# MailerLite Pricing: A Comprehensive Guide | Capterra > Check out the MailerLite pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/136603/MailerLite/pricing --- MailerLite Pricing Guide 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for MailerLite [4.7 (2258)](#reviews) User rating:[ 4.7 ](#reviews) Based on (2,258) reviews ## Overview of MailerLite pricing [MailerLite](https://www.capterra.com/p/136603/MailerLite/) is an email marketing platform that allows marketers to create professional emails, landing pages, opt-in forms, newsletters, and campaigns. The software is also featured in our [2024 Capterra Shortlist for Email Marketing Software](https://www.capterra.com/email-marketing-software/shortlist/).  MailerLite has four subscription tiers-Free, Growing Business, Advanced, and Enterprise. Each plan varies in terms of features, user capacity, and advanced functionalities, allowing teams of all sizes to find a solution that meets their requirements. We dug into our data to help you understand the different pricing plans available, identify the critical distinctions between each, and choose the right one based on your team size and email marketing needs. Let’s compare these plans in detail: Free Plan $0.00 * * * It Includes - Drag & drop editor - Email automation builder - Unlimited websites & blogs - 10 landing pages - Signup forms & pop-ups - Comparative reporting Growing Business $10.00 Per User,Per Month * * * It Includes - Sell digital products - Unlimited templates - Dynamic emails - Campaign auto-resend - Multivariate testing - Unlimited websites & blogs Advanced $20.00 Flat Rate,Per Month * * * It Includes - Partner discounts - AI writing assistant - Preference center - Enhanced automations - Promotion pop-ups - Custom HTML editor ## Cost breakdown Designed to meet the needs of different types of users, from individual freelancers to extensive marketing teams, MailerLite offers a flexible pricing structure. With multiple pricing tiers and various feature sets, teams can select the plan that best aligns with their goals and budget. ### Starting price All plans are billed per month. The Free package is a free forever plan limited to 1,000 subscribers, making it ideal for small teams with a limited number of subscribers. The Growing Business plan starts at $9 per month (billed annually) or $10 per month when billed monthly. The Advanced plan is priced at $18 per month (billed annually) or $20 per month when billed monthly. Businesses having more than 100K subscribers can contact the vendor to know the pricing for the Enterprise plan. MailerLite also offers a 30-day  free trial of its paid plans. The trial allows you to explore and experience the full range of advanced features and capabilities without any financial commitment. ### Billing options MailerLite offers two billing cycles: annual and monthly. The annual billing option lets you save up to 10% on the total cost compared to the monthly plan. This is ideal for teams looking to use the platform for the long term.  ### Feature differentiation The Growing Business, Advanced, and Enterprise plans offer different levels of functionality: - **Seats:** While the Free plan supports one user, the Growing Business plan supports up to three users. The Advanced and Enterprise versions of the tool can accommodate unlimited users.  - **Monthly email limits:** You can send up to 12,000 emails with the Free plan. The paid plans, including Growing Business, Advanced, and Enterprise, allow you to send unlimited monthly emails.  - **Professional websites and landing page limits:** MailerLite’s Free plan allows you to build a single professional website using a drag-and-drop editor and up to 10 landing pages. However, the paid plans support the generation of unlimited websites and landing pages that help you promote your business and collect leads. - **Email automation templates:** The Free and Growing Business plans offer limited templates to help you create automated email sequences. However, the Advanced and Enterprise plans offer access to 15 pre-designed email automation templates, including welcome, abandoned cart, and post-purchase emails. - **Customer support options:** MailerLite’s Free version offers 24/7 email and chat support to users for up to 30 days. The Growing Business plan offers 24/7 email support, while the Advanced and Enterprise versions offer 24/7 live chat and email support. All plans come with a customer self-service center and community support to help users navigate features or troubleshoot technical issues. ## What users say about MailerLite pricing We analyzed 800+ verified reviews from MailerLite users on our website in the last two years to understand their views on the software’s pricing. We found that MailerLite is praised for its affordability compared to competitors, as it offers a free plan for up to 1,000 subscribers. It features a user-friendly drag-and-drop builder and powerful automation at a reasonable price, making it ideal for users who don’t need advanced features. However, some essential features like custom HTML templates require more expensive plans. While it integrates well with platforms like WooCommerce, some users feel other providers offer better value upon upgrading. Customer service is responsive, but the platform lacks some advanced design features and mobile customization options.