--- title: "Buffer Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Buffer the right Social Media Management solution for you? Explore 1492 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/143492/Buffer/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Buffer 4.5 (1492) [View alternatives](https://www.capterra.com/p/143492/Buffer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Buffer Ease of use 4.6 Customer Service 4.4 ## Pros and Cons in Reviews NP Nolan P Account ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review workflows, and bulk scheduling saves a lot of time during campaign planning phases.“ September 8, 2025 VD Void D Freelance ArtistGraphic Design, Self-employedUsed the software for: Less than 6 months. “One queue works fine if you only post a single type of content, but having to manually schedule or re-organize the schedule if you have multiple post types (images, video, text, etc) gets really tedious.“ July 1, 2025 PR Pupp R OwnerEvents Services, 2 - 10 employeesUsed the software for: 6-12 months. “It helps for getting organised, especially if you’re posting to multiple accounts.“ July 15, 2026 NR Nuria R Community ManagerTelecommunications, 51 - 200 employeesUsed the software for: 1-2 years. “Sometimes I wish I could preview exactly how it looks per platform before it posts, so I still go back and forth which kinda wastes the time I just saved.“ May 28, 2025 LB Lindsay B Social Media ManagerRestaurants, 10,001+ employeesUsed the software for: 1-2 years. “Buffer is nice tool for scheduling posts and manage social media in one place, makes the work faster and more organized.“ May 18, 2025 Skyler R Freelance Social Media SpecialistMarketing and Advertising, Self-employedUsed the software for: More than 2 years. “This is not something you can do via the Twitter app since it doesn't support scheduling a whole series of threads.“ November 9, 2024 JF Jonah F WriterWriting and Editing, Self-employedUsed the software for: 1-2 years. “Buffer offers comprehensive functions for social media management and delivers cloud based scheduling platform“ May 4, 2025 VD Void D Freelance ArtistGraphic Design, Self-employedUsed the software for: Less than 6 months. “I ended up moving to another post scheduler due to the necessity of multiple post queues, but really miss the overall ease of use with buffer.“ July 1, 2025 ## Showing most helpful reviews Showing 1-25 of 1492 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Chris L. Operations Publishing Used the software for: 1-2 years ### "How can you be everywhere all at once in social media circles?" March 21, 2026 4.0 My business is using an "everywhere, all at once" strategy to post across all social media channels and connected accounts in an effort to be where our customers want/need us when they are ready. Buffer makes it easy to schedule out a month of posts on the major socials, and the AI tool can repurpose specifically for individual channels, as opposed to just cross posting. (a different tactic). Super easy to set up and deploy, if you have a social media strategy, this simple scheduler needs to be a part of it. Pros Easy to use and great value for content creation, especially when deploying an "everywhere, all at once" strategy. This tool is optimized to help you expand social presence and reach fast. Cons The AI generation tool has a learning curve about the business, and what posts actually work. I wish it was connected to a larger, genre specific eco-sphere for training data, pulling the exact post and intel that's trending in my industry and repurposing all content to fit that trend. Review Source AS Andrea S. Director of Marketing and Communications Education Management Used the software for: 1-2 years ### "Decent free social media tool" August 11, 2025 4.0 Pros Solid free option to connect 3 social platforms. Schedule content ahead of time to post across social networks. Cons Expensive to upgrade beyond Free offering. Free offering is limited to 3 networks. Sometimes glitchy such as scheduled posts not posting. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Buffer Cost - Buffer's free product was more robust than theirs Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Cost - Buffer's free product was more robust than Hootsuite's Review Source LD Laura D. Client Success Specialist Marketing and Advertising Used the software for: 1-2 years ### "Buffer for Google my Business Page" April 23, 2025 3.0 Overall, Buffer is an OK tool. We use it mainly for scheduling Google My Business page posts. Pros Buffer is a good scheduling tool for Google My Business posts and shares them across Google My Business pages, as well as other social media sites like Facebook. Cons Compared to other social media post scheduling and management sites, the only reason we use Buffer is to schedule Google My Business page posts. It just doesn't have as many features as say the Meta Business Suite. Review Source PR Pupp R. Owner Events Services Used the software for: 6-12 months ### "Does what it claims to do but not much else" July 15, 2026 4.0 Buffer does what it says it will do but if you’re looking for something very sophisticated you might want to look elsewhere. Pros It helps for getting organised, especially if you’re posting to multiple accounts. The scheduling is useful and the free version has enough features to make it suitable for most who are using to manage their own small business posting needs. Cons It can be a bit fiddly to use with certain platforms, LinkedIn for example I found there were some things I still had to do manually every time. I also found it to be a bit buggy when trying to integrate it with the various social media accounts. Review Source KW Kaitlin W. Paid Media Strategist Marketing and Advertising Used the software for: 1-2 years ### "Great Scheduler " July 28, 2025 5.0 I found it more effective for planning posts, easier and cheaper than Hootsuite and Meta Scheduler, more features than Canva. Pros I appreciate the price of the paid version and the free plan that already gives 3 channels for free. It turned out easier to use. Cons It was easier than others but still not a LEGO brick, the saving features were not easy at all to do or to understand. