# Buffer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Buffer the right Social Media Management solution for you? Explore 1491 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/143492/Buffer/reviews --- Buffer 4.5 (1491) [View alternatives](https://www.capterra.com/p/143492/Buffer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Buffer Ease of use 4.6 Customer Service 4.4 ## Pros and Cons in Reviews NP Nolan P Account ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review workflows, and bulk scheduling saves a lot of time during campaign planning phases.“ September 8, 2025 VD Void D Freelance ArtistGraphic Design, Self-employedUsed the software for: Less than 6 months. “One queue works fine if you only post a single type of content, but having to manually schedule or re-organize the schedule if you have multiple post types (images, video, text, etc) gets really tedious.“ July 1, 2025 LB Lindsay B Social Media ManagerRestaurants, 10,001+ employeesUsed the software for: 1-2 years. “Buffer is nice tool for scheduling posts and manage social media in one place, makes the work faster and more organized.“ May 18, 2025 NR Nuria R Community ManagerTelecommunications, 51 - 200 employeesUsed the software for: 1-2 years. “Sometimes I wish I could preview exactly how it looks per platform before it posts, so I still go back and forth which kinda wastes the time I just saved.“ May 28, 2025 JF Jonah F WriterWriting and Editing, Self-employedUsed the software for: 1-2 years. “Buffer offers comprehensive functions for social media management and delivers cloud based scheduling platform“ May 4, 2025 VD Void D Freelance ArtistGraphic Design, Self-employedUsed the software for: Less than 6 months. “I ended up moving to another post scheduler due to the necessity of multiple post queues, but really miss the overall ease of use with buffer.“ July 1, 2025 LB Lauren B Lead Content CreatorInformation Technology and Services, 2 - 10 employeesUsed the software for: 6-12 months. “I loved using Buffer as my scheduling and planning social media posting software social media posts and provided analytics“ April 16, 2025 KM Kayla M Content CreatorMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “I don’t like the limited statistics, and the subscription price is a bit high for me“ April 30, 2025 ## Showing most helpful reviews Showing 1-25 of 1491 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Chris L. Operations Publishing Used the software for: 1-2 years ### "How can you be everywhere all at once in social media circles?" March 21, 2026 4.0 My business is using an "everywhere, all at once" strategy to post across all social media channels and connected accounts in an effort to be where our customers want/need us when they are ready. Buffer makes it easy to schedule out a month of posts on the major socials, and the AI tool can repurpose specifically for individual channels, as opposed to just cross posting. (a different tactic). Super easy to set up and deploy, if you have a social media strategy, this simple scheduler needs to be a part of it. Pros Easy to use and great value for content creation, especially when deploying an "everywhere, all at once" strategy. This tool is optimized to help you expand social presence and reach fast. Cons The AI generation tool has a learning curve about the business, and what posts actually work. I wish it was connected to a larger, genre specific eco-sphere for training data, pulling the exact post and intel that's trending in my industry and repurposing all content to fit that trend. Review Source KM Kelly M. Social Media Manager Marketing and Advertising Used the software for: 2+ years ### "Managing Social Media is a Breeze With Buffer" April 9, 2025 5.0 My overall experience with Buffer has been good. They have a great team that offers fantastic customer service. Pros Buffer is always making improvements, it's easy to use and I can schedule posts to practically every social media platform. Cons It's $5 per social media platform. I have several accounts for myself and several for my clients. $5 per platform sounds cheap until you manage 10 or more a month. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite is also expensive but frequently it would disconnect the social media platforms for my clients. I was also having to reconnect them. I have experienced that with Buffer. Review Source LD Laura D. Client Success Specialist Marketing and Advertising Used the software for: 1-2 years ### "Buffer for Google my Business Page" April 23, 2025 3.0 Overall, Buffer is an OK tool. We use it mainly for scheduling Google My Business page posts. Pros Buffer is a good scheduling tool for Google My Business posts and shares them across Google My Business pages, as well as other social media sites like Facebook. Cons Compared to other social media post scheduling and management sites, the only reason we use Buffer is to schedule Google My Business page posts. It just doesn't have as many features as say the Meta Business Suite. Review Source AS Andrea S. Director of Marketing and Communications Education Management Used the software for: 1-2 years ### "Decent free social media tool" August 11, 2025 4.0 Pros Solid free option to connect 3 social platforms. Schedule content ahead of time to post across social networks. Cons Expensive to upgrade beyond Free offering. Free offering is limited to 3 networks. Sometimes glitchy such as scheduled posts not posting. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Buffer Cost - Buffer's free product was more robust than theirs Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Cost - Buffer's free product was more robust than Hootsuite's Review Source Skyler R. Freelance Social Media Specialist Marketing and Advertising Used the software for: 2+ years ### "X thread scheduler! " November 9, 2024 5.0 I use Buffer for one of my clients because I often have to schedule X threads. This is not something you can do via the Twitter app since it doesn't support scheduling a whole series of threads. Buffer handles this task well as well as supports all my other platforms for that client, making it the perfect place for content management. They also receive 50% off pricing since they are a nonprofit! Pros \- Link shortening - Content calendar - Twitter/X threads scheduling - 50% off nonprofit pricing Cons There's nothing I dislike about Buffer! I think it's a fabulous social media management tool! Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Buffer allows scheduling of X threads and Hootsuite did not offer this feature. Review Source KW Kaitlin W. Paid Media Strategist Marketing and Advertising Used the software for: 1-2 years ### "Great Scheduler " July 28, 2025 5.0 I found it more effective for planning posts, easier and cheaper than Hootsuite and Meta Scheduler, more features than Canva. Pros I appreciate the price of the paid version and the free plan that already gives 3 channels for free. It turned out easier to use. Cons It was easier than others but still not a LEGO brick, the saving features were not easy at all to do or to understand. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) I left Hootsuite because it’s way too expensive. I don’t know who this product is for but I know it’s not for me. Review Source DE Dimitra E. Programs Director Non-Profit Organization Management Used the software for: 6-12 months ### "Easy tool for creating and scheduling social media posts " March 18, 2025 5.0 Overall I’m happy with Buffer, it’s simple to use but reliable. Pros Buffer is a quite easy and efficient tool for social media. I particularly like the interface that makes everything easily accessible. Cons That it’s a bit easy to get confused selecting the channels when duplicating a post in order to create a new one. Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite: too expensive. Meta: limited in regards to scheduling posts. Review Source AB Ali B. CEO Marketing and Advertising Used the software for: 1-2 years ### "More reliable than Meta Content Scheduler" January 27, 2025 5.0 Buffer has been a great tool for scheduling content. Publishes seamlessly - less issues than with using Meta scheduler! Pros Love that you can manage 3 channels for free - this has been a great cost effective resource for clients who want a platform outside of Meta Business for content planning / scheduling! Cons Buffer has limited LinkedIn Personal analytics! However, you can connect a personal LinkedIn account if you are managing personal accounts. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Later Social](https://www.capterra.com/p/152254/Later/)[Meltwater](https://www.capterra.com/p/123153/Meltwater/) Reason for choosing Buffer Buffer was easy to use, had a free plan, and was reliable! Our team adapted quickly! Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite was having errors in scheduling becoming unreliable and also removed free plan! Review Source NP Nolan P. Account Manager Marketing and Advertising Used the software for: 2+ years ### "Boosted social media planning and management." September 8, 2025 5.0 Scheduling content on client accounts was simpler, workflows of teams were improved with approval stages, and posting at fixed intervals helped clients' social media coverage without manual daily checks. Pros Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review workflows, and bulk scheduling saves a lot of time during campaign planning phases. Cons Advanced analytics features are only included in higher-end plans, and some posting lag or missing posts occasionally impact client campaigns. Review Source VD Void D. Freelance Artist Graphic Design Used the software for: Less than 6 months ### "Buffer Review" July 1, 2025 5.0 Overall my experience with buffer was really great. I ended up moving to another post scheduler due to the necessity of multiple post queues, but really miss the overall ease of use with buffer. Pros Buffer has a very easy to use interface, and auto-scheduling and reorganizing scheduled posts is extremely easy. The workflow feels intuitive and I never had to pull out the FAQ to figure out how to do what I wanted. Cons The lack of ability to have multiple post scheduling queues for a single social media account. One queue works fine if you only post a single type of content, but having to manually schedule or re-organize the schedule if you have multiple post types (images, video, text, etc) gets really tedious. Review Source CM Carson M. Sales Manager Computer Networking Used the software for: 1-2 years ### "Good Paid Features, But Not That Vital" May 3, 2024 3.0 It was just... ok. Not that useful. Not very impactful for us. Easier to use Meta. Pros It's nice that everything ties in, but it just seems unnessasary. It was so much easier to just run things on Meta Business Suite Cons Just not really needed all that bad. It's cool but we just didn't see much of a use for it. You can't do much without paying for the extra features too. Reason for choosing Buffer I thought it would be easier to use.. seemed kinda cool Switched from [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Wanted to try something new. It sounded easier than Meta.. but wasn't. Review Source VR Verified Reviewer