# Competera Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Competera the right Pricing Optimization solution for you? Explore 58 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/136974/Competera-Pricing-Platform/reviews

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Competera

4.8 (58)

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Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Competera

Ease of use

4.8

Customer Service

4.9

## Pros and Cons in Reviews

Bassem S

Ecommerce ManagerElectrical/Electronic Manufacturing, 10,001+ employeesUsed the software for: 1-2 years.

“The platform’s advanced pricing optimization tools and data-driven insights have greatly improved our pricing strategies and market competitiveness. Although the initial setup required some time, once integrated, it became an indispensable tool for monitoring market trends and making informed pricing decisions.“

September 5, 2024

OP

Olha P

Deputy commercial directorSupermarkets, 5,001 - 10,000 employeesUsed the software for: 1-2 years.

“I miss the visualization of the future calculation of the margin forecast as a result of the changes made.“

July 3, 2024

AE

Ahmed E

HeadRetail, 5,001 - 10,000 employeesUsed the software for: Less than 6 months.

“I really appreciate Competera’s dynamic pricing capabilities, which help optimize prices based on market trends and competition.“

September 17, 2024

TB

Thomas B

Pricing ManagerRetail, 501 - 1,000 employeesUsed the software for: 6-12 months.

“There are areas in which the mapping does not work as desired and sometimes requires a great deal of manual effort.“

August 16, 2024

AE

Ahmed E

HeadRetail, 5,001 - 10,000 employeesUsed the software for: Less than 6 months.

“The pricing tools are useful and help us stay competitive, though it took some time to get used to the platform. Once you get the hang of it, it does what it's supposed to, but the initial learning curve could be smoother.“

September 17, 2024

Bassem S

Ecommerce ManagerElectrical/Electronic Manufacturing, 10,001+ employeesUsed the software for: 1-2 years.

“Its powerful pricing optimization capabilities.“

September 5, 2024

## Showing most helpful reviews

Showing 1-25 of 58 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Bassem S.  
Ecommerce Manager  
Electrical/Electronic Manufacturing  
Used the software for: 1-2 years

### "Effective Pricing Optimization with Robust Insights"

September 5, 2024

4.0

My overall experience with Competera has been positive. The platform’s advanced pricing optimization tools and data-driven insights have greatly improved our pricing strategies and market competitiveness. Although the initial setup required some time, once integrated, it became an indispensable tool for monitoring market trends and making informed pricing decisions. The customer support team is responsive and helpful, making the experience even smoother.

Pros

Its powerful pricing optimization capabilities. The platform’s ability to analyze market trends, competitor data, and customer behavior helped us make informed, dynamic pricing decisions.

Cons

is that the initial setup process can be time-consuming, especially when integrating it with other systems. Additionally, while the platform offers detailed insights, it could benefit from more customizable reporting options to better fit specific business needs.

Review Source

Response from Competera

September 12, 2024

Thank you for your detailed feedback on Competera. We’re delighted to hear that our pricing optimization capabilities have positively impacted your business. We understand that the initial setup process can be time-consuming, and we’re continuously working to streamline this experience. Your suggestion for more customizable reporting options is valuable, and we’ll explore ways to enhance our reporting features to better meet your specific needs. We appreciate your continued support and look forward to assisting you further.

SOD

Seydina Oumar D.  
Commercial analyst  
Supermarkets  
Used the software for: 2+ years

### "One of the best, but needs to be improved"

August 15, 2024

5.0

Analysis and price screening of our main competitors

Pros

the settings. Screened data modification

Cons

Sometimes screening links to bad product

Review Source

Response from Competera

August 26, 2024

Thank you for your feedback! We’re glad you find Competera valuable for competitor analysis. We’re working on improving product screening accuracy and appreciate your input. Feel free to reach out if you want to share more details - marketing@competera.ai!

OP

Olha P.  
Deputy commercial director  
Supermarkets  
Used the software for: 1-2 years

### "professionally"

July 3, 2024

3.0

in short, the planned results are obtained in different pricing strategies

Pros

Speed ​​of reassessment, preparation, setting, flexibility, ease of use

Cons

I miss the visualization of the future calculation of the margin forecast as a result of the changes made.

Reason for choosing Competera

highly professional team, high-quality support, fast integration, convenient settings

Review Source

Response from Competera

August 19, 2024

Thank you for your feedback! We’re glad you appreciate the speed, flexibility, and ease of use. We’ll consider your suggestion on margin forecast visualization. It’s great to know our platform helps you achieve your pricing goals!

