# Referral Rock Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Referral Rock the right Referral solution for you? Explore 98 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/139089/Referral-Rock-Software/reviews

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Referral Rock

4.6 (98)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Referral Rock

Ease of use

4.4

Customer Service

4.8

## Pros and Cons in Reviews

OP

Oscar P

MarTech ManagerReal Estate, 51 - 200 employeesUsed the software for: Less than 6 months.

“Its intuitive platform simplifies the management of referral programs, making it effortless for both businesses and customers to participate.“

April 11, 2024

AP

April P

Executive Director of Business DevelopmentOutsourcing/Offshoring, 5,001 - 10,000 employeesUsed the software for: Less than 6 months.

“We have a handful of Affiliate Partners who are grandfathered in with separate terms than our current program and unfortunately there is a separate license at $75/mo for each program with different rewards so it's not economical for us to be able to use the program for all partners.“

February 26, 2024

KR

Kate R

CMOFinancial Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“I love the flexibility of the software and it provides just what we need for internal purposes and helps create a better experience for our members.“

April 11, 2024

DF

Danielle F

Marketing ManagerAccounting, 11 - 50 employeesUsed the software for: Less than 6 months.

“The referral landing page is awkward to style and to personalise to the degree that we'd like.“

November 28, 2023

EM

Emilie M

Affiliate Marketing ManagerLuxury Goods & Jewelry, 11 - 50 employeesUsed the software for: Less than 6 months.

“As an affiliate, I enjoy the features RR offers when allowing me to see my referral data and all info I need to be a successful affiliate right on my dashboard as soon as I log in to the portal.“

July 7, 2023

KS

Krunal S

Team LeaderInformation Technology and Services, 201 - 500 employeesUsed the software for: More than 2 years.

“Reporting part is quite difficult to pull up.“

September 14, 2023

AP

April P

Executive Director of Business DevelopmentOutsourcing/Offshoring, 5,001 - 10,000 employeesUsed the software for: Less than 6 months.

“We had a very tight timeline as our previous vendor-partner was not able to meet our needs based on our agreed upon deadline and we were able to go live with our site with CRM integrations within 2 weeks!“

February 26, 2024

EM

Emilie M

Affiliate Marketing ManagerLuxury Goods & Jewelry, 11 - 50 employeesUsed the software for: Less than 6 months.

“As an admin, RR is very difficult to navigate.“

July 7, 2023

## Showing most helpful reviews

Showing 1-25 of 98 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Zara P.  
Marketing Manager  
Media Production  
Used the software for: Less than 6 months

### "Easy to set up and use PLUS amazing team "

March 16, 2026

5.0

Really helpful staff, plus brilliant, flexible technology that is easy to set up and use. Their one-click sign up function is awesome

Pros

The client support is great! The staff are so friendly and always ontop of things (so I don't have to be)

Cons

I would love if the UI was a bit nicer looking. But I am picky when it comes to look/feel of user interfaces.

Review Source

JM

Jon M.  
President  
Medical Practice  
Used the software for: Less than 6 months

### "Excellent person-to-person referral platform"

April 26, 2024

5.0

It's been very easy and great support. We launched it and are very happy so far.

Pros

No app to install. Easy to set up and use once it was up and running.

Cons

Would like an easier way for our members to get to their portal with their phone. Some solution so they can pop to their portal and send a referral text on the fly. Also, would love to see campaigns that allow members to compete with others with First name and last name initial. Kind of a barometer of how others are doing with referrals against other members for a specific period of time. Kind of like how sales teams compete internally to build strong marketing campaigns.

Alternatives considered

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)[TapMango](https://www.capterra.com/p/148733/TapMango/)

Reason for choosing Referral Rock

The others were not as easy to use for person-to-person marketing/referrals.

Review Source

LL

Lee L.  
President  
Computer Software  
Used the software for: 6-12 months

### "Referral Rock Review"

March 14, 2026

5.0

Pros

Been using Referral Rock for over a year now. It just works. We set it up, integrated it with HubSpot, and it runs in the background. Support has been responsive the couple times we've needed them.

Cons

Not well known, wish I had found it earlier. The initial learning curve can be a bit steep, especially when navigating the more advanced campaign settings and reward rules.

Review Source

AA

Amber A.  
Marketing Director  
Financial Services  
Used the software for: Less than 6 months

### "Software Feels Like It's In Development Phase"

April 12, 2021

3.0

I feel like I'm trial testing an affiliate software that's not quite ready to launch. There's glitches and broken functionality everywhere. It will likely work for what we're hoping to do, but I'm disapointed in the overall experience.