Director of Foundation Relations Higher Education Used the software for: 2+ years ### "Affordable and Well-integrated Post Scheduling Tool" August 30, 2022 5.0 Pros I primarily use Buffer as a social media post scheduler. It has the features I require (broad social media integration, post-scheduling, campaign management) in an easy to use package. My small publishing business has three separate social media channels (on Facebook, Instagram, and Twitter). Without an all-in-one solution like Buffer, I wouldn't be able to maintain engagement with followers to the degree I am. Thanks to post scheduling, I can queue up a number of posts (and customize days, times, etc. when they will appear on each platform) and then focus on engaging with commentors rather than simply drafting posts. What's more, Buffer offers a generous free plan that allows users to manage a limited number of posts on up to three channels. Given the volume of my social media output, this is perfectly tailored to my need. If I would ever need to increase the amount or pace of my posts, given the scheduling and campaign-management features Buffer has demonstrated, I would be happy to pay the subscription fee. Cons Given the low cost option (i.e. free) and the functionality I receive with post-scheduling, there is little to complain about with Buffer. I had previously used a different post-scheduler that dropped all support for free plans. While I understand the business demands that drive such decisions, I appreciate the fact that Buffer has maintained this as an option. As a result, I make six posts across three channels every week and have consistently grown my followers (and thus enhanced my reach). Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Buffer Buffer offers a free plan, whereas competitor post-scheduling tools did not. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite no longer offered a free plan that met my needs, whereas Buffer did. Review Source YA Yasser A. Chief Executive Founder Marketing and Advertising Used the software for: 1-2 years ### "End-to-End Social Media Management for Ultimate Growth" May 15, 2022 4.0 Buffer is our essential social media management tool for managing over 50+ profile and pages on different social networks like Facebook, Instagram, Twitter and LinkedIn. We're a Digital Marketing agency and we've achieved a lot of success with our successful clients through Buffer, We fully depend on it for scheduling posts on each network and for generating reports and insights about our performance to enhance it by curating a better content in the future. It's very helpful and essential to all digital marketing agencies. Pros Buffer is our favorite platform for measuring and analyzing the performance of our content through the most in-depth insights across different social media channels for a better and deeper understanding about what's working with your audience and what's not, We like the audience demographics for letting us find out if we're reaching the right audience or not, also the boosted post insights to compare the results between organic posts and paid posts, and the best overall is the account analytics to track engagement metrics for every single account in every channel and compare their results in the end for maximizing our growth rate and improving the performance to the max. Cons They really need to involve more AI/ML technologies into Buffer for enhancing the tools like for creating a better content recommendation algorithm and also for the insights and reporting, AI would be very helpful in generating artificial intelligence reports based on goals we set as Google Analytics and such tools like it, We're in the age of AI and it's very essential now in every tech product. Alternatives considered [Later Social](https://www.capterra.com/p/152254/Later/) Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) bad interface and worst analytics and reporting tools, Buffer was much better for real. Review Source LB Lauren B. Lead Content Creator Information Technology and Services Used the software for: 6-12 months ### "My must have tool" April 16, 2025 5.0 I loved using Buffer as my scheduling and planning social media posting software social media posts and provided analytics Pros Buffer allows managing multiple accounts at no extra cost.For a while, it was great for scheduling. Cons It offers fair and affordable pricing, and customer service is like angels completing my scheduling needs Review Source EC Emmeline C. Writer Publishing Used the software for: I used a free trial ### "Plan and integrate your social posts " April 13, 2025 5.0 Buffer is brilliant for creating, planning and scheduling your social media posts all in one platform, it’s excellent for integrating future posts on calendar. Cons Nothing wrong with this platform, it’s excellent for integrating future posts on calendar Review Source VR Verified Reviewer CEO E-Learning Used the software for: 2+ years ### "User friendly social media scheduler" July 4, 2024 5.0 Time saver, user-friendly scheduler. I really like it. Pros User-friendly and great for posting and scheduling content across social media. Saves me time! The free version which I use allows you to post to three accounts which is great. Cons There isn't much to dislike about the free version. Review Source VR Verified Reviewer Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Not a Big Fan! " May 24, 2024 4.0 It is fine if you want to go for scheduling. but if you want to go in advance and use a lot of features i suggest you to explore other tools much cheaper and better option than buffer. Pros Well I was using