[\[1\]](#footnotes) Teresa Aminta C.Vice President MarketingConstruction6-12 months This machine gives you the best quality for your money, meets almost all of my clients' needs and, because of its value, I almost single it out as recommended. September 11, 2023 Odhran M.DirectorRetail2+ years Very few email marketing providers offer Woocommerce integration and tracking and Mailerlite does it at a reasonable price. March 29, 2023 Linda H.TherapistMental Health CareLess than 6 months I'm a sole trader and can't afford that. But you cannot fault Mailerlite on their pricing. And 2. Because of the amazing support. When there is an issue or I'm stuck with something they are right there with accurate advice. July 1, 2023 Aliya G.owner Medical PracticeLess than 6 months As long as they keep providing at the current level of service at a reasonable price point we won't look for anything else. March 9, 2023 [Read more MailerLite reviews here.](https://www.capterra.com/p/136603/MailerLite/reviews/) ## Detailed breakdown of MailerLite marketing pricing plans ### Free plan **Ideal for:** Individual users, freelancers, or small teams which serve up to 1,000 subscribers The Free forever plan of MailerLite includes **up to one seat (user).** This plan lets you explore the platform's core functionalities to see if they align with your business requirements. However, it's important to note that the free plan has some limitations compared to paid plans, including limits on the number of users and features available. **Free features**[**\[2\]**](#footnotes)**:** - **Drag and drop editor:** Create engaging emails using an intuitive drag and drop email editor. With this feature, you can simply drag and drop various elements like text blocks, images, buttons, and social media icons onto your email canvas to design your layout.  - **Landing pages:** Create and test landing pages to attract more audiences and drive sales. These pages can be optimized for a specific goal, such as promoting a product, collecting email addresses, or generating leads. - **Signup forms and pop-ups:** Use embedded forms and pop-ups to collect subscriber information and promotions to highlight important messages. Each form type comes with a large gallery of templates that can be customized to match your brand’s voice and style. - **Comparative reporting:** Monitor your email campaign activity and subscriber engagement through reports that include parameters such as unsubscribe count, spam complaints, bounces, link activity, and other important metrics.  - **Email automation builder:** Set up email marketing automation workflows to reach the right people at the right time. You can use this feature to send emails or perform other actions, based on a specific event or multiple triggers such as clicking a link or completing a form. _Drag and drop editor in MailerLite (_[_Source_](https://www.capterra.com/p/136603/MailerLite/)_)_ ### Growing Business plan **Priced at:** $9 per month (billed annually), $10 per month (billed monthly) **Ideal for:** Teams with growing email marketing needs MailerLite's Growing Business plan supports up to 3 users (seats). This plan includes everything in the free plan plus some additional features, such as unlimited templates to help you create landing pages, campaign auto-resend, and dynamic emails. It also allows you to sell one-time or recurring digital products from your MailerLite webpages. You can also sell subscriptions for a product or service. **Growing Business plan features**[**\[2\]**](#footnotes)**:** - **Click maps:** See where people are clicking on your landing pages and websites. This feature offers insights into how your audience is interacting with your emails and newsletters.  - **Landing page A/B split testing:** Create two or more variants of a landing page and randomly display those variants to website visitors. This way, you can test the performance of your landing pages, leaving you with the most optimal version to maximize subscriber gathering. - **Newsletter templates:** Build engaging email newsletters without the help of a professional designer. The software offers a gallery of templates that can be customized with colors, fonts, and images. You can also build your own gallery of personal designs and reuse them for future campaigns. - **Website blogs:** Create and publish blog posts on your MailerLite websites. The software offers an intuitive visual editor and built-in marketing tools for your marketing blogs. - **Dynamic emails:** Personalize your email content based on specific data about your recipients. The feature allows you to send a