# SE Ranking Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SE Ranking the right SEO solution for you? Explore 297 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/142169/SE-Ranking/reviews --- SE Ranking 4.7 (297) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 28th, 2026 # Reviews of SE Ranking Ease of use 4.6 Customer Service 4.7 ## Pros and Cons in Reviews BJ Ben J SEO DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “We like that the competitor keyword analysis, particularly through the API is robust, and that our customer data passes our security requirements.“ November 6, 2025 JD James D OwnerIndustrial Automation, 11 - 50 employeesUsed the software for: 1-2 years. “We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service.“ November 3, 2025 MH Marcus H MDMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “I'm quite happy with it as an alternative to SEMrush. If they could work on the reliability of rank tracking and a few UI bugs it would be far above and beyond the big hitters in the market.“ November 6, 2025 JD James D OwnerIndustrial Automation, 11 - 50 employeesUsed the software for: 1-2 years. “What sane person would want an extension on a failing service as opposed to cancellation with a refund?“ November 3, 2025 BJ Ben J SEO DirectorMarketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “They are always providing new solutions to ensure we're able to monitor visibility in a variety of search platforms at a great value for money.“ November 6, 2025 JD James D OwnerIndustrial Automation, 11 - 50 employeesUsed the software for: 1-2 years. “They are unable to help with most requests, and they are unsure of how their own internal services function.“ November 3, 2025 DD Duc Dat D Business ManAccounting, Self-employedUsed the software for: 6-12 months. “I found the keyword rank tracking and competitor analysis tools especially useful.“ October 28, 2025 AA Angus A DirectorBroadcast Media, 2 - 10 employeesUsed the software for: 1-2 years. “What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years.“ July 14, 2025 ## Showing most helpful reviews Showing 1-25 of 297 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Binaya A. SEO Specialist Information Technology and Services Used the software for: 1-2 years ### "So far So Good" September 14, 2021 4.0 Pros I have been using this software for more than a year now. It is relatively cheaper as compared to ahrefs and semrush but does the job well. Mostly i use this software for rank tracking and sending reports for my clients. Saves my hours on preparing report. Cons There is no GMB optimization feature and some limitations on keyword research. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Relatively cheaper option and report automation is the core feature that made me switch from ahrefs to seranking. Review Source LT Luke T. Consultant Marketing and Advertising Used the software for: 1-2 years ### "Great all in one SEO tool minus some extra costs " November 25, 2025 5.0 Long time user and even when interface has changed, been easy enough to adapt and use. Made me a lot of money! Pros Great all in one SEO tool, everything needed to review and optimize a site. Been a long time user and even when I've tried over tools I come back to it. Cons Price has gone up and is a bit behind on the AI tools or they are gated behind more payments. They like to change the interface about which can be confusing. Alternatives considered [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) Reason for choosing SE Ranking chatting to people in the sector and recommendations. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Cost. seemed to do a lot fo the same for much less. Review Source JD James D. Owner Industrial Automation Used the software for: 1-2 years ### "Horrible Service For a Decent Price" November 3, 2025 1.0 Our overall experience has been poor. As stated above, their service has been broken/inaccurate multiple times. We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service. Their solution is to grant a few extra days on the end of our current subscription. What sane person would want an extension on a failing service as opposed to cancellation with a refund? Pros They are one of the cheapest services available. They are one of the only services that allow us to track all of our keywords daily at a decent price. Cons Their service is broken more often than it should be. There have been multiple times where daily scans aren't complete, reports fail to send out to designated email addresses, or results have been inaccurate. Customer service is also severely lacking. They are unable to help with most requests, and they are unsure of how their own internal services function. Switched from [RankActive](https://www.capterra.com/p/147088/RankActive/) Rankactive