# ActiveDEMAND Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is ActiveDEMAND the right Email Marketing solution for you? Explore 79 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/142305/ActiveDEMAND/reviews

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ActiveDEMAND

4.2 (79)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of ActiveDEMAND

Ease of use

3.7

Customer Service

4.4

## Pros and Cons in Reviews

CS

Christina S

Director of Digital MarketingMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily.“

August 19, 2020

Rose H

DirectorInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality“

November 7, 2023

MD

Muhammad D

seo expertComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months.

“I got a lot of functionality and ease of use. “

September 5, 2022

Rose H

DirectorInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“contacts dropping out of campaigns or getting stuck in certain stages with no reason why“

November 7, 2023

VM

Victor M

VP Sales & MarketingInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months.

“It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing.“

August 19, 2020

MD

Muhammad D

seo expertComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months.

“it is difficult to support chat.“

September 5, 2022

MD

Muhammad D

seo expertComputer Software, 2 - 10 employeesUsed the software for: Less than 6 months.

“this software is easy to use and understand.“

September 5, 2022

CS

Christina S

Director of Digital MarketingMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short.“

August 19, 2020

## Showing most helpful reviews

Showing 1-25 of 79 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jon O.  
Content specialist  
Human Resources  
Used the software for: 6-12 months

### "Powerful functionality, once you get around the user experience"

October 16, 2019

4.0

We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team.

Pros

You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money.

Cons

The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day!

Alternatives considered

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing ActiveDEMAND

The functionality offered was just as good, if not better, and the price point was lower.

Review Source

Response from ActiveDEMAND

October 22, 2019

Hi Jon, Thanks for your feedback on the ActiveDEMAND software. You have provided some very positive comments and also some items that we can improve upon so thank you for that. We continue to work on the software to make the user experience better and provide stellar support as we continue to update and grow. Thanks again for the comments!

CS

Christina S.  
Director of Digital Marketing  
Marketing and Advertising  
Used the software for: 6-12 months

### "Active Demand from an Agency Perspective"

August 19, 2020

4.0

Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive.

Pros

The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches.

Cons

My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short.

Reason for choosing ActiveDEMAND

The price was lower and the Salesforce integration seemed adequate.

Review Source

Response from ActiveDEMAND

August 26, 2020

Hi Christina, Thank you for taking a moment to give us a review. We appreciate all feedback as it helps us improve our software. We are sorry to hear you are having some issues - specifically with real-time reporting. We do have real-time dashboard widgets for email campaigns and we encourage chatting with our support team to answer questions about how to set it up - they are super friendly and helpful. Thank you again for your comments!

VR

Verified Reviewer  
Director  
Information Technology and Services  
Used the software for: 1-2 years

### "Too many issues to bother with"

November 7, 2023

1.0

Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and reliable CRM/Marketing automation tool like Salesforce.

Pros

I can't say there is anything I would recommend about it.

Cons

\- extremely basic UX - fundamental issues with reporting dashboards - cannot receive email versions of these - inaccurate reporting - contacts dropping out of campaigns or getting stuck in certain stages with no reason why - CRM prospects being pushed in as Admin's on the ActiveDemand account (!?!?) - Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality - contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either - basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact - when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts - customer support never knew what the issues were/why they were happening - system is super buggy in general. - I have so many more issues, but hopefully this gives you a flavour....

Review Source

Response from ActiveDEMAND

November 28, 2023

Hello, Thank you for your feedback. It is unfortunate you did not find value in our system. We appreciate your insights and will continue to work to improve ActiveDEMAND. The Team at ActiveDEMAND

VM

Victor M.  
VP Sales & Marketing  
Information Technology and Services  
Used the software for: 6-12 months

### "Everything I need to run the company and more"

August 19, 2020

5.0

I needed to decomission Pardot, and merge several other application and acquire new functionality to be responsive to our needs. Support was fantastic and got me running very fast.

Pros

It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented.

Cons

Workflow designer can be a slow on on very large workflows.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Outreach](https://www.capterra.com/p/159318/Outreach/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Reason for choosing ActiveDEMAND

A complete integrated suite, great buying experience, lower cost, large library of OOTB integrations, confidence it can scale with our needs.

Switched from

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

Cost and speed of deploying new campaigns. I needed dedicated Pardot expertise.

Review Source

Response from ActiveDEMAND

August 25, 2020

Hi Victor. Thank you for your positive comments. We are very happy to hear that ActiveDEMAND is meeting your needs and expectations. And we are making improvements all the time - the speed of the platform being a particular focus - and we have recently improved the speed of our workflows. We hope you notice the change. Thanks again!

VR

Verified Reviewer  
Marketing Manager  
Food & Beverages  
Used the software for: 2+ years

### "My Experience with Active Demand"

August 19, 2020

4.0

Overall experience has been positive. I like that it integrates with our CRM for distributing leads and I find the email/campaign builder easy to use.