single email with content tailored to each recipient's needs and interests rather than sending multiple generic emails. _Email automations in MailerLite (_[_Source_](https://www.capterra.com/p/136603/MailerLite/)_)_ ### Advanced plan **Priced at:** $18 per month (billed annually), $20 per month (billed monthly) **Ideal for:** Teams that require advanced features with live chat support MailerLite’s Advanced plan supports unlimited user seats and monthly emails. Compared to the Growing Business plan, the Advanced plan offers enhanced capabilities, including an artificial intelligence (AI)-enabled writing assistant, smart sending to automatically send emails at the best time, and promotion pop-ups that facilitate better efficiency. This plan also offers 24/7 live chat and email support to users. **Advanced plan features**[**\[2\]**](#footnotes)**:** - **Promotion pop-ups:** Enhance the customer experience on your website by delivering important and timely messages that your visitors need. This feature helps you promote your best-selling products using a product pop-up. - **AI writing assistant:** Use machine learning to generate personalized and engaging text for your campaigns that is relevant to your target audience. This AI writing assistant also identifies and removes spammy words from pre-written content to avoid being relegated to recipients’ spam inboxes.  - **Smart sending:** Leverage AI to analyze each subscriber's past interactions, sign-up dates, and time zones and determine the optimal time to send them emails. This feature ensures that your campaigns reach your subscribers when they're most likely to open emails and engage with them. - **Multiple automation triggers:** Set up email marketing automation workflows to reach the right people at the right time. This feature allows you to send emails or perform other actions based on a specific event or multiple triggers such as when visitors click a link or complete a form. - **Password protected pages:** Set up a password for each page on your website so that only trustworthy or paying subscribers can access certain parts of your content. You can either create a new page or select an existing page on the website to add password protection.  _Sign-up forms in MailerLite (_[_Source_](https://www.capterra.com/p/136603/MailerLite/)_)_ ### Enterprise plan **Priced at:** Available upon request from the vendor **Ideal for:** Large businesses with bespoke needs and over 100K subscribers The Enterprise plan offers all the features included in the Free, Growing Business, and Advanced plans, as well as additional features, including account audit and performance improvements. Similar to the Advanced plan, this plan also lets you send unlimited monthly emails and supports unlimited user seats. Additionally, it offers 24/7 email and live chat priority support to users.  **Enterprise plan features**[**\[2\]**](#footnotes)**:** - **Dedicated success manager:** Receive personalized support, guidance, and advice to get the most out of your MailerLite subscription. This assistance can be valuable for businesses that want to maximize their return on investment from their email marketing efforts. - **Custom date range reports**: Monitor email campaign activity and subscriber engagement within a specific period. You can also choose any set of dates and compare them to the previous period using comparative reporting.  - **Preference center:** Let your subscribers self-select how they interact with your emails by choosing their preferences, including email frequency, timing, and topics. This helps you maintain a healthy email list and deliver more relevant content to your subscribers. - **Custom HTML newsletter editor:** Create emails from scratch using features such as snippets, custom variables, and an automatic CSS inliner. This feature also lets you preview HTML email campaigns in real-time. - **Account audit:** Review your account activity, including the latest sent campaigns, subscriber growth, and monthly campaign statistics on your dashboard. This feature lets you understand what works best for your campaigns and refine your email marketing strategy. _Dashboard overview in MailerLite (_[_Source_](https://www.capterra.com/p/136603/MailerLite/)_)_ ## Detailed breakdown of MailerLite transactional plans In addition to the marketing plans, MailerLite also offers a variety of plans for transactional emails and SMS services. Here’s a breakdown of each of these plans. ### Hobby plan The Hobby plan is MailerLite’s free forever plan that supports up to 5 user seats and allows you to send up to 3,000 emails per month. It offers limited features, including email verification, suppression management that allows you to manage a list of email addresses that have opted out of receiving emails from a company, and pre-designed templates. The Hobby plan also offers customer support via email to users.  ### Starter plan The Starter plan is available for $28 per month, billed annually or $35 per month when billed monthly. Compared to the Hobby plan, it allows you to send up to 50,000 transactional emails per month and offers advanced features, such as IP allowlisting, A/B split testing, and up to 250 templates. As a Starter plan subscriber, you can also contact customer support via email and live chat for assistance. ### Professional plan The Professional plan starts at $88 per month when billed annually or $110 per month billed monthly. Similar to the Starter plan, this plan also allows you to send up to 50,000 emails per month. However, it includes some additional features, such as 400 email verification credits, data retention for up to 30 days, and unlimited email templates. It also offers priority email and live chat support as well as onboarding assistance.  ### Enterprise plan The Enterprise plan is ideal for large organizations with custom requirements. It comes with unlimited domains, templates, and a dedicated IP for users, along with other advanced features. Since this is a bespoke plan which can be customized as per your unique business requirements, you need to get in touch with their support team to find out exact pricing details. ## Total cost of ownership When evaluating MailerLite for your marketing needs, it’s important to consider the total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs are the initial expenses incurred when purchasing or subscribing to the software. These costs may include licensing, installation, setup, and training-related expenses. Setup fees typically include customization, data migration, configuration, and training charges. MailerLite doesn't have any upfront costs. You can sign up for the free trial or the paid plans directly from their website and pay only for the features and email marketing features you need as your business grows. However, it’s important to review each plan’s details to understand what is included and what might incur extra costs. ### Additional costs to consider  Data migration, staff training, third-party integrations, and maintenance and upgrades are some of the most common additional costs across different vendors and as such, it’s important to include them in your budget.  MailerLite typically doesn't charge additional fees for data migration**.** This means you can generally import your contact list from another email marketing platform or CSV file without incurring extra costs. However, you may want to consider factors such as large data sets, complex data structures, active subscribers, and the maximum number of monthly emails to avoid paying extra. The software offers a knowledge base with extensive articles and video tutorials for all its plans to help you get started, eliminating the need for extensive staff training. But certain additional services, such as a dedicated customer success manager and dedicated IP, may come with additional charges.  #### Services needed to implement or manage the platform MailerLite offers a knowledge base with articles and video tutorials, where you can browse by topic for 24/7 help. There’s also an online MailerLite academy where you can access free email marketing courses and get certified as an expert. However, larger organizations might consider investing in the Advanced and Enterprise versions to benefit from the 24/7 live chat and email support, ensuring everyone on the team can contact the vendor for troubleshooting. #### Internal resources needed for ongoing platform management Depending on the scale and complexity of your email marketing operations, you may need to dedicate some resources to: - **Content creation:** A copywriter or content writer can create engaging email content that resonates with your audience and drives conversions. - **Graphic designing:** A designer can create visually appealing email templates that are consistent with your brand and enhance the user experience. - **IT assistance:** Large businesses may also need a dedicated IT support team to help them troubleshoot issues quickly and efficiently, minimizing downtime and disruptions. ## How to choose the right MailerLite pricing plan Here are some considerations you should keep in mind when choosing the best MailerLite pricing plan for your business: _Key considerations while choosing the right MailerLite plan_ - **Assess your business needs.** Assessing your business needs is crucial when selecting a MailerLite plan. Consider your email list size, sending frequency, required features, budget, scalability, and customer support needs. This will help you choose a plan that aligns with your goals and provides the necessary tools to optimize your email marketing efforts and maximize your return on investment. Around 92% of email marketing software reviewers on our website say campaign management is a highly important feature of email marketing software. Likewise, 83% consider reporting and analytics as critical features.[\[3\]](#footnotes)  - **Consider your budget.