went out of business, so we didn't have a choice. Review Source BJ Ben J. SEO Director Marketing and Advertising Used the software for: 2+ years ### "The Best Visibility & Competitor Analysis Tool That You're Not Using" November 6, 2025 5.0 We're big fans. We get everything we need from a visibility tracker at a great cost, and the team are hugely responsive, updating to anything we or other businesses need. Pros is our preferred choice for visibility and rank checking. They are always providing new solutions to ensure we're able to monitor visibility in a variety of search platforms at a great value for money. The customer support team are very responsive and help us a ensure that we're able to manage our customer websites and performance efficiently. We like that the competitor keyword analysis, particularly through the API is robust, and that our customer data passes our security requirements. Cons In some areas, the API documentation could be more robust, but they've made great strides on that part Alternatives considered [SEOmonitor](https://www.capterra.com/p/182638/SEOmonitor/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[BrightEdge](https://www.capterra.com/p/124928/BrightEdge/) Reason for choosing SE Ranking Pricing and functionality was better in Switched from [SEOmonitor](https://www.capterra.com/p/182638/SEOmonitor/) Pricing and functionality were better in Review Source NT Nick T. Director Marketing and Advertising Used the software for: 2+ years ### "Great tool - Nimble, supportive and responsive " November 7, 2025 5.0 Very good! We recommend them highly and openly tell our clients that we're using it for optimising their website(s). Pros Great tool and the internal team are super-responsive to questions, recommendations and us flagging things that aren't as expected. They release new features quickly and keep us up to date with SEO changes going on. Cons We don't have any major complaints. Sometimes the data is questionable, but often it's understanding how they've presented it rather than it being 'wrong'. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) SEM became too 'all in one' and we wanted specific features as an agency, which were quick to respond to and help us. Review Source MH Marcus H. MD Marketing and Advertising Used the software for: Less than 6 months ### "A great and cheaper alternative to SEMrush." November 6, 2025 4.0 I'm quite happy with it as an alternative to SEMrush. If they could work on the reliability of rank tracking and a few UI bugs it would be far above and beyond the big hitters in the market. Pros Much cheaper than competitors, has all the same tools. Supports AIO without it being too invasive. UI is pretty good. Cons There's been a few occasions where rank tracking has had some kind of issue so everything looks down for a couple of days and then reverts to normal. Not ideal having to explain this to clients. UI can sometimes be a bit awkward e.g. adding a keyword to a keyword list and filtering through the options that move around the page. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing SE Ranking It's cheaper than SEMrush and AHrefs. That's it really. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) SEMrush is expensive, that's pretty much it. Review Source MW Mary W. Owner Marketing and Advertising Used the software for: 6-12 months ### "Affordable all inclusive tool." October 30, 2025 5.0 Overall, we have been really pleased with SE Rankings and the value for the money. It's an all-inclusive tool that really ticks most of the boxes for our needs. Pros Ease of use, the reporting is awesome. It's an affordable and well-rounded tool for a small business. Customer support is high quality, and the addition of Plannable has been a great option. We appreciate the Local SEO Services options as well. Cons The lack of real, easily accessible local and granular keyword tracking over large groups of keywords. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Too expensive for what we needed and not worth it. Review Source AA Angus A. Director Broadcast Media Used the software for: 1-2 years ### "Despite price hikes, Still a very solid SEO Platform in 2025" July 14, 2025 4.0 is definately one of the best all in one tools we have used in the last 5 years. Initially they entered the market at a very competitive price point, this made them very attractive among the big players as they offered great value and comparable features. Though it has been disappointing to see the gap close in value since they have raised their prices significantly in the last two years. Pros We loved this platform for its features and cost at the time of purchase (2020). The user interface is very clean and better than some of the bigger players in the SEO space. The support team