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) I left Hootsuite because it’s way too expensive. I don’t know who this product is for but I know it’s not for me. Review Source DE Dimitra E. Programs Director Non-Profit Organization Management Used the software for: 6-12 months ### "Easy tool for creating and scheduling social media posts " March 18, 2025 5.0 Overall I’m happy with Buffer, it’s simple to use but reliable. Pros Buffer is a quite easy and efficient tool for social media. I particularly like the interface that makes everything easily accessible. Cons That it’s a bit easy to get confused selecting the channels when duplicating a post in order to create a new one. Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite: too expensive. Meta: limited in regards to scheduling posts. Review Source NP Nolan P. Account Manager Marketing and Advertising Used the software for: 2+ years ### "Boosted social media planning and management." September 8, 2025 5.0 Scheduling content on client accounts was simpler, workflows of teams were improved with approval stages, and posting at fixed intervals helped clients' social media coverage without manual daily checks. Pros Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review workflows, and bulk scheduling saves a lot of time during campaign planning phases. Cons Advanced analytics features are only included in higher-end plans, and some posting lag or missing posts occasionally impact client campaigns. Review Source VD Void D. Freelance Artist Graphic Design Used the software for: Less than 6 months ### "Buffer Review" July 1, 2025 5.0 Overall my experience with buffer was really great. I ended up moving to another post scheduler due to the necessity of multiple post queues, but really miss the overall ease of use with buffer. Pros Buffer has a very easy to use interface, and auto-scheduling and reorganizing scheduled posts is extremely easy. The workflow feels intuitive and I never had to pull out the FAQ to figure out how to do what I wanted. Cons The lack of ability to have multiple post scheduling queues for a single social media account. One queue works fine if you only post a single type of content, but having to manually schedule or re-organize the schedule if you have multiple post types (images, video, text, etc) gets really tedious. Review Source WMB Wesley M. B. Digital Communications Director Non-Profit Organization Management Used the software for: 2+ years ### "Easy way to plan and track post" May 3, 2025 4.0 It’s been great for making sure we’re posting consistently, even when we’re busy with campaign life and spending more time in cafes than at our desks. Pros Buffer makes it insanely simple to line up our posts across Facebook, Instagram and Twitter without having to log into Facebook, Instagram and Twitter. I enjoy the clean design in which you can see an entirely week schedule at a glance. Cons Analytics are a little limited unless you upgrade to a higher plan and that doesn’t always work for a small nonprofit budget. Review Source SH Simon H. Marketing Manager Retail Used the software for: 6-12 months ### "Cool once you’re paying" July 7, 2025 5.0 I ended up using it after trying another tool that was super expensive. I pretty much use it for all my posts, even if I could skip it for simple ones, but like, I gotta make the subscription worth it. Pros I like Buffer’s interface, feels cleaner than other tools I tried. What works well for me is how easy it is to hook up social media accounts. Cons The annoying part is if you don’t pay, better not even bother. It lets you set up everything and then when you’re ready to go, you get blocked with a payment pop-up. Review Source TB Thierry B. Employee Photography Used the software for: 1-2 years ### "A powerful tool for a very low price !" September 25, 2023 5.0 Very good experience in overall, and amazing list of options available already with a free, or lowest plan account. Pros I am really amazed about the amount of feature that are already enable in the lowest plan that Buffer is offering. It is probably the best option for someone who want to start to work with such features, with a low budget Cons I rarely had cases were a post was not posting automatically as it was planned. But the only couple of times that this happened in about 2 years, I had a message immediately to inform me about it, and I could post it manually in no time... Reason for choosing Buffer The huge increase of the price from Later (250% increase), from one day to another, and after a few years of being their customer was a bit too much for me. When I looked into Buffer, I could have way more options for a much lower price ! I think that buffer is probably the best tool for users that are starting with small accounts, without sacrifying the options and possibilities. Switched from [Later Social](https://www.capterra.com/p/152254/Later/) Later dramatically raised their price and oblige me to change my plan. I was using Later for years, with a plan of 18 dollars for 3 accounts max (I was using 2 accounts at this time). From one day to another, they told me that my plan was no longer available, and I had to change to a new plan. The new plan was (and still is) 25 Dollars per account, and with less features than my previous plan (Like 3 months of data instead of 