** Considering your budget is crucial when choosing a MailerLite pricing plan. MailerLite offers various plans with different features and costs. By carefully assessing your budget, you can avoid overspending on features you won't need and select the plan that best aligns with your email marketing goals and financial constraints. Before selecting a plan, try to understand how much you actually want to spend monthly or annually on an email marketing tool. Consider how many users would require access to the software and perform a cost-benefit analysis to assess the potential return on investment (ROI) from your email marketing efforts. Be aware of any potential hidden fees or additional charges associated with certain plans, such as fees for exceeding email send limits or using premium features.This detailed evaluation helps you understand what you can afford without going over budget. - **Compare the features of each pricing plan.** Comparing the features of each MailerLite pricing plan is essential to ensure you select the one that best suits your specific email marketing needs. Each plan offers a different set of features, such as user limits, monthly email sending limits, custom permissions, and website limits. By carefully analyzing the features of each plan, you can identify which ones are most relevant to your goals and avoid paying for features you won't use. If you’re just starting, consider the Free or Growing Business plan. The Advanced and Enterprise plans are more suitable if you have advanced feature requirements, such as priority support, promotional pop-ups, and A/B split testing. ## How to maximize the value of your MailerLite subscription Maximizing the value of your MailerLite subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your MailerLite subscription_ ### Utilize all the important features Make sure you explore MailerLite’s core feature to simplify workflows and increase productivity: - **Drag and drop editor:** Use MailerLite’s drag and drop editor to create visually appealing emails, without having to write any code. It works by providing you with a variety of pre-designed elements, such as text blocks, images, buttons, and social media icons. You can simply drag and drop these elements onto your email template and customize them to your liking.  - **Integrations:** Connect MailerLite with your existing tools, such as customer relationship management (CRM), content management, payment processing, and eCommerce platforms. This will help you centralize your workflows, reducing the need to switch between apps. - **Segmentation:** Divide your email list into smaller, more targeted groups based on various criteria. This helps you send more relevant and personalized messages to your subscribers, increasing engagement and conversion rates. - **Reporting:** Get in-depth insights into the performance of your email marketing campaigns. Track key metrics such as open rates, click-through rates, and unsubscribes to analyze your campaigns' effectiveness. ### Leverage customer support and learning resources Take advantage of MailerLite’s extensive support options and resources to help you maximize platform adoption: - **Support channels:** For questions or troubleshooting, use the knowledge base. Growing Business plan users can also access the live chat option. If you are an Advanced or Enterprise plan user, consider live support assistance.  - **Knowledge base:** Get the most out of your software by leveraging popular articles and video tutorials, which will not only help you get started with the tool but also help you utilize its features effectively. ### Other tips for getting the most out of your plan - **Plan alignment:** Ensure your current plan accommodates your present user capacity, email sends, and automation and support requirements. You have the option to switch from a monthly plan to an annual plan, and from an annual plan to a monthly plan. Whichever plan you choose, the expiration date will be extended accordingly. However, you can downgrade your plan only after the expiration date.  - **Training and education:** Train your team members on how to effectively use the software’s features and encourage them to leverage the knowledge base to refine their usage. - **Scalability:** Evaluate your business's growth potential and whether you need a plan to accommodate future expansion. - **Review your subscription regularly:** Monitor your team's use of MailerLite and ensure that all paid features are being utilized. Adjust plans if necessary to avoid overpaying or underutilizing key functionalities. ## Is it worth paying for MailerLite? Whether it’s worth investing in MailerLite depends on your email marketing requirements and budget. Here's a breakdown to help you decide: ### Value for money A top-rated project management software, MailerLite appears in the [2024 Capterra Shortlist](https://www.capterra.com/email-marketing-software/shortlist/). Analysis of our verified user reviews shows that MailerLite has a **value-for-money rating of 4.7 out of 5,** reflecting the platform’s ability to deliver powerful features at an accessible price point.  