were also very responsive. Cons Some features were behind additional paywalls, also some of the accuracy of rankings was debatable. What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing SE Ranking offered better value for money for our needs. Switched from [Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/) We needed a more detailed and feature rich platform to improve our SEO Review Source HH Hanan H. head of seo Marketing and Advertising Used the software for: Less than 6 months ### "Great support but needs better reports customization " October 30, 2025 3.0 in General it is okay but i am sure it can be much better with a little help and listening to what costumers really need Pros the customer service is good and also the research section give a lot of information and also save me a lot of time Cons The reports are not customable as much as i need what Couse a lot of time to manually adjust them also i am use to online reports and here i need to e mail them each month Switched from [RankRanger](https://www.capterra.com/p/151960/RankRanger/) they closed their service and the package for agency is too expensive Review Source LS Lotte S. Online Marketeer Marketing and Advertising Used the software for: 1-2 years ### "User-friendly SEO tool with reliable SEO insights" November 13, 2025 4.0 I experience it as very positive. I need to dive deeper into the tool myself to make full use of all its features. They have good customer service and are always willing to help. Pros has a clear and intuitive interface, making it easy to work with. You can effectively monitor keywords, and the website audit report clearly highlights areas that need improvement. And you can check if backlinks are still online. Cons I mainly use for rank tracking and website audits, not for competitor research. That part is difficult to understand, get into, or work with. Some tools are a bit challenging to get used to. Additionally, data is often missing for certain keywords. Review Source HH Henry H. Co-Founder Marketing and Advertising Used the software for: 1-2 years ### "Powerful SEO Tool" September 1, 2020 5.0 Great overall experience! Pros \-The new UI is easy to navigate -Keyword tool is easy to use -Clean and easy to use -The analytics tool is great (Connects to Google Analytics and Google Search Console) Cons \-Keyword database could be expanded a bit more. (But they are proactively building it up every day) Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing SE Ranking The price point and the reviews it had online. Review Source KS Kooldeep S. Marketing Specialist Computer Software Used the software for: 1-2 years ### "Positive & Satisfactory" October 22, 2025 5.0 Positive and satisfactory. They are great people who are not only good at what they do, but also some of the nicest people in the industry. Pros The support team was always responsive and helpful. Moreover, the platform has a lot of guides and materials that I can use anytime I have an issue. Cons Nothing at the moment. There was a learning curve at the beginning, but with all of the webinars and workshops offered by , it was easy. Review Source Maddy O. Founder Writing and Editing Used the software for: 2+ years ### "A great SEO tool for small business owners and SEOs on a budget" January 14, 2023 4.0 It's a great tool! I've had the opportunity to collaborate with their team on sharing feedback and as a guest on one of their webinars. They are always a joy and they are very open to feedback. I'm of the opinion that they are continuously improving and I have an eye on them in terms of potentially switching over my all-in-one SEO needs in the future. Pros really has it all. Like Ahrefs, it's an all-in-one offering for functions like keyword research, rank tracking, backlink analysis, and website auditing. In my investigations, their website audit tool has no significant difference with Ahrefs, at a fraction of the cost and with less strict limitations. The interface is very beginner friendly and there are few hurdles to overcome to become proficient in using the tool. Cons The keyword research data is just not at the same scale as big players like Ahrefs. That's the one thing that prevents me from switching over to . This is something I'm told they're actively working on, so I'd 100% reconsider my stance if presented with new information about how this has been updated. I would also love to see more automations/integrations, such as Slack notifications if keyword rankings change or when audit results are ready. Review Source LK Liam K. CMO Automotive Used the software for: 2+ years ### "Rank up with SE" May 6, 2024 5.0 Pros Been using for more than 2 years, i think is the best tool for keyword tracking. Keeping track of the website keywords is very important in my line of