# Outbrain Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Outbrain the right Content Marketing solution for you? Explore 32 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/140446/Outbrain-Amplify/reviews --- Outbrain 3.9 (32) [View alternatives](https://www.capterra.com/p/140446/Outbrain-Amplify/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Outbrain Ease of use 4.0 Customer Service 3.7 ## Pros and Cons in Reviews AE Adam E CEOInsurance, Self-employedUsed the software for: More than 2 years. “A good experience but could be better when spending alot of money each month.“ February 25, 2021 ZH Zeke H OwnerAlternative Medicine, 2 - 10 employeesUsed the software for: Less than 6 months. “Very bad they faked clicks, double charged me and are providing no customer service.“ January 5, 2022 ## Showing most helpful reviews Showing 1-25 of 32 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Hannah G. Web Developer Computer Software Used the software for: 1-2 years ### "Helps with page views" July 28, 2018 5.0 Pros Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly. Cons You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects. Review Source rotem S. Online marketing Computer Software Used the software for: 1-2 years ### "An amazing way to reach new customers! " June 11, 2018 5.0 wat to reach new users Pros It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms. Cons It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system. Review Source VR Verified Reviewer CEO Insurance Used the software for: 2+ years ### "Access to great media, but targeting and exclusions are limited" February 25, 2021 3.0 A good experience but could be better when spending alot of money each month. Pros We like that we are able to target new audiences on new medias and get a good ROI when running Ads witho outbrain. Cons We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain. Review Source Moises C. Senior Web Application Developer Marketing and Advertising Used the software for: 1-2 years ### "Easy to use but also difficult" July 16, 2019 4.0 It is an awesome way to get traffic to your site. It's top notch and the options and demographics is so easy to get stats and build upon them on your next campaign. Pros Its very quick to get started and creating campaigns. You have a lot of useful options to create you campaigns. ec. locations, placements, os type. Cons Editing your already created campaigns content. Lets say you created a campaign and added a picture and you have to edit the picture. There is no visible way to go in and edit the image. You cannot find the option to edit. Review Source Louise A. Senior Digital Strategist Used the software for: 6-12 months ### "Expand your content with Outbrain! " January 11, 2018 5.0 Was able to get my content in front of fresh eyes and drive new website traffic! Pros Outbrain allows you to take a piece of important content and push it out beyond what most agencies are capable of. You can see your content featured on some high DA sites, meaning you'll get more eyes on it. Instead of traditional display ads, these provide relevant content to website visitors and can help direct traffic your way. If you have a great piece of content, Outbrain can be a great tool to get it the visibility it deserves and grow your brand. Cons It's not cost-effective for everyone. There is a minimum spend, so it may not be in everyone's budget. Review Source ZH Zeke H. Owner Alternative Medicine Used the software for: Less than 6 months ### "Fake clicks and overcharged by double." January 5, 2022 1.0 Very bad they faked clicks, double charged me and are providing no customer service. Pros Nothing Cons They do fake clicks, there is no customer service I have not received a reply to a single message over the last month just automatic message replies. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reason for choosing Outbrain Because they're the only ones that offered it for my products. Review Source Ran K. Software Engineer Insurance Used the software for: I used a free trial ### "Great tool if used properly and constantly finetuning " August 7, 2018 4.0 Was good, but the management costs might be overwhelming. Pros Easy to use interface that allows real time updates and reporting. Complete view of the results that allow the team to make improvements that will immediately impact campaign performance. Cons A long setup time, you need todo a test campaign first in order to see if it meets the requirements, and continue to update it until getting a satisfy results. You also need to keep a close track on CPCs and see if recorded in campaign analytics program. Review Source César José R. Software Developer Computer Software Used the software for: I used a free trial ### "Outbrain: a good choice?" August 4, 2021 5.0 Pros I loved that Outbrain generated more user interaction with the content I generate, fulfilling the promise they made me. Cons At first it was a bit difficult to understand how the platform works, but with a little practice everything was easier later. Review Source Douglas D. Owner Writing and Editing Used the software for: Less than 6 months ### "Never Been So Dissatisfied" May 31, 