1 year, no hashtag suggestions anymore, etc...). So an increase of 250% of the price with less features was not an option for me anymore. This is maybe fine for big accounts with big revenues, but not for small users like me... Review Source VR Verified Reviewer Social Media Specialist Non-Profit Organization Management Used the software for: 1-2 years ### "Makes Social Media Easier" January 19, 2022 4.0 After we decided to find an alternative for Later I've tried a lot of softwares for planning content for social media that would include everything we need but still would be affordable. Buffer was basically the only one that fit both of these categories. We use it for 2 years now and we are very satysfied even though there are some things that need improvement. The product is still improving and adding more feature (for example quite recently they added integration with Canva) which makes me happy to see. I had to communicate with the support a few times and they were always very nice and helpfull. Pros \- User friendly - Reliable auto publishing - Works with Facebook Groups as well as Pages - You can create campaigns to track all posts with some specific topic - Drafts - Includes analytics for published posts - Regular updates, improvements and new functions Cons \- It is not possible to set campaign in drafts so you have to remember to add it after adding in queue - Does not reccomend best time to post based on the data from published content - Can't trasnfer drafts between profiles - Missing build-in tool for cropping picture - Tagging other Facebook Sites could use some improvements, sometimes it is hard to find the right page since there are not profile pictures Switched from [Later Social](https://www.capterra.com/p/152254/Later/) Later was missing some very important features for us such as tagging Facebook Pages and sharing posts with link preview instead od picture. Review Source YA Yasser A. Chief Executive Founder Marketing and Advertising Used the software for: 1-2 years ### "End-to-End Social Media Management for Ultimate Growth" May 15, 2022 4.0 Buffer is our essential social media management tool for managing over 50+ profile and pages on different social networks like Facebook, Instagram, Twitter and LinkedIn. We're a Digital Marketing agency and we've achieved a lot of success with our successful clients through Buffer, We fully depend on it for scheduling posts on each network and for generating reports and insights about our performance to enhance it by curating a better content in the future. It's very helpful and essential to all digital marketing agencies. Pros Buffer is our favorite platform for measuring and analyzing the performance of our content through the most in-depth insights across different social media channels for a better and deeper understanding about what's working with your audience and what's not, We like the audience demographics for letting us find out if we're reaching the right audience or not, also the boosted post insights to compare the results between organic posts and paid posts, and the best overall is the account analytics to track engagement metrics for every single account in every channel and compare their results in the end for maximizing our growth rate and improving the performance to the max. Cons They really need to involve more AI/ML technologies into Buffer for enhancing the tools like for creating a better content recommendation algorithm and also for the insights and reporting, AI would be very helpful in generating artificial intelligence reports based on goals we set as Google Analytics and such tools like it, We're in the age of AI and it's very essential now in every tech product. Alternatives considered [Later Social](https://www.capterra.com/p/152254/Later/) Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) bad interface and worst analytics and reporting tools, Buffer was much better for real. Review Source JF Jonah F. Writer Writing and Editing Used the software for: 1-2 years ### "Efficient Schedule Manager" May 4, 2025 5.0 Buffer offers comprehensive functions for social media management and delivers cloud based scheduling platform Pros This platform is robust in terms of post schedulling, analitics dashboard and team collabration tools Cons it has limited reporting features so you cant get deep insights on engagment and growh trend Review Source KM Kayla M. Content Creator Marketing and Advertising Used the software for: 6-12 months ### "Buffer plans posts" April 30, 2025 5.0 Pros I use Buffer to schedule my posts in one single shot for a whole week, which makes me save time, and I can bring changes at any moment Cons I don’t like the limited statistics, and the subscription price is a bit high for me Review Source EC Emmeline C. Writer Publishing Used the software for: I used a free trial ### "Plan and integrate your social posts " April 13, 2025 5.0 Buffer is brilliant for creating, planning and scheduling your social media posts all in one platform, it’s excellent for integrating future posts on calendar. Cons Nothing wrong with this platform, it’s excellent for integrating future posts on calendar Review Source AM Aimee M. marketing Retail Used the software for: 2+ years ### "Buffer is just adequate but more expensive" January 14, 2025 4.0 It did what I was originally trying to use it for, but over time there are more robust tools that are cheaper Pros It was simple to use and allowed me to post across multiple platforms Cons The save ideas features wasn't really easy to use and when I started researching there was cheaper versions out there. Like most companies now, they offer a discount once you try to cancel your subscription. Review Source Dylan C. Administrative Assistant Publishing Used the software for: 6-12 