business. Integrating Google My Business is a nice feature and keeping track of this is very important. Site audit is also a nice feature that all the SEO management apps should have. Cons The price is not the smallest, not a deal breaker, for sometimes for small business can be. Review Source sH stefan H. owner Marketing and Advertising Used the software for: 2+ years ### "SE Ranking better than ever since major change" June 11, 2021 5.0 It gives me more insights in websites and when I show that to clients; they really understand that I can be helpful to them. I have contact with their helpdesk weekly; they respond fast and clear Pros It gives all the information I need and many insights to get the work done. Their help desk is great and fast end help full Cons I have to think hard about what I like less.. nothing comes up at the moment Review Source AS Adam S. Digital Marketer Online Media Used the software for: 2+ years ### "Optimize Your SEO Strategy with SERanking's Competitor Research Tool" March 20, 2023 5.0 Pros SERanking's competitor research tool provides us with a comprehensive analysis of our competitors' website traffic, backlinks, and keywords. By analyzing their strategy, we can identify new opportunities to improve our own SEO efforts. This feature has helped us stay ahead of the competition and achieve better search rankings. Cons I have not discovered any negative aspects of this tool. Review Source DM Daniel M. CEO Marketing and Advertising Used the software for: 2+ years ### "Perfect SEO tool for SEO agencies" June 21, 2022 5.0 It is a tool that I use daily and with which I am very satisfied thanks to its quality-price and its usability Pros is a user-friendly tool, its dashboard is very user-friendly and the analysis results are easy to interpret. Cons Sometimes there are keywords that, due to their search volume, are not updated, but by contacting 's customer service directly, they do not take long to update them. Review Source VR Verified Reviewer Director of Marketing and Communications Used the software for: 6-12 months ### "Robust SEO platform that continues to rapidly develop roadmap features at a great value for cost." April 17, 2018 5.0 Robust SEO technology available to me on a scheduled basis, immediate demand basis and an excellent cost value for the features of the platform. is one of the best at building new roadmap features as well. Pros I love the ability to perform accurate SEO actions with ease. The UX and UI is phenomenal. The projects are organized within folders to keep all data and information relevant to the SEO project you are working on. They have all of the SEO features, snippet testing, keyword monitoring, traffic & analytics and way more. I have a weekly report sent to me each week showing the reports of my sites and my competitors. Cons A couple of their tools require a percentage of a cent to run a query, this tends to be on large google queries that as an upcoming platform they have to charge for currently. Review Source AS Apurva S. SEO Executive Information Technology and Services Used the software for: 6-12 months ### "Great Tool for Keyword Readearch and Competitor Analysis " April 20, 2024 5.0 We use mostly for keyword research as it gives accurate analysis for the keywords and also for checking ranking of keywords. SE Ranking would do the work in minutes. The tool enhances our ability to analyze website and perform comprehensive link audits. Pros is a highly comprehensive and accurate keyword research tool packed with advanced SEO features that cater to various business needs. The software is user-friendly, facilitating the management of marketing strategies for diverse clients. It's scalable, frequently updated to enhance user experience, and offers impressive website optimization tools. Cons Nothing to dislike actually as it perfectly does the job. Maybe the cost would be high for an individual person. At times it's little slow and takes time to load if you have a lot of projects running. Review Source JV Johan V. SEO Manager Hospital & Health Care Used the software for: Less than 6 months ### "Amazing Value and Tools" September 13, 2022 5.0 Pros I stumbled upon by chance from an email by Search Engine Journal. I can't believe how good SE Ranking is. We have used all the major players, Semrush, Ahrefs, and SE Rankings have nothing to envy them. I think we have found our winner. Cons Nothing as of yet to be honest. I'm really happy with it. Reason for choosing SE Ranking Price point and it basically does the same but better. The site Audit tool seems more complete. And I get 10 users from the business plan. Where every other major SEO software charges per user. Review Source IF Ivan F. web developer Food & Beverages Used the software for: ### "The very first SEO rank monitoring tool that makes sense to me! And cheap too!" September 11, 2017 5.0 Cheap seo rank monitoring for a small web based business and its competitors. I liked it so much i already recommended this software to several people! Pros 1)Cheap and gets the job done! Other similar services charge too much. We are a small business in a 3d world country so we don't have enough extra finances to pay 200+$ for seo rank monitoring. The 90$ yearly personal plan is perfect for us. Also their trials are way to restrictive to be intuitive. 