Pros

I interviewed a lot of referral softwares before going with this one and am relatively happy with my choice. It has good features for the price point. The sales team was helpful and awesome. In general, it probably will work for our purposes. That being said, it falls short of the professionalism and "finished" product I was hoping for.

Cons

I feel like this software is a bit antequated in the design and is overall in development stage. There are several places where functionality just isn't quite seamless - I can ALMOST do what I need to do, but not quite. Features such as limited custom fields, awkward formatting, lacking conversion script instructions, etc made the set up process frustrating. I switched to this software so I wouldn't have to take so many shortcuts with our referral program and I feel like I'm having to hack my way into getting it to do what I need it to do. I've submitted over 20 feature requests since starting to use the software just a week ago. We'll see if they make adjustments as we go on.

Review Source

EM

Emilie M.  
Affiliate Marketing Manager  
Luxury Goods & Jewelry  
Used the software for: Less than 6 months

### "RR is great for syncing with a HubSpot CRM"

July 7, 2023

5.0

RR support has been great. Our support person has answered all questions in a quick and timely manner and has really been able to help us make changes and understand how to use

Pros

As an admin, RR is great for managing and tracking referrals and affiliate data. I enjoy being able to keep up with all details in real-time and seeing referrals come in for our affiliates. As an affiliate, I enjoy the features RR offers when allowing me to see my referral data and all info I need to be a successful affiliate right on my dashboard as soon as I log in to the portal.

Cons

As an admin, RR is very difficult to navigate. I struggled to understand where to find settings changes, how to set up the program and save edits I made to our program, among other things. The different options RR offers are great, but I found it extremely difficult to navigate and understand as a potential first-time affiliate admin user.

Alternatives considered

[LeadDyno](https://www.capterra.com/p/145778/LeadDyno/)

Reason for choosing Referral Rock

RR offered the two-way sync with our new CRM that we were really looking for.

Switched from

[GoAffPro](https://www.capterra.com/p/251861/GoAffPro/)

Our company moved to a new CRM and we wanted to find a referral platform that would allow for a two-way sync with our CRM.

Review Source

Julia P.  
Customer Marketing Manager  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Great additional to our tech stack"

December 7, 2022

4.0

Both the sales rep and my account manager have been excellent!

Pros

Referral Rock's Hubspot connection is unlike anything on the market that I've seen (at this price point).

Cons

Documentation for setup could be improved. The resources center is dense, but I really needed more resources and a clear "how to" documentation to get going faster and smoother.

Switched from

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Could not do custom links for each customer to send outCould not share referral link with friends in any way except email

Review Source

SK

Stephen K.  
VP  
Utilities  
Used the software for: 6-12 months

### "Referral Rock Review"

May 24, 2024

5.0

Pros

Very easy to implement and support from Alfonso was great

Cons

There are no cons so far - all has gone well

Review Source

EF

Erendira F.  
Marketing Manager  
Financial Services  
Used the software for: Less than 6 months

### "So far so good"

May 20, 2024

5.0

I think it's a little early to give a proper review at this point. We've only just completed onboarding, but so far things are going well.

Pros

Cole and Alfonso were really great at answering all of our questions and helping us understand the process.

Cons

I think the hand off from sales to onboarding was missing a little in communication. I also think the onboarding checklist, while overall helpful, was a little confusing with some of the jargon, and it didn't really seem customized to our needs or what was discussed in some onboarding calls.

Review Source

RM

Ryan M.  
COO  
Medical Devices  
Used the software for: Less than 6 months

### "New to Commission Based Referral Programs"

April 26, 2024

5.0

Our account manager was amazing and greatly helped with onboarding / customization. He was available and responsive to all our questions. The program is quite powerful, automated and well developed. We are very satisfied!

Pros

We chose Referral Rock for multiple reasons: 1) it integrated with Shopify and HubSpot, 2) the automation and management of payouts, 3) the personalized dashboard for each member.

Cons

We have not used it long enough to fully capture the cons, however it is currently meeting our needs. The only features I wish were incorporated is the ability to customize / only offer certain rewards to specific members, and some method to indicate if a member has completed the W-9 process.

Review Source

EO

Evan O.  
Business Development Manager  
Construction  
Used the software for: Less than 6 months

### "Referral Rock Overview"

April 24, 2024

5.0

It was amazing and Alfonso Campos was incredibly helpful.

Pros

How easy it was to understand the process and the team at referral rock was amazing in helping set up our program.

Cons

There was nothing I did not like about referral rock.

Review Source

SC

Sydney C.  
Executive Assitant  
Real Estate  
Used the software for: Less than 6 months

### "Easy to use and incredible customer support!"

February 23, 2023

5.0

\[sensitive content hidden\] was incredible to work with! She was friendly, quick to respond, and so helpful!