Pros

The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added.

Cons

I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reason for choosing ActiveDEMAND

I like that ActiveDemand is locally based/operated. Important when needing support.

Review Source

AS

Antonio S.  
CEO  
Information Technology and Services  
Used the software for: Less than 6 months

### "Testing AD"

March 10, 2021

3.0

a nightmare. Trying to set up some functions to discover that to change the logic (wrongly designed) you need to dismantle everything. Not flexible, not intuitive. some features are totally nonsense and some do not work either, like the Dynamic Content, great idea, but tested several time it seem not reliable. When I asked why they told us: " Oh, well you have set one parameter but the system also checks other parameters so it is possible that the viewer is already known by the system..." I really couldn't believe in such explanation. Then you pay for something but there are several things that are not told, you are requested to pay other fees that nobody told at the beginning. My feeling is I waste lot of time, effort and money. ah, and in the Europe timezone you can't expect to have customer care in the morning, I can't imagine in asia.

Pros

I liked the idea of the Dynamic Content. That would be a killer application.

Cons

its overall poor execution and mainly its logic.

Reason for choosing ActiveDEMAND

Because the Dynamic Content feature.

Switched from

[Outfunnel](https://www.capterra.com/p/181249/Outfunnel/)

Because Active Demand doesn't seem reliable as provider.

Review Source

Tim H.  
Managing Director  
Food & Beverages  
Used the software for: 6-12 months

### "ActiveDEMAND - A hidden gem"

November 1, 2018

5.0

We needed a flexible solution for marketing automation that didn't break the bank. ActiveDEMAND was perfect. It was especially suited to integrate with our sales CRM (Pipedrive).

Pros

ActiveDEMAND is an incredibly flexible solution that can be used in a variety of applications. Their support is top notch and they will help you with anything.

Cons

The user interface is a bit clunky and slow. The templates are not designed in very modern fashion and require a lot of editing.

Review Source

Response from ActiveDEMAND

November 6, 2018

Hi Tim, Thanks for taking the time to review ActiveDEMAND and for the positive comments. We appreciate the constructive criticism as well, regarding our platform and consider all feedback as we work to improve the software and our user's experience with it. Thanks again! The ActiveDEMAND Crew

Kevin W.  
  
  
Used the software for: 2+ years

### "Incredible Value"

September 23, 2016

5.0

I was looking for something different, a competitive advantage for my agency. We are trying to be leading edge and I find Active Demand provides that to us. The features that Active Demand have has grown exponentially and their support is second to none. They really value their clients and work 24 hours to make sure they're happy. I highly recommend trying out the software and seeing how it can help grow your agency. Kevin

Review Source

Chris H.  
Onboarding Team  
Environmental Services  
Used the software for: 6-12 months

### "Very well thought out"

October 30, 2018

4.0

Overall it was a good experience and i've made several referrals. Its well thought out and they do a good job of staying in touch to make sure you are getting the most out of the product.

Pros

IT seems that you have an option for any possible feature you can think of.

Cons

At the time I was using the product I wish I had access to expert help to fully utilize every feathure effectively.

Review Source

Response from ActiveDEMAND

October 31, 2018

Hi Chris, Thank you for taking a moment to review ActiveDEMAND. Your feedback is very helpful for us to continue to improve the platform and our users' experience. Thank you again for choosing ActiveDEMAND as your marketing automation software.

Brittany W.  
Business Development Executive  
Plastics  
Used the software for: Less than 6 months

### "Highly integrated software for pipe drive CRM"

July 2, 2018

5.0

Pros

What's great about this software is that it's linked directly to my current CRM system. It tracks emails and drip campaigns, it will track calls with a click the call feature and transcribe the conversation for documentation process. It identifies who is being prospected online as well as identifying prospects on the webpage how long and what pages of interest. This is a great sales tool for any organization looking to see what activity is really working for your company.

Cons

It's a lil tricky if your not technologically savvy and can be a bit pricy for a smaller organization.

Review Source

Response from ActiveDEMAND

October 31, 2018

Thanks for the feedback Brittany! We are constantly improving the user experience of our software and your feedback is extremely helpful in that endeavor. Thanks again for taking the time to leave a review!

AZ

Andy Z.  
Director of Inbound Marketing  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Outstanding features"

November 7, 2018

5.0

It's a one-stop shop for all your marketing automation needs. I have not found any other platform that has all of the features that ActiveDemand does at the price they offer. It's a great option for marketers who want the full-range of marketing automation activities that are possible.

Pros

ActiveDemand incorporates all features you want in marketing automation: landing pages, forms, email, anonymous visitor tracking, integration with CRM, and custom workflows (in addition to all of the baseline marketing automation: lead scoring, contact tracking, etc.). It's very easy to implement on any website via JS or Wordpress plugin-- so you can work independently of the website if you don't have access to the backend (great option for marketing agencies). VERY competitive on pricing as well.