months ### "A must-have for a multi-platform marketing strategy" December 12, 2023 4.0 On the whole Buffer made it easy for me as a solo and relatively junior marketing professional to manage a comprehensive social media presence for a publishing agency with multiple sub-brands. Pros Being able to create an entire social marketing campaign in a single place and schedule it to automatically publish to all of our brand's channels. Cons The pricing can get expensive really quickly if you have a lot of accounts that you need to manage, especially if you want some of the more advanced features like analytics or if your marketing team has multiple users. Review Source NM Noah M. Creative Mind Media Production Used the software for: I used a free trial ### "Buffer | Is it any good?" June 20, 2022 4.0 Buffer has been a positive experience for me. I've used it for multiple years, and I used the free version for over half of that time. I was pleasantly surprised by how many posts I could schedule, and how many I could schedule across platforms. This kept be for a while, but I would eventually cancel my subscription and leave Buffer when Facebook for Business (which allows access to Instagram and Facebook post scheduling) and Tweetdeck (for Twitter) allowed me to make posts across the same three platforms I had initially used Buffer for. Sure, Buffer allowed you to use them all at once from a singular 3rd party. In fact, I believe that's Buffer's appeal compared to FfB or Tweetdeck, but it is not quite as appetizing for me. This software, however, is still cheap if you're looking to spend some money ($6 a month for the starting tier), and it would allow you to easily streamline your posts into one place. Pros Buffer is an easy-to-use content publishing software which allows brands to schedule posts ahead of time, and to schedule posts from multiple accounts (and platforms). This is extremely useful, because you can schedule a post for Facebook to release at the same time as Instagram, and you don't have to go to either website to do it. Buffer streamlines social media posts into one complete software. I first learned about buffer nearly 5 years ago at an event. It was recommended to me by my supervisor, and I proceeded to use it to schedule promotional materials with releases of my podcast episodes. I used it for multiple years, and liked what it had to offer: The subscription tiers were cheaper than I expected, with the first starting at $6 a month. You were able to schedule up to 10 posts with 3 accounts (for the free tier) which I used for multiple years. I scheduled Instagram, Facebook, and Twitter posts 10 days in advance, and then would take a break from content production for about a week before I scheduled it again. This helped me from getting burnt out on using social media every day. The posts were easy to create, and I could schedule the same posts on different platforms at different times. I could also add photos and videos if need (for stuff like Instagram). This made it easier for me to target each separate audience on each platform and cater to the times they were more statistically likely to see my post. It genuinely helped me grow my audience. Cons There was a bug that, on occasion, if you saved your posts to be scheduled then the page would refresh and the post would be gone. This happened rarely, but did happen on occasion. As I've used-browser based services (Express had this issue, for example), I've found that this is a relatively common problem when a page refreshes or your internet is interrupted. I would've stayed with Buffer to this day, but Facebook for Business and Tweetdeck allowed me to schedule more posts across the same three platforms for free. Ultimately, their competition won me over by offering the same stuff I was doing, and a little extra (more posts, better statistics, access to advertisements, and more). This caused me to eventually turn away from Buffer. I hope that, every time I see an email, there's an update to bring me back. That email has yet to be sent. Review Source JR Joseph R. Marketing Director Building Materials Used the software for: 2+ years ### "Buffer saves more than just time. It gives peace of mind." January 10, 2023 5.0 Pros I love that Buffer allows me to plan my social media posts in advance to easily move them around. Compared to cancelling a post and re-writing it, it definitely save time. Moreover, Buffer is reliable and posts as scheduled with no-hassles or fear of losing work. Cons There isn't much to say about Buffer when it comes to negative feedback. I only have good things to say about it. But, if I had to point something out, I would say is I wish it was free but that's just asking too much. I started off using Buffer when they first started up. Review Source Jordan R. Author Publishing Used the software for: 2+ years ### "Buffer, the Only Way to Manage Social Media" November 20, 2018 4.0 If not for Buffer I would not be able to post regularly to social media. I don't get on the various platforms enough to post everyday, and Buffer makes it possible to bring a message to my audience on a consistent basis. Pros I love using Buffer to plan out my social media strategy. Here is what I love most about it: 1) It easily integrates with Twitter and Facebook. It works with Pinterest and Instagram, but I only use it for Facebook and Twitter. 2) You get to use it for free for up to 10 scheduled posts at a time (as of this writing) and this allows you to be sure that it works for you and for your needs. 