Pros

It is incredibly easy to use and set up. I love how everything integrates seamlessly. It is a one stop shot to get referrals, send emails, campaign, and send rewards. That in itself makes it worth it!

Cons

The landing page and emails are a bit finnicky to create on their templates but \[sensitive content hidden\] with customer support was so responsive and would help with anything and everything. We do wish that direct add feature had more automated emails.

Review Source

SS

Stacie S.  
Administrative Manager  
Consumer Services  
Used the software for: 1-2 years

### "Referral Rock has helped us grow our referral customer base by leaps and bounds. "

August 7, 2023

5.0

Referral Rock has helped us grow our referral customer base by leaps and bounds.

Pros

Referral Rock is easy to use and easy to setup. The individuals guide you through the process and support you along the way.

Cons

Because Referral Rock is not able to integrate with our software, it is a manual process to locate referrals.

Review Source

DZ

Danielle Z.  
Marketing Manager  
Information Technology and Services  
Used the software for: Less than 6 months

### "A great, easy to use referral software!"

December 18, 2022

4.0

It has been a great few months using the system. As a marketer, it has cut down my time for affiliate management immensely and allowed me to focus on other aspects of growing our affiliate program.The customer support team has also been incredible in assisting with any questions, along with going above and beyond to build snippets of custom code where needed in order to achieve our objectives!

Pros

The product is really easy to use! As a marketer, it was great that I could be hands-on with the set up of all our programs. The code needed for our website was also relatively simple for our developer to implement- making the process of setting up referral rock smooth.I also really like that the system updates all the members of their rewards statuses, giving them some motivation to drive more referrals!

Cons

The system is easy to use but at some points, can be slow to load.

Reason for choosing Referral Rock

The pricing model at Referral Rock was much more accessible and fair practices. I also liked that referral rocks system was simple and easy to use.

Review Source

DK

David K.  
Digital Marketer  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Love Referral Rock!"

February 8, 2023

5.0

Pros

We had been manually tracking referrals and referral payouts before Referral Rock. We shopped around for a better referral system and landed on Referral Rock. We love it! Very easy to use and the support team has been great at answering questions. This system has helped us streamline the referral process and earn more referral revenue.

Cons

The navigation on the back end wasn't initially the most straightforward. Some pages are found in the main tab while other pages are found in the settings and there are more pages under the edit the program section. I think the structure makes sense for those that have multiple programs. It was just a bit confusing for us at first since we only had one program. I kept wanting to go to the settings section to edit the program, but that was all found in a different area. It's become easier to navigate with training.

Review Source

SW

Savannah W.  
Associate Marketing Manager  
Renewables & Environment  
Used the software for: Less than 6 months

### "Referral Rock Review"

November 17, 2023

4.0

Pros

Referral Rock has made our referral process a breeze. With its easy-to-use dashboard, we can now track the status of each referral in real-time, keeping everyone in the loop. The user-friendly interface is a plus, making it simple for our team to navigate. The platform's organization and automation features have saved us time, streamlining tasks and communication. The support team (Alfonso) has been incredibly helpful, addressing our queries promptly and ensuring a smooth experience.

Cons

Just one month into using Referral Rock, it's early to measure the return on investment, but we're expecting more new leads.

Review Source

VV

Varun V.  
Talent Acquisition Specialist  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Transformed our Referral Process"

January 5, 2023

5.0

Overall, Referral Rock had a strong positive impact on our hiring process. Reduced a lot of additional tasks and streamlined the entire process.

Pros

The overall functions and product have helped us streamline our referral process. Not only is it easy for the organisation to track and manage the referrals, but it also offers the referrers visibility and transparency. The options to issue rewards seamlessly also helped reduce a lot of time for our internal teams.

Cons

I think there is some room for improvement to the user experience of the website. It can be slightly tricky to find your way around the website.

Review Source

JB

John B.  
sales  
Electrical/Electronic Manufacturing  
Used the software for: 1-2 years

### "Great platform and support for growing your business and engaging customers. "

August 8, 2017

5.0

Automated program for rewarding product exposure and customer networking with minimal effort internally.

Pros

Automated notifications with the ability to theme your offerings. Tremendous customer support and technical ability. Integration with Woo Commerce is very helpful.

Cons

Just need more clients on it, lol Advanced training or consulting session based on your specific industry, audience, and key employee skill set would be a welcome addition. This could assist each business individually in taking their specific program to the next level.

Review Source

Response from Referral Rock

August 8, 2017

Thanks John! Happy we got your tracking working better capturing order number!