Here are some review excerpts from verified users of MailerLite that helped us understand its value proposition relative to cost[\[1\]](#footnotes): Alessio T.Digital Marketing SpecialistFurnitureLess than 6 months It offers a lot, especially on the payments side, which many others don't do and that made me choose MailerLite. August 10, 2023 Katy D.Coach et formatriceProfessional Training & Coaching1-2 years Several free options to get started and grow our subscriber list at our own pace. I love the drag and drop and landing pages. December 23, 2023 Eladio M.CreatorE-Learning6-12 months Also the free plan is more than enough to start. If your list grows you can change to a paid plan or another tool. But by then you will know much more about all this world. March 24, 2023 Manuel A.Founder and CEOInformation Technology and ServicesLess than 6 months The setup of the Software is really easy to deploy, so also the administration is within a low pricing really easy to do because you have the most flexibility and given rights to do. January 9, 2023 [Read more MailerLite reviews here.](https://www.capterra.com/p/136603/MailerLite/reviews/) ### Features of the Free plan Even if you are confused and unsure about making a long-term commitment, MailerLite has a free plan to help you understand how the software and its features work. You can use the free plan to: - **Get started with basic email marketing:** This plan includes access to key email marketing features, such as subscriber management, segmentation, a drag and drop editor, an image library, and an automation builder. It supports 1 user, making it ideal for freelancers and independent email marketers.  - **Explore templates:** MailerLite’s free plan offers a limited number of email automation templates. While you can't access the full range of automation templates available with the paid plans, the Free plan does offer some basic templates such as welcome series, abandoned cart, and birthday emails to help you get started with automating your email marketing efforts. ### When to upgrade Consider upgrading to a paid plan if: - You have more than 1 user. - You require advanced features such as landing page templates, A/B split testing, click maps, website blogs, and recurring subscriptions. - You need more customer support options, such as 24/7 live chat and email support. ### Customer support options MailerLite offers a variety of customer support options, but the level of access depends on your subscription plan: - **Free plan:** The free plan offers limited support options, including a knowledge base and email support for up to 30 days.  - **Paid plans:** Depending on your plan, paid plans come with 24/7 email and live chat support. Whether you start with the Free plan or opt for a more advanced tier, MailerLite provides the tools and flexibility to help you achieve your marketing goals. Evaluate your specific needs and choose a plan that best aligns with your objectives to maximize the benefits of this powerful email marketing platform. ## Is MailerLite right for you? ### Assessing your requirements To determine if MailerLite is the right fit for you, assess your specific requirements and compare them against what the software offers. Start by identifying the key aspects of email marketing that are most important to your team. Ask yourself the following questions: - **How many people will use the tool?** If you are an independent email marketer, you can go with the Free plan that offers the necessary features to get you started. However, if you have a small team, comprising up to 3 members, you can consider the Growing Business plan that offers all the features of the Free plan and some additional features, such as unlimited templates, dynamic emails, and multivariate testing. For larger teams that need to accommodate more users or need priority support, consider either the Advanced or Enterprise plans with advanced capabilities. You can evaluate other email marketing platforms also if you need a budget tool that accommodates more number of users in its free and basic plans.  - **Do we need basic or advanced templates for our marketing needs?** MailerLite offers a variety of newsletter, landing page, and email automation templates that can be customized to suit your brand and content. These templates can be used for various purposes. For example, the landing page templates can be used for lead generation, product promotion, event registration, and more. Likewise, common use cases for email automation templates include welcome series, abandoned cart recovery, and anniversary emails. MailerLite’s Free plan does not offer newsletter or landing page templates. However, it does offer limited email automation templates. As you scale up and opt for advanced plans, the Growing Business plan offers newsletter and landing page templates along with limited email templates. The Advanced and Enterprise plans offer all templates. - **How many websites do we wish to build?