# WebEngage Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about WebEngage Software - reviews, pricing plans, popular comparisons to other Push Notifications products and more. Source: https://www.capterra.com/p/143401/WebEngage --- # WebEngage Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) WebEngage ## What is WebEngage? WebEngage offers one-time, triggered, recurring and transactional push notifications for better engagement and user experience. Without any coding required, you just have to add your message with call-to-actions, images and elements of personalization before launching a campaign. Additionally, WebEngage's push amplifcation engine allows you to boost your push notifications delivery by upto 30% and empowers you to reach your users' on Chinese mobile devices as well. ## What is WebEngage used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Overall rating Based on 32 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 0% Starting price $1000 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for WebEngage?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://webengage.com&name=WebEngage) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### WebEngage 4.5 (32) VS. [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $1000 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (32) Ease Of Use 3.8 (492) Value For Money 4.3 (31) Value For Money 3.8 (371) Customer Service 4.5 (31) Customer Service 3.9 (383) ## WebEngage alternatives Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management 4.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Email Marketing 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Marketing Automation 4.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Reporting/Analytics 4.3 (4) 50.00% of 4 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Event Triggered Actions 4.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events ROI Tracking 3.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts WebEngage 120 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout Define levels of authorization for access to specific files or systems Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Set-up notifications and alerts for mobile apps. Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Display advertising and marketing messages to users based on their browsing history and preferences Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Identify customers at risk of migration and activate strategies to retain them Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share media files, communicate, and work together Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information The ability to create unique content Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Searchable repository of information about clients Initiate interactions with customers by proactively starting conversations or providing informational content Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Identify specific interactions between customers and brands Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Connect to big data sources Import and export data to and from software applications Combining data from different sources and providing a unified view Graphical representation of data Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Set up automated email sequences to streamline outreach and engage leads/contacts Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Plan marketing campaigns for events Predefined actions automatically performed on the occurance of specific events Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Used by marketers and advertisers Games or game-like elements to track progress and reward accomplishments Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Geographic location of visitors determines behavior of the software Track interaction history by documenting conversations for contacts Tracking the status of previously identified performance measurements Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Manage contacts across multiple mailing lists Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Access software remotely via mobile devices Notifications via mobile devices Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Schedule when notifications are sent A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets Analyzing historical and current data and generating a model to help predict future outcomes. Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Trigger clickable pop-up messages Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Measures the retention rate and satisfaction of customers. Automatically monitor and receive alerts for any new online reviews Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Pipeline view and tracking lead status Set a time to generate routine reports automatically Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Display aggregated data points on one page for a bird's eye view assessment Send promotional campaigns or transactional messages via text messages Send messages via SMS Set-up SMS-based notifications and alerts for mobile devices. Add or remove subscribers from mailing lists Gauge satisfaction and receive information for improvement and success Create, save, and re-purpose templates for emails, forms, etc. Messaging system designed for contests and sweepstakes Set up connections to third-party platforms to improve business processes Set-up notifications and alerts for web browsers and apps. Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.3 (32) 4.3 Based on 32 reviews ## Pricing Value for money 4.3 (31) Basic $1,000 Per User,Per Month Value for money 4.3 (31) 4.3 Based on 31 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[ SendGrid](https://www.capterra.com/p/204113/SendGrid/)[ Branch](https://www.capterra.com/p/162029/Branch/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (31) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (31) 4.5 Based on 31 reviews ## User reviews Overall rating 4.5 Based on 32 reviews Filter by rating 5(16) 4(15) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent BG Bhagyashri G. data analystics engineer Retail ### "webengage for all you marketing automation and customer data platform needs" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 21, 2023 It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement Pros 1.their customer data platform 2.its ease of integration with other tools like bigquery looker studio 2. Customisable dashboards Cons Service - there support team is very difficult to handle they do not understand requirement Switched from [Gamooga](https://www.capterra.com/p/161210/Gamooga/) Gomooga was integrated in our website it was causing load on production causing in increase in low performance and increase in page load time Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Dinesh k. Digital marketing manger Marketing and Advertising ### "Must use this tool for better customer engagement & retention " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 26, 2023 Pros WebEngage has been an invaluable tool for our business. We've been able to design logical workflows that help us engage with customers through push, SMS, and WhatsApp notifications. The platform is intuitive and easy to use, and the customer service team is always available to answer any questions and help you to solve your business problem to drive more conversions. Cons The integration process can be a bit tricky some times require additional help from customer support, but the customer support team is always there to help me out. Overall, I'm very happy with WebEngage! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Sushant K. Co-Founder Education Management ### "Kind of must have tools for marketing automations" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 30, 2022 Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour. Pros UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys. Cons Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment. Switched from [Mixpanel](https://www.capterra.com/p/158740/Mixpanel/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Deepa K. Campaign Specialist Information Technology and Services ### "It is simple, affordable and effective to use WebEngage" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 17, 2022 Pros It is easy to use WebEngage's platform. The best part of WebEngage is creating personalised Push notification with different layouts and customisation ability. With WebEngage we are also able to send Push (App and Web both), SMS, Email, WhatsApp to users under one platform. Cons It takes more than usual time to create Live Segments. Face integration challenges. There is lack of Customer support post-integration. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Nitya K. Email Marketing Manager Information Technology and Services ### "As the name suggest, WebEngage is best for Website Engagement" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 1, 2022 Pros WebEngage supports multiple channel WhatsApp, SMS, push, email, Google and Facebook all at one place. It help us to segment audience and identify user existence in top, middle or bottom of the funnel. Supports multiple GTM, API and SDK integration. WebEngage stores custum events performed by users and if required it support to export the data to google cloud platform. Cons Creating Live segments takes more then the usual time. On Site-notification doesnt work exactly when it is required. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AD Amit D. CRM Executive Cosmetics ### "Review - Amit Desai - MyGlamm" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 April 5, 2022 Pros Panel is very user friendly and highly customized. Cons Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DS Darshan S. Associate Manager - Digital Marketing Education Management ### "All-in-one software for marketing automation" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 11, 2022 Pros It was one of the best platforms which provide CRM, Marketing automation, Email marketing, and campaign management options. Very simple and easy-to-use tool. The interface is also very user-friendly. Cons Sometimes, downloading reports takes a lot of time. This needs to be worked on. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Manager Marketing and Advertising ### "Seamless CRM Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 20, 2021 All in all its a good tool for CRM Automation and helps us define user journeys effortlessly. Pros The Ease of User Journey Creation, Notification Delivery, Cross Channel Attribution and Analytics are some of the things that makes this tool better than many others in the market.Email Marketing in particular is better than othe Cons The UI is a bit complicated to understand and needs a proper walkthrough from experts. Notification Delivery rates suffered when we achieved scale. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User QA Lead Computer Software ### "Webengage is good in Online marketing Field" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 October 19, 2021 Pros Tempaltes and quick respone in events capturing Cons Segmentation, Time take to create segment is pretty high Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Email Marketing Specialist Market Research ### "Engage your user with all channels with WebEngage" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 19, 2021 My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically. Pros With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy. Cons Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library. Switched from [CleverTap](https://www.capterra.com/p/155737/CleverTap/) [MoEngage](https://www.capterra.com/p/164687/Sherpa/) [Omnisend](https://www.capterra.com/p/153508/Omnisend/) WebEngage provides more channel channels to engage with our Audience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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