NH

Noah H.  
Analyst  
Oil & Energy  
Used the software for: Less than 6 months

### "Referral Rock Recommendation"

May 23, 2023

5.0

Pros

ease of onboarding, excellent customer service, logical portal design

Cons

nothing - ease of onboarding was spectacular. \[sensitive content hidden\] was a great help

Review Source

BM

Brittany M.  
Marketing Manager  
Consumer Services  
Used the software for: 1-2 years

### "Affiliate Marketing Program"

February 13, 2019

5.0

I'd have to say the best part of the experience is how helpful Mica, our on-boarding/brilliant rep, is. He is helpful at all hours, via phone or email, and its made all the difference.

Pros

The reporting, analytics, tracking, and customization are what make this software great.

Cons

The things I didn't like have already been changed and improved upon.

Review Source

JK

Joy K.  
Founder and Co-Creator  
  
Used the software for: Less than 6 months

### "We have been working with Mica and the Referral Rock team and they are amazing!"

January 4, 2018

5.0

Pros

We have just launched our online dating business https://oneworlddating.com & are excited about having ReferralRock as our referral program. It is so easy to use and we look forward to seeing conversion results and new member sign ups. It was so easy to design and set up our own program. It looks amazing and there is a sticky link on every page that a member uses giving them a great opportunity to refer friends and earn points. Being able to create our own pop up design was also a great feature and make it so easy for members to jump right in and send off a referral without even having to leave The Referral Rock Customer success team is one of the best and they are there for you every step of the way.

Cons

Review Source

Response from Referral Rock

January 5, 2018

Awesome! We'll make this a success for you!

MJ

Miranda J.  
Digital Marketing Associate  
Staffing and Recruiting  
Used the software for: Less than 6 months

### "Referral Rock Review"

May 10, 2019

4.0

Although we haven't seen the return yet (still coming up with our strategy), we've had a great experience with Jake. He has been incredibly helpful and so responsive! Excited to see if we can make this work for us and our program!

Pros

\- This is a great tool to automate your referral program (Payments, Conversions, etc.) - It's great that we have the opportunity to segment users and send emails from the platform so we don't have to export lists and do it in an external tool - If you set up the integration it makes it very easy to see how your referrals are converting and automate the approval process

Cons

\- Building the pages can be difficult. There isn't much you can do with the design unless you know HTML and are able to create something. - Would love more options for triggering emails - ex. sending emails after someone's first referral, sending emails 10 days after someone joins if they don't get a referral

Review Source

CP

Chgris P.  
  
  
Used the software for:

### "Please add and app!"

March 20, 2017

3.0

Our biggest complaint is that once a member us added there is not easy for them to add a referral. It's not like people go to the site everyday and remember the URL:, username an PW. Please add and App! Our other is that a program is difficult to build as it is difficult to see the "whole picture" without creating test member and sending test referrals...

Review Source

Response from Referral Rock

April 19, 2017

Thanks Chris. We've thought about adding an App for the member to download. In our early testing and surveying, only 3% of people said they would download an app, so we scrapped the idea. That was 2 years ago, so it may be different now. We'll do another survey. In regards to the "whole picture" you're right, that is an active area we are looking to improve. There are many nobs and dials to turn for a effective referral program, most of our time has been spent building out these features. Once there are so many, it becomes more difficult to navigate. We are at that stage where we will be consolidating many of the pages and making it easier to "see the whole picture" Thank you for your honest feedback! It helps us get better!

FA

Frank A.  
Marketing Director  
Utilities  
Used the software for: Less than 6 months

### "Support of Referrral Rock is great"

August 25, 2023

4.0

Great experience of setting it up. Works really easy for the customer. I really like the passwordless signup

Pros

We've had some issues and RR was there to help us right away. We really appreciated this.

Cons

The dashboard for admins feels not logicalal and reminds me of the year 2000

Review Source

GN

George N.  
Lead Growth Strategist  
Internet  
Used the software for: Less than 6 months

### "Great functionality and customer support"

June 7, 2019

4.0

Pros

\- The number of functionalities and ability to capture data a different part of the funnel - The customer service is impeccable!

Cons

\- Branding the pages and website while not that difficult can be further optimized - Some of the pages can be access from several routes on the software which can be confusing, it can be optimized for easier navigation

Review Source

BF

Benjamin F.  
Executive Client Advisor  
E-Learning  
Used the software for: Less than 6 months

### "Easy to Use Platform"

November 29, 2023

5.0

Very well made and staffed by great people!

Pros

The onboarding process and customer support were extremely helpful and straightforward, I always understood what was needed to ensure success.

Cons

We did not have any negative experiences using this platform.

Review Source