** MailerLite allows you to build your business website to showcase products, provide valuable information to customers, and capture leads. It offers a drag and drop website builder that helps you create custom website layouts. If you wish to build and design one website, the Free plan is be the ideal one for you. However, if you often need to create a website to promote your business, investing in the paid plans that support unlimited websites is recommended. If you wish to build more than one website in a budgeted plan, you can consider other email marketing platforms available in the market.  - **How many emails do we wish to send per month?** MailerLite has plans designed for different sending volumes. If you send a large number of emails, you'll need a plan that can accommodate that volume without incurring additional fees. While the Free plan allows you to send up to 12,000 emails to individual subscribers per month, the paid plans let you send unlimited monthly emails. By carefully considering your desired monthly email sending volume, you can make an informed decision and determine if MailerLite is the right platform to support your email marketing goals. If not, you can consider other email marketing systems that can accommodate your monthly email sending volume in a desired budget. To make the best choice, we recommend further exploring MailerLite's pricing plans and features in detail. ### Alternatives to MailerLite MailerLite is a highly-rated email marketing tool that has garnered an **overall rating of 4.7 stars (out of 5)**.[\[1\]](#footnotes) But how does MailerLite compare to competitors in the email marketing space when it comes to pricing? When considering value for money, MailerLite has an average rating of 4.7 out of 5, which is better than a lot of its other competitors, such as **Omnisend** with a value-for-money rating of 4.5 out of 5 and paid plans starting at $16 per month (billed monthly), and **Brevo** with a rating of 4.4 out of 5 and paid plans starting at $8.08 per month (billed annually). Similarly, **Constant Contact** has a rating of 4.28 and paid plans starting at $12 per month (billed monthly). **Mailchimp** is another competitor with average value-for-money (4.21/5) rating less than MailerLite and paid plans starting at $6.80 per month for 12 months (billed monthly). While MailerLite scores better than a lot of products available on the market, some of its competitors perform better in this category. **Gmail**, for example, has a value-for-money rating of 4.7 out of 5. This tool is available as a part of the Google Workspace suite. Each of these alternatives has unique strengths: **Gmail** has received an average rating of 4.8 for its mobile optimization capabilities. This feature ensures that your emails are displayed correctly on various mobile devices. It automatically adjusts the layout, font size, and image dimensions to provide a seamless reading experience on smaller screens. **Mailchimp’s** engagement tracking capabilities have received an average rating of 4.8 from verified users on our website. This feature allows you to monitor how your audience interacts with your emails. You can track not only standard metrics but also additional details such as link clicks, geolocation data, and device-specific engagement to measure the effectiveness of your campaigns. **Omnisend’s** email campaign management features have received an average rating of 4.7 from verified users on our website. This feature allows you to create, schedule, and send targeted email campaigns. You can personalize emails, segment your audience, and track campaign performance using advanced analytics. **Constant Contact** has an average rating of 4.7 for its campaign scheduling capabilities. It allows you to plan and schedule your email campaigns in advance and setting specific dates and times for your emails to be sent, ensuring timely delivery and maximum impact. **Brevo** has an average rating of 4.6 for its email tracking capabilities that allow you to monitor the performance of your email campaigns. You can track key metrics like open rates, click-through rates, and delivery rates, providing valuable insights into your audience's engagement. Check out the top [MailerLite alternatives](https://www.capterra.com/p/136603/MailerLite/alternatives/), comparable to MailerLite in terms of core features, pricing, and usability. ### Cost comparison: MailerLite vs. popular alternatives [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/#reviews) * * * Starting Price $16.00 Usage Based , Per Month * * * [4.6 (3418)](https://www.capterra.com/p/132996/brevo/#reviews) * * * Starting Price $9.00 Usage Based , Per Month * * * [4.3 (2917)](https://www.capterra.com/p/31898/Constant-Contact/#reviews) * * * Starting Price $12.00 Usage Based , Per Month * * * ### Making the final decision Overall, MailerLite stands out as a great email marketing software