2)I works well, and the UI is well designed. The other seo trackers that i tried trials on had a very cluttered and unintuitive interface, at least for me, a person that is only vaguely familiar with seo. But , is easy to use even for me. Everything is well organised, well grouped and easy to use. 3)Easy competitor tracking. 4)The indexing is pretty fast 5)Supports Moldova as a region! (YES) 6)Does not lie about our local positions unlike some other SEO monitors (havens knows where they get their data, but it was not coming from google) 7)Site audit is spot on. 8)Personal 90$ plan is well suited for a small web based service. 9)A trial that is actually useful. Cons So far the only thing that i don't like is that you can't import keywords from already added websites. Review Source JH Jacob H. Senior SEO Manager Legal Services Used the software for: 2+ years ### "Fantastic service and invaluable performance tracking" December 18, 2020 5.0 Great experience so far and the customer service has been really helpful with any queries regarding the platform. Pros The platform is very accessible and has a wide array of competitor and performance analysis tools that provide fantastic insights. The keyword research and auditing tools notably are a great addition to the wider ranking tracking. Cons We are limited to 5 tracked competitors within keyword groups which does limit the larger scale reporting but this isn't a detrimental issue just something that could maybe be added to in the future. Review Source AR Ale R. Editor Newspapers Used the software for: 6-12 months ### "The pandora box for seo" August 22, 2018 4.0 I use for tracking KW and backlinks Pros I love seo tools and is a seo tool with all inclusive. I like that but have too much tools (but its can be confusing) What i love about Se Ranking and what i use - Keyword tracker for several search engine - Snippet view (you can see how look on google) - Nice Report - tracking backlinks - Website Auditor - Keyword research tool Also you can give level access to your team or client. Se Ranking is a tool that is really good and usefull but is no so for "new" or "expert" and also isnt cheaper... so i think is perfect tool for a small marketing agency The best tool in SE Ranking for my and what i love (and is the more original and usefull and no other app have it) is the backling tracker. Really clevear!!! Cons The cons of are: - The UI is not very friendly - Too much tools and they are not very friendly so new people on seo can get confuse - The tools are hide in the ui - Some service you have to pay extra (if you compare against other tools like ahreff or semrush) - Too much tools and is not the best in 1 I think if they remake the ui and work on pricing can be a really sucefull seo tool. Review Source Ganesh B. SEO Marketing and Advertising Used the software for: 6-12 months ### "A Perfect Low cost Alternate to Ahrefs" August 2, 2019 5.0 Pros Competitor Analysis Tool is Just Awesome, Able to Find all the Keywords of Competitors. Keyword Tracking is Accurate & Perfect. Backlink checker is a cool feature to have. Backlink Monitor Tool is Awesome as it Sends Notifications via Email when we lose a back link etc.. Cons Expecting Content Explorer Tool, Just Like Ahrefs. Expecting Advanced Filter Options in Competitor Analysis. Review Source MV Marielle V. Owner / SEO Expert Arts and Crafts Used the software for: 1-2 years ### "Great SEO tool, useful functions and affordable!" November 5, 2018 5.0 Overall, I really liked this tool. Inexpensive and it works great! Pros There are many things to like about . First, they offer first-time users a free trial to test their software. There are a lot of functions inside their dashboard. They offer SEO tools, PPC tools and social media management tools. Creating projects are so easy. I can also export my keywords from Google Analytics. The On-page SEO audit is spot on. Their rank tracking is accurate too! It also allows me to check my backlinks data. Their pricing is very flexible and they are affordable. Great choice as a first tool for SEO startups. They also send reports to my email directly. Cons Rankings updates can be slow. Backlink checker and monitoring needs a little bit of improvement. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.