Cons

There is a little bit of a learning curve when starting out. But once you get a feel for where things are and how they operate in the platform, you'll have everything you want at your fingertips. Putting a little bit of time in learning the platform greatly pays off in the long run (and they have great support!).

Review Source

Response from ActiveDEMAND

November 16, 2018

Hi Andy, Thanks for taking a moment to review ActiveDEMAND. We appreciate all comments and feedback and we are happy you are getting value from the platform. We are always working to make the on-boarding experience easier and have added an in-platform assistant to walk you through tasks. And thanks for the shout out to our support team. We agree...they are fantastic.

VD

Vernon D.  
Director Of Sales & Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "Techi oriented"

October 4, 2019

4.0

Great customer service

Pros

It’s got a lot of functionality packed into it

Cons

Some options require a more tech oriented person, however the customer service is always on the ball and ready to help where they can

Reason for choosing ActiveDEMAND

Same reason we left unbounce

Switched from

[Leadpages](https://www.capterra.com/p/203635/Leadpages/)

The integration with social media platforms

Review Source

Response from ActiveDEMAND

October 9, 2019

Hi Vernon, Thank you for taking the time to leave a review for ActiveDEMAND. We agree that our customer service team is fantastic and always ready to help with some of the more difficult features that ActiveDEMAND offers. We also provide a library of videos, and support articles that we constantly update to help understand our software and its features. Thanks again for the comments.

AP

Adam P.  
Production Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "We use this religiously"

November 2, 2018

4.0

Pros

Active Demand is some pretty great software for a lot of our clients. We consider it an important part of our analytics stack to help our customers understand and grow their business.

Cons

There are occasionally server-side issues that prevent the plugin from working, but the team is usually quick to remedy these. It's just a matter of keeping an eye on our sites.

Review Source

Response from ActiveDEMAND

November 16, 2018

Hi Adam, Thanks for taking a moment to review ActiveDEMAND. We are happy you like our software and are using it for your customers to grow their businesses. Your comments are helping us build a better platform every day...so thanks again!

HK

Heather K.  
Marketing Director  
Non-Profit Organization Management  
Used the software for: Less than 6 months

### "ActiveDemand for Non-profits"

October 9, 2019

4.0

So far, as we are new users, it has been a bit tedious and time consuming. Once we are 100% up and running, I see the software being a necessity and a great benefit to our overall sales and marketing strategy.

Pros

The variety of marketing tools it offers. It also integrates with our CRM which makes it a seamless process. As a non-profit, it allows us to bundle our marketing tools into one environment and saves us time and money in the end.

Cons

This may be more specific to our company as we have numerous sub-groups, but it is time intensive with set up and the learning curve for creating templates and work-flows for each sub group.

Reason for choosing ActiveDEMAND

It integrates with SHERPA CRM and it offers numerous marketing automation tools.

Review Source

Response from ActiveDEMAND

October 10, 2019

Hi Heather, Thanks for taking some time to leave us a review. We are always working to improve ActiveDEMAND for our clients and your comments help us do that. Thanks again.

SR

Sheila R.  
Marketing Coordinator  
Mining & Metals  
Used the software for: 6-12 months

### "Great Product, great value!"

October 18, 2019

5.0

My overall experience has been very positive. The support system that they have in place has been instrumental in making this a success for us. I anticipate using the software multiple email campaigns in the very near future.

Pros

The capabilities of this software are amazing. It will grow as the company grows. The support through the website and personal phone calls is extremely helpful and saves time. The training videos are easy to follow and understand. The analytics are impressive and easy to understand.

Cons

At first the software seems very complicated to get set up. Use the resources available and once set up the software can be used for multiple campaigns.

Review Source

Response from ActiveDEMAND

October 22, 2019

Hi Sheila, Thanks for providing us with feedback on our software and for the positive review! We use your comments to continually update and improve our software to offer the best value and user experience we can. Thanks again!

DG

Dan G.  
Chief Software Engineer  
Entertainment  
Used the software for: 1-2 years

### "Decent product"

November 6, 2018

3.0

Pros

The customization is great. The forum builder is decent for those looking for a wordpress plugin.

Cons

Email service goes down at times and has caused issues with send and forget emails never getting delivered. Price is high.

Review Source

Response from ActiveDEMAND

November 14, 2018

Hi Dan, Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback about our product and will take your suggestions to help improve our software. Thanks again! The ActiveDEMAND team

AE

Angela E.  
Content Specialist  
Hospital & Health Care  
Used the software for: 1-2 years

### "Great Software"

January 30, 2019

5.0

Pros

Easy to do several tasks online within one program.