with a functionality rating of 4.6 out of 5 and an overall rating of 4.7 out of 5. Based on user reviews on Capterra, MailerLite has particularly high scores in campaign management (4.8), campaign scheduling (4.8), customizable branding (4.7), and list management (4.7) However, with paid plans starting at $9 per month, MailerLite offers an average value-for-money rating of 4.7 out of 5 in comparison to its competitors. To determine if MailerLite is the right fit for your email marketing needs, assess your specific requirements and compare them with the features available in different MailerLite plans. While the Free plan offers a cost-effective way to start with the tool, this might not be suitable if you have advanced marketing needs. The high-end plans, while requiring an investment, provide advanced features, robust support, and scalability. These benefits make the paid plans a worthwhile consideration for large and growing teams. Consider requesting a demo, reading additional user reviews, and trying out the free trial or free plan if needed. This evaluation will help you select the plan that best meets your goals and enhances your team's productivity. ## FAQs How much is MailerLite a month? The basic plan of MailerLite (Growing Business plan), starts at $9 per month, billed annually and $10 per month when billed monthly. As you go up, the Advanced plan costs $18 per month billed annually, and $20 per month when billed monthly. The Enterprise plan is a custom plan for which you need to contact the vendor about pricing based on your requirements. Can you use MailerLite for free? Yes, MailerLite offers a free forever version that allows you to send up to 12,000 emails per month. This plan accommodates 1 user seat and offers limited yet important features to get you started. With the free version, you also get 24/7 email and chat support for up to 30 days. How many free emails can I send with MailerLite? You can send up to 12,000 monthly emails for free with MailerLite. If you wish to send more emails than this number, you need to invest in the tool's paid plans. Is MailerLite Classic going away? MailerLite has discontinued its classic free plans. If you were considering migrating from MailerLite Classic, please be aware that this option is now only applicable to previously paid accounts, as all free Classic accounts have been closed and cannot be migrated. Do you need a domain for MailerLite? No, you don't need a domain to use MailerLite. However, it is recommended to purchase and authenticate a custom domain for your business to improve deliverability rates. If you don't have a custom domain, MailerLite will automatically assign a subdomain to your email address. What is the difference between MailerLite classic and new? The main difference between MailerLite Classic and the new MailerLite is that the new version has a more modern interface, better reporting tools, and more advanced features, such as AI writing assistance, multi-trigger automation, A/B testing for forms, and an advanced link editor. The new version also has a refreshed reporting dashboard that includes visual graphs and charts designed to deliver insights quickly. Is MailerLite legit? Yes, MailerLite is a legitimate and widely-used email marketing platform. It is known for its user-friendly interface, affordable pricing, and robust features. Many businesses, especially small and medium-sized enterprises, rely on MailerLite to create and send professional email campaigns. Which companies use MailerLite? MailerLite is particularly popular among small and medium-sized businesses. However, it's also used by larger organizations. While MailerLite doesn't publicly disclose a comprehensive list of its clients, you can find information about companies using the platform through its case studies that showcase the success stories of businesses that have used MailerLite to achieve their marketing goals. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Oct. 18, 2024) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for email marketing software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of Oct. 18, 2024). [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of MailerLite pricing](#overview-of-mailerlite-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about MailerLite pricing](#what-users-say-about-mailerlite-pricing) - [Detailed breakdown of MailerLite marketing pricing plans](#detailed-breakdown-of-mailerlite-marketing-pricing-plans) - [Detailed breakdown of MailerLite transactional plans](#detailed-breakdown-of-mailerlite-transactional-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right MailerLite pricing plan](#how-to-choose-the-right-mailerlite-pricing-plan) - [How to maximize the value of your MailerLite subscription](#how-to-maximize-the-value-of-your-mailerlite-subscription) - [Is it worth paying for MailerLite?](#is-it-worth-paying-for-mailerlite) - [Is MailerLite right for you?](#is-mailerlite-right-for-you) - [FAQs](#faqs)