Buffer earlier when there were not many options available. I like it buffer that time because of its features as compared to Hootsuite Cons They have very few features and channel integration available. Review Source Jack H. Comms, Digital and Press Non-Profit Organization Management Used the software for: 1-2 years ### "Buffer gives bang for bucks for small orgs" September 6, 2023 4.0 Overall Buffer has been a joy to work with and has revolutionised the way we work. Pros Buffer is super simple to use and for us - with a small budget for software - it was perfect. We have the Teams account set up giving us unlimited users and the ability to have multiple levels of access.The key thing for us was the approval process - it gives users the comfort and safety of being able to draft and edit content without fear of accidentally publishing. While it gives those responsible for publishing a better overview of what people are putting together. Cons The mobile app could be better - but I really am picking at straws. Ultimately for the price point for us it's great. The price does significantly increase if you need to manage 10 or more platforms though. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Buffer It came down to cost per platform for us. Review Source YE Yolandi E. CEO & Founder Management Consulting Used the software for: 1-2 years ### "Streamlined Social Media Management with Room for Improvement" September 15, 2023 4.0 Using Buffer was a positive experience with its user-friendly interface and seamless deployment. The tool's quality and features met my expectations, and despite some hiccups with customer service, it still provided good value for money. Buffer's ease of use and functionality make it a reliable social media management option. Pros Buffer's ease of use and deployment were impressive, making it a breeze to schedule and manage social media content. The features and functionality offered were robust, allowing for efficient campaign management. Cons Although Buffer's customer service was satisfactory, there were occasional delays in response time, which affected the overall experience. Review Source Angel G. Community Manager Marketing and Advertising Used the software for: 6-12 months ### "A really helpful tool for community managers. Even for beginners! " February 7, 2022 5.0 Pros Buffer becomes a really simple-to-use software for community managers in charge of many social media accounts, specially those who doesn't have a schedule-programming feature in their platforms, such as LinkedIn. You can create short-URLs for saving space on your captions. Also, in case you're the social media account owner, you can link your channels to Buffer and then let your team post directly from here, skipping all of the assigning new editors/admins on every single Facebook or LinkedIn page process, for example. Of course, you get an analytics panel for checking out how's everything going. Another cool feature, is that you can set an extension on your browser, so you can create posts with a really quick and easy access to the Buffer platform. And, most important for many, it has a free plan, but also its paying options are accessible for small agencies or freelancers. Cons Ok so it's kind of obvious that the main disadvantage of this software these days, is that you have other free tools out there such as Creator Studio in the case of Facebook and Instagram. However, in case you work with other platforms that don't allow this programming features such as Linkedin, this will help you. Also, in case you choose the free plan, you get a limited 10 scheduled post per social channel, among other obstacles like no IG stories scheduling. It does not have TikTok yet on its channels, which can be a little bit of trouble for some. Specially since many brands are now being part of this social media. Review Source Cole S. CEO Design Used the software for: 2+ years ### "We tolerate buffer" February 14, 2023 3.0 i for the most part tolerate Buffer. They do have really good customer service which is nice. Pros We really like how easy it is to schedule a content and work seamlessly between different devices all while managing the same clients Cons We have had a few issues with posts, not posting, or the accounts suddenly being unlinked. This has caused us a decent amount of issues. Review Source Jordan R. Author Publishing Used the software for: 2+ years ### "Buffer, the Only Way to Manage Social Media" November 20, 2018 4.0 If not for Buffer I would not be able to post regularly to social media. I don't get on the various platforms enough to post everyday, and Buffer makes it possible to bring a message to my audience on a consistent basis. Pros I love using Buffer to plan out my social media strategy. Here is what I love most about it: 1) It easily integrates with Twitter and Facebook. It works with Pinterest and Instagram, but I only use it for Facebook and Twitter. 2) You get to use it for free for up to 10 scheduled posts at a time (as of this writing) and this allows you to be sure that it works for you and for your needs. 3) The team at behind Buffer is fantastic. The few times I needed to contact support I was helped right away and my issue taken care of just like that. Their emails are funny and you can tell that they love what they do. Cons Honestly there isn't a lot I dislike about Buffer. If I had major problems with it I would have switched over to Hootsuite or a similar app. In the end, here are three things I could Buffer could improve upon. 1) The UI can be a bit clunky at times. I think it could use a makeover. It's not terrible by any means but it can be confusing to figure out. 2) Sometimes the extension doesn't connect right, and it gets stuck in a loading pattern. 