Cons

It's a little slow sometimes, but not bad.

Review Source

Response from ActiveDEMAND

January 31, 2019

Hi Angela, Thank you for taking the time to offer feedback on ActiveDEMAND. We appreciate the comments and use them to be constantly improving our software. We are happy you are having a good experience with ActiveDEMAND. Thanks again!, The Team at ActiveDEMAND

VR

Verified Reviewer  
Inside Sales Representative  
Events Services  
Used the software for: Less than 6 months

### "Active Demand Review"

November 2, 2018

5.0

After proper explanation of most of the features, I readily use my Active Demand alerts for sales leads, service, and marketing.

Pros

Detail oriented for applicable customer services and sales

Cons

I did not experience an easy transition of software usage at the beginning of membership. It was a little difficult to decipher some of the features without direction.

Review Source

Response from ActiveDEMAND

November 15, 2018

Hi, Thanks for taking the time to review ActiveDEMAND. We appreciate your feedback and have been working hard to improve the onboarding experience to make the transition smoother. Your comments help us do that so again, thanks! The ActiveDEMAND crew.

SS

Steven S.  
Marketing Manager  
Information Services  
Used the software for: 1-2 years

### "Solid but not Great"

October 4, 2019

3.0

Overall I was pleased with our experience with ActiveDemand our company just decided to move in a different direction

Pros

Easy to understand software and features

Cons

Lacked the robustness of many of its competitors in the space

Review Source

Response from ActiveDEMAND

October 9, 2019

Hi Steven, Thank you for your feedback. We appreciate any opportunity to improve our software and your comments help us do that. We continue to update and improve to make ActiveDEMAND the best marketing automation software available.

SB

Sabrina B.  
COO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Touch of PM and CRM"

October 30, 2018

4.0

Pros

You are able to follow up on potential sales and clients in one easy place.

Cons

I wish that it could integrate with contacts

Review Source

Response from ActiveDEMAND

November 1, 2018

Hi Sabrina, Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve and take your comments into consideration for future updates. The ActiveDEMAND Crew

VB

Victoria B.  
Marketing Coordinator  
  
Used the software for: 6-12 months

### "Has all the features I need but not very intuitive"

May 23, 2017

4.0

Pros

Automatic email system. Setting up emails ahead of time and knowing they will send with no problem. I also like that it integrates with pipedrive

Cons

How difficult it is to navigate. I feel like you have to be a coder to full know how to utilize this software. I also want to be able to see when someone receives and email (in pipedrive)

Review Source

Response from ActiveDEMAND

June 9, 2017

Thank you for your comments. All email activity is visible directly in Pipedrive. Email Open, Email Sent, Email link click, even Asset Download are default activities that are posted directly into Pipedrive

KF

Kon F.  
Director  
Renewables & Environment  
Used the software for: 6-12 months

### "Disapointing"

November 2, 2018

1.0

Had a discussion where a lot was promised. In the actual delivery there was actually no real content or working items

Pros

The promise of the items described online and in discussion

Cons

The delivery of items promised and shown

Review Source

Response from ActiveDEMAND

November 13, 2018

Hi Kon, Thank you for your honest feedback. We understand that there is a mis-alignment between what your goals are and what our company can provide. We provide tools to marketers; we unfortunately do not provide marketers to use the tools for our clients. We are happy to introduce you to one of many marketing agencies that help companies like yours succeed with technology like ours.

SB

Saeed B.  
administrator  
  
Used the software for: 6-12 months

### "stunning software. "

March 24, 2018

5.0

Pros

This software is a flexible marketing platform helped my digital marketing to be managed easily. The brand management, website tracking, web forms and ecommerce integration are just an amazing features that made digital business great.

Cons

Set up the page is not easy. It takes time to get to use to this program. Navigating in this software can be a hustle a little bit.

Review Source

EB

Eric B.  
Founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Continually improving"

October 30, 2018

5.0

Pros

They have continuously improved the software over time as the marketing best practices have changed.

Cons

Would like to see pricing on the website.

Review Source

Response from ActiveDEMAND

October 31, 2018

Hi Eric, Thank you for taking a moment to review ActiveDEMAND. We are always seeking way to improve our users experience so your feedback is definitely helpful. Our pricing page can be found here: https://www.activedemand.com/pricing/ and our helpful support staff is always ready to answer any questions you may have! Thank you again from the crew at ActiveDEMAND.

JO

Jennifer O.  
VP of Sales & Marketing  
  
Used the software for:

### "All in one marketing automation great for small business"

April 6, 2015

5.0

ActiveDEMAND has all the tools a small business needs to manage their online marketing. We used to use one tool for email marketing, another for social media, yet another for landing pages and more. With ActiveDEMAND, everything is in one spot and integrated. We can easily see what marketing campaigns are working and what needs to be adjusted.

Review Source

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