3) The team at behind Buffer is fantastic. The few times I needed to contact support I was helped right away and my issue taken care of just like that. Their emails are funny and you can tell that they love what they do. Cons Honestly there isn't a lot I dislike about Buffer. If I had major problems with it I would have switched over to Hootsuite or a similar app. In the end, here are three things I could Buffer could improve upon. 1) The UI can be a bit clunky at times. I think it could use a makeover. It's not terrible by any means but it can be confusing to figure out. 2) Sometimes the extension doesn't connect right, and it gets stuck in a loading pattern. 3) I often have to go and reauthorize twitter or Facebook to work again. It can get annoying to do this over and over. Overall, these downsides are only slight and don't stop me from loving Buffer. Review Source Response from Buffer November 27, 2018 Hi, Jordan, thank you so much for the review and feedback. Our engineers and designers have been working hard to rebuild the infrastructure and look of Buffer. I hope that will improve the user interface and minimize those issues. -Alfred Phil J. CEO Marketing and Advertising Used the software for: 6-12 months ### "Streamline Your Social Media with Buffer" February 2, 2023 5.0 To summarize, Buffer is a helpful tool for individuals and businesses who want to simplify and streamline the management of their social media accounts. Although there are a few restrictions, it is still a good option for managing social media because to its overall simplicity of use as well as the wide variety of services it offers. Pros Easy to use: Buffer has a user-friendly interface that makes it simple for users to schedule and publish posts.Multi-platform support: Buffer supports multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.Post scheduling: Buffer allows users to schedule their posts in advance, saving time and ensuring a consistent presence on social media.Analytics: Buffer provides valuable insights and analytics, including engagement rates and audience growth, to help users optimize their social media strategy. Cons Limited customization: While Buffer makes it easy to schedule and publish posts, some users may feel limited in their ability to customize their posts.Price: Buffer's pricing can be a bit high for some users, especially small businesses or individuals.Limited image editing: The image editing capabilities of Buffer are limited, and users may need to use additional tools to enhance their images. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[Later Social](https://www.capterra.com/p/152254/Later/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source VR Verified Reviewer Manager, People & Possibilities Events Services Used the software for: 2+ years ### "Buffer - A Good Tool for Social " December 1, 2020 4.0 Overall it does what we need it to do. It's a good tool, not fantastic, but I have yet to find one that is... so all in all I think Buffer does a great job for the price of the software. I do like how all analytics are in one place and how you can have multiple users and editors working on your social copy. It has definitely made social media management easier. Pros I do like the ease of use and functionality. It has a clean interface and you can select from a couple of different plan options, including one for posting and analyzing your social media accounts. Cons There are limitations. I wish I could go in and schedule weeks or even months worth of content, but I can't because Buffer does not allow you to post carousel photos on Instagram or LinkedIn. We often share more than one photo on our posts so I have to go and manually do that for those networks when we have more than one photo. I hope that functionality will integrate soon because it is a huge downfall of the platform. However, all other platforms are facing this issue, it's not unique to Buffer. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Lever](https://www.capterra.com/p/142452/Lever/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Buffer Overall functionality and cost. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Cost and functionality. Review Source Julie Anna E. Marketing Manager Automotive Used the software for: 2+ years ### "Great product, does the job" March 26, 2024 4.0 Great experience overall. Whenever I've had issues, customer service has always been kind and helpful. Pros It covers all our bases and allows me to post for all 6 of our dealerships, cross post across platforms, and bulk prep posts. This allows you to plan out your content and share it to Facebook & Instagram and anywhere else at once if you choose. Has lots of cool features and is always having some new updates and integrations. Cons Sometimes there are posting issues. Sometimes when you try to post a link with your content it tries to change it into an odd Buffer link. This makes the link look like spam Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source VR Verified Reviewer President Information Technology and Services Used the software for: 2+ years ### "Reduce time publishing content." September 27, 2021 5.0 We've had a great experience with Buffer with no reason to seek out other options. Flexible options for small businesses to get started with building a social media presence. Pros The ability to schedule posts in advance and publish to multiple social media platforms at the same time has been a huge help for our team. Prior to implementing Buffer, a member of our team had to go into each social media platform to publish posts, which led to social media neglect. Buffer has helped us keep our content fresh and consistent. Cons Buffer decreased the functions in the free account which required us to switch to a paid account to maintain certain functions. We understand the business decision behind it, but at the time, we were watching the limited budgets as a result of COVID, so the change was unexpected. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.