AC

Adellia C.  
Corporate Intelligence Strategy  
Business Supplies and Equipment  
Used the software for: 2+ years

### "Competera Review from Mbiz (Lippo Group Indonesia)"

August 16, 2024

4.0

So far so good and stable. They give me automatic email about the competitor price analysis everyday, very helpful for daily report.

Pros

Good pricing able to negotiate about the pricing. I have been using it since 2019 until now.

Cons

Slow response due to changing in manpower turnover.

Review Source

Response from Competera

August 26, 2024

Thank you for your continued trust in Competera since 2019! We’re happy to hear that our daily competitor price analysis emails are helping you in your daily work. We appreciate your patience regarding response times, and we will work to ensure even better support.

TB

Thomas B.  
Pricing Manager  
Retail  
Used the software for: 6-12 months

### "Good company with valuable output"

August 16, 2024

4.0

Once everything is set up correctly, the tool works perfectly and helps us with our daily analysis. Overall recommendable.

Pros

The whole team is very cooperative and responds very quickly. The data preparation and overall quality is very good. The parameterization also works perfectly (e.g. coefficient for packaging units).

Cons

There are areas in which the mapping does not work as desired and sometimes requires a great deal of manual effort. This also applies to apparently easy-to-identify items that cannot be found despite several runs.

Review Source

Response from Competera

August 26, 2024

Thank you for the positive feedback! We’re glad our team’s responsiveness and data quality have been valuable for your daily analysis. We acknowledge the mapping challenges and are continuously working on improving this area. We appreciate your recommendation and are here to support you!

AE

Ahmed E.  
Head  
Retail  
Used the software for: Less than 6 months

### "Competera Experience"

September 17, 2024

4.0

Overall, my experience with Competera has been good. The pricing tools are useful and help us stay competitive, though it took some time to get used to the platform. Once you get the hang of it, it does what it's supposed to, but the initial learning curve could be smoother.

Pros

I really appreciate Competera’s dynamic pricing capabilities, which help optimize prices based on market trends and competition. The platform's user-friendly interface and insightful analytics also make it easy to make informed decisions quickly.

Cons

The platform can sometimes feel a bit complex when setting up advanced pricing rules, and the learning curve can be steep for new users. More detailed documentation or tutorials would help streamline the onboarding process.

Review Source

OE

Oliver E.  
Pricing Manager  
Retail  
Used the software for: Less than 6 months

### "Thanks Competera "

August 27, 2024

5.0

I loved working with Comptera and the support team was helpful and supportive

Pros

the easiest tool for comparing products

Cons

if the website has an issue or maintenance time it takes a long time

Review Source

Response from Competera

September 10, 2024

Dear Oliver, Thank you for your feedback. We're glad to hear that you found Competera easy to use and appreciated our support team. We're constantly working to improve our platform's reliability to empower our clients with outstanding data and pricing tool.

VR

Verified Reviewer  
Pricing Analyst  
Retail  
Used the software for: 6-12 months

### "Competera:Pricing and Market Data Made Easy"

May 16, 2019

5.0

Greatly improved the quality of data we have on hand to make pricing decisions

Pros

Detailed graphs, charts, data sets and comparison tools.

Cons

Intial setup is slow and a bit cumbersome

Review Source

VR

Verified Reviewer  
Marketplace Coordinator  
Cosmetics  
Used the software for: Less than 6 months

### "Used it a lot to understand my clients' behavior and it helped a lot!"

June 11, 2018

4.0

Pros

The thing that I like most about Competera Pricing Platform is the intelligence behind it. This system learns with my customer's behaviour and helps me to develop my whole pricing strategy.

Cons

I like almost everything about this software, but it is too expensive. So it is the only thing that I can say that I like least.

Review Source

VR

Verified Reviewer  
PMO Analyst  
Information Technology and Services  
Used the software for: Less than 6 months

### "Great Experience"

October 30, 2017

5.0

Pros

I have been using this software for about six months. So far, it has been easy to work with, very easy to implement and is working great.