3) I often have to go and reauthorize twitter or Facebook to work again. It can get annoying to do this over and over. Overall, these downsides are only slight and don't stop me from loving Buffer. Review Source Response from Buffer November 27, 2018 Hi, Jordan, thank you so much for the review and feedback. Our engineers and designers have been working hard to rebuild the infrastructure and look of Buffer. I hope that will improve the user interface and minimize those issues. -Alfred Phil J. CEO Marketing and Advertising Used the software for: 6-12 months ### "Streamline Your Social Media with Buffer" February 2, 2023 5.0 To summarize, Buffer is a helpful tool for individuals and businesses who want to simplify and streamline the management of their social media accounts. Although there are a few restrictions, it is still a good option for managing social media because to its overall simplicity of use as well as the wide variety of services it offers. Pros Easy to use: Buffer has a user-friendly interface that makes it simple for users to schedule and publish posts.Multi-platform support: Buffer supports multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.Post scheduling: Buffer allows users to schedule their posts in advance, saving time and ensuring a consistent presence on social media.Analytics: Buffer provides valuable insights and analytics, including engagement rates and audience growth, to help users optimize their social media strategy. Cons Limited customization: While Buffer makes it easy to schedule and publish posts, some users may feel limited in their ability to customize their posts.Price: Buffer's pricing can be a bit high for some users, especially small businesses or individuals.Limited image editing: The image editing capabilities of Buffer are limited, and users may need to use additional tools to enhance their images. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[Later Social](https://www.capterra.com/p/152254/Later/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source VR Verified Reviewer Manager, People & Possibilities Events Services Used the software for: 2+ years ### "Buffer - A Good Tool for Social " December 1, 2020 4.0 Overall it does what we need it to do. It's a good tool, not fantastic, but I have yet to find one that is... so all in all I think Buffer does a great job for the price of the software. I do like how all analytics are in one place and how you can have multiple users and editors working on your social copy. It has definitely made social media management easier. Pros I do like the ease of use and functionality. It has a clean interface and you can select from a couple of different plan options, including one for posting and analyzing your social media accounts. Cons There are limitations. I wish I could go in and schedule weeks or even months worth of content, but I can't because Buffer does not allow you to post carousel photos on Instagram or LinkedIn. We often share more than one photo on our posts so I have to go and manually do that for those networks when we have more than one photo. I hope that functionality will integrate soon because it is a huge downfall of the platform. However, all other platforms are facing this issue, it's not unique to Buffer. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Lever](https://www.capterra.com/p/142452/Lever/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Buffer Overall functionality and cost. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Cost and functionality. Review Source Abigail N. Social Media Specialist Architecture & Planning Used the software for: 2+ years ### "Simple and easy social media manager" November 11, 2016 5.0 I'm a huge fan of Buffer (And Hootsuite), Buffer was the first social media manager I've ever used. It was easy to use and the UI was great. I use the free plan which came with 7 days (I think) to use the Pinterest feature free. I wish the free plan wasn't restricted to 10 posts per profile but I can understand the reason. There was also an image quality loss when I used buffer on my Kindle fire tablet, but their support was quick to help and while Buffer isn't natively functional on Fire, it was god to know that the customer care did all that they could to help. Buffer analytics is kind of lame, maybe it's because I'm on the free plan but I laughed when I clicked on analytics and the metrics were: Retweets, Likes, Mention, Comments, Shares, Potential' Instagram Analytics gives better stats than that One area where Buffer trumps Hootsuite is that it the free plan supports 5 social media profiles (Once again you can only use Pinterest for 7 days free but meh). I like the fact that I can set up my preferred schedule times and then when I 'Add to Queue' the posts go out at the specified time. It's like MavSocial's 'Campaign' feature. I also liked being able to Rebuffer my old posts. It kept my social media profile continually active. I mostly use Buffer connected to getcrate.co to keep my social media profiles active. Pros Buffer integrates nicely with softwares such as start a fire, feedly and Crate. Which are all softwares i use. This makes it easy for me to share content to my followers. It is easy to use and the freeplan supports 5 social medis networks. Cons The image quality loss I experienced when i used Buffer on my fire tablet. Granted Buffer on my android tablet is perfect but I wished it worked just as well as Hootsuite did. Review Source Similar Products Featured