# Outbrain Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Outbrain Software - reviews, pricing plans, popular comparisons to other Content Marketing products and more. Source: https://www.capterra.com/p/140446/Outbrain-Amplify --- # Outbrain Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Outbrain ## What is Outbrain? Outbrain is the world's leading content marketing platform, serving 3 trillion content recommendations that resulted in 9 billion completed conversions last year alone. With Outbrain's premium publisher network, advertisers promote their content on high-quality sites, and the built-in smart targeting toolkit helps brands and businesses reach their best audience, driving better traffic to their online assets, and creating more leads and conversions. ## What is Outbrain used for? [Display Advertising](https://www.capterra.com/display-advertising-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/) Overall rating Based on 32 user reviews Reviews sentiment Positive 69% Neutral 16% Negative 16% Starting price $20 Per Feature, One Time Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Outbrain?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.outbrain.com&name=Outbrain) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Outbrain 3.9 (32) VS. [4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting Price $20 Per Feature, One Time Starting Price $10 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (32) Ease Of Use 4.2 (68) Value For Money 3.6 (27) Value For Money 4.2 (65) Customer Service 3.7 (26) Customer Service 4.3 (65) ## Outbrain alternatives [4.6 (117)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/140446/Outbrain-Amplify/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Import/Export 2.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications Data Visualization 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Graphical representation of data Engagement Tracking 2.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product A/B Testing 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Audience Targeting 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Outbrain 66 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Informs of any account changes and notifications Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Manage advertising space and its sales within your network or publication Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automatic update of information / software Establish rules for automatic propagation of social media posts across one or more channels Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison Create, manage, and send invoices or bills to customers Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Organize and group data or items based on various criteria Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Manage contact details and communication with clients Provides a channel for team members to share media files, communicate, and work together Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Manage digital assets Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Find & retrieve relevant data or documents Identify and prevent suspicious activity Geographic location of visitors determines behavior of the software Establish measurable goals and objectives and track their progress over a specific period of time Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows for businesses to run a variety of different campaigns across different channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Schedules specific times for content to appear on social media platforms, blogs, websites etc. Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Ads that target individuals who have previously interacted with a brand or visited a specific website Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Track the status over time for a request, process, asset, or transaction Interact with data visualization elements, such as charts and graphs, to drill down into data Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 3.9 (32) 3.9 Based on 32 reviews ## Pricing Value for money 3.6 (27) Free Version Basic $20.00 Per Feature,One Time Value for money 3.6 (27) 3.6 Based on 27 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.7 (26) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.7 (26) 3.7 Based on 26 reviews ## User reviews Overall rating 3.9 Based on 32 reviews Filter by rating 5(16) 4(6) 3(5) 2(0) 1(5) Mentioned topic Sorted by most recent MN Maria N. Programmatic Manager Marketing and Advertising ### "Outbrain Native Ads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 26, 2025 Experiencia muy buena, el equipo muy práctico y siempre dispuestos a ayudarnos. Además nuestros lcientes están muy contentos con los reusltados obtenidos y la trazabilidad en su CRM o GA4 Pros Rapidez a la hora de crear campañas. Variedades útiles para crear tus campañas, como por ubicación, tipo de sistema operativo, placement, etc Cons Editar el contenido de tus campañas, creo que sería muy optimo darle una vuelta. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AF Angel F. Director Construction ### "Todo genial, menos la repercusión. NULA" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 19, 2024 Muy mala experiencia. Nula conversión. Publicistas muy malos y dudo de la veracidad de los clics que hemos obtenido. Sin duda, no volveré a esta plataforma. Jamás, por más que busqué, vi nuestro anuncios anuncios publicitados en ninguna de las web que indicaban. De todas formas, conversión NULA. No hay más que hablar. Muchos anuncios, muchas modalidades, muchas formas distintas que hemos aplicado y ninguna conversión, teniendo según la plataforma, miles y miles de accesos. Según analytics es cierto, pero nada más. Por lo que dudo totalmente de la procedencia de esos accesos a nuestra web. Pros Todo parecía fantástico. Buen panel de control, mucha información en todos los sentidos. Cons No te deja quitar las url que quieras, tienes un límite, y por tanto, hay muchas web sin conversión que te las tienes que tragar sí o sí. Y si no tienes conversión, estás tirando el dinero. Hemos tenido que pasarnos a otra plataforma, que no castigue con los publicitas que ellos quieran. Reasons for choosing Outbrain Lo propusieron en un master de marketing online como plataforma de publicidad y me pareció una buena oportunidad de centralizarla. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User gerant Internet ### "publication de contenus frauduleux" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 27, 2024 très déçu des contenus affichés, je sais bien qu'on va me dire qu'outbrain n'y est pour rien car il propose juste les encarts, mais pour moi vous avez un devoir de verification des contenus diffusés. et je constate que 90% des annonces sont de la pub mensongère Pros innonder le web de pub mensongères c'est magnifique ! Merci a vos clients Cons les internautes pensent voir un "article sponsorisé" mais c'est de la pub mensongère qu'on voit au final, exemple le fameux boitier smart energy qui est une arnaque a 99€ Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SN Salah N. Creativity&design Apparel & Fashion ### "Creative shopping" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 23, 2023 It's all very well done and very easy, and the ads are quick to roll out. I've been using it for a very long time it also has everything I need it's fast with tasks and very good shopping. I don't think it will be like the next days that platform like that because it's the best for me Pros Everything is fine, and here too the customer service is very good they always receive all problems quickly they are able to solve any problem as quickly as possible the platform always has conversations going on I love using the platform. This is permanent Cons I hope the notifications will be permanent and the arrangement will always be good as it is now. There is a very big development in the platform. Every day I see good things inside the platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. YF Yilmaz F. General Manager Sporting Goods ### "Don't get robbed by this company!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 1, 2022 Very bad experiences ! just daily frustrated about this company, because they are still charging us for no service!!! Pros This company made our days to a nightmare. They are charging us even we have canceled the account weeks after. No advances with this services of outbrain. Do not fall for their promisses. Do not add your credit card on to otherwise you must cancel your credit card so on. Cons no Service and no support at all. They just simply don't reply. After adding your credit card, you will be charged for nothing and after that, you must change your credit card, as they charge you way after you cancelling the account! We are highly upset with this company and can not recommend this outbrain to no one! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User CMO Internet ### "Could not make it profitable" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 June 7, 2022 Pros It has been a waste of money, segmentation is not precise, we get a lot of clicks but 0 conversion. I think Outbrain is not made for ecommerce, it's more for viral blogs earning money from impression and clics. Cons Missing transparency regarding the conversion attribution. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ZH Zeke H. Owner Alternative Medicine ### "Fake clicks and overcharged by double." 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 5, 2022 Very bad they faked clicks, double charged me and are providing no customer service. Pros Nothing Cons They do fake clicks, there is no customer service I have not received a reply to a single message over the last month just automatic message replies. Alternatives considered [Meta for Business](https://www.capterra.com/p/213257/Facebook/) Reasons for choosing Outbrain Because they're the only ones that offered it for my products. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Cesar Jose R. Software Developer Computer Software ### "Outbrain: a good choice?" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 4, 2021 Pros I loved that Outbrain generated more user interaction with the content I generate, fulfilling the promise they made me. Cons At first it was a bit difficult to understand how the platform works, but with a little practice everything was easier later. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Abraham A. CEO Internet ### "Native ads Advertisers pay attention" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 May 12, 2021 Frustrated to the core and banned Pros Easy to sign up to this that's all I can say Cons I left outbrain out of frustration. The native ads platform made my life a nightmare. You can't get most things approved on there Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User CEO Insurance ### "Access to great media, but targeting and exclusions are limited" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 25, 2021 A good experience but could be better when spending alot of money each month. Pros We like that we are able to target new audiences on new medias and get a good ROI when running Ads witho outbrain. Cons We wasted alot of clicks and impressions on low quality websites as we are limited to how many we can actually exclude. This actually caused us to cancel alot of campaigns with Outbrain. Switched from [Taboola](https://www.capterra.com/p/156009/Taboola/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/) Popular comparisons [Taboola vs Outbrain](https://www.capterra.com/compare/140446-156009/Outbrain-Amplify-vs-Taboola)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. 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