Review Source

AA

Aynar A.  
Pricing Team Lead  
Retail  
Used the software for: 2+ years

### "Optimize the pricing with an automated repricing tool"

February 28, 2018

5.0

Pros

Our company collaborates with Competera from 2016. I am a new user of Competera repricing software. My goals are (1) to optimize pricing with an automated repricing tool, (2) simplify my daily job with the help of e-mail alerts, (3) automate the renewal of assortment via API integration. After not so long utilization of the product, I see I can achieve my goals in short time.

Review Source

SV

Sinziana V.  
Merchandiser  
  
Used the software for: 6-12 months

### "Competitive prices to maximize a profit"

January 30, 2017

5.0

Having more than 7000 products in our range can be difficult to monitor from a pricing perspective. In the gift retail sector prices change every day and for us to deal with all that new data is a challenge. We wanted an accurate and reliable pricing solution that could help us be more price competitive and gain more profit per product and Competera met all the requirements. Now we are able to monitor our prices in the marketplace and improve the profit per product thanks to the up-to-date information that Competera platform offers." Sinziana Visan Merchandiser Find Me a Gift

Review Source

SH

Sven H.  
Digital Manager  
Music  
Used the software for: 6-12 months

### "Happy to give a positive feedback about Competera "

December 5, 2017

5.0

Pros

Our company is an online store selling musical instruments in Australia. I activated Competera two months ago to solve two problems: (1) to manage the products prices relying on data, (2) to speed up the repricing process. Now our online shop gets a good quality competitive data for managing the products prices.

Review Source

KP

Konstantin P.  
Pricing Manager  
  
Used the software for: 1-2 years

### "Competera is a great price monitoring tool "

March 1, 2017

5.0

Competera is a great price monitoring tool! The pricing experts from Competera made us see that it is not necessary to reduce the price and lose margins while fighting with competitors for customers loyalty. We integrated the Price Intelligence tool to adjust our pricing in view of our sales goals and competitors pricing behavior. We certainly appreciate current business performance delivered by Competera.

Review Source

MK

Maria K.  
Pricing Expert  
Cosmetics  
Used the software for: 6-12 months

### "I recommend price optimization from Competera "

December 1, 2017

5.0

Pros

After half year experience of using Competera pricing solution, I am satisfied with benefits for our e-commerce store. Smart pricing tool covers all the demands and goals of the business strategy. I'd recommend price optimization from Competera.

Review Source

JS

Johan S.  
E-commerce Manager  
  
Used the software for: 6-12 months

### "Competitive pricing to stand out from the competitors"

December 15, 2017

5.0

Pros

Basically, in 2017 our key points are to strengthen our value to the customers, that's why we use Competera to make sure that we have the competitive pricing and advantageously stand out from our competitors.

Review Source

EB

Eugene B.  
Project Manager  
  
Used the software for: 1-2 years

### "Thanks to Competera for our optimised pricing"

March 8, 2017

5.0

We were trying to find pricing optimization through different means, and Competera Price Intelligence seemed like the best tool to do it. Our pricing strategy also demands on-the-fly analytics on competitors pricing changes, promotions, and their stock availability. We know everything about that now.

Review Source

MS

Mikhail S.  
Pricing Manager  
  
Used the software for: Less than 6 months

### "Now we are ready to bite the competition! "

February 24, 2017

5.0

Two months ago my daily problem was the huge scope of goods in the assortment of our store. The number of products didn’t allow for us to correct all the prices manually, and the process became more and more tedious. Also, competitors started to change price in increasing frequency. We integrated Competera solutions and began to receive our competitors insights. We achieved our business goal - the customers’ perception of our price positioning was changed as we like and in line with our expected business performances

Review Source

TO

Tomas O.  
Formule  
Facilities Services  
Used the software for: 6-12 months

### "The best software for pricing strategy"

September 21, 2021

5.0

Great company, fast and reliable.

Pros

The best software for pricing strategy and tracking your competition. \[SENSITIVE CONTENT\] was also great. very personal and helpful. We love her!

Cons

Price could be a bit more affordable for our use.

Review Source

aO

allison O.  
Buyer  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Review of Competra"

September 4, 2024

3.0

Takes a lot of time to understand, the system is complex

Pros

Contains interesting information, if you can figure out how to use it, it can be vry helpful

Cons

Hard to figure out how to use, you need to go through a lot of filters

Review Source

Response from Competera

September 10, 2024

Dear Allison, Thank you for taking the time to share your review of Competera. We appreciate your feedback and are sorry to hear that you’ve encountered difficulties with the system. We understand that the complexity of the software can be challenging, although our team’s main priority is to streamline the user interface and make it even more intuitive so that our clients get the most value from using Competera. If you have any questions or need assistance, please don’t hesitate to contact our customer support team. We’re here to help you get the most out of Competera.