2019 1.0 Never Their terms of service are not clear, and I waisted days trying to create a campaign to get banned with little explination. Pros None, Seriously I was kicked off the platform before my first ad was approved. Cons I tried to create an add campaign for a self help legal program with an affiliate link. I was kicked off the platform, and was not told why. They just said this type of content doens't fit what their host sites affiliate want. Instead of just telling me this and letting me edit my ad, they deactivated my account. Very dissatisfied. Review Source Balwinder P. Student Education Management Used the software for: Less than 6 months ### "Way better than other marketing options" April 19, 2019 5.0 Pros Outbrain is a winning option for me. It has all the great features that I want. CPC is low, not as costly as other rivals, easy to use, are some features which make it amazing. Cons I think live projects need some improvements. Review Source AF Angel F. Director Construction Used the software for: Less than 6 months ### "Todo genial, menos la repercusión. NULA" July 19, 2024 3.0 Muy mala experiencia. Nula conversión. Publicistas muy malos y dudo de la veracidad de los clics que hemos obtenido. Sin duda, no volveré a esta plataforma. Jamás, por más que busqué, vi nuestro anuncios anuncios publicitados en ninguna de las web que indicaban. De todas formas, conversión NULA. No hay más que hablar. Muchos anuncios, muchas modalidades, muchas formas distintas que hemos aplicado y ninguna conversión, teniendo según la plataforma, miles y miles de accesos. Según analytics es cierto, pero nada más. Por lo que dudo totalmente de la procedencia de esos accesos a nuestra web. Pros Todo parecía fantástico. Buen panel de control, mucha información en todos los sentidos. Cons No te deja quitar las url que quieras, tienes un límite, y por tanto, hay muchas web sin conversión que te las tienes que tragar sí o sí. Y si no tienes conversión, estás tirando el dinero. Hemos tenido que pasarnos a otra plataforma, que no castigue con los publicitas que ellos quieran. Reason for choosing Outbrain Lo propusieron en un master de marketing online como plataforma de publicidad y me pareció una buena oportunidad de centralizarla. Review Source MN Maria N. Programmatic Manager Marketing and Advertising Used the software for: 2+ years ### "Outbrain Native Ads" March 26, 2025 5.0 Experiencia muy buena, el equipo muy práctico y siempre dispuestos a ayudarnos. Además nuestros lcientes están muy contentos con los reusltados obtenidos y la trazabilidad en su CRM o GA4 Pros Rapidez a la hora de crear campañas. Variedades útiles para crear tus campañas, como por ubicación, tipo de sistema operativo, placement, etc Cons Editar el contenido de tus campañas, creo que sería muy optimo darle una vuelta. Review Source VR Verified Reviewer gerant Internet Used the software for: Less than 6 months ### "publication de contenus frauduleux" June 27, 2024 1.0 très déçu des contenus affichés, je sais bien qu'on va me dire qu'outbrain n'y est pour rien car il propose juste les encarts, mais pour moi vous avez un devoir de verification des contenus diffusés. et je constate que 90% des annonces sont de la pub mensongère Pros innonder le web de pub mensongères c'est magnifique ! Merci a vos clients Cons les internautes pensent voir un "article sponsorisé" mais c'est de la pub mensongère qu'on voit au final, exemple le fameux boitier smart energy qui est une arnaque a 99€ Review Source SN Salah N. Creativity&design Apparel & Fashion Used the software for: 1-2 years ### "Creative shopping" July 23, 2023 5.0 It's all very well done and very easy, and the ads are quick to roll out. I've been using it for a very long time it also has everything I need it's fast with tasks and very good shopping. I don't think it will be like the next days that platform like that because it's the best for me Pros Everything is fine, and here too the customer service is very good they always receive all problems quickly they are able to solve any problem as quickly as possible the platform always has conversations going on I love using the platform. This is permanent Cons I hope the notifications will be permanent and the arrangement will always be good as it is now. There is a very big development in the platform. Every day I see good things inside the platform. Review Source VR Verified Reviewer Junior Online Marketing Manager Apparel & Fashion Used the software for: 2+ years ### "Outbrain helps us reach high value customers" March 19, 2019 5.0 Pros The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs. Cons At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky. Review Source AHK Abdul Haseeb K. Digital Marketing Manager Online Media Used the software for: 6-12 months ### "Want to reach a wider audience?" March 28, 2019 5.0 I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here! I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere. Last but not least, customer support is top-notch! Quick, Sharp & Supportive! Pros \- Fast & easy campaign set-up, - Very specific GEO targeting, - Excellent tracking, - Audience reach at a fair price, - Quick & reliable reporting. Cons \- No ads preview once the campaign is live, - Cannot target Chinese market, Review Source sZ soufiane Z. Performance Marketing Internet Used the software for: 1-2 years ### "My secret lead generation weapon :)" March 13, 2019 5.0 Outbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB & Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support. Pros Great support Easy to use Targeting options (GEO, Age, Interests, Retargeting etc...) Pixel and Tracking implementation Low CPC Cons Interests targeting optimization still not possible at the moment of this review Review Source VR Verified Reviewer CMO Internet Used the software for: Less than 6 months ### "Could not make it profitable" June 7, 2022 3.0 Pros It has been a waste of money, segmentation is not precise, we get a lot of clicks but 0 conversion. I think Outbrain is not made for ecommerce, it's more for viral blogs earning money from impression and clics. Cons Missing transparency regarding the conversion attribution. Review Source VR Verified Reviewer Junior Digital Marketing Manager Marketing and Advertising Used the software for: Less than 6 months ### "A very good Native Advertising software" March 25, 2019 5.0 We are very satisfied with Outbrain. The software is our number one provider for Native Advertising and we prefer it to its competitors. Pros I like how easy to use Outbrain is. The whole platform is very intuitive and you can easily find your way around. Also, by using the variations mechanism I can easily create several variations with my assets without manually booking them in one by one. This is a big advantage compared to other platforms. Also, whenever we experienced any kind of difficulty with our campaigns, the customer team worked very fast and provided excellent solutions. Cons I seriously have no big issue with the software. The only thing bothering me from time to time is that single ads cannot be deleted out of a campaign. But using the pause function is an ok workaround for us. Review Source YF Yilmaz F. General Manager Sporting Goods Used the software for: Less than 6 months ### "Don't get robbed by this company!" July 1, 2022 1.0 Very bad experiences ! just daily frustrated about this company, because they are still charging us for no service!!! Pros This company made our days to a nightmare. They are charging us even we have canceled the account weeks after. No advances with this services of outbrain. Do not fall for their promisses. Do not add your credit card on to otherwise you must cancel your credit card so on. Cons no Service and no support at all. They just simply don't reply. After adding your credit card, you will be charged for nothing and after that, you must change your credit card, as they charge you way after you cancelling the account! We are highly upset with this company and can not recommend this outbrain to no one! Review Source MC Maria C. Marketing Analyst Education Management Used the software for: 6-12 months ### " It was not a good experience" August 14, 2019 3.0 Pros The idea of ​​the tool is very cool, especially the way they proposed that our content be discovered by the target audience. Cons Unfortunately, the company that represents them in my city did not do a good job, the campaign was confusing and we could not see any relevant results to justify the investment Review Source VR Verified Reviewer Teaching Assistant Used the software for: 1-2 years ### "Outbrain is a great tool for advertising!" November 28, 2017 4.0 Outbrain is great for distributing your published articles! Pros Outbrain allows me to publish my articles and drive traffic to them from websites across the internet! Cons The cost of Outbrain is at time a bit shocking, but the website traffic can really lead to great results. Review Source VR Verified Reviewer Customer Success Manager Used the software for: 1-2 years ### "Super great tool to amplify the reach of your content" March 19, 2018 5.0 Pros This is a marketers best friend. It's very easy to set up individual content pieces or say even an entire blog to get promoted. Cons Sometimes the placement of the content is not the best so click throughs can be lower or their quality not the best. Review Source YK Yuri K. Marketing Analyst Education Management Used the software for: 6-12 months ### "Outbrain helping University" August 28, 2018 4.0 Pros The advertising agency that provides services to the University where I work proposed the use of Outbrain technology. We have a lot of content but it was not possible to get it to a lot of people at the same time, and that's what Outbrain helped us do. Cons The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company. Luckily, in the end the numbers were positive and this softened any problems that had occurred previously. Review Source VR Verified Reviewer Director Paid Media Marketing and Advertising Used the software for: 1-2 years ### "Outbrain For Good Cheap Traffic" September 18, 2018 5.0 Pros Very easy to use from a user interface standpoint. Many targeting options and easy to segment audiences. Cons Bulk changes can be challenging at times but for the most part it is a great network Review Source Similar Products Featured