# Canto Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Canto the right Digital Asset Management solution for you? Explore 682 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/140500/Canto/reviews --- Canto 4.5 (682) [View alternatives](https://www.capterra.com/p/140500/Canto/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 2nd, 2026 # Reviews of Canto Ease of use 4.4 Customer Service 4.5 ## Pros and Cons in Reviews RJ Rashaad J Junior A and R AssociateArts and Crafts, 10,001+ employeesUsed the software for: 1-2 years. “Canto offers structured media file management, which helped me keep a clear organization in my projects involving a lot of content.“ April 13, 2026 BS Brion S Lead Product and Design ManagerComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “There are times when I will upload larger files to Canto and it seems like it will take an eternity.“ February 16, 2026 JS Jonah S Associate Director - OperationsDesign, 11 - 50 employeesUsed the software for: More than 2 years. “From a studio perspective, it’s particularly good at enabling wider teams to self-serve assets without constant oversight from design.“ January 15, 2026 BS Brion S Lead Product and Design ManagerComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “I will begin uploading a file and then I will get frustrated and leave for a while and come back later to find it still uploading.“ February 16, 2026 OR Oliver R Senior DesignerDesign, 2 - 10 employeesUsed the software for: More than 2 years. “Fantastic image management, easy to upload and tag photos so they can be part of specific projects.“ January 7, 2026 EG Erin G Marketing SpecialistLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: More than 2 years. “The only thing I don't like is if I move files to another folder, the files will say I updated them, even though I didn't touch their description/information.“ April 16, 2025 SA Samantha A Digital Content StrategistEducation Management, 51 - 200 employeesUsed the software for: 6-12 months. “We are coming from a very limited system, so the tagging and search capabilities have been a huge time save for my team.“ January 7, 2025 CL Christian L VPMachinery, 501 - 1,000 employeesUsed the software for: Less than 6 months. “Performance can be slow when accessing larger files or when using limited connectivity, which can hinder productivity on the go.“ September 5, 2024 ## Showing most helpful reviews Showing 1-25 of 682 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Benjamin S. Project Director Internet Used the software for: 1-2 years ### "A turnkey DAM" September 6, 2024 4.0 A product that delivers rapid asset management with robust functionality. Pros easy to use for managing assets, configuring the library and portals Cons Thesaurus (list) management and DRM management Alternatives considered [Wedia](https://www.capterra.com/p/146648/Wedia/)[Keepeek](https://www.capterra.com/p/136508/Keepeek-360/) Reason for choosing Canto easy setup, and a userfriendly tool for creating portals Review Source SA Samantha A. Digital Content Strategist Education Management Used the software for: 6-12 months ### "A worthwhile upgrade for asset storage" January 7, 2025 5.0 The overall experience has been wonderful. The onboarding team was really great and helped problem solve and set up a new and effective system. Pros It's hard for me to even pick! We are coming from a very limited system, so the tagging and search capabilities have been a huge time save for my team. I also love the ability to have photos in multiple albums, the upload links are great, and the system is really easy to navigate. Cons The portals landing pages are a little limited in design capabilities, but nothing that would make me not want to use the system. Alternatives considered [PhotoShelter for Brands](https://www.capterra.com/p/143701/Libris/) Reason for choosing Canto I have several former colleagues who used Canto and recommended it Switched from [SmugMug](https://www.capterra.com/p/209845/SmugMug/) SmugMug had limited search capabilities and would not allow folder downloads Review Source RJ Rashaad J. Junior A and R Associate Arts and Crafts Used the software for: 1-2 years ### "Structured and organized" April 13, 2026 5.0 Canto offers structured media file management, which helped me keep a clear organization in my projects involving a lot of content. Pros The tool makes it easy to organize assets and access them quickly. It is especially useful for maintaining good organization over the long term. Cons The quality of the search strongly depends on the proper use of tags and metadata for clear organization. Review Source NC Nick C. Video Production Specialist Banking Used the software for: 1-2 years ### "Easy to use system" March 31, 2026 3.0 Overall Canto is a nice alternative to an internal digital asset management system. For me it only really worked well for photos and graphics and not other types of media like video. Pros Canto gives a nice visual representation of the different photos and assets you have in your library. It is relatively easy to use and has a nice look. Cons Sometimes it can be hard to find exactly what you're looking for. It's nice having the visual representation but it's not the most detail orientated system. Review Source JS Jonah S. Associate Director - Operations Design Used the software for: 2+ years ### "A robust and user-friendly DAM that supports growing creative teams" January 15, 2026 5.0 Canto has been a reliable and well-considered DAM solution. From a Head of Studio perspective, it has improved accessibility, consistency and control of brand assets across the business, while scaling comfortably as content needs grow. Pros Canto excels at making large, complex image libraries genuinely manageable. The search, tagging and metadata functionality is strong, which makes finding assets fast and intuitive, even across thousands of files. From a studio perspective, it’s particularly good at enabling wider teams to self-serve assets without constant oversight from design. Customer support has also been consistently responsive and helpful during onboarding and ongoing use. Cons Very few downsides in day-to-day use. As with any DAM, ongoing organisation and tagging require discipline, but the platform provides the right tools to do this well. Review Source JW Julia W. Content manager Non-Profit Organization Management Used the software for: 2+ years ### "Efficient and stable all-rounder for asset management" September 5, 2024 4.0 Very good. The data base works efficiently and reliably. In more than four years of constant usage I have not encountered a single down time. The help desk and customer support are very well organised and respond fast to any queries. CANTO also as a good collection of tutorials and guides for admins and contributors. There are some smaller issues here and there, but when I send a ticket about it, response is always fast, friendly and honest. My organisation uses CANTO mainly for photos/stories and as a publication library. Pros CANTO is very easy to set up and customise. The upload functions are logical and my users manage to find content after minimal training. As an admin, I have access to a lot of reporting and fine-tuning, without it being overwhelming. The customer service is also exceptionally well organised and friendly. Cons There are very few locations worldwide where CANTO is not available. Unfortunately one of the countries my organisation works in is one of those locations. Also, when we first started to use CANTO, price development was not always clear to us. Alternatives considered [Adobe Lightroom](https://www.capterra.com/p/233631/Adobe-Photoshop-Lightroom/)[Bynder](https://www.capterra.com/p/122257/Bynder/) Reason for choosing Canto Partly because of pricing, partly because of functionalities and ease of use and user hierarchy issues. Review Source BS Brion S. Lead Product and Design Manager Computer Software Used the software for: 2+ years ### "The most fantastic thing about Canto is that it has all of our brand documents in one place" February 16, 2026 5.0 Before Canto, our team had brand assets scattered all over the place (Drive, random folders, etc.) and none of us really knew what the current version of anything was. Since Canto, everything is now located in one central location, so I know that when I need a template or an image, I am accessing the most current approved version. This helps keep our brand consistent across the team as well as prevents the usage of outdated materials. Pros Honestly, before Canto I was spending a lot of time trying to locate the most recent versions of things like logos etc. With Canto I simply search for what I need, click on the document and I am good to go. Cons There are times when I will upload larger files to Canto and it seems like it will take an eternity. I will begin uploading a file and then I will get frustrated and leave for a while and come back later to find it still uploading. Also, I occasionally find the search function of Canto to be hit or miss? Review Source EG Erin G. Marketing Specialist Leisure, Travel & Tourism Used the software for: 2+ years ### "Meets All My Digital Asset Management Needs!" April 16, 2025 5.0 Canto has been great for our organization. Our internal employees can upload and/or download assets they need, and we can generate public/private share links for external parties. I also love the new AI search! Pros Canto allows you to store tons of files and easily organize them into groups! Cons The only thing I don't like is if I move files to another folder, the files will say I updated them, even though I didn't touch their description/information. I also don't like that it doesn't notify you if you're trying to upload a duplicate file. Review Source AB Adrian B. branding Business Supplies and Equipment Used the software for: Less than 6 months ### "Canto review" June 6, 2025 5.0 My experience with canto is overall pleasant. Using the software, I was able to access my business's shared photos. However, it was confusing to navigate at first as I was forced to click certain links. Pros The interface, the layout, and the accessibility. I like how easy it is to navigate through the software. Cons The lack of tutorial on controls. I was not able to understand things for a short moment when first using it. Review Source OR Oliver R. Senior Designer Design Used the software for: 2+ years ### "Great photo management" January 7, 2026 5.0 Great overall experience. Would reccomend if you need to keep track of different clients photography for projects or if you need a personal filing system for your photography. Pros Fantastic image management, easy to upload and tag photos so they can be part of specific projects. Easy to use filing for multiple projects. Cons There isn’t much to not like, it’s easy to use and navigate, the filing is good but if you don’t file when you upload re-tagging images can be a bit annoying to do. Review Source BW Breanne W. Partner Success Manager Sports Used the software for: 1-2 years ### "Canto makes DAM a breeze" February 25, 2021 4.0 Canto has allowed our organization to better manage our digital assets, which in turn saves time and money. It can be extremely time consuming searching for images on a shared drive, but the search and tagging function on Canto helps our employees to be able to find images quick and efficiently. Sharing photos with external partners and stakeholders also used to be time consuming, but now we are able to share photos instantaneously through the share link or through the partner portal, allowing for external partners to feel like they are in the loop. Pros Canto was extremely easy to implement into our business. Previously, we stored all of our photos/videos/files on the shared drive, external hard drives and servers. Canto has allowed us to ensure all employees who require access to digital assets have access to them, regardless if they are at the office or not. We really like the convenient options for sharing files with external stakeholders, especially the sharing link. It eliminates the need to upload files to dropbox and worry about storage issues. Cons No cons. Each time I have had a technical issue, the Canto support staff has helped me very quickly and ensured my problem was fixed. Alternatives considered [MediaValet](https://www.capterra.com/p/124632/MediaValet/) Reason for choosing Canto Price (we are a Canadian company, so it was important to keep price top of mind, especially with the conversion), similar time zone for technical support, tagging/AI technology Review Source Response from Canto March 3, 2021 Thank you for your review, Breanne! We're very happy to know that Canto is so easy and effective for your team. EB Elizabeth B. Senior Brand Manager Marketing and Advertising Used the software for: Less than 6 months ### "Canto - Best Decision of 2020" March 4, 2021 5.0 Canto reps are easy to reach out to and quick to offer help and trainings. This made set-up and rollout very easy. The interface and overall experience is aesthetically pleasing and easy to use. And, most importantly, the functionality is exactly what we needed in terms of versioning, sharing, tagging, and search. Pros As a project manager, what I like most about Canto is the ability to search through metadata and quickly and easily find an asset I was looking for. I also like the ability to easily share assets, through email, dropbox, links, etc. Cons I wish the level of access we are paying for would allow more "power users" and more storage. But, we can always purchase more as the need arises. Alternatives considered [Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)[Frontify](https://www.capterra.com/p/183904/Frontify/) Reason for choosing Canto The overall interface and simplicity is what made Canto our favorite. The interface allowed us so many customization options so that we could set it up like our old server so that the transition from our team was seamless. We also liked Canto's integrations with Adobe, share ability, and search/tagging/metadata functionality, as well as the ability to make and integrate portals and style guides. Review Source Response from Canto March 9, 2021 Thanks for the review, Elizabeth! We love that our customers are able to customize Canto to fit their specific needs! JR Jason R. Graphic Designer Marketing and Advertising Used the software for: 6-12 months ### "Canto is a great solution! " May 11, 2021 4.0 We are using Canto to house our image library and files. We will also use it to give people in different department easy access to our brand standards and logos. Outside vendors will be able to search for anything they might need directly from Canto too. As a designer Canto helps me to quickly find appropriate files for any project I am working on. Canto is great for organizations with a large image library. You are able to tag images appropriately to be able to find them easily in the future. It also works well if your organization manages multiple brands, you can easily filter through exactly what you need for each brand. The price compared to most of the competition was a big part of why we moved forward with Canto. Pros 1\. Canto team was very supportive during the onboarding process 2. Endless possibilities with tagging images 3. Ability to use directly in Adobe products with plug-in Cons 1\. No uncheck all feature 2. Issues with uploading large batch of files Alternatives considered [Brandfolder](https://www.capterra.com/p/133103/Brandfolder/) Reason for choosing Canto The price compared to most of the competition was a big part of why we moved forward with Canto. It offered similar functions as the more expensive products. Review Source Response from Canto May 20, 2021 Thank you for this review, Jason. To uncheck all, you can hit the "Deselect All" button in the icon bar! RV Rachel V. Art Director Marketing and Advertising Used the software for: 1-2 years ### "Art Director Review of Canto" December 18, 2019 4.0 Overall experience has been very positive. Canto, for the most part has solved our sharing issues. DropBox and GoogleDrive weren't cutting it. We get asked all the time about Canto - clients, partners, etc. really like it. It's a great tool to have within a Social Marketing Agency. Pros \- High quality visual display - Easy to share assets with clients - Search functionality is awesome Cons \- One off asset links continuously break or don't work. - Support team doesn't do much. Does a lot of blaming issues on internet. - Program logs you out constantly. - Clients are unable to mark assets as approved or not approved. - You can't filter assets by comments, only if you are tagged. - The extras are pricey - admins, contributors, portals, etc. Switched from [Google Drive](https://www.capterra.com/p/161425/Drive/) Google Drive has connectivity issues all time. It's also hard to share with clients that don't have a gmail, cause they have to sign up. People can't view links unless you grant access. And the visuals don't always display at high quality or even at all. Review Source ET Emilee T. Administrative Assistant Entertainment Used the software for: Less than 6 months ### "Canto review" May 8, 2025 5.0 Overall very positive experience, it works well in a collaborative environment. Pros Ability to file and sort massive amounts of media in an organized way. Cons Tagging photos can take a long time and can be a tedious process. Review Source JR Joseph R. Communications and Graphic Design Specialist Higher Education Used the software for: 2+ years ### "Great product at a great price!" November 18, 2020 5.0 I priced a number of different applications including Canto. After doing a valuations on a product they narrowed it down to three, Canto being one of the three. After reviewing the other products and Canto I found that Canto provided for more capabilities it is substantially reduced cost. Canto has helped us to improve our ability to deliver contents to a very large Group of individuals within the university. This product has helped us to broaden our ability to share a message in a very powerful way. Pros This product helps us to deliver video in high-resolution images rapidly. In the past, this was a very time-consuming process but Canto has allowed us to create an amazing solution. As a result, we're able to deploy web and social media solutions dynamically as needed. This product helps us to deliver video and high-resolution images rapidly. In the past, this was a very time-consuming process but Canto has allowed us to create an amazing solution. As a result, we're able to deploy web and social media solutions dynamically as needed. Cons It took a little bit of time to understand the structure of the software, but after going through the deployment and using it I had a better understanding of it. Some of the features related to users and permissions within subdirectories were a little challenging to understand. Reason for choosing Canto Canto provided a phenomenal products edit extremely competitive price. Their competitors provided similar products but a substantial increase in cost. Some of the standard features of Canto or additional features to cost even more on some of the other competitors products. I also evaluated their supports and found it to be one that was very responsive and helpful. Review Source Response from Canto November 25, 2020 We appreciate this review, Joseph! It's amazing to know that Canto is helping your team be even more dynamic and agile. JMH Jemelyn May H. Project Manager Marketing and Advertising Used the software for: 6-12 months ### "Canto is a great DAM system" November 19, 2021 4.0 Overall, Canto is a great DAM system. The tagging (metadata) is vital as it permits clients to find assets effectively when little data is available. Pros \- Folder organization - Smart albums - very quick option for finding assets by their file type - Unlimited tagging of assets and Smart tags - Portals are very good for controlled sharing with other teams - Direct upload to social media sites and file storage services is very helpful - Advanced Download Options - you can crop, zoom, and adjust the image quality before download Cons \* The system starts to lag when loading multiple images \* Sometimes, settings can be a little confusing \* It would be great if portals could be more customizable. Reason for choosing Canto The price is very reasonable Review Source JB James B. Project Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Canto is an excellent media storage solution for business" February 25, 2021 4.0 Canto provided us an easy to use platform to store a large number of videos, audio files and PDFs and allowed us to share them easily with clients, designers and plugged into our company wordpress for fast upload to our sites. Pros File finding and searching on Canto is very easy and highly effective (provided that your naming and tagging is up to scratch) and the implementation and sharing of permissions, accounts and controls is very fluid and clear cut. Cons Uploading and ensuring the right metadata is attached to files can take time and slow large uploads, but is key to ensuring that files are easily found later. Reason for choosing Canto The interface and user experience were highly attractive to us as a company, as well as the sharing solutions. Review Source Response from Canto March 3, 2021 Thanks for the review, James! We agree, adding metadata is key to the upkeep of your digital asset library. Melony M. Director of Marketing and Public Relations Higher Education Used the software for: 1-2 years ### "Great organization tool" May 5, 2021 4.0 Overall we are very pleased with our decision to implement Canto for our digital asset management. It has increased our productivity and gives us an edge when responding to photo and video requests from media. It also helps us to keep our visual content fresh and organized. I would definitely recommend Canto to anyone looking to protect and organize photos and videos. Pros We use Canto for campus-wide digital asset management. Our Marketing and PR team manages the application, which helps us distribute photos and videos to our campus departments and news media. We find it especially helpful for organizing and distributing athletics-related content. It is also helpful for organizing photos and videos for easy retrieval. Cons The application is sometimes laggy, but the Canto team is super responsive. Review Source Response from Canto May 7, 2021 Melony, thank you for your review! We're happy to hear that Canto has been useful across campus! NS Nicole S. Marketing Coordinator Packaging and Containers Used the software for: Less than 6 months ### "Canto All the Way! " May 5, 2021 5.0 We just began working with Canto. This program will be used across our global offices. So far we are highly impressed with the program and the support we have received. The Canto support team is outstanding and has been there for us every step of the way. We are extremely happy with the training for this program and it has been a smooth transition. We look forward to continuing our work with Canto. Pros Portals - We have customers and distributors all over the world this portal aspect will help us manage their content they are receiving and eliminate the bottleneck of people across the world having to wait a whole day to hear from us with assets. Cons The option to make a single file downloadable or not. We have some highly sensitive files and some we don't want people to be able to download but be able to look at. So it would be nice if we could make a single file not downloadable. They do have other options like terms of use or watermarks but it be nice if that was a feature. You could do this but only in bulk, so you'd have to make all files not downloadable. Reason for choosing Canto We went with Canto because the Bynder program was larger scale than what we needed. We also really enjoyed the portal aspect of Canto. We felt that this was going to be a key feature for our company. Review Source LK Laura K. Business Process Leader Consumer Goods Used the software for: 6-12 months ### "Robust features and multiple ways of access" September 27, 2016 5.0 What do you like best? The flexibility of deployment and implementation was paramount for our organization, as we ended up hosting the solution on premise due to our large file sizes. We love how the metadata is written back to the asset. Additionally, the various ways to access the assets through the web, through apps or through a desktop client made the user adoption go very smoothly. What do you dislike? Customizing the software during the installation and implementation phase was more time consuming than we had anticipated and with the new releases of software and portals we have encountered some delays and hiccups (we are working through them). Out of the "box" reporting is significantly lacking compared to the other options, but you can buy a 3rd party addin for that. What business problems are you solving? What benefits have you realized? The visibility on where are assets have gone and where they are going is greatly increased, in addition to increasing the visibility of knowing what assets we have while enabling a strong search functionality has decreased duplication of assets and increased productivity and efficiency. Pros The flexibility of deployment and implementation was paramount for our organization, as we ended up hosting the solution on premise due to our large file sizes. We love how the metadata is written back to the asset. Additionally, the various ways to access the assets through the web, through apps or through a desktop client made the user adoption go very smoothly. Cons Customizing the software during the installation and implementation phase was more time consuming than we had anticipated and with the new releases of software and portals we have encountered some delays and hiccups (we are working through them). Out of the "box" reporting is significantly lacking compared to the other options, but you can buy a 3rd party addin for that. Review Source AR Anthony R. Assistant Director, Marketing & Design Higher Education Used the software for: 6-12 months ### "Canto is a great digital asset manager for the price!" September 24, 2020 5.0 We just signed a contract extension with Canto becaue we have been very happy with the service they provide. They are alwasy willing to take our feature requests seriously and are always working to make sure we are getting the most use out of the tool as possible. Pros The three major items that drove us to choose Canto as our DAM were the friendly and effective customer service, their ease of setup and customization, and their constant drive to update and make their software better. Both our account manager and the Canto IT team are quick to respond and always willing to do what is needed to help us achieve what we need. Cons We had some issues early on in the setup/implementation phase as we didn't feel like we were provided with adiquate information as to what was needed for our trainings. However, once we got into the process things became more clear and everything went smoothly. Reason for choosing Canto We just really felt the customer service and responsiveness of the Canto team was second to none. They also seemed forward thinking and had a product that was simple for both the admins and the consumer level users to jump in and start using. Review Source Response from Canto October 19, 2020 We appreciate the review, Anthony. We're glad to hear your experience with customer support has been positive! VR Verified Reviewer Director of Marketing & Creative Marketing and Advertising Used the software for: Less than 6 months ### "Lots to Love" November 27, 2021 5.0 We've only been using Canto for the last five months and overall have been impressed with what it can do. There's more to learn to be completely "fluent" in using it, but we have already gained a lot of insight to both what assets we have and what assets we need to find or create. Pros Canto is an excellent digital asset management system. We love being able to search our assets even before we have spent much time tagging them. The AI features have made it easy to get basic tagging done without any time on our part. Cons It takes quite a bit of effort to get all of the assets uploaded and organized. A lot of the system has to be learned and is not intuitive. Review Source JM Jeff M. CTO Veterinary Used the software for: Less than 6 months ### "Canto Perfect Asset Storage and Management" March 3, 2021 5.0 Overall we're happy with the platform. We're hoping to get additional user access worked out with the company. Pros Canto's biggest strengths are it's core ability to house all of our digital assets in an organized manner and then allow us to keyword tag each one. We have thousands of files, and it's super important for us to find the right file quickly without having to know the file title. From there, we can see versions, comments, share it, and more. Cons This software is madly expensive. Yes - it has TON of features, but what it lacks for us is disappointing when it comes to user logins and limited outside access. Their "Portals" area is a nice feature, but it's pointless when you're needing a 3rd party to simply upload their assets (from such as a photo shoot) and you have to send them a core login to do so. Review Source Response from Canto March 5, 2021 Thank you for the review, Jeff! For third-party users who are only uploading assets, I would suggest using Upload Links! You can learn more here: https://www.canto.com/features/share/. VR Verified Reviewer Creative & Digital Specialist Hospitality Used the software for: 1-2 years ### "Great" October 16, 2017 5.0 Pros The software does what it promises. You can tag assets and search for them easily. This software can potentially save your organization a lot of time. Cons Customer service / technical support has been frustrating to work with at times, other times they've been helpful. I've called in to Canto before and had one of the reps that answered the phone tell me that they don't have a tech support team, the rep was very unhelpful. Other times I've called in to explain the scenario that I'm experiencing and the customer service rep will then have you fill out a support ticket explaining what you just explained to them over the phone. It would be much easier to just call the rep and have them take over the support ticket entirely. If the team revises their support process, I would be very satisfied. 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