MO

Mantė O.  
Junior Pricing Manager  
Retail  
Used the software for: 2+ years

### "Great retail pricing software: we increase our sales and stay competitive"

July 10, 2020

5.0

Ok, thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time which helps us make far more well-informed pricing decisions. I think the most important goals for us are to increase the sales of our company and be competitive in the market. Competera helps us with them. As for the features, I love their clear and easy-to-use dashboards (the design is great!).

Pros

We are the largest retail chain of DIY, home repairing and improvement, house building stores in the Baltic region, and it’s important for us to receive high-quality competitive data about our true competitors, as well as get data-driven actionable insights on setting optimal prices across our assortment at any time. Competera allows us to do that. The speed of decision making is also important and, with Competera, we’ve significantly speeded up our repricing. Also, I like the communication between our companies. We have been cooperating for almost 4 years now and Competera’s customer care team has always been extremely responsive and very rapid at addressing my requests.

Cons

Everything is great, but I’d love to see even higher matches quality.

Review Source

Response from Competera

July 28, 2020

Thank you, Mante! It's a pleasure to work with you, too

IV

Igor V.  
Head of Commercial department of Retail sales  
Consumer Goods  
Used the software for: 1-2 years

### "Highly qualified price monitoring for brands "

May 23, 2018

5.0

Delonghi group (Delonghi, Kenwood, Braun) is an Italian brand of domestic appliances located in 40 countries. The right price for our product is valuable for our brand. My goal is to ensure a good selling price within the region. Competera solves the problem of my awareness of pricing in our distribution channels. Due to information from Brand Intelligence product I always know the current price of our products so that I can prevent bad tendencies.

Pros

I like Competera for solving complicated tasks just in time they promised. For instance, I had a goal to monitor prices from challenging marketplace. I was interested in the report of MAP violations by key positions. I know that was technically difficult task for Competera, and they handled the problem of scanning the complex website.

Cons

I work with Competera since 2017 and I can't say that I have some outstanding concerns about product or customer support.

Review Source

RS

Robert S.  
ECOMMERCE MERCHANDISER  
Retail  
Used the software for: 1-2 years

### "Advanced price optimization and a proactive pricing strategy"

February 3, 2020

5.0

Here's a list of benefits we've realized: - Switching to strategic tasks; - Sustainable and proactive pricing; - Advanced price optimization.

Pros

We've been using Competera for over a year and it is truly indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks. We are now capable of tracking and course-correcting strategy implementation and market positioning on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing. Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers.

Cons

Nothing much to report so far. It's been a very good experience.

Review Source

OM

Oleksandr M.  
Head of eCommerce  
Cosmetics  
Used the software for: 6-12 months

### "Price tracking for sales and revenue growth"

July 27, 2017

5.0

Any problems are solved in a couple of hours by the tech support team. If I had a specific request on the rules of repricing, I only need ask and it appears on my dashboard.

Pros

I love the fact that spreadsheet pricing is dead to me. Since I started using the pricing platform the pricing in Watsons doesn't depend on the human eye, so that I don't worry about mistakes any more. I'm sure that I can achieve my KPI's and even more. As a result, the revenue of the shop is going up and I can earn more for myself. Saving time on manual checking of competitors prices, promotions and assortment, I can concentrate on strategic tasks. My job gets more profitable and ambitious thanks to the automation of pricing! The main problems I've solved with competera are: 1. I stopped wasting time on manual checking of thousands of competitors SKU's. 2. I achieve my KPI's and bring more revenue to the shop. 3. I focus on strategic issues not on routine tasks.

Review Source

GM

Galina M.  
Director of Pricing Department  
Consumer Goods  
Used the software for: 2+ years

### "Advanced pricing analytics from Competera"

July 7, 2017

5.0

The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning.

Pros

Competera provides Votonia with advanced online analytics for last 3 years. The service is easy to use and we love the friendly interface of our campaign. We get always operative information about a dynamically developing market. The best thing we achieve beyond smart pricing is the optimization of managers workflow and competent planning. With Competera, we are always in a swim of trends in e-commerce!

Review Source

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