons for Switching to Iterable:** Had more complicated data needs that were not solved by Brevo

Naina T.

Product

Automotive, 11-50 employees

Used the software for: Less than 6 months

**

Overall Rating

3.0

**

Ease of Use

3.0

Customer Service

1.0

Features

5.0

Value for Money

3.0

Likelihood to Recommend

60%

6/10

Reviewer Source

Source: Capterra

May 15, 2025

"Good product, poor aftersales experience."

**Overall:** While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them.

**Pros:** Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful.

**Cons:** \- Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates.

**Switched From:** [Brevo](https://www.capterra.com/p/132996/brevo/)

**Reasons for Switching to Iterable:** Had more complicated data needs that were not solved by Brevo

[Read All 63 Reviews](https://www.capterra.com/p/143902/Iterable/reviews/)

## How should I be thinking about software pricing?

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Be an Informed Buyer: Understanding the True Cost of Business Software

It's not just you-budgeting for business software is complicated. We're here to break it down.

](https://